Field Served: AVERAGE QUALIFIED PAID CIRCULATION AVERAGE QUALIFIED NONPAID CIRCULATION AVERAGE NONQUALIFIED CIRCULATION

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1 BUSINESS PUBLICATION Publisher s Statement 6 months ended December 31, 2014 Subject to Audit Field Served: Marketing and Media. Marketing in all forms, including: Media sales, media planning and buying; advertising; interactive and digital marketing and media; direct marketing and CRM; word-ofmouth marketing; public relations; sports marketing; POS and retail marketing; brand integration and entertainment marketing. TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 62,381 1A 1B 1C 1D AVERAGE QUALIFIED PAID CIRCULATION Print Only, See Par. 11(a) ,193 Digital Only, See Par. 11(b) ,355 Print & Digital (Unduplicated), See Par. 11(c) ,355 Individual ,903 Sponsored Individually Addressed, See Par. 11(d) Multi-Copy Same Addressee, See Par. 11(e) Single Copy Sales, See Par. 11(f) Average Circulation ,914 AVERAGE QUALIFIED NONPAID CIRCULATION Individual ,467 Average Circulation ,467 AVERAGE NONQUALIFIED CIRCULATION Allocated For Shows & Conventions ,650 Miscellaneous, Including Staff Copies, See Par. 11(g)... 1,654 Average Nonqualified Circulation ,304 AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None W. Seegers Road Arlington Heights, IL T: F:

2 2 QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES & QUALIFIED NONPAID REMOVALS & ADDITIONS 2014 Issue Print Only Digital Only Print & Digital (Unduplicated) Removed Added July 28 63,344 12,147 1,702 5,435 19,284 44, Aug ,837 12,197 1,503 5,096 18,796 44, Sept. 1 62,506 12,563 1,492 4,676 18,731 43, ,611 12,859 1,371 4,675 18,905 43, ,622 13,053 1,347 4,688 19,088 43, Oct ,059 13,178 1,306 4,246 18,730 43, ,975 13,253 1,323 4,217 18,793 43, Nov ,860 13,603 1,193 3,909 18,705 43, Dec. 8 61,988 14,026 1,227 3,703 18,956 43, ,003 15,148 1,098 2,909 19,155 42, , A THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE DECEMBER 29, 2014 ISSUE IN WHICH: QUALIFIED PAID CIRCULATION WAS 1.3% GREATER THAN THE PERIOD AVERAGE QUALIFIED NONPAID CIRCULATION WAS 1.4% LESS THAN THE PERIOD AVERAGE BUSINESS/OCCUPATIONAL ANALYSIS Classification by Business & Industry % Print Only Digital Only Print & Digital (Unduplicated) Classification by Title & Occupation A B C D E F G 1. Manufacturers/Product Marketers, Service Companies, Telecommunication and Entertainment Companies... 24, , ,809 21,400 4,725 2,605 1, , Retail/Food Services Establishments/ Travel/ Transportation Services... 3, , ,265 1, , Media, including online, interactive and gaming... 3, , ,078 1, Financial/Insurance/Real Estate/ Legal... 4, , , Government/Trade Associations and Religious Organizations Sub- Advertisers and Marketers (Classifications 1 through 5)... 35, , ,151 7,312 28,547 6,693 4,639 2,227 1,669 17, , Advertising Agencies/Advertising and Marketing Support... 21, , ,195 7,255 13,886 10,515 2, ,157 2,379 1,456 1,328 Sub- Agencies and Support Services (6)... 21, , ,195 7,255 13,886 10,515 2, ,157 2,379 1,456 1, Universities/Colleges/Schools... 1, , , Others Allied to the Field, including Libraries Other Circulation Subscriptions... 2, , Single Copy Sales Circulation... 62, ,148 1,098 2,909 19,155 42,848 Key to Title and Occupation: A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers C. Sales Managers D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity F. Creative/Production G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name Page 2 of

