2017 Volvo Car Open Sponsorship

Transcription

1 Since 1973, the Volvo Car Open has been a pioneer in women's professional sports creating milestones that over the years have directly influenced the popularity of women's professional tennis. It is a tournament rich in tradition that has been highlighted over the past 43 years with a number of outstanding accomplishments. Defending Champion- Sloane Stephens Past Champions- Serena Williams, Martina Hingis, Steffi Graf, Martina Navratilova, Chris Evert Surface- Green Clay (The only green clay tournament in the WTA) Level- WTA Premier Event

2 Demographics 2016 Attendance 92,266 57% Female / 43% Males 58% ages % have at least a Bachelor s Degree 39% have a Master s, Doctorate, or Professional degree 57% HHI greater than $100,000 17% HHI greater than $200,000 Our Attendees are from Charlotte, NC (8%) Raleigh-Durham, NC (5%) Columbia, SC (6%) Charleston, SC (33%) Atlanta, GA (9%)

3 2016 TV Highlights Total reach of 3,982,000 people on ESPN2 276,269 households viewed the Sunday finals The most-watched WTA-only event on WatchESPN 7.4 million total live minutes viewed on WatchESPN Viewership among males up 57% vs Viewership among females up 25% vs matches produced Over 100 hours broadcasted across ESPN platforms

4 2016 International Dedicated TV Audience 15.3 million dedicated TV audience 165 international broadcast markets 3,288 dedicated international TV broadcast hours Top 5 markets for dedicated TV audienceo United States o Spain o Czech Republic o Italy o Serbia 2016 International TV News Broadcast Audience 1.7 billion TV news coverage reach Over 3 hours of TV news broadcasts Top 5 markets for TV news broadcastso United States o Germany o Australia o Russia o Poland

5 2017 Television Coverage Live broadcast April 3 rd -10 th 60+ hours of live match coverage 80+ hours of delayed match coverage 1 hour Tennis Channel Live filmed from Charleston each day, Monday-Sunday Tennis Channel Network Rankings #1 in percentage of women among sports network audiences #1 in percentage of viewing households with incomes of $125k+, $150k+, $200k+, and $250k+. #1 in mean household income #1 in mean amount spent on travel #1 in mean amount spent on sports equipment #2 in total wine consumption #1 among affluent consumers of champagne and vodka

6 Hospitality Box Seats Get close to the action! Box seats allow you to see and hear all the fine details of the matches! Ace Suites Private Suite on the 100 level Seating for 20 guests Fully furnished space Outside seating area Catered food and beverage Signage outside of suite 10 parking passes Daily Suites Seating for guests Fully furnished space Outside seating area Catered food and beverage Signage outside of suite VIP Packages Roundtrip airfare Tournament tickets Daily activities including tennis and golf Themed dinner parties Nightly entertainment Gift bags

7 On-Site Signage & Activation Scoreboard signs and Flower Box signs are on-court signage that receive great attention from attendees and viewers at home. In 2016, Scoreboard and Flower Box signs created over $1.2 million in advertising value from TV exposure. Terrace signs are hung from the second tier of our Stadium Court. Signage is visible throughout the stadium and during television coverage. Tournament Area signs are hung from the fences of outer play courts. Easily seen around our Grand Lawn. Sponsor Row Booths are located on our Grand Lawn. These 15 x15 spaces can be used to provide samples and information to attendees.

8 On-Site Signage and Activation SunTrust Night features the fan-favorite Ball Toss. Fans receive stress balls that they then attempt to throw in bins located on the court for a chance to win great prizes. A pop-up shop provided attendees an opportunity to purchase Lisette L Montreal while at the tournament. Fans were able to try their hand at pickleball thanks to MUSC Health. Clinics and Play were open to everyone each day of the tournament. Sponsors can reach Volvo Car Open fans all across the world thanks to our social media pages. Companies can have their handle tagged in posts on Facebook, Twitter, and Instagram.

9 Print and Promotion The Daily Slice is our official tournament program. 35,000 are distributed to fans throughout tournament week. Full, half, and quarter page ads are available. Post & Courier Special Section is distributed to 100,000 P&C subscribers and fans around the Charleston area. Full, half, and quarter page ads are available. Our Fan Guide provides information about the tournament including food, drinks, and activities around the tournament site. Distributed to 4,000+ fans. Our Ticket & Travel Planner has info regarding our schedule, tickets, and packages. Distributed to 100,000+ fans.

10 Tournament Media 37 advertising partners 45 print ads 50 online ads 1,200 radio commercial spots 650 TV commercial spots o ESPN o ESPN 2 o TNT o TBS o HGTV 15,500+ Facebook followers 8,700+ Twitter followers 3,200+ Instagram followers 40+ million paid media impressions 3.9+ million television impressions 2.7+ million social media impressions

11 For more information on Volvo Car Open sponsorships, please contact- Bob Moran General Manager Josh Trueblood Sales and s Josh.Trueblood@Meredith.com This proposal, including the ideas and language contained therein are the sole property of the Volvo Car Open, and are not to be used or distributed in any form without the permission of the Volvo Car Open. Please also note that participation in sponsorship opportunity programs, and the benefits offered within them, are granted on a first-come, first-served basis.