Charlotte Regional Visitors Authority Advertising Opportunities

Transcription

1 Charlotte Regional Visitors Authority Advertising Opportunities Who is visiting Charlotte?** 57% are daytrip visitors 43% are overnight visitors 1.82 nights is the average overnight trip length 2016 Media Kit Why Charlotte s got a lot? New in 2016, the Charlotte Regional Visitors Authority (CRVA) is beginning to offer a full range of robust advertising opportunities to highlight the businesses that are integral parts of the visitor economy. Generating more than 6.3 billion in economic impact and employing more than 1 in 9 jobs, tourism is big business. Through dynamic Charlotte s got a lot marketing and communications opportunities, the CRVA strives to enhance the presence of the individuals and businesses who are driving this industry. Explore an updated and enhanced inventory that helps your organization connect with an ever-growing and incredibly valuable market segment adults & 0.73 children is the average party size What do they do when visiting? Top activities include shopping, dining, attractions and events** to visit friends 45% come and relatives for things 41% come to see and do for business or 14% come work related travel Why is the visitor economy important? Visitor spending is a 6.3 billion industry for the Charlotte region** More than 100,000 employees are employed by tourism in the region making it the area s fourth largest industry **2013 TNS Travels America Visitor Profile Study, N.C. Department of Commerce

2 Official Visitors Guide Display Ads Premium Positions Full Page... 10,764 Inside Front... 14,996 Inside Back... 14,996 Page... 8,498 Adjacent to Map... 14,996 Back Cover... 16,995 ½ Page... 5,892 Map Sponsorship... 15,862 About the Guide Take advantage of the most comprehensive resource for visitor planning including where to splurge a lot, savor a lot, thrill a lot and more. With a circulation of 350,000 annually, the guide provides visitors with information about Charlotte accommodations, attractions, dining, shopping, special events, entertainment and sports along with easy-to-read maps and more. Deadlines Space...Sept. 2, 2016 Materials...Sept. 16, 2016 ¼ Page... 3,399 Sponsored Editorial Opportunities Official Visitors Guide Digital Edition... 3,000 The digital edition of the Official Visitors Guide is housed within charlottesgotalot.com, which boasts more than 2.5 million website visits annually. The guide receives approximately 35,000 page views per year. Let s Dish... 1,530 Through a Q&A interview with a chef, sommelier, mixologist or restaurateur, this section dishes out an inside look at Charlotte s diverse culinary scene. Professional writing and sleek design helps put restaurants front and center among the very best in Charlotte. May We Suggest... 1,076 A closer look at Charlotte's attractions and destinations by theme. Professional writing and design will bring your experience to life. The Great Outdoors Road Trips Family-Friendly Play Dates Spirited Escapes (Breweries & Wineries) Co-Ops Specially created co-op advertising sections are available in categories including accommodations, arts & culture, entertainment venues, local specialties, shopping and tours. Rates are specific to categories. Listings include one image and 35 words of copy in addition to website, address and phone number. See next page for examples of each Sponsored Editorial opportunity.

3 Official Visitors Guide Sponsored Editorial Opportunities Official Visitors Guide Digital Edition The digital edition of the Official Visitors Guide is housed within charlottesgotalot.com, which boasts more than 2.5 million website visits annually. The guide receives approximately 35,000 page views per year. May We Suggest A closer look at Charlotte's attractions and destinations by theme. Professional writing and design will bring your experience to life. The Great Outdoors Road Trips Family-Friendly Play Dates Spirited Escapes (Breweries & Wineries) Let s Dish Through a Q&A interview with a chef, sommelier, mixologist or restaurateur, this section dishes out an inside look at Charlotte s diverse culinary scene. Professional writing and sleek design helps put restaurants front and center among the very best in Charlotte. Co-Ops Specially created co-op advertising sections are available in categories including accommodations, arts & culture, entertainment venues, local specialties, shopping and tours. Rates are specific to categories. Listings include one image and 35 words of copy in addition to website, address and phone number.

