JEANNETTE A. MENA, PH.D.

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1 JEANNETTE A. MENA, PH.D. University of South Florida Phone: College of Business Fax: Department of Marketing East Fowler Ave., BSN 3226 Tampa, FL EDUCATION Michigan State University, East Lansing, Michigan, USA, August 2010 Ph.D. in Business Administration (Major: Marketing, Minor: International Business) Dissertation: Committee: Funding: A Strategic Marketing Examination of Stakeholders, Customer Satisfaction, and Performance of Firms Embedded in Multi-Entity Supply Chains G. Tomas M. Hult (Chair), David J. Closs, O.C. Ferrell, Claes Fornell, Ahmet H. Kirca, and Robert W. Nason The dissertation project was funded by MSU s Center for International Business Education and Research and the Broad School s Dean s Office. University of Puerto Rico, Río Piedras, Puerto Rico Master of Business Administration (Major: International Commerce), 2006 Florida International University, Miami, Florida, USA Master of International Business, 2005 University of Puerto Rico, Río Piedras, Puerto Rico Bachelor of Business Administration (Dual Majors: Marketing and Economics), 2003 ACADEMIC EXPERIENCE University of South Florida, College of Business, Tampa, Florida, USA Assistant Professor of Marketing, August 2011 to Current University of Mississippi, School of Business Administration, Oxford, Mississippi, USA Assistant Professor of Marketing, August 2010 to May 2011 Page 1 of 7

2 RESEARCH Research Interests Marketing Strategy: The impact of a stakeholder focus on marketing performance; the marketing resources and capabilities performance link; relating knowledge development to marketing responsiveness and level of innovation/imitation of marketing activities. International Marketing: Global organizational learning; the influence of the internationalization of the firm; the relative importance of the country for the firm s marketing activities and performance; global strategy types. Supply Chain Management: The effect of various supply chain entities on focal firms; the integration of supply chain operations with marketing strategy in the global marketplace; interorganizational and channel relationships; buyer-seller dyadic relationships. Refereed Journals Hair, Joe F., Marko Sarstedt, Christian M. Ringle, and (2012), An Assessment of the Use of Partial Least Squares Structural Equation Modeling In Marketing Research, Journal of the Academy of Marketing Science, 40 (3), Chabowski, Brian R., G. Tomas M. Hult, and (2011), The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory, Journal of Retailing, 87 (3), Kirca, Ahmet H., G. Tomas M. Hult, Kendall Roth, S. Tamer Cavusgil, Morys Z. Perry, M. Billur Akdeniz, Seyda Z. Deligonul,, Wesley A. Pollitte, Jessica J. Hoppner, Joseph C. Miller, and Ryan C. White (2011), Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review and Theoretical Integration, Academy of Management Journal, 54 (1), Chabowski, Brian R.,, and Tracy L. Gonzalez-Padron (2011), The Structure of Sustainability Research in Marketing, : A Basis for Future Research Opportunities, Journal of the Academy of Marketing Science, 39 (1), Hult, G. Tomas M.,, O.C. Ferrell, and Linda Ferrell (2011), Stakeholder Marketing: A Definition and Conceptual Framework, AMS Review, 1 (1), (Invited Paper for Inaugural Issue). Most downloaded paper in AMS Review. Chabowski, Brian R., G. Tomas M. Hult, Tunga Kiyak, and (2010), The Structure of JIBS Social Network and the Relevance of Intra-Country Variation: A Typology for Future Research, Journal of International Business Studies, 41 (5), Page 2 of 7

