WYOMING OFFICE OF TOURISM LEISURE MARKETING OPPORTUNITIES

Size: px
Start display at page:

Download "WYOMING OFFICE OF TOURISM LEISURE MARKETING OPPORTUNITIES"

Transcription

1 WYOMING OFFICE OF TOURISM LEISURE MARKETING OPPORTUNITIES

2 PROMOTING WYOMING TOURISM MATTERS TO WYOMING Mission Statement: To promote and facilitate increased travel to and within the state of Wyoming VISITATION: SPENDING: MILLION BILLION OVERNIGHT VISITORS * ANNUAL VISITOR SPENDING * Seattle Portland Boise Idaho Falls Pocatello Salt Lake City Butte/ Bozeman Denver Colorado Springs Minneapolis- St. Paul Rapid City Madison Omaha Kansas City Oklahoma City Core & Adjacent Target Markets Milwaukee Chicago St. Louis TAX REVENUES: 159 MILLION IN STATE & LOCAL TAXES * EMPLOYMENT: 31,510 TRAVEL-RELATED JOBS * REV: 210 EARNED FOR EVERY DOLLAR SPENT IN ADVERTISING * Core Markets Adjacent Markets ADR: 103 WITH A 2-3 NIGHT AVERAGE STAY * VISITOR DEMOGRAPHICS ** 83,376 AVERAGE TOTAL INCOME 46 YEARS OLD AVERAGE AGE 62.1% ARE MARRIED 38% HAVE A COLLEGE DEGREE 2.7 PEOPLE AVERAGE IN HOUSEHOLD *Figures from Dean Runyan Economic Impact Study. **Demographics from the WY Overnight Visitors Profile.

3 MEDIA Paid Media Strategy: WOT builds Wyoming awareness with national print ads, targeted television ads, precise search-engine marketing, smarter web ads and enewsletters. MEDIA MIX TV, 48% Social, 1% Print, 15% Out-of-Home, 9% Digital, 27% TOP TARGET MARKETS Core Markets Chicago Kansas City Madison Milwaukee Minneapolis Oklahoma City Omaha Portland Seattle St. Louis Adjacent Markets Denver Boise Butte/Bozeman Colorado Springs Idaho Falls Pocatello Rapid City Salt Lake City TARGET AUDIENCE Families with kids (6 17 years old) Enjoy outdoor recreation Household income of 75k Seeking family-friendly, affordable trips VISITOR PSYCHO-GRAPHICS CITY SLICKERS CHARACTERISTICS Age Affluent and Free Spending Air Travelers Traditional Family Vacationers Active Seek a True Western Experience YOUNG ADVENTURERS CHARACTERISTICS Age Activity Centric Well-Educated Affluent City Based Younger Children Seek New Experiences FREE BIRDS CHARACTERISTICS Age 55+ Older Empty Nesters Highly Educated Successful Affluent Free Spenders Motivated by Famous Attractions Seek Once-in-a-Lifetime Experiences Media & PR Strategy: PR efforts contribute to increasing awareness of Wyoming as a vacation destination and ensure additional reach and frequency of the Wyoming message in key advertising markets and beyond. WOT actively targets and develops relationships with key travel media, including domestic and international influences, writers, publications and broadcast outlets through the following tactics: Media Familiarization Tours Media Receptions and Special Events Media Missions and Desk-side Appointment

4 CREATIVE ROAM FREE CAMPAIGN ROAD TRIP CAMPAIGN ADJACENT MARKET BILLBOARDS

5 RESULTS ECONOMIC IMPACT & INCREMENTAL VISITATION* 2014 RESULTS: 709, BILLION INCREMENTAL TRIPS ECONOMIC IMPACT 3-YEAR HISTORY Total Economic Impact , , , ,845, ,683,566 1,095,019,383 28,119,671 29,630,026 44,895,794 Total Influenced Trips Economic Impact Taxes Generated Source: Strategic Marketing & Research, Inc., Advertising Effectiveness ROI 2014 OWNED AUDIENCE All of WOT s efforts drive visitors to their official travelers resources 950,000 PRINT REACH** **INCLUDES PASS-ALONG READERSHIP AND DIGITAL EXTENSION SOCIAL INFLUENCE: 329, MILLION VISITS (+11%) WEB VISITATION TOTAL FOLLOWERS 1.44 MILLION ANNUAL FACEBOOK: 294,683 LIKES REACH TWITTER: 12.7K FOLLOWERS INSTAGRAM: 2,701 FOLLOWERS PINTEREST: 16,319 LIKES; 3,580 FOLLOWERS WYOMING 2015 OFFICIAL JOURNAL TRAVELERS M OF TOURIS WYOMING OFFICE OFFICIAL TRAVELERS JOURNAL JOURNAL L TRAVELERS 2015 OFFICIA MARKETING INVESTMENTS PAY OFF Overnight visitors have steadily grown since URISM.ORG WYOMINGTO Budget to Visitor Relationship shows the correspondence between overnight visitors and tax-generated tax receipts specifically related to the biennium budget. ENEWS WYOMINGTOURISM.ORG Trips that were influenced by the WOT advertising campaign continued positive trends in 2014 with an increase of 34% from Overall return on investment for 2014 saw an impressive 57% increase from *Trips influenced directly by advertising

