Meltwater Buzz Social Suite. Anna Pieh-Jankowska

Transcription

1 Meltwater Buzz Social Suite Anna Pieh-Jankowska June 2012

2 Meltwater Buzz Social Suite Turning Conversations into Customers 1

3 Listen +Engage Connect Meltwater Buzz Social Suite A powerful suite of tools to help you manage and measure your social activities and initiatives. Comprehensive Social Media Monitoring Easy Facebook Publishing Streamlined Social Engagement & Community Management 2

4 Listen Comprehensive Social Media Monitoring Cut through the noise and find relevant conversations across the Social Web 200 Million sources In-depth analysis Sentiment Volume Themes Demographics Active social channels Influencers Competition Share of voice Potentially damaging comments Real-time alerts & daily reports Multi-user workflow Stand-alone or integrated w/engage module 3

5 Listen Listen Module Feature Summary Powerful Social Search Engine 200M sources Expansive search results Search comparisons Volumes of data Comprehensive Analytics Themes cloud Media spread Conversation volume Sentiment Analysis Enterprise-Class Functionality Integrated dashboard w/engage Multi-user workflow, comments Real-time alerts Daily & custom reporting Social Intelligence Demographics & social profiles Influencer analytics RSS feeds Social actions 4

6 +Engage Streamlined Social Engagement & Community Management Easily manage your social presence and interact with new and existing connections Social Inbox prioritizes communications 360-degree Social Profiles provide full history, contact analytics Social Actions enable direct engagement Social CRM database Social Calendar and Social Updates for immediate or scheduled posts In-depth Analytics Extends and enhances Listen and Connect modules 5

7 +Engage Engage Module Feature Summary Streamlined Social Media Management Social Inbox Social Calendar Immediate & Scheduled Social Updates Multi-account management Multi-user workflow, task assignment Search result analysis and refinement Search results by geography Immediate Social Actions from Inbox, search results Branding on Facebook posts Social CRM Social Analytics 360-degree Social Profiles Community database View by geographic region Most engaged contacts Most engaging content Top re-tweeters Brand impressions Contact growth 6

8 Connect Easy Facebook Publishing Effortlessly create, publish and manage compelling Facebook Tabs Step-by-step creation via the Tab Wizard Templates & Themes make layout and consistent design simple Versions allow development of varied content, published by date or by location Elements for easy content selection and placement Drafts provide complete editing histories Contact Database for permission marketing Manage multiple pages and Tabs Fully integrated with Listen & Engage modules 7

9 Connect Connect Module Feature Summary Powerful Tab Management Management of multiple Tabs across multiple pages Version creation, publishing Publication scheduling Geographic publishing and versioning Complete draft history Easy Facebook Tab Creation Choose goal Layout & themes Smart content elements and publishing Broad range of elements for fully customizable content Tab, poll and survey analytics Social CRM Database Multi-channel opt-in Integrated with +Engage 8

10 Meltwater Buzz Altimeter Group Use Cases* L Listen Module E Engage Module C Connect Module Intense Customer Engagement L E C Social Inbox Social CRM database Search 300M sources Filter by language, geo, rank, keyword Custom search criteria Immediate engagement & social actions Workflow & assignment Twitter, FB direct engagement Social Broadcasting L E Twitter, FB posts Integrated native click tracking Scheduled updates & calendar In-depth analytics Geo-target FB posts Branded tools Posts to multiple channels at once w/customized content Platform Campaign Marketing E C New Facebook CMS Module Integrated or stand-alone Tab wizard Content elements Multiple pages & Tabs Version and draft management Social CRM database Permission marketing prefs Distributed Brand Presence L E C Workflow assignment Admin & user permissions Multi-language search Language translation Geo-targeted filtering Multi-account (TW, FB) Tailored Customizations *Images and Definitions 2012 Altimeter Group L E C Personal & local service from social media consultants Source inclusion/customization for content searches

11 How We Help You Turn Conversations into Customers 10

12 Listen Monitor Your Brand s Reputation Measure and understand what s being said about your business or brand Listen and find relevant conversations about your brand Measure conversation volume and sentiment today and over time Analyze and report social metrics Marketing Strategy Customer Feedback / Service Media Planning Search Engine Optimization PPC Advertising 11

13 Listen +Engage Connect Build Brand Awareness Coordinate digital properties to build brand awareness and engagement & Ads Social Web Drive visitors and customers from other digital properties to your Social accounts / sites Utilize Facebook Tabs as unique landing pages and tailor the content to the campaign Publish entertaining and valued content (both original and curated) to drive deeper affinity and encourage social sharing 12

14 Listen +Engage Manage Your Social Presence Prioritize workflow and manage your social accounts / presence Monitor Monitor social networks for conversations about your brand Measure Social Accounts Respond Log in and go to your Social Inbox to respond to your first priority your direct conversations Use the Listen function to Curate sharable content and Engage to post on Twitter or Facebook Post content to Twitter or Facebook and create a content calendar Post Curate Measure and analyze content and engagement metrics and adjust social and content strategies accordingly 13

15 Listen +Engage Connect Drive Customer Engagement & Advocacy Interact with customers and develop natural advocacy Contests Promotions Coupons Photos Videos Sweepstakes Custom Content (HTML & Java) Product Ideas Feedback Support Utilize Facebook Tabs to publish entertaining, valued, timely and sharable content Publish social updates on to publicize the content and drive interaction Directly engage people in discussion to build trust, drive advocacy and affinity Monitor and measure response, engagement, reach and success metrics 14

16 Listen +Engage Connect Enhance Customer Service Use social media to both monitor customer satisfaction and to provide enhanced customer service Monitor social networks for brand mentions Publish social customer service availability (Twitter, Facebook Tab, etc.) Engage customers expressing both positive AND negative sentiment about the brand experience Prioritize direct customer service requests using the Social Inbox Use workflow features to escalate urgent issues Measure customer sentiment over time as one metric of customer satisfaction 15

17 Listen +Engage Connect Drive Direct Social ROI Create opportunities to reward social contacts and drive revenue Contests Promotions Coupons Commerce Events Product Launches Integrated Marketing Campaigns Lead Generation Create promotions and campaigns that coordinate across multiple marketing channels OR focus on a single channel for specific outcomes (e.g. Facebook contest) Promote these campaigns across multiple channels (social, , web, etc.) and engage with individuals talking about the campaign Plan end-to-end measurement (if possible) to equate campaigns to ROI Use social metrics to understand reach, awareness social lift from the campaign 16

18 17 Thank You!

19 18 About the Meltwater Group

20 Meltwater Group Founded 2001 in Oslo, Norway HQ in San Francisco $100M+ in revenue 23,000+ active customers 57 offices in 29 countries 900+ employees worldwide

21 Meltwater Products Social Media Management Suite Online Media Monitoring PR Distribution & Optimization Search Engine Marketing

22 Some of Our Valued Clients

23 22 How Can You Protect and Support Your Investment in Social Media?