3 3A 1 SUPPLEMENTAL BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation Classification by Business & Industry: A B C D E F G 1. Manufacturers/Product Marketers, Service Companies, Telecommunication and Entertainment Companies... 4,725 2,605 1, , Retail/Food Services Establishments/ Travel/Transportation Services , Media, including online, interactive and gaming Financial/Insurance/Real Estate/Legal , Government/Trade Associations and Religious Organizations Sub- Advertisers and Marketers (Classifications 1 through 5)... 6,693 4,639 2,227 1,669 17, , Advertising Agencies/Advertising and Marketing Support... 10,515 2, ,157 2,379 1,456 1,328 Advertisers, Marketers Agencies and Support Services (6)... 10,515 2, ,157 2,379 1,456 1,328 Key to Title and Occupation: A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers C. Sales Managers D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity F. Creative/Production G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name Page 3 of

4 3B AGE OF SOURCE DATA ANALYSIS Within Source 1 Year 2 Years 3 Years % Circulation: Direct request from recipient: 1,242 13,588 7,578 22, Written... 1,242 13,588 7,578 22, Telecommunication... Internet and ... Direct request from recipient s company: 2,104 2, Written... 2,104 2, Telecommunication... Internet and ... Communication other than request: Written... Telecommunication... Internet and ... Association... Business Directories... Lists... Acquired Circulation... Other Sources, See Par. 11(h)... 18,336 18, Circulation... 19,578 15,692 7,578 42, Percent Subscription Circulation... 19,002 Acquired Circulation... Single Copy Sales Circulation... 62,003 3C MAILING ADDRESS ANALYSIS % Print Only Digital Only Print & Digital (Unduplicated) Individual by name and title and/or occupation 54, , ,292 12,900 41,909 Individual by name only , , , Title or occupation only Company name only Multi-Copy Same Addressee Subscription & Circulation , ,995 1,098 2,909 19,002 42,848 Single Copy Sales Circulation ,003 Page 4 of

5 4 GEOGRAPHIC ANALYSIS State Print Only Digital Only Print & Digital (Unduplicated) Circulation Alabama Arizona Arkansas California 2, ,634 6,188 8,822 Colorado ,049 Connecticut ,233 Delaware District of Columbia Florida ,141 2,776 Georgia ,215 1,621 Idaho Illinois 1, ,462 2,647 4,109 Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts ,727 2,280 Michigan ,329 1,826 Minnesota ,174 1,478 Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey ,919 2,532 New Mexico New York 3, ,525 4,367 8,892 North Carolina ,135 1,379 North Dakota Ohio ,632 2,137 Oklahoma Oregon Pennsylvania ,976 2,483 Rhode Island South Carolina South Dakota Tennessee Texas ,152 2,831 Utah Vermont Virginia ,228 Washington ,043 West Virginia Wisconsin ,212 Wyoming TOTAL 48 CONTERMINOUS STATES 14, ,709 17,497 42,590 60,087 Alaska Hawaii TOTAL ALASKA & HAWAII Single Copy Sales U.S. Unclassified TOTAL UNITED STATES 14, ,713 17,674 42,720 60,394 Poss. & Other Areas U.S. & POSS., etc. 14, ,722 17,719 42,754 60,473 Canada International , ,066 Military or Civilian Personnel Overseas Other International TOTAL INTERNATIONAL , ,530 Address Only Other Unclassified GRAND TOTAL 15,148 1,098 2,909 19,155 42,848 62,003 Page 5 of

6 ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS Sold During 6 Month Period Ended December 31, PRICE DATA Basic Prices: Subscriptions: U.S., 1 yr. $109.00; 2 yrs. $ Canada and Mexico, 1 yr. $239.00; 2 yrs. $ Other International, 1 yr. $429.00; 2 yrs. $ Single Copy: $4.99 TERM DATA 7 SALES CHANNELS 8 PREMIUM USAGE ADDITIONAL CIRCULATION INFORMATION 9 POST EXPIRATION COPIES INCLUDED RENEWAL ANALYSIS OF IN PAID CIRCULATION PAID CIRCULATION 10 Page 6 of

