BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014

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1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Music Player Network NewBay Media 1111 Bayhill Drive Suite 440 San Bruno, CA Tel. No.: (650) Fax No.: (650) BASS PLAYER is a consumer brand intended for individuals with a focused interest in bass guitar playing, including gear, technique, and live performance. The brand content and editorial scope of the publication includes lessons, music transcriptions, interviews with world-renowned bassists, gear guides, and other tips for musical growth. The content of every issue is also available to subscribers on the digital edition. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS BASS PLAYER MAGAZINE BASS PLAYER WEBSITE BASS PLAYER SOCIAL MEDIA 7 Issues in the period 20,201 average circulation 77,129 average Unique Browsers 34,730 Twitter followers 110,368 Facebook likes EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported THE BASS CRITERION PLAYER SOCIAL WEBSITE MEDIA Monthly Unique Browsers with 191,073 average Page Impressions) Paid Non-Paid Average BASS PLAYER MAGAZINE (7 issues in the period) 19, ,201 a. Print 17, ,921 b. Digital 2,280-2,280 a. Requested 2,280-2,280 b. Non-requested ,129 77,129 BASS PLAYER SOCIAL MEDIA a. Twitter followers - *34,730 *34,730 b. Facebook likes - *110,368 *110,368 *Social Media Claims is a cumulative figure, not average.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1989 MARKET SERVED BASS PLAYER is a monthly publication for electric and acoustic bassists, including Sponsored Copies that are individually addressed to qualified recipients. PRICE AND FREQUENCY $20.48 Average Annual Subscription Order Price for the Period Reported(Excluding Sponsored Subscriptions) 13 Issues Per Year All Single-Copy Sales Prices for the Period AVERAGE TOTAL QUALIFIED BASED ON 7 ISSUES IN THE PERIOD Total Qualified 20,201 Average Rate Base Variance +/- Percent +/- Qualified Paid 19,996 Subscriptions 16,864 Sponsored 858 Single-Copy Sales 2,274 Qualified Non-Paid 205 = None Claimed 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Qualified Paid Qualified Non-Paid Total Qualified Copies Percent Copies Percent Copies Percent Individual 16, , Membership Benefit Multi-Copy Same Addressee *Sponsored Individually Addressed Sponsored Multi-Copy Same Addressee Sub-Total Subscriptions: 17, , Single-Copy Sales 2, , Sponsored Single-Copy Sales TOTAL 19, , a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - PRINT Qualified Paid Qualified Non-Paid Total Qualified Copies Percent Copies Percent Copies Percent Individual 14, , Membership Benefit Multi-Copy Same Addressee Sponsored Individually Addressed Sponsored Multi-Copy Same Addressee Sub-Total Subscriptions: 15, , Single-Copy Sales 2, , Sponsored Single-Copy Sales TOTAL 17, , b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - DIGITAL Qualified Paid Qualified Non-Paid Total Qualified Copies Percent Copies Percent Copies Percent Individual 2, , Membership Benefit Multi-Copy Same Addressee Sponsored Individually Addressed Sponsored Multi-Copy Same Addressee Sub-Total Subscriptions: 2, , Single-Copy Sales Sponsored Single-Copy Sales TOTAL 2, , BASS PLAYER / December