4 YOUR GUIDE TO AUGUS T IN CHARL OTTE YOUR GUIDE TO MAY IN CHARLOTTE ALpLarty ACCESfSor PASpSride A closer S BEHIND THE SCENES AT CHARLOTTE look TS VENUES BIGGEST SPOR night life in at LGBTQ the Queen City CHOPPED ASK AN ATHLETE T TO WHE C H A R L O T T E WHA ED I TDO IO NN sports stars Get to know Charlotte s professional City and what they love about the Queen THE SUN GOES DOWN 14 ideas for a night on the town in Charlotte IF THESE WALLS COULD TALK GAME ON Coliseum Ovens Auditorium and Bojangles entertaining Charlotte celebrate 60 years ofwhen a night out in Charlotte demands some friendly competition happenings Display Ads Premium Positions Full Page... 3,000 Inside Front... 3,500 Inside Back... 3,500 ½ Page... 1,500 Island... 2,000 Back Cover... 4,000 (adjacent to masthead) About the Magazine Get an insider s look into everything you need to know about Charlotte with this monthly magazine that showcases what to do, see and experience in the city. More than half of the city s annual visitors are visiting friends and relatives. Happenings is designed to engage the locals who host this critical tourism driver, ensuring they re advocates for all things Charlotte and supporting local businesses just like yours. Happenings is a free publication distributed at regional grocery stores, Uptown news racks, Visit Charlotte partner locations and Visitor Info Centers with a circulation of 25,000. Beyond the print edition, readers can find a digital edition of Happenings on charlottesgotalot.com and content highlighted in Charlotte enews, which has more than 60,000 opt-in subscribers. Sponsored Editorial Opportunities In every issue, the CRVA team highlights the best of what Charlotte has to offer. Advertisers can take advantage of these sponsored content concepts to tell the story of their business through professional writing, photography and design. Five To Try Plus One Five To Try spotlights the must-see events happening in the Charlotte region every month. The Plus One option running along the bottom of the page is a dynamic sales opportunity to promote your event with high visibility. Play Date Play Date arms parents with familyfriendly ideas by featuring fun-filled ways to play around town. Shop Local This feature is the best way to showcase boutiques, shops and retailers with a full-page display that includes a prominent image of the store along with what shoppers will find when they visit. Charlotte Flavor Charlotte Flavor gives readers the recipe to some of the best dishes in town at area restaurants. Charlotte Savor Craft cocktails have never been hotter and Charlotte Savor gives readers the ingredients to concoct some of the city s most well-known libations. Your Feature, Your Way... 1,500 Utilize the expertise of our editorial team to craft a custom two-page spread to connect with your desired audience with tailored content that effectively communicates how your business is looking to connect with Happenings readers. See next page for examples of each Sponsored Editorial opportunity. Digital Edition... 1,500 A fully interactive flipbook version of Happenings is available on charlottesgoalot.com. An ideal resource for mobile phones and tablets, the digital edition generates 1,500 unique downloads and 20,000 page views. Digital Guide Sponsorship of Happenings requires a one-year contract.

5 YOUR GUIDE TO AUGUS T IN CHARL OTTE YOUR GUIDE TO MAY IN CHARLOTTE ALpLarty ACCESfSor psride S A P Happenings Sponsored Editorial Opportunities A closer S BEHIND THE SCENES AT CHARLOTTE look TS VENUES BIGGEST SPOR night life in at LGBTQ the Queen City Five To Try Plus One Five To Try spotlights the must-see events happening in the Charlotte ASK AN ATHLETE WHA T TO onal sports WHE Charlott knowt Get H A RThe LtoO Te seprofessi E D IstarsTDO IO NN region every C month. about the Queen City and what they love THE SUN GOES DOWN 14 ideas for a night on the town in Charlotte Plus One option running IF THESE WALLS COULDs TALK along the bottom of the Bojangle Coliseum Ovens Auditorium andgam E ONe entertaining Charlott When a night out in Charlotte demands page is a dynamic sales celebrate 60 years ofsome friendly competition opportunity to promote your event with high visibility. Charlotte Flavor Charlotte Flavor gives readers the recipe to some of the best dishes in town at area restaurants. Play Date Play Date arms parents with family-friendly ideas by featuring fun-filled ways to play around town. Charlotte Savor Craft cocktails have never been hotter and Charlotte Savor gives readers the ingredients to concoct some of the city s most well-known libations. Shop Local This feature is the best way to showcase boutiques, shops and retailers with a full-page display that includes a prominent image of the store along with what shoppers will find when they visit. Digital Edition A fully interactive flipbook version of Happenings is available on charlottesgoalot. com. An ideal resource for mobile phones and tablets, the digital edition generates 1,500 unique downloads and 20,000 page views. Digital Guide Sponsorship of Happenings requires a oneyear contract. CHOPPED

6 YOUR GUIDE TO AUGUS T IN CHARL OTTE YOUR GUIDE TO MAY IN CHARLOTTE ALpLarty ACCESfSor psride S A P Happenings Premium Insert Rates A closer S BEHIND THE SCENES AT CHARLOTTE look TS VENUES BIGGEST SPOR night life in Readers naturally stop at heavier paper stock when thumbing through the pages of a magazine so the Premium Insert Option provides you with maximum advertising exposure. at LGBTQ the Queen City The below rates are based on CRVA printing, binding and distributing 25,000 copies of the ad insert in Happenings. CHOPPED ASK AN ATHLETE Double-sided (2 Page T TO WHE C H A R L O Full T TPage E WHA E Insert D I TDO IO N N Card)... 7,000 sports stars Get to know Charlotte s professional about the Queen City what they love THE SUN GOES DOW Double-sidedand½ Page14 ideas Insert (2 Page Card). N... 4,050 for a night on the town in Charlotte IF THESE WALLS COULDs TALK Coliseum Bojangle Ovens Auditorium andgam ONe Card)... 12,500 Full Page Spread Insert (4ECharlott Page entertaining celebrate 60 years ofwhen a night out in Charlotte demands some friendly competition Card)... 6,500 Half Page Spread Insert (4 Page Gatefold Cover (6 Pages)... 9,000 The below rates are based on the advertiser providing Furnished Insert to be tipped or stitched into Happenings magazine. Tipping a 2 or 4 Page Furnished Insert... 6,000 Stitching in a 4 Page Furnished Insert... 6,000