7 11 EXPLANATORY Audit Cycle: June Ending. (a) Print Only Individual subscriptions, averaging 12,193 copies per issue, represent copies served to individuals receiving the print version only of ADVERTISING AGE. (b) Digital Only Individual subscriptions, averaging 1,355 copies per issue, represent copies served to individuals receiving the digital version only. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an notice is sent to recipients notifying them of the availability of each issue. (c) Print and Digital (Unduplicated) Individual subscriptions, averaging 4,355 copies per issue, represent copies served to individuals receiving both a print and digital version of ADVERTISING AGE. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an notice is sent to recipients notifying them of the availability of each issue. (d) Sponsored Individually Addressed subscriptions, averaging 515 copies per issue, represent copies sold in quantities of 5 to 58 to business concerns at 1 yr. $ Copies were mailed to the purchaser for redistribution. (e) Multi-Copy Same Addressee subscriptions, averaging 307 copies per issue, represent copies served in quantities of 2 to 74 to individuals and media departments at basic prices. Copies were mailed to the purchaser for redistribution. (f) Single Copy Sales, averaging 189 copies per issue, represent copies sold through retail outlets at $4.99 to $24.99 per copy. (g) Miscellaneous includes checking and promotion copies, averaging 1,006 copies per issue, served to advertisers and agencies. (h) Other Sources represent copies served to subscribers obtained from recognized lists. (i) It is the policy of the publisher to expire all subscriptions on a monthly basis, therefore, some subscribers may receive from one to four more issues than entitled to, but no offer of this kind is made to subscribers. Definition of Recipient Qualification: recipients are: 1.) Advertising agencies: chairmen, vice-chairmen, boards of directors, senior managers, executive managers, operations managers, managing directors, chief marketing officers, vice presidents, procurement officers, account managers, account supervisors and executives in client contact and their assistants, media directors, media supervisors and their assistants, media planners, media analysts, media buyers and their assistants, media research personnel, creative directors, art directors, creative supervisors, copy chiefs, artists, copywriters, production managers, production supervisors and their assistants, research directors, research managers and their assistants, and other titled and nontitled agency personnel. 2.) National and Regional Advertisers: chairmen and vice-chairmen, boards of directors, senior management, executive management, operations management, partners, owners, vice-presidents, secretaries, treasurers, advertising directors and managers, marketing directors and managers, product or brand managers and their assistants, directors of publicity and public relations, sales promotion managers, sales managers - national and regional, marketing research managers and their assistants and other titled and nontitled personnel for advertisers such as product manufacturers, service industries, wholesalers, distributors, jobbers, public utilities, transportation companies, banks and financial institutions, trade associations, nonprofit organizations, importers, exporters, and retail establishments such as chain stores, mail order houses, real estate brokers, hospitals, hotels, restaurants and others. 3.) Advertising Services: Marketing consultants, management consultants, graphic artists, free-lance artists, public relations, media buying services, type directors, copywriters, photographers, direct mailers, film and video production managers, researchers and research consultants, business analysts, and all others allied to the field of advertising, marketing, sales and sales promotion. 4.) Media: personnel and representatives of newspapers, consumer and business magazines, radio, television, and outdoor advertising, publishers, circulation managers, advertising directors and managers, sales managers and staff, sales promotion directors and managers and their assistants, research directors and their assistants and all other titled and nontitled personnel of media companies. 5.) Public libraries, government agents and representatives of associations with an official interest in advertising and marketing news, and librarians, students, professors and others with an academic or professional interest in advertising and marketing, and all others allied to the field. We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Parent Company: Crain Communications, Inc. CHRIS CUNNIFFE ALLISON P. ARDEN Advertising Age Audience Development Signed: February 6, 2015 VP/Publisher Frequency: 25x year Format: Tabloid Established: 1930 AAM Member Since: 1933 Member No SRDS: 1 Published by: Crain Communications, Inc. 685 Third Ave. New York, NY T: (212) F: (212) Publisher: Allison P. Arden Page 7 of Copyright 2015 All rights reserved.

8 Analyzed Issue Date 12/29/ Analyzed Issue Text (for double month issue date) Single Copy Price 4.99 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price