6 OFFICIAL TRAVELERS JOURNAL WYOMING 2015 OFFICIAL TRAVELERS JOURNAL WYOMING OFFICIAL TRAVELERS JOURNAL As Wyoming s only fulfillment piece for their multi-million-dollar advertising campaign, the OTJ is the premier planning resource for Wyoming visitors. 400,000 TOTAL CIRCULATION WYOMING OFFICE OF TOURISM 2015 OFFICIAL TRAVELERS JOURNAL 950,000 TOTAL READERSHIP ** WYOMINGTOURISM.ORG OTJ DIRECT-MAIL INSERT In 2012, 83% of travelers came to Wyoming within three months of ordering the guide. Reach 30,000 travelers who requested the OTJ during the key summer travelplanning window with the direct-mail insert program. Your rack card can impact immediate conversions by including time-sensitive messaging like offers or event promotion and we ll handle the printing for you! DIRECT-MAIL A RACK CARD TO 30,000 Rates: 3,080 net Details: Size: 8.5" x 3.5" Two-sided, fourcolor glossy stock start YOur Casper WYOMING adventure IN DISTRIBUTION Direct Request: Reach visitors while they are pre-planning their trip. More than 120,000 visitors request the OTJ through WyomingTourism.org or by calling CALL-WYO. Top 10 request markets domestically. International distribution is available as well. Illinois Florida Texas Missouri California Colorado Wisconsin Pennsylvania Minnesota Michigan In-State Distribution: Reach visitors while they are in Wyoming, making in-market decisions. Visitor Centers Hotels Airports Rental Car Agencies Campgrounds, restaurants, service stations and military bases 49% OF AMERICAN TRAVELERS USE PRINT TO PLAN THEIR TRIP* *Source: January 2015 State of the American Traveler Research. **Includes digital versions and pass-along readership

7 OFFICIAL TRAVELERS JOURNAL Reach visitors across all channels on multiple devices. 4,000+ ANNUAL OTJ MOBILE USAGE 36,680 OTJ VIRTUAL GUIDE VISITS VIRTUAL GUIDE The Official Travelers Journal (OTJ) virtual guide allows users instant access to travel-planning info and links to advertisers websites. Page Views: More than 121,000 Time spent on virtual OTJ: More than 3 minutes Signals of Intent to Travel: More than 240,000 performed WYOMING OFFICE OF TOURISM 2015 OFFICIAL TRAVELERS JOURNAL WYOMING OFFICE OF TOURISM 2015 OFFICIAL TRAVELERS JOURNAL WYOMING 2015 OFFICIAL TRAVELERS JOURNAL WYOMINGTOURISM.ORG WYOMING 2015 OFFICIAL TRAVELERS JOURNAL WYOMINGTOURISM.ORG % ARE OVER 45 YEARS OF AGE MOBILE DEVICES The OTJ mobile apps allow visitors to easily access travel-planning info in the palm of their hand, both in the pre-planning phase and during their visit. 62 % 70 % AUDIENCE ** 35% HAVE A HHI OVER 75, % LEISURE TRIPS TAKEN IN THE LAST 12 MONTHS BY JOURNAL REQUESTERS 76% ARE MARRIED OF VISITORS USED THE OTJ AS AN IN-MARKET RESOURCE 83 % Wyoming How Readers Use The Guide OF USERS SAID THE OTJ INFLUENCED THEIR DECISION TO VISIT THE STATE RATES PREMIUM NET RATE BACK COVER 14,780 IFC, IBC, TOC, PAGE 1 12,138 ROLLFOLD 10,028 PAGE 2 AND 3 19,002 NON-PREMIUM FAR FORWARD CATEGORY & REGION PLACES TO STAY FULL 9,502 8,974 8,446 1/2 7,326 6,918 6,512 1/4 5,728 5,410 5,092 1/6 3,800 3,488 3,378 1/8 3,040 2,790 2,702 1/12 2,054* 1,942 *Region section only OF VISITORS TOOK THEIR TRIP TO WYOMING WITHIN 3 MONTHS OF RECEIVING THE OTJ LISTINGS RATE ENHANCED LISTING 510 ADDITIONAL LISTING 358 DIGITAL PACKAGE DISCOUNTS PRINT DISCOUNT ONE ADDITIONAL PRODUCT 5% TWO ADDITIONAL PRODUCTS 7.5% THREE ADDITIONAL PRODUCTS 10% FOUR ADDITIONAL PRODUCTS 12.5% OTHER DISCOUNTS Deadlines: Ad Sales Close: September 2015 Publication Date: November 2015 Call **Source: Official Travelers Journal Usage Report

8 WYOMINGTOURISM.ORG WYOMINGTOURISM.ORG As the official website for the Wyoming Office of Tourism s multi-million-dollar advertising campaigns, WyomingTourism.org receives more than 2.1 million visitors annually. AN ENGAGED AUDIENCE 2.1+ MILLION VISITORS 7+ MILLION PAGEVIEWS 1.6 UNIQUE VISITORS INCREDIBLE PERFORMANCE Banner advertising on WyomingTourism.org is targeted to a pre-qualified audience and performs well above industry standard. Overall sitewide CPC of only 1.27 with our rewards program. EARN FREE ADVERTISING WITH OUR REWARDS PROGRAM