7 Charlotte's got a lot Website Advertising Featured Listing Advertising Featured Listing Advertising on charlottesgotalot.com connects businesses with the visitors and residents who are actively using the site to explore Charlotte s things to see and do. The site s section listings offer prominent placement at the top of the page for up to six advertisers. The 300 x 100 banners include a business logo and image that CRVA will design for you, which will run for a year at a time. Additional opportunities may be available pending new website design to be completed in early Sections include: Attractions & Tours... 3,000 Family Friendly... 1,500 Arts & Culture... 1,500 Dining... 2,000 Nightlife & Entertainment... 1,500 Shopping Racing Outdoors, Sports & Recreation Golf Places to Stay... 6,000 Banner Advertising Connect with charlottesgotalot.com visitors via targeted and guaranteed exposure. Advertisers can choose from two geo-targeted options for in-market (within Charlotte) or out-of-market (outside of Charlotte) with a 300 x 250 banner ad. You can choose for your ad to run on the homepage and/or a full run of the entire site. Total Impressions CPM Rate 1 99, , , , , , , , , , ,000 Additional Banner Advertising Opportunities Featured Event Advertising Generate additional exposure by being featured it in our Featured Events section. Running for two weeks at a time, this highly visible spotlight is perfect for events looking for an exposure push to generate awareness. Banner Advertising 300 x 250 Charlotte enews This monthly digital newsletter that s distributed to more than 60,000 opt-in subscribers serves as a powerful extension of Charlotte Happenings content that drives readers to connect further by exploring charlottesgotalot.com. 300 x 100 Featured Partner Advertising Featured Event Advertising Charlotte enews

8 Charlotte's got a lot Social Media Advertising Opportunities 'Charlotte's got a lot' Social Media Channels Charlotte s got a lot connects with more than 100,000 fans and followers on a daily basis via Facebook, Instagram and Twitter. Use our channels to broaden your business s social media reach through targeted posts and takeover opportunities. Instagram Takeover Utilize more than 25,000 followers on the Charlotte s got a lot account to drive awareness for your channel by utilizing the visuals that make your business one-of-a-kind. Sponsored Post... Starting at 75 per post Rely on the CRVA team to craft customized posts that highlight your business or upcoming event on Charlotte s got a lot Facebook (more than 30,000 fans) and Twitter (more than 40,000 followers) channels. Facebook Charlotte's got a lot Pinterest charlottgotalot Youtube Charlotte's got a lot

9 Advertising Specifications Official Visitors Guide Trim Size... 9" x 10" Full Page " x 9.5" Full Page w/ bleed " x 10.25" Page Vertical " x 8.5" ½ Page Spread w/ bleed " x 5.125" ½ Page Horizontal " x 4.75" ½ Page Vertical " x 6.625" ¼ Vertical " x 4.5" Full Page 8.5" x 9.5" Full Page w/ bleed 9.25" x 10.25" Contact sales representative for Back Cover and Map Sponsorship specifications. Bleed line Trim line Page Vertical ½ Page Horizontal ½ Page Vertical 4.625" x 8.5" 8.5" x 4.75" 4.625" x 6.625" ¼ Page Vertical ½ Page Spread w/ bleed 3.875" x 4.5" 18.25" x 5.125"

10 Advertising Specifications happenings Trim Size... 9" x 10" Full Page " x 9.5" Full Page w/ bleed " x 10.25" ½ Page " x 4.75" ½ Page w/ bleed " x 5.125" Island " x 9.5" Island w/ bleed " x 10.25" Full Page 8.5" x 9.5" Full Page w/ bleed 9.25" x 10.25" Bleed line Trim line File Specifications Preferred print-ready file format PDF/x-1a Other file types accepted JPG, TIF, PSD and AI (please convert all fonts to outlines) ½ Page ½ Page w/ bleed For PDF and native files, please follow these rules: 1. All images should be in high resolution (300 dpi) and CMYK. Note: Enlarging a 300 dpi image over 125% will lower the resolution to the point that image quality degradation may be noticeable when printed. 2. Convert all spot colors to 4-color process (CMYK). 3. Maximum ink density is " x 4.75" 9.25" x 5.125" Alternate ways to submit files If PDF/x-1a cannot be provided, you may submit your files via an online file sharing site. We recommend Dropbox. You may also your print-ready files to becky.hoggard@crva.com. Provide a color laser at 100% scale if a contract proof is not supplied. Any submitted media will not be returned. Proofs A contract proof is not required. Should you wish to send one, only SWOP certified proofs such as Kodak Approval, Creo Iris and Fujifilm Final Proof are acceptable for matching color on press. A standard GATF or SWOP color bar is to be included on the proof but is not necessary in the digital file. Visit swop.org for more information. Island Island w/ bleed 5.25" x 9.5" 5.625" x 10.25"