3 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Qualified Paid 2014 Issue Print Digital Single-Copy Sales Subscriptions Total Qualified Non-Paid Total Qualified July 19,335 2,282 2,294 19,122 21, ,617 August 19,698 2,378 2,271 19,104 21, ,076 September 18,346 2,257 2,720 17,857 20, ,603 October 17,156 2,262 2,132 17,285 19, ,418 November 16,993 2,262 2,099 17,155 19, ,255 December 17,364 2,168 2,187 16,844 19, ,532 Holiday 16,555 2,350 2,217 16,687 18, , BREAKOUT OF QUALIFIED CIRCULATION TO THE CONSUMER MARKET FOR ISSUE OF NOVEMBER 2014 This issue is 5.4% or 1,104 copies below the average of the other 6 issues reported in Paragraph 2. CONSUMER MARKET TOTAL QUALIFIED PERCENT OF TOTAL Print Digital QUALIFIED NON-PAID QUALIFIED PAID Individual Paid Subscriptions 16, ,591 2, ,798 Sponsored Individually addressed Bulk Copies Single-Copy Sales 2, , ,099 TOTAL QUALIFIED CIRCULATION 19, ,993 2, , QUALIFICATION SOURCE BREAKOUT OF QUALIFIED NON-PAID CIRCULATION FOR ISSUE OF NOVEMBER 2014 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Qualified Non-Paid *Qualified Paid Total Qualified I. Direct Request: II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or re-distributor (other than request): V. TOTAL Sources other than above: Rosters and Directories Manufacturer s, distributor s and wholesaler s lists Delivered Unlabeled Single Copies Other sources VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION PERCENT Percent AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim 6-Month Period Ended: January - June 2012 July - December 2012 January - June 2013 July - December 2013 January - June 2014* July - December 2014* Total Audit Average Qualified: 31,419 30,028 30,033 29,721 25,199 20,201 Rate Base (if any): 30,000 Rate Base +/-: 1,419 Percent +/-: 4.7 Qualified Paid : 31,415 30,027 29,574 29,492 24,806 19,996 Subscriptions 25,159 20,435 20,251 19,057 17,989 16,864 Sponsored 1,915 6,062 4,891 7,120 4, Single-Copy Sales 4,341 3,530 4,432 3,315 2,751 2,274 Qualified Non-Paid: Post Expire Copies included in Total Qualified Circulation: Average Annual Order Price: $20.44 $21.04 $20.51 $19.72 $21.19 $20.48 *NOTE: January December 2014 is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. = None Claimed. TOTAL NEW AND RENEWED QUALIFIED PAID SUBSCRIPTIONS ORDERED/SOLD FOR THE PERIOD Includes gross subscription sales/orders with unpaid invoices pending. Average Annual Order Price: PRICES (See Additional Data) Total Percent Offers ( 5% total orders) 12 Issues for $ Issues for $ Issues for $ Issues for $ Issues for $ Issues for $ All Others 2, TOTAL 5, USE OF FREE PROMOTIONAL INCENTIVES Total Percent Ordered without promotional incentive Ordered with editorial promotional incentive including reprints *Ordered with other promotional incentive 5, TOTAL 5, BASS PLAYER / December

4 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014* Qualified Paid State Print Digital Single-Copy Sales Subscriptions Total Paid Qualified Non-Paid Total Qualified Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York 1, ,156 1,273-1,273 New Jersey Pennsylvania MIDDLE ATLANTIC 2, ,327 2,540-2, Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL 2, ,089 2,242-2, Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC 2, ,525 2,735-2, Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas WEST SO. CENTRAL 1, ,049 1,145-1, Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN Alaska Washington Oregon California 1, ,853 1,969-1,969 Hawaii PACIFIC 2, ,502 2,653-2, UNITED STATES 14,895-1,091 13,804 14,895-14, U.S. Territories Canada Mexico Other International 1, ,218-1,218 APO/FPO Only - 2, ,208 2,262-2,262 TOTAL QUALIFIED CIRCULATION 16,993 2,262 2,099 17,155 19, , BASS PLAYER / December

5 WEBSITE CHANNEL PAGE IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY PAGE DURATION USER SESSION DURATION July 184, ,462 83, :53 01:23 August 169,781 89,527 63, :02 01:50 September 230, ,223 80, :55 02:08 October 179, ,595 81, :00 01:20 November 230, ,459 94, :52 01:44 December 150,903 81,492 58, :02 01:44 AVERAGE: 191, ,293 77, :57 01:41 July - December 2014 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit SOCIAL MEDIA CHANNEL Bass Player Social Media 2014 Twitter followers Facebook likes Beginning Balance 30, ,298 July 31, ,815 August 31, ,180 September 32, ,697 October 33, ,605 November 34, ,986 December 34, ,368 BASS PLAYER / December

6 ADDITIONAL DATA METHOD OF DISTRIBUTION: Qualified recipients are paid subscribers. Also qualified are individuals purchasing copies through newsstands and retail outlets. Copies are addressed to individuals and mailed via periodicals U.S. Postal Permit. Single copies are sold through newsstands, bookstores, music instrument stores, major record outlets, and mass market retailers. All qualified circulation conforms to the market served and method of distribution, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the Version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. AVERAGE NON-QUALIFIED CIRCULATION: 3,533 COPIES PARAGRAPH 1: Qualified paid "Sponsored Individually Addressed" subscriptions averaging 858 copies were sold to qualified recipients PARAGRAPH 4: Paragraph 4 includes 1 qualified non-paid circulation. Qualified paid circulation of 19,254 combined with the qualified non-paid circulation equal 19,255 total qualified circulation for the analyzed issue. USE OF FREE PROMOTIONAL INCENTIVES: 251 subscriptions were sold offering a premium, the majority offering Play Bass magazine (with no stated or advertised value) and Play Bass Guitar DVD (retailed price listed $14.95). GEOGRAPHIC DISTRIBUTION: Geographic data for Website and Social Media are not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Bill Amstutz, Group Publisher Denise Robbins, Vice President of Audience Development (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed January 28, 2015 State New York City New York Received by BPA Worldwide January 28, 2015 Type CBD ID Number B240B0D4 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. BASS PLAYER / December 2014

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