9 BANNER ADVERTISING BANNER ADVERTISING The impressions-over-time model allows guaranteed exposure, and monthly reporting allows you to keep your finger on the pulse of your campaign performance. Ads can be targeted to unlimited site channels. Buy more impressions and save! At every impression discount tier, your cost per thousand (CPM) goes down by 2. Impression amounts available in between tiers. 9.7 MILLION IMPRESSIONS 55,000+ CLICKS IN 2014 PACKAGE WEB RATES Small Rectangle Package + Formatted Banner 60/40 split between Small Rectangle and Formatted Banner. 5 discount off a la carte CPM. TOTAL IMPRESSIONS TOTAL RATE REWARDS* 20,000 Small Rectangle: 12,000 (184) Formatted Banner: 8,000 (180) 50,000 Small Rectangle: 30,000 (400) Formatted Banner: 20,000 (408) 125,000 Small Rectangle: 75,000 (848) Formatted Banner: 50,000 (922) 250,000 Small Rectangle: 150,000 (1,376) Formatted Banner: 100,000 (1,644) *Not Guaranteed ,770 3,040 Up To 20,000 Up To 50,000 Up To 125,000 Up To 250,000 GOT PRINT? GET REWARDS Customer Rewards Program Advertisers with an integrated presence in the Wyoming Official Travelers Journal (OTJ) and WyomingTourism.org qualify for the Customer Rewards Program and receive an additional run-of-site web campaign from available inventory. Exposure is determined by level of participation. CREATIVE BEST PRACTICES Your banner ads can have three frames, a format that performs two times higher than a static-frame message. Submit three photos, headlines and sets of text to get the best return. Frame 1: Attention Frame The first frame must capture the user s attention. Use your most powerful, eye-catching photo and a tagline and body copy that sum up your greatest value proposition (why you re a not-to-be-missed experience). Frame 2: Interest/Desire Frame Now that you have the user s attention, pull them into the experience. Use experiential photos and copy to paint the picture. Frame 3: Action Frame Now we need to seal the deal. Tell the user what you want them to do ( click here ) and why they should do it. This does not necessarily need to be a deal; it can simply say something like click here to create great memories! SMALL RECTANGLE This IAB standard unit allows you to showcase your business in a visually robust way. FORMATTED BANNER This formatted unit is integrated into the site and allows you to showcase your business with three frames of photos, taglines and body copy.

10 enewsletter enewsletter The Roundup enewsletter is sent monthly to more than 120,000 subscribers. The list is highly qualified through an onboarding program that targets visitors specific travel timeframe with seasonal content. This results in better engagement and conversion. The s are all responsive, customizing the experience to the visitor s device. FEATURED CONTENT Feature your experience amid organic content. SPONSOR Stand out with a premium banner ad that commands attention. INTEGRATED ADVERTISING OPTIONS Place your message in key months to drive business or align your message with our editorial calendar. REACH A TARGETED AUDIENCE Subscribers are a highly qualified and targeted audience. The enewsletter informs visitors about everything Wyoming, from skiing to dude ranches and gorgeous scenery. BUTTON (180X150) Feature your experience in a visually compelling and budget-friendly way. 30% OPEN RATE 120,000+ SUBSCRIBERS RATES AD SIZE MONTHLY RATE SPONSOR 1,000 FEATURED CONTENT 800 BUTTON (180X150) 3 POSITIONS AVAILABLE 500

11 WYOMINGTOURISM.ORG FULFILLMENT LEADS WYOMINGTOURISM.ORG FULFILLMENT LEADS Drive qualified leads directly to your business with the WOT s fulfillment leads program. HOW IT WORKS Visitors use WyomingTourism.org to request a free copy of the Wyoming Official Travelers Journal or to sign up for the Roundup enewsletter. They are automatically directed to a confirmation page, where they can elect to receive information from participating businesses. Upon selecting to receive information from you, they receive an auto-generated written by you (you can drive them to your site or provide a special offer). You receive the qualified leads from the WOT weekly for you to follow up with on an ongoing basis 45,000+ TOTAL LEADS DELIVERED TO DATE OPT-IN PAGE CONFIRMATION PAGE THANK YOU Thank you displayed upon submission GROW YOUR OPT-IN DATABASE! RATES Tiered pricing allows advertisers to choose their own level of participation. LEAD Lead displayed on opt-in page Rates for Print Advertisers LEADS PRICE PER LEAD 2,000 2, ,000 4, , CREATIVE BEST PRACTICES Confirmation page: Communicate why you are a not-to-be-missed experience and what the user will receive by checking to receive information from you. Confirmation This is your opportunity to further communicate your value proposition and to drive traffic to your site. Rates for Non-Print Advertisers LEADS PRICE PER LEAD 2,000 2, ,000 4, ,

12 SENIOR VICE PRESIDENT OF SALES AND MARKETING Carrie Koenig TRAVEL MEDIA SALES AND MARKETING EXECUTIVE Jim Wilkinson Free tourism research and resources: budurl.com/milesessentials

Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities

Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities SM Mission, Tourism Impact and Travel Resources Visitor Profile & Marketing Strategy Memphis Convention & Visitors Bureau