3 Hult, G. Tomas M., David J. Ketchen, Jr., Garry L. Adams, and (2008), Supply Chain Orientation and Balanced Scorecard Performance, Journal of Managerial Issues, 20 (4), Refereed Proceedings Mena, Jeannette A. and G. Tomas M. Hult (2011), Stakeholder-Focused Organizational Learning, Responsiveness and Innovation / Imitation, in The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World (AMS World Marketing Congress), Colin Campbell, Ed., Reims, France, 183 Hult, G. Tomas M., David J. Ketchen, Jr., Peter J. Buckley, and (2009), The Implications of Country-, Industry-, and Firm-Level R&D for Firm Performance, in Is the World Flat or Spiky? Implications for Global Strategies (Academy of International Business Proceedings), T. Pedersen and T. Kiyak, Eds., San Diego, USA, 78. Mena, Jeannette A. and G. Tomas M. Hult (2009), A Critical Review of Capabilities of Market- Driven Organizations, in Marketing Theory and Applications (American Marketing Association Proceedings-Winter Educators' Meeting), Kristy Reynolds and J. Chris White, Eds., Tampa, USA, Mena, Jeannette A. and G. Tomas M. Hult (2009), Incorporating Theory in International Marketing Research, in Marketing Theory and Applications (American Marketing Association Proceedings-Winter Educators' Meeting), Kristy Reynolds and J. Chris White, Eds., Tampa, USA, Mena, Jeannette A. and G. Tomas M. Hult (2009), The Impact of Market-Based Organizational Learning on Firm Performance: A Resource-Based Approach, in Marketing Theory and Applications (American Marketing Association Proceedings-Winter Educators' Meeting), Kristy Reynolds and J. Chris White, Eds., Tampa, USA, Gonzalez-Padron, Tracy,, and G. Tomas M. Hult (2008), Customer Satisfaction as a Link between Stakeholder Orientation and Firm Performance in the Global Marketplace, in Knowledge Development and Exchange in International Business Networks (Academy of International Business Proceedings), John Cantwell and Tunga Kiyak, Eds., Milan, Italy, 250. Mena, Jeannette A. and G. Tomas M. Hult (2008), Theoretical Perspectives in International Marketing, in Knowledge Development and Exchange in International Business Networks (Academy of International Business Proceedings), John Cantwell and Tunga Kiyak, Eds., Milan, Italy, 25. Hult, G. Tomas M., David J. Ketchen, Jr., and (2007), A Study of Supply Chain Orientation and Balanced Scorecard Performance, in Enhancing Knowledge Development in Marketing (American Marketing Association Proceedings- Page 3 of 7

4 Summer Educators' Meeting), Jakki Mohr and Robert Fisher, Eds., Washington, DC, USA, Presentations A Town Hall Meeting with Editorial Reviewers (with David J. Ortinau and Charles Ingene), Special Session at the Academy of Marketing Science Conference, Monterey, CA, May An Editorial Reviewing Perspective on Publishing Issues in Journals (with David J. Ortinau and Charles Ingene), Special Session at the Society for Marketing Advances Conference, Orlando, FL, October - November Market Orientation, Sustainability, and Stakeholders (with G. Tomas M. Hult), Special Session at the European Marketing Academy Conference, Lisbon, Portugal, May Meet the Editorial Reviewers (with David J. Ortinau and Charles Ingene), Panel at the Academy of Marketing Science Conference, New Orleans, LA, May Marketing Strategy and Performance: A Comparison of Three Approaches, Special Session at the Academy of Marketing Science Conference, Coral Gables, FL, May The Structure of Sustainability Research in Marketing, (with Brian R. Chabowski and Tracy L. Gonzalez-Padron), Special Session at the Academy of Marketing Science Conference, Coral Gables, FL, May A Strategic Marketing Examination of Stakeholders, Customer Satisfaction, and Performance of Firms Embedded in Multi-Entity Supply Chains, Graduate School of Business Administration, University of Puerto Rico, San Juan, PR, February HONORS, AWARDS, AND GRANTS Honors Academy of International Business, Junior Faculty Consortium Fellow (Nagoya, Japan), 2011 Academy of International Business, Doctoral Consortium Fellow (San Diego, California), 2009 Academy of Marketing Science, Doctoral Consortium Fellow (Oslo, Norway), 2009 INFORMS Marketing Science, Doctoral Consortium Fellow (Ann Arbor, Michigan), 2009 Haring Symposium Presenter, Indiana University, 2009 Paul D. Converse Doctoral Fellow, University of Illinois, 2008 Awards Best Reviewer Award for the Journal of the Academy of Marketing Science, Michigan State University Graduate School Dissertation Completion Fellowship, 2010 Stanley C. Hollander Teaching Award, Michigan State University, Page 4 of 7

