ONLINE ADVERTISING 2010

Transcription

1 ONLINE ADVERTISING 2010

2 Global Reach to the World s Professional Investors Website // enewsletters // Contextual Marketing l // Webcasts // Podcasts // Custom Microsites // Lead-Gen iimagazine.com iimagazine.com, one of the industry's premier online information destination for senior level institutional investors, corporate plan sponsors, government executives, bankers and money managers, worldwide responsible for capital raising and investment decisions Audience* Approximately 20% hold C-Suite titles, 64% hold Executive Senior Management titles (including C-suite titles), and 31% hold Investment Suite positions (CIO, Analysts, Portfolio Managers). Of our total audience, 62% are Buy-side, 31% are Sell-side, 3% are Government. Site Traffic** Average page Views per Month 475,673 Average Unique Visitors per Month 89,652 Average Page Views per Visit 4.28 Editorial Content Designed for Institutional, Corporate, and Government financial executives who choose to access content online, iimagazine.com provides all of the primary content elements included in the print magazine version of Institutional Investor, as well as several proprietary web-only content elements. Key editorial elements include: Authoritative articles and analysis on institutional investment; global markets; broad features; columns; blogs; audio podcasts; and expanded Research & Rankings. Content Channels - Designed to allow in-depth coverage of specific issues and topics related to core sectors of the institutional investment community, including: Asset Management, Banking & Capital Markets, Exchanges & Trading, Global Markets, Green Investing, Hedge Funds/Alternatives, Investment Strategies, Pensions & Endowments, Regulation, and Research. Blogs A comprehensive channel page lists all posts from expert columns and writers blogs devoted to news and insights about the banks and capital markets (Capital Beat), alternative investments (Alpha) and traditional asset management (Beta). Expert commentary Columns written by leading financial experts and industry thought leaders offer insight and analysis of how today s news, trends and industry developments are impacting institutional investors. Integrated multimedia showcase audio interviews, slideshows, and videos are