More information

Washington Tourism Alliance Membership & Marketing Opportunities

Washington Tourism Alliance Membership & Marketing Opportunities Washington Tourism Alliance Membership & Marketing Opportunities WASHINGTON TOURISM ALLIANCE MISSION STATEMENT To advocate, promote, develop and sustain the economic well being of the Washington tourism

More information

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising

More information

Highest Geographic Areas

Highest Geographic Areas MEDIA KIT Who We Are: DreamPlanGo fills the void in online travel marketing. We help travelers answer the question where do you want to go? There s plenty of traditional advertising out there competing

More information

2015 Consumer Digital & Print

2015 Consumer Digital & Print 2015 Consumer Digital & Print INFLUENCE REACH PERFORMANCE RESULTS 2 MARKETING WITH US MARKETING WITH US Collinson Media & Events has complete marketing services for the travel industry. Integrated advertising

More information

WH&LA 2015 TARGETED MARKETING

WH&LA 2015 TARGETED MARKETING WH&LA 2015 TARGETED MARKETING Pick your audience. Save your money. Put WH&LA s buying power to work for your property by participating in our targeted marketing: offering over 60 cost-effective targeted

More information

DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING

DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING Fundamental Mission of the Marketing & Communications Function To increase visitor volume, visitor spending and economic impact for the destination

More information

2016 DIGITAL MEDIA KIT JETSETMAG.COM 2016 MEDIA KIT. JETSETMAG.COM

2016 DIGITAL MEDIA KIT JETSETMAG.COM 2016 MEDIA KIT. JETSETMAG.COM 2016 DIGITAL MEDIA KIT JETSETMAG.COM The Global Leader in Digital Advertising for the Luxury Market JetsetMag.com offers access to an exclusive audience of the wealthiest demographic in the world. Considered

More information

Tennessee tourism s. to work for you. put U power of. 2016 Media Kit Tennessee Advertising Opportunities. welcome center kiosks

Tennessee tourism s. to work for you. put U power of. 2016 Media Kit Tennessee Advertising Opportunities. welcome center kiosks put U power of Tennessee tourism s M u lt i - M i l l i o n D o l l a r M a r k e t i n g, A d v e r t i s i n g a n d P R C a m pa i g n to work for you IN PRINT! Tennessee Vacation Guide ONLINE! TnVacation.com

More information

Serving, Informing and Enriching Families of West Central Florida

Serving, Informing and Enriching Families of West Central Florida Serving, Informing and Enriching Families of West Central Florida has a monthly circulation of 30,000 and an annual readership of over 750,000 in the West Central Florida area. These readers are part of

More information

CALIFORNIAHOME+DESIGN MEDIA KIT. californiahomedesign.com

CALIFORNIAHOME+DESIGN MEDIA KIT. californiahomedesign.com CALIFORNIAHOME+DESIGN MEDIA KIT STATE OF STYLE California Home+Design is a multi-platform media brand that pairs unparalleled design and architecture inspiration with the cutting-edge resources that our

More information

Investor Garage. Marketing & Advertising

Investor Garage. Marketing & Advertising September 2015 Investor Garage Marketing & Advertising Investor Garage A Web TV series supported by an online information portal for luxury, classic and exotic sports car fans. Investorgarage.com will

More information

Michelle Begnoche Public Relations Manager Michigan Economic Development Corporation Begnochem@michigan.org 517-241-0251 Twitter - @mbegnoche

Michelle Begnoche Public Relations Manager Michigan Economic Development Corporation Begnochem@michigan.org 517-241-0251 Twitter - @mbegnoche Michelle Begnoche Public Relations Manager Michigan Economic Development Corporation Begnochem@michigan.org 517-241-0251 Twitter - @mbegnoche Travel Michigan A business unit of the Michigan Economic Development

More information

Advertising Rate Card

Advertising Rate Card Advertising Rate Card The Paso Robles Daily News is the most comprehensive local source information on Paso Robles breaking news, events, politics, crime, police, city hall, sports, travel, wine, regional,

More information

THE ECONOMIC IMPACT OF BICYCLING IN COLORADO. Summary of Findings

THE ECONOMIC IMPACT OF BICYCLING IN COLORADO. Summary of Findings THE ECONOMIC IMPACT OF BICYCLING IN COLORADO Summary of Findings Total economic benefit from bicycling in Colorado is over $1 billion annually Manufacturing Total annual revenue $763 million 513 FTEs -

More information

2015 DIGITAL MEDIA KIT. marindigitalmedia.com

2015 DIGITAL MEDIA KIT. marindigitalmedia.com 2015 DIGITAL MEDIA KIT marindigitalmedia.com MARIN S DIGITAL SOLUTIONS INCREASED EXPOSURE FOR YOUR BRAND Thousands of visitors each month searching for information, products and services. 75% from Google

More information

2015-2016 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division

2015-2016 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division 2015-2016 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division 1 Objectives/Strategies/Tactics/Metrics Objective #1: Develop & Execute Integrated Marketing Plan Using current analysis

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Community Content Collaboration

Community Content Collaboration 2015 Community Content Collaboration Conferences Meetings Training Marketing Trade Shows Government Fund-Raising Business Entertaining Destination Management Incentive Entrepreneurs Wedding & Social Corporate

More information

Table of Contents. Leisure Room Nights Booked 6

Table of Contents. Leisure Room Nights Booked 6 Meet Minneapolis Meet Minneapolis Table of Contents Introduction Page What is Meet Minneapolis? and Guide to the Meet Minneapolis IMPACT Online Dashboard 3 Glossary of Terms 4 Minneapolis Hospitality Industry

More information

Advertising PowerSource Growing Your Business Through the Power of Advertising

Advertising PowerSource Growing Your Business Through the Power of Advertising Advertising PowerSource Growing Your Business Through the Power of Advertising A dvertising is everywhere, and for good reason. At its core, advertising is about grabbing attention and conveying information.