5 Winner, Academy of International Business Doctoral Dissertation Proposal Award, 2009 Valuing Diversity Ph.D. Scholarship, American Marketing Association Foundation, 2009 AIB / Sheth Foundation Stipend, 2009 MSU Eli Broad Graduate School of Management Doctoral Fellowship, 2009 Grants Dissertation Grant, Center for International Business Education and Research, Dissertation Grant, Dean s Office, MSU Eli Broad Graduate School of Management, Sheth Foundation & Academy of Marketing Science MDSA Grant, 2009 The Ph.D. Project Minority Doctoral Student Association Grant, 2007, 2008, 2009 Travel Grants, Center for International Business Education and Research, 2006, 2008, 2009 TEACHING My goal as an educator is threefold 1) to engage the students in the subject matter, 2) to transmit the concepts in a way that they can understand the practical relevance of what they are studying, so that ultimately, 3) the students can use the concepts learned and the skills gained in the real world. To this end, I foster an environment that can be characterized as both interactive and collaborative. I encourage class participation as I believe that by asking questions and expressing their opinions, students enrich class discussion and learning opportunities are maximized. In addition, I complement lectures with in-class activities, case studies, video clips, and current events which enable the students to understand the relevance of the topics discussed and how these relate to the real world. Team projects are also an important component of my classes, as these provide students the opportunity to work with a diverse group of people and enhance their communication skills, which in turn, are essential for any career in business. Teaching Interests Marketing strategy, international marketing, basic marketing, marketing management, marketing research, marketing channels, international business, supply chain management. Teaching Positions University of South Florida, Department of Marketing Assistant Professor of Marketing, August 2011 to Current The University of Mississippi, Department of Marketing Assistant Professor of Marketing, August 2010 to May 2011 Michigan State University, Department of Marketing / CIBER Teaching/Graduate Assistant, Fall 2008 to August 2010 Page 5 of 7

6 Michigan State University, Department of Marketing and Supply Chain Management Teaching/Graduate Assistant, Fall 2006 to Summer 2008 Florida International University, Department of Marketing Teaching/Graduate Assistant, Fall 2005 SERVICE Editorial Review Board Journal of the Academy of Marketing Science, 2011 to Current Ad Hoc Reviewer Journal of Business Ethics, 2011 to Current Journal of the Academy of Marketing Science, 2009 to 2011 International Marketing Review, 2008 to Current Journal of International Business Studies, 2006 to Current Conference Reviewer Academy of Marketing Science Conference, 2012 Society for Marketing Advances Conference, 2008, 2011 AMA Winter Marketing Educators Conference, 2010 Academy of International Business Conference, Academy Marketing Science World Marketing Congress, 2007 Dissertation Competition Reviewer AMS Mary Kay Doctoral Dissertation Competition, 2013 Track Chair AMS 2011 Conference, Marketing, Society & Public Policy Track (with Scott Vitell) Session Chair AMS 2012 Conference, Marketing Research Track Committees Member, Marketing Department Supply Chain Professor Search Committee, University of South Florida, 2012 Member, Supply Chain Management Minor Committee, The University of Mississippi, 2011 External Member, Grant Proposal Evaluation Committee, University of Puerto Rico, 2011 Doctoral Program / Dissertation Committees Member, Alexander Kull s Doctoral Program Committee, 2013 Member, Courtney Szocs Dissertation Committee, 2012-Current Member, Courtney Szocs Doctoral Program Committee, 2012 Page 6 of 7

7 Other Activities Business Honors Thesis Advisor, Madhumitha Rangarajan, 2013-Current Faculty Member, Society for Marketing Advances Doctoral Consortium, Orlando, FL, October Presented in two sessions: Insights of the Transition to New Faculty Status: Tips and Suggestions and Editorial Reviewers Insights toward Publishing in High-Quality Marketing Journals. PROFESSIONAL AFFILIATIONS American Marketing Association, 2001 to Current Academy of International Business, 2006 to Current Academy of Marketing Science, 2008 to Current EXPERIENCE Intern, Peruvian Consulate, Miami, Florida, USA, 2005 Marketing Trainee, Baxter Sales & Distribution Corporation, San Juan, Puerto Rico, 2003 Contract Specialist, NASA Goddard Space Flight Center, Greenbelt, Maryland, USA, 2002 Marketing Intern, VA Upper Midwest Health Care Network, Minneapolis, Minnesota, 2001 Page 7 of 7

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