PILSIK CHOI

Transcription

1 July 3, 2012 PILSIK CHOI Address: Graduate School of Management LinkedIn: Search Pilsik Choi Clark University 950 Main Street Cell: (774) Worcester, MA Work: (508) ACADEMIC POSITION Assistant Professor, Clark University (August 2005 present) EDUCATION Ph.D., Marketing, 2005 University of Illinois at Urbana-Champaign Minor: Economics M.A., Economics, 1999 Michigan State University, East Lansing, MI B.A., Economics, 1996 Sungkyunkwan University, Seoul, Korea RESEARCH INTERESTS Retail store choice (focusing on pre-store planning stage) Retail pricing Managerial issues in the DVD and movie industry Coopetition among competing firms REFEREED JOURNAL PUBLICATIONS Choi, Pilsik and Keith S. Coulter (forthcoming), It s Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment, Journal of Retailing. (accepted on 4/9/2012) Coulter, Keith S., Pilsik Choi, and Kent B. Monroe (2012), Comma N' Cents in Pricing: The Effects of Auditory Representation Encoding on Price Magnitude Perceptions, Journal of Consumer Psychology, 22 (3), Choi, Pilsik, Sang Hoo Bae and Jongbyung Jun (2010), Digital Piracy and Firms Strategic Interactions: The Effects of Public Copy Protection and DRM Similarity, Information Economics and Policy, 22 (4),

2 Pilsik Choi Page 2 Choi, Pilsik, Rosanna Garcia, and Colette Friedrich (2010), The Drivers for Collective Horizontal Coopetition: A Case Study of Screwcap Initiatives in the International Wine Industry, International Journal of Strategic Business Alliances, 1 (3), PAPER UNDER REVIEW Choi, Pilsik and James D. Hess, Can Anchor Products Influence Consumers Store Choice Decisions? Understanding Consumers Pre-Store Planning Stage with Anchor Products. (under review at Journal of Retailing) RESEARCH IN PROGRESS Choi, Pilsik and James D. Hess, Marketing Profits as a New Profitability Measure for Retailers: Benefits of Using Marketing Profits with Accounting Profits, working paper, Clark University. Choi, Pilsik, What Influences Young Adult Consumers to Buy or Rent DVDs?: Differences and Similarities between DVD and Box Office. (data collected, manuscript being prepared) Choi, Pilsik, The Impacts of Shopping List Types on Unplanned Purchases and Consumer Shopping Behavior. (data collected, manuscript being prepared) Choi, Pilsik, Why Do Retailers Cooperate with Their Competitors? Types and Formation Factors of Coopetition in Retailing. (literature review being conducted, hypotheses being developed) Choi, Pilsik, How Mobile Technology Affects Consumers Pre-Store Planning and Store Choice Decisions. (literature review being conducted) REFEREED CONFERENCE PROCEEDINGS Choi, Pilsik and Keith S. Coulter (2010), The Role of Comparison Cues and Display Formats in Absolute versus Relative Assessment of Price Discounts, in 2010 AMA Summer Marketing Educators Conference Proceedings, Vol. 21, Chicago, IL: American Marketing Association, p Choi, Pilsik (2010), Marketing Profits as a New Profitability Metric Based on Lead Products: Comparison with Accounting Profits and Implications for Retailers, in Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. 33, Ruston, LA: Academy of Marketing Science. Coulter, Keith S. and Pilsik Choi (2010), Comma N Cents in Pricing: The Effects of Auditory Representation Encoding on Pricing Recall and Magnitude Perceptions, in 2010 AMA Winter Marketing Educators Conference Proceedings, Vol. 21, Chicago, IL: American Marketing Association. Coulter, Keith S. and Pilsik Choi (2009), It s Not All Relative: Factors Impacting Comparative Price Perceptions, in Proceedings of the Fordham University Behavioral Pricing Conference, New York, NY: Fordham University Pricing Center.

3 Pilsik Choi Page 3 Coulter, Keith S. and Pilsik Choi (2009), Comma N Cents in Pricing: The Effects of Auditory Price Representation Encoding on Recall and Magnitude Perceptions, in Proceedings of the Fordham University Behavioral Pricing Conference, New York, NY: Fordham University Pricing Center. Coulter, Keith S. and Pilsik Choi (2009), Relative vs. Absolute Comparison of Prices, in Advances in Consumer Research, Vol. 37, Duluth, MN: Association of Consumer Research. Choi, Pilsik, Rosanna Garcia, and Colette Friedrich (2009), What Drives Competitors to Cooperate?: Antecedents of Collective Marketing Coopetition, in Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. 32, Ruston, LA: Academy of Marketing Science, p. 61. Choi, Pilsik, Rosanna Garcia, and Colette Friedrich (2009), Under What Conditions Can Coopetition Develop?: An Investigation into Coopetition Formation, in 2009 AMA Winter Marketing Educators Conference Proceedings, Vol. 20, Chicago, IL: American Marketing Association, p Bae, Sang-Hoo and Pilsik Choi (2007), Piracy and Digital Rights Management: Impacts on Pricing and Protection Level of Digital Products, The 5 th Annual International Industrial Organization Conference, Savannah, GA. Garcia, Rosanna, Colette Friedrich, and Pilsik Choi (2007), Utilizing Co-opetition to Reduce Take-Off Time of Resistant Innovations, MSI Special-Interest Conference: Accelerating Diffusion of Innovation, Los Angeles, CA. Choi, Pilsik (2006), Lead Products and Retail Store Choice Decisions, in Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. 29, Coral Gables, FL: Academy of Marketing Science, p. 53. Choi, Pilsik (2005), The Nature of Co-opetition: Literature Review and Propositions, in 2005 AMA Winter Marketing Educators Conference Proceedings, Chicago, IL: American Marketing Association. Choi, Pilsik (2004), The Role of Lead Products in Store Choice Decisions: A New Factor for Store Choice, in 2004 AMA Summer Marketing Educators Conference Proceedings, Vol. 15, Chicago, IL: American Marketing Association, p Choi, Pilsik (2002), An Integrated Commitment-Trust Framework for Buyer-Supplier Relationships in the Context of E-Marketplaces, 13 th Annual North American Research Symposium on Purchasing and Supply Management, p

4 Pilsik Choi Page 4 CONFERENCE PRESENTATIONS Understanding DVD Purchase and Rental Decisions by College Students: An Insight into the Common Beliefs and Emerging Behavior, 2012 INFORMS Marketing Science Conference, Boston, MA, June The Role of Comparison Cues and Display Formats in Absolute versus Relative Assessment of Price Discounts, 2010 AMA Summer Marketing Educators Conference, Boston, MA, August Marketing Profits as a New Profitability Metric Based on Lead Products: Comparison with Accounting Profits and Implications for Retailers, 2010 Academy of Marketing Science Conference, Portland, OR, May What Drives Competitors to Cooperate?: Antecedents of Collective Marketing Coopetition, 2009 Academy of Marketing Science Conference, Baltimore, MD, May Under What Conditions Can Coopetition Develop?: An Investigation into Coopetition Formation, 2009 AMA Winter Marketing Educators Conference, Tampa, FL, February Utilizing Coopetition to Reduce Take-Off Time of Resistant Innovations, the 15 th Annual Conference on Multi-Organizational Partnerships, Alliances, and Networks (MOPAN), Suffolk University, Boston, MA, June Competition Between a Multichannel Retailer and an Online Retailer in the DVD Rental Market, 2008 INFORMS Marketing Science Conference, Vancouver, BC, Canada, June Effects of Used Goods on Profits of Rental Stores, Retailers, and Manufacturers: The DVD Case, 2006 INFORMS Marketing Science Conference, Pittsburgh, PA, June Lead Products and Retail Store Choice Decisions, 2006 Academy of Marketing Science Conference, San Antonio, TX, May Winners and Losers Due to Used Goods: The Case of DVDs, 2005 INFORMS Marketing Science Conference, Atlanta, GA, June The Nature of Co-opetition: Literature Review and Propositions, 2005 AMA Winter Marketing Educators Conference, Chicago, IL, February The Role of Lead Products in Store Choice Decisions: A New Factor for Store Choice, 2004 AMA Summer Marketing Educators Conference, Boston, MA, August Optimal Pricing Strategies in the DVD Market, 2004 INFORMS Marketing Science Conference, Rotterdam, the Netherlands, June 2004.

5 Pilsik Choi Page 5 The Nature of Lead Products and Their Role in Store Choice Decision, Midwest Marketing Camp, Michigan State University, June The Role of Lead Products on Store Choice and Marketing Profits, Marketing Proseminar, University of Illinois at Urbana-Champaign, September The 33 rd Annual Haring Symposium for Doctoral Research, discussant, Assessing the Effect of a Channel Switch by Xinlei Chen, Indiana University, April Why Do Firms Participate in E-Marketplaces?: An Integrated View, ISBM/CBIM B2B 2003: Market Trends And Academic Response Workshop, Orlando, Fl, February An Integrated Commitment-Trust Framework for Buyer-Supplier Relationships in the Context of E- Marketplaces, Midwest Marketing Camp, University of Illinois at Urbana-Champaign, June An Integrated Commitment-Trust Framework for Buyer-Supplier Relationships in the Context of E- Marketplaces, 13th Annual North American Research / Teaching Symposium on Purchasing and Supply Management, Dallas, TX, March GRANTS Faculty development funds ($1,450) from Clark University for the project, entitled Do Consumers Have Different Lead Products for Different Stores? An Empirical Investigation, February Research grant ($2,000) from Sheth Foundation at University of Illinois at Urbana-Champaign for the project, entitled The Role of Lead Products in Store Choice and Marketing Profits: A Household- Level Analysis Using a Consumer Panel, November Research grant ($5,000) from KPMG & UIUC Business Measurement Research Program for the project, entitled Measuring Marketing Profits versus Accounting Profits (with James D. Hess), June (Principal investigator: Pilsik Choi) TEACHING INTERESTS Marketing research (including online and social media methods) International marketing Retailing management Marketing management Marketing strategy Consumer behavior TEACHING EXPERIENCE Clark University Marketing Research (MBA), Fall Semesters, (except 2009) (average of last 4 semesters: 4.5/5.0) International Marketing (MBA), Spring Semesters, (except 2009) (average of last 4 semesters: 4.4/5.0)

6 Pilsik Choi Page 6 Retailing Management (undergraduate), Spring Semesters, (except 2009) (average of last 4 semesters: 4.7/5.0) Marketing Management (undergraduate), Fall and Spring Semesters, (except 2009) (average of last 4 semesters: 4.6/5.0) University of Illinois at Urbana-Champaign Principles of Retailing (undergraduate), Fall 2004 and Spring Principles of Marketing (undergraduate), Summer 2003 and ACADEMIC SERVICES Member, Undergraduate Program Review Committee, Graduate School of Management, Clark University, Fall 2006 Fall 2008 and Spring 2010 present. Session chair, Survey Research: Improving Measures, 2012 INFORMS Marketing Science Conference, Boston, MA, June Ad hoc reviewer, Retailing and Pricing Track, 2012 AMA Summer Marketing Educators Conference, March Ad hoc reviewer, retailing area, Management Research Review, August Ad hoc reviewer, Services, Service Science, and Retailing Track, 2011 AMA Winter Marketing Educators Conference, August Member, Faculty Review Ad Hoc Committee, June Ad hoc reviewer, International Journal of Strategic Business Alliances, March Ad hoc reviewer, Retailing and Pricing Track, 2010 AMA Summer Marketing Educators Conference, February Ad hoc reviewer, Global Marketing Track, 2010 AMA Winter Marketing Educators Conference, August Session chair, Insights into the Market-Driven Organization, 2009 AMA Winter Marketing Educators Conference, February Session chair, Pricing Strategies in Services and Retailing, 2009 AMA Winter Marketing Educators Conference, February Ad hoc reviewer, Services and Retailing Track, 2009 AMA Winter Marketing Educators Conference, July Ad hoc reviewer, the 42 nd Hawaiian International Conference on System Science (HICSS-42), July Session chair, DVD and Entertainment Media Marketing, 2008 INFORMS Marketing Science Conference, Vancouver, BC, Canada, June Ad hoc reviewer, Retailing Track, 2008 Academy of Marketing Science Annual Conference, May Ad hoc reviewer, Retailing Track, 2007 Academy of Marketing Science Annual Conference, May Ad hoc reviewer, Management Research Review, March Session chair, 2005 INFORMS Marketing Science Conference, Atlanta, GA, June Reviewer, 2005 Academy of Marketing Science World Marketing Congress, Muenster, Germany.

7 Pilsik Choi Page 7 Session chair, 2004 INFORMS Marketing Science Conference, Rotterdam, the Netherlands, June Graduate Student Advisory Committee, Department of Business Administration, University of Illinois at Urbana-Champaign, HONORS & AWARDS Best Undergraduate Management Professor voted by graduating Management students, Graduate School of Management, Clark University, May Fellow, INFORMS Society of Marketing Science Doctoral Consortium, Rotterdam, the Netherlands, June The Sheth Foundation/Sudman Award for Teaching, University of Illinois at Urbana-Champaign, May ($2,500) UIUC List of Teachers Ranked as Excellent by Their Students, University of Illinois at Urbana- Champaign, Summer Fellow, INFORMS Society of Marketing Science Doctoral Consortium, University of Maryland, June Norman T. Jones Endowment Research Assistant for James D. Hess for the project, entitled The Importance of Shopping Lists in Store Choice Decision, University of Illinois at Urbana-Champaign, May Representative, the 33 rd Annual Haring Symposium, Indiana University, April Fellow, Doctoral Internationalization Consortium in Marketing, The University of Texas at Austin, April Scholarship from CAPS Research, March John M. Jones Scholarship/Fellowship, University of Illinois at Urbana-Champaign, Neville Fellowship, Department of Economics, Michigan State University, September PROFESSIONAL AFFILIATIONS American Marketing Association Academy of Marketing Science Beta Gamma Sigma (International Business Honor Society) REFERENCES James D. Hess C. T. Bauer Professor of Marketing Science Department of Marketing & Entrepreneurship C. T. Bauer College of Business University of Houston Houston, TX jhess@uh.edu Phone: (713) Joseph Sarkis Former Dean Professor of Operations and Environmental Management Graduate School of Management Clark University 950 Main Street Worcester, MA jsarkis@clarku.edu Phone: (508)

8 Pilsik Choi Page 8 Jeffrey B. Schmidt Associate Professor of Marketing Price College of Business University of Oklahoma 307 W. Brooks Street Norman, OK jbs@ou.edu Phone: (405) Keith S. Coulter Associate Professor of Marketing Graduate School of Management Clark University 950 Main Street Worcester, MA kcoulter@clarku.edu Phone: (508)