More information

2014-2015 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division

2014-2015 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division 2014-2015 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division 1 Objectives/Strategies/Tactics/Metrics Objective #1: Develop & Execute Integrated Marketing Plan Using current analysis

More information

How To Promote Your Hotel Business With Sabre Media

How To Promote Your Hotel Business With Sabre Media Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying

More information

MEASURING RETURN ON INVESTMENT OF TOURISM MARKETING

MEASURING RETURN ON INVESTMENT OF TOURISM MARKETING MEASURING RETURN ON INVESTMENT OF TOURISM MARKETING A Review of Sixteen State Tourism Offices Adeel Ahmed Assistant Extension Professor University of Minnesota Extension Center for Community Vitality 12/24/2010

More information

Serving, Informing and Enriching Families of West Central Florida

Serving, Informing and Enriching Families of West Central Florida F O O R P media guide Serving, Informing and Enriching Families of West Central Florida Tampa Bay Parenting has a monthly circulation of 30,000 and an annual readership of over 750,000 in the West Central

More information

About the Weed Blog. Demographic Data. Statistics and Rankings, Typical Month. Top Geographic Locations

About the Weed Blog. Demographic Data. Statistics and Rankings, Typical Month. Top Geographic Locations About the Weed Blog Founded in 2010, The Weed Blog (TWB) has quickly become one of the premier sources of marijuana news, opinion, and culture for the modern cannabis enthusiast. Over 1.6 million of the

More information

Advertise on the BajaInsider Reach More Potential Customers for Less Money

Advertise on the BajaInsider Reach More Potential Customers for Less Money Advertise on the BajaInsider Reach More Potential Customers for Less Money The Baja California peninsula is home to more than 600,000 North Americans and is visited annually by millions people from around

More information

Wendy Weber President. wendy@crandallassociates.com

Wendy Weber President. wendy@crandallassociates.com When Crandall Associates, Inc. opened our doors back in 1973, we were the first executive search firm devoted exclusively to the field of direct marketing. We recognized that direct marketing is a discipline,

More information

TOP 50 SPIRITS OF 2014 Standouts from the Spirit Realm BY KARA NEWMAN

TOP 50 SPIRITS OF 2014 Standouts from the Spirit Realm BY KARA NEWMAN TOP 50 SPIRITS OF 2014 Standouts from the Spirit Realm BY KARA NEWMAN PHOTO CREDIT Out of the hundreds of spirits reviewed for this year s Spirit Buying Guides, this list represents 50 of the best picks.

More information

CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia

CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia Annual Report FY 2014 ABOUT CAPITAL REGION USA Capital Region USA (CRUSA) is the official regional destination marketing organization promoting

More information

Regional Tourism Organization 12 / Explorers Edge 2015/2016 Marketing Plan. March 27, 2015 Prepared by: James Murphy, Executive Director

Regional Tourism Organization 12 / Explorers Edge 2015/2016 Marketing Plan. March 27, 2015 Prepared by: James Murphy, Executive Director Regional Tourism Organization 12 / Explorers Edge 2015/2016 Marketing Plan March 27, 2015 Prepared by: James Murphy, Executive Director 1 Contents Learnings... 3 Quality Content Drives Massive Engagement:...

More information

FLOORFORCE. Internet Marketing Packages & Pricing Guide

FLOORFORCE. Internet Marketing Packages & Pricing Guide 2014 Internet Marketing Packages & Pricing Guide Mobile Websites Services A mobile site streamlines the current version of your website so that customers can call you by clicking a button or opening the

More information

2015 HIGHLIGHTS. Opened 10 new stores. Motorcoach groups increased by 31% Increased Green Savings Cards distribution by 7.7%

2015 HIGHLIGHTS. Opened 10 new stores. Motorcoach groups increased by 31% Increased Green Savings Cards distribution by 7.7% 2016 MARKETING 2015 HIGHLIGHTS Opened 10 new stores The Art of Shaving HourTime Joe s Jeans Lindt Chocolate Bar lululemon athletica Mountain Warehouse Piercing Pagoda Sarar Tory Burch Outlet Pop-Up UGG

More information

Glossary of Hospitality/Tourism Terms

Glossary of Hospitality/Tourism Terms Glossary of Hospitality/Tourism Terms ABA - American Bus Association; comprised of bus companies, operators and owners Attendance Building - Marketing and promotional programs designed to increase attendance

More information

Organic Authority Advertising

Organic Authority Advertising 2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:

More information

THREATS. Deeper consumer connections:

THREATS. Deeper consumer connections: Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

blogto Media Kit The #1 web site about Toronto news and culture

blogto Media Kit The #1 web site about Toronto news and culture blogto Media Kit The #1 web site about Toronto news and culture FOOD // Music // ARTS // FASHION // BEST OF TORONTO // RESTAURANTS // Bars // STREET STYLE // Events + More about blogto @blogto always has

More information

Day Marketer. Presented by: Kara Holder

Day Marketer. Presented by: Kara Holder Cloud Marketing On A Sunny Day: How To Evolve Into A Modern Day Marketer Presented by: Kara Holder OVERWHELMED WITH ALL THE NEW METHODS TO MARKET YOUR BUSINESS ONLINE? 2 What is Revenew and who is Kara

More information

ELEVATED. Engagement. 2015 Digital Media Kit

ELEVATED. Engagement. 2015 Digital Media Kit ELEVATED Engagement 2015 Digital Media Kit Available anytime, ANYWHERE. 5280 is now available on your smart phone, tablet, or desktop. Relaunched in 2014, 5280.com has a responsive design in addition to

More information

2013 Interactive Marketing Strategy

2013 Interactive Marketing Strategy 1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content

More information

2015-2016 Editorial Calendar & Rate Card

2015-2016 Editorial Calendar & Rate Card PTO TODAY MAGAZINE 2015-2016 Editorial Calendar & Rate Card Connect your product or service with engaged local PTO and PTA leaders 7 times per year with PTO Today magazine. PTO Today s flagship publication

More information

Advertising + Marketing Opportunities

Advertising + Marketing Opportunities smarter marketing. greater results. tailored for you. 2016 Advertising + Marketing Opportunities IN PRINT, ONLINE & IN PERSON three magazines 90+ journals online job postings APA annual convention mailing

More information

TOURISM PEI. Advertising & Marketing Program. Your Best Return on Investment!

TOURISM PEI. Advertising & Marketing Program. Your Best Return on Investment! 2016 TOURISM PEI Advertising & Marketing Program Your Best Return on Investment! TOURISM PEI IS THE LARGEST MARKETER OF TOURISM ON PRINCE EDWARD ISLAND In 2016, Tourism PEI is poised to build on strong

More information

Darien Schaefer President & CEO

Darien Schaefer President & CEO Dear Restaurant Owner/Manager, On behalf of the Lake Geneva Chamber of Commerce and Convention & Visitors Bureau it is my pleasure to invite you to participate in the 1st Annual Lake Geneva Restaurant

More information

Advertising Effectiveness Research

Advertising Effectiveness Research California Tourism Advertising Effectiveness Research Canada Advertising Effectiveness & Market Assessment August 2007 Table of Contents BACKGROUND & OBJECTIVES... 2 METHODOLOGY... 3 THE ADVERTISING CAMPAIGN...

More information

SINCE 1880 MEDIA PACK 2015-2016 SINCE 1880

SINCE 1880 MEDIA PACK 2015-2016 SINCE 1880 MEDIA PACK 2015-2016 Standing out in the performing arts industry The Stage is the only weekly publication for the performing arts industry and this, alongside our thriving website, makes The Stage the

More information

Grow Your Business with Cidewalk

Grow Your Business with Cidewalk Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to

More information

Luxury Homes & CoastaL DestINatIoNs 2015 MEDIA KIT

Luxury Homes & CoastaL DestINatIoNs 2015 MEDIA KIT Luxury Homes & Coastal S 2015 MEDIA KIT F Florida Homes Magazine offers our advertising partners innovative multimedia solutions to reach qualified affluent consumers in the United States and around the

More information

Nearly four years later, I ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I m a:

Nearly four years later, I ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I m a: About From recipes to cooking tips to reviews of products that will make your life easier, is a trusted cooking authority for today s busy families. I share easy recipes that have earned my seal of approval

More information

PARTNERSHIP OPPORTUNITIES

PARTNERSHIP OPPORTUNITIES PARTNERSHIP MARKETING AT SANTANA ROW SANTANA ROW With a prime location in a key market, proven shopping traffic, and targeted demographics, Santana Row is an ideal environment for consumer promotions.

More information

2015 DIGITAL MEDIA KIT

2015 DIGITAL MEDIA KIT 2015 DIGITAL MEDIA KIT ADVERTISING & MARKETING OPPORTUNITIES DISCOVERLOSANGELES.COM WHO WE ARE Los Angeles Tourism is the leading resource f visit infmation on Los Angeles. The mission of the Los Angeles

More information

CO-OPPORTUNITIES WITH VISIT CALIFORNIA

CO-OPPORTUNITIES WITH VISIT CALIFORNIA CO-OPPORTUNITIES WITH VISIT CALIFORNIA LYNN CARPENTER Vice President Marketing Visit California SHANNON THOMPSON Vice President Marketing Sunset Publishing NATE HUFF Vice President Miles Marketing Destinations

More information

LUXURYHOMES.COM TM. Affiliate Kit

LUXURYHOMES.COM TM. Affiliate Kit Affiliate Kit 2015 RAISING THE BAR Luxuryhomes.com (LH) was established14 years ago and is recognized as one of the top global websites for displaying luxury real estate listings and to promote Agents

More information

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.

