Customer Briefing. Copyright 2010 EMC Corporation. All rights reserved.

Transcription

1 Customer Briefing 1

2 EMC & FatWire Web Experience Management New Documentum WEM by FatWire WEM offering will now be based on FatWire s best-of-breed offering, and be fully integrated with Documentum Content Server Deep Strategic Partnership EMC Equity Investment in FatWire Technology sharing and joint innovation FatWire will resell Documentum s DAM solution Customer adoption & migration 2010 planning. No rush to migrate 2

3 EMC Vision Cost Extraction Revenue Enhancement Brand Management EMC Marketing Solutions Web Experience Management Marketing Process Management Customer Communications Management 3

4 Customers want a comprehensive approach User-Generated Content Mashups Articles Images Video/ Audio Syndication Vertical Applications WCM Core Content Management & Publishing WEM 4

5 Customers want a comprehensive approach WCM Author Design Conceptualize Participate WEM WCM Publish Deliver Basic Content Management & Publishing Target Analyze WEM 5

6 Documentum Web Experience Management Solution by FatWire Comprehensive solution for creating engaging experiences Key New Capabilities Easy to use marketing tools now including rich media management Targeting and analytics Communities and UGC Built on a scalable platform High Performance Caching for targeted and dynamic delivery 6

7 ECM & WEM Reuse Process Governance, Compliance & Archiving Key Applications Digital Asset Management Enterprise Workflows & BPM Translations XML Publishing (tech pubs) Enterprise Integrations Retention Policies & Archiving Web, Social Media/ UCG 7

8 FatWire Industry Leadership EMC/ EMC/ Gartner WCM Magic Quadrant, June

9 FatWire Industry Leadership Largest independent WCM vendor 200+ employees 500+ customers Founded in 1996 HQ is Mineola, NY World wide support centers Worldwide Sales Centers (9) Supports Centers (6) Engineering (3) 9

10 Customer Adoption & Migration Planning Process Technology Assessment Roadmap Migration Assessment & Plan Licensing & Maintenance Assessment 10

11 Planning Process What was announced Why, the strategy What does it mean to me Announcement Technology Overview Like for like, new capabilities Architecture options Demos Discussion: POCs Bi-directional roadmap, customer's requirements Longer term roadmap driven by Fatwire Planning/ Roadmap Migrations What services and tools Who are the service providers Discussion: POC migrations Licensing and maintenance considerations Licensing 11

12 Customer Adoption & Migration Key Details End of Support Life (EOSL) Not announced right now At least 3 years support Customer licensing: special licensing being made available Migration Services Available Packaging is being created with partners and EMC Consulting (to be announced in Q1) 12

13 Overview of key new capabilities Comprehensive solution for creating engaging experiences 13

14 FatWire Offers the Best-in-Class Solutions for Delivering an Engaging Web Experience The FatWire Advantage The Right Tools for Marketing and Customer Experience Content targeting and analytics User-generated content End-user personalization Rich media management Easy-to-use business user tools Advanced, Scalable Platform Dynamic delivery for targeted marketing and multi-lingual content Robust product information management Enterprise content integration Multi-lingual content management 14

15 Market-leading ease of use 15

16 Advanced targeting and analytics Build for marketing users Advanced targeting and segmentation Web and content analytics Dynamic delivery 16

17 Social media management Community and User Generated Content: Commenting, ranking and reviews Corporate blogs Centralized administration and moderation And more coming soon 17

18 High Performance Caching Distributed edge caching technology for assembly of pages from cached and dynamic content in real-time, local to the delivery site Assembles and delivers high volumes of personalized, dynamic pages for peak performance Maximizes reliability through automatic cache updating and flushing Scales to meet the demands of even the highest-traffic websites by adding satellite servers where required 18

19 Demonstration 20

20 EMC to FatWire solution comparison: Analytics Community Server UGC Community Server Deployment Publishing Dev Environment Management Environment Delivery Environment Web Publisher Content Transf. Page Builder Dynamic Delivery/ Assembl y Personalization Web 2.0 Comp. User Profile Web Analytics/ Optimize Custom Apps Desktop Integrtn. BPM/WF/ LC Taxonomy Dynamic Delivery Services Target Relational DB xdb File System IDSx Source UGC Publishing IDSx Target Authoring and Design Firewall Delivery Environment 21

21 New Winning Combination Drive breakthrough marketing Marketing solutions deliver on key business objectives Customer adoption and migration programs Take advantage of new WEM capabilities 22

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