More information

Media Kit MELBOURNE ACCOMMODATION GUIDE

Media Kit MELBOURNE ACCOMMODATION GUIDE Media Kit MELBOURNE ACCOMMODATION GUIDE The Melbourne Accommodation Guide showcases Melbourne s premier accommodation properties. Overview. The Melbourne Accommodation Guide provides readers with comprehensive

More information

SEASONAL SMARTS DIGEST

SEASONAL SMARTS DIGEST SEASONAL SMARTS DIGEST At Home Edition: Summer 2016 This digest uses the previous three years worth of actual claims from homes around the country to highlight some of each season s common dangers and

More information

Request for Proposals Marketing, Communications, and Website Management, Social Media

Request for Proposals Marketing, Communications, and Website Management, Social Media Marketing, Communications, and Website Management, Social Media Proposal Submittal Deadline: May 15, 2015 Introduction In 2011, the City of Arroyo Grande formed a Tourism Business Improvement District

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Your No-Nonsense Guide to Facebook Ads

Your No-Nonsense Guide to Facebook Ads Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In

More information

BECOME A PROUD PARTNER OF THE QUAD CITIES CONVENTION & VISITORS BUREAU. Partnership Benefits & Opportunities

BECOME A PROUD PARTNER OF THE QUAD CITIES CONVENTION & VISITORS BUREAU. Partnership Benefits & Opportunities BECOME A PROUD PARTNER OF THE QUAD CITIES CONVENTION & VISITORS BUREAU Partnership Benefits & Opportunities What is a CVB? The official Destination Marketing Organization for the area. An umbrella organization

More information

As seen in all the best places YEARS

As seen in all the best places YEARS As seen in all the best places ANNIVERSARY YEARS ANNIVERSARY10 Website The new isleofwight.com website combines the latest online search technology and dynamic marketing features to guarantee your business

More information

Sabre Media Kit. powering progress

Sabre Media Kit. powering progress powering progress Sabre Media Kit Our Travel Agency Media products allow you to reach: Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Best Practices for Maximizing Your Hotel s Online Revenue & ROI

Best Practices for Maximizing Your Hotel s Online Revenue & ROI Best Practices for Maximizing Your Hotel s Online Revenue & ROI Table of Contents Executive Summary... 2 Introduction & Methodology... 3 Websites... 4 Survey Findings The Pulse of the Industry... 5 Best

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Engaging New Audiences

Engaging New Audiences OurState.com Engaging New Audiences Digital Media Kit Display Advertising Premium Promotions Newsletters Sweepstakes The Brand Our State magazine is North Carolina s premier statewide magazine devoted

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Terre Haute Children. Le Merigot. Tourism.IN.gov

Terre Haute Children. Le Merigot. Tourism.IN.gov Terre Haute Children s Museum Le Merigot Hoosier Hills Marina Tourism.IN.gov Dear Tourism Partners, Thank you for your consideration of the 2012 Indiana Office of Tourism Development (IOTD) Cooperative

More information

Information About Filing a Case in the United States Tax Court. Attached are the forms to use in filing your case in the United States Tax Court.

Information About Filing a Case in the United States Tax Court. Attached are the forms to use in filing your case in the United States Tax Court. Information About Filing a Case in the United States Tax Court Attached are the forms to use in filing your case in the United States Tax Court. It is very important that you take time to carefully read

More information

Marketron Mobile, a division of Marketron, delivers mobile marketing and advertising solutions to over 1,500 premium publishers in the U.S.

Marketron Mobile, a division of Marketron, delivers mobile marketing and advertising solutions to over 1,500 premium publishers in the U.S. 2 Marketron is the media industry s leading provider of business software solutions and services. With more than 7,000 media organizations served, Marketron solutions manage an estimated $15 billion in

More information

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com Rev. 1-1/10/2013 1 Our Reach At A Glance 16K VETTED FOOD BLOGGERS 14 MILLION MONTHLY UV s* 100 MILLION IAB MEDIA IMPRESSIONS Engage Our Audience Sweepstakes Product Sampling Contests Brand Ambassadors

More information

Take advantage of our media products to reach the Blues community in 2016!

Take advantage of our media products to reach the Blues community in 2016! Magazine Website e-newsletter Facebook Twitter The Blues Festival Guide is the road map to everything blues, - Bobby Rush We have been Blues Industry Leaders for over 14 years. Take advantage of our media

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

Visit South Walton. Multi-Channel Analytics Report May 2015

Visit South Walton. Multi-Channel Analytics Report May 2015 Visit South Walton Multi-Channel Analytics Report May 2015 1 CONSUMER SITE PERFORMANCE 2 OVERALL HEALTH Stick Rate is defined as the percent of visits that last more than one page. VSW s May stick rate

More information

ArtWalk NTC @ Liberty Station

ArtWalk NTC @ Liberty Station Sponsor Facts and Demographics ArtWalk NTC @ Liberty Station August 16 and 17, 2014 9 th Annual Festival DATES: August 16 & 17, 2014 Event Facts NTC Liberty Station: A large, and ever-growing arts and

More information

Sponsorship Opportunities

Sponsorship Opportunities One Event, Unlimited Destinations Dubai International Convention and Exhibition Centre Business Beyond Imagination Sponsorship Opportunities Promote your brand to over 20,000 travel industry professionals

More information

The Key to Successful Cross-Channel Marketing: The Email Preference Center

The Key to Successful Cross-Channel Marketing: The Email Preference Center The Key to Successful Cross-Channel Marketing: The Email Preference Center Introduction With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness

More information

Precision Digital Marketing

Precision Digital Marketing WEB MOBILE SOCIAL Precision Digital Marketing Category Targeting Mobile Premium News Network Advanced Audience Targeting Streaming Multimedia Social Media POWERED BY NWA MEDIA 212 N. EAST AVE. FAYETTEVILLE,

More information

AUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com

AUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com AUDIENCE PROFILE LogHome.com Audience Profile: Visitors to LogHome.com are actively searching for information and resources to help them plan, build, restore, and decorate their primary or vacation log

More information

CVB Annual Marketing Report

CVB Annual Marketing Report CVB Annual Marketing Report For the fiscal year ending December 31, 2013 CVB Name: Traverse City Convention & Visitors Bureau (TCCVB) dba Traverse City Tourism Person Completing report: Brad Van Dommelen

More information

Visit South Walton 2014-15 Co-Op Sales Kit

Visit South Walton 2014-15 Co-Op Sales Kit Visit South Walton 2014-15 Co-Op Sales Kit 2014-15 CO-OP PLAN OVERVIEW The Cooperative Partner Program is a unique opportunity that allows the Bed Tax Collectors (BTCs) of Walton County to partner with

More information

Amtrak Marketing & Advertising Update

Amtrak Marketing & Advertising Update Amtrak Marketing & Advertising Update November. 12, 2015 Building a Stronger Brand - Brand Identity and Guidelines Development and Execution Extended the brand architecture work, established Journey Line

More information

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative ` Real-Time Marketing, Dynamic Creative Optimization & the Empowered Marketer Understanding the Intersection of Data, Media and Big Creative Online media, paired with an influx of data sources, has made

More information

Google Month - Tips for a Great Landing Page

Google Month - Tips for a Great Landing Page Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Page 1 of 5 Google Month: Tip 1 - Align your landing page with your advertisement It is important to align your landing page with your

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

2015 Fall Advertising Packages

2015 Fall Advertising Packages 2015 Fall Advertising Packages Campaign Period: September 1 December 15 Reserve Your Ad Package at www.charities.org/advertising Amplify your nonprofit s brand visibility to private and public sector employee

More information

Digital Marketing Solutions Guide

Digital Marketing Solutions Guide Digital Marketing Solutions Guide NOLA Media Group 2013 For More Information: Visit our media kit here, call (866) 802-8108 Table of Contents 3 4 5 6 7 8 9 Audience Targeting Solutions Online Display Advertising

More information

Social Advertising: I ll Click on That!

Social Advertising: I ll Click on That! Social Advertising: I ll Click on That! Erica Sietsma VP, Business Development Digital Air Strike New York, NY 206-707-3320 erica@digitalairstrike.com @digitalairstrk #dasnada2015 1 2 CASE STUDY: Social

More information

Social Media Campaigns Successful Planning and Organization

Social Media Campaigns Successful Planning and Organization Social Media Campaigns Successful Planning and Organization Marketing Day 2014 United Way of Greater Chattanooga 1. Define Your Goals Extend Reach Get impressions & increase awareness Increase conversions

More information

North Carolina s Blue Ridge Mountain Host

North Carolina s Blue Ridge Mountain Host North Carolina s Blue Ridge Mountain Host Dear Blue Ridge Mountain area business: Tourism affects every business in Western North Carolina. Annually, visitors spend more than $1 billion in the Blue Ridge

More information

VANCITY BUZZ? WHY ADVERTISE WITH

VANCITY BUZZ? WHY ADVERTISE WITH SPONSORSHIP Photo by flickr.com/carefool WHY ADVERTISE WITH VANCITY BUZZ? Since 2008, Vancity Buzz has been reporting on events, entertainment, food, fashion, sports, and developments in the city of Vancouver.

More information

MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit

MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit Field Served: TRAVEL + LEISURE propels its readers to travel now, travel smarter, and travel often. T+L fuses reporting on style,

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

Why Digital Advertising?

Why Digital Advertising? About GunBroker.com The largest online auction site dedicated to the shooting sports, hunting, and related products Attracts 5.5 million unique visitors each month Achieved a high of 7.9M unique users

More information

2015 Marketing Plan. tourismsquamish.com

2015 Marketing Plan. tourismsquamish.com 2015 Marketing Plan tourismsquamish.com VISION To become the premier mountain town in British Columbia offering epic outdoor experiences from Sea to Sky that highlight our rich natural surroundings and

More information

2016 MEDIA PLANNER. Kristin Bennani kristin@segd.org 202.713.0413. Kathleen Turner kathleen@segd.org 703.657.9171. segd.org

2016 MEDIA PLANNER. Kristin Bennani kristin@segd.org 202.713.0413. Kathleen Turner kathleen@segd.org 703.657.9171. segd.org Society for Experiential Graphic Design A multidisciplinary community creating 2016 MEDIA PLANNER Kristin Bennani kristin@segd.org 202.713.0413 Kathleen Turner kathleen@segd.org 703.657.9171 segd.org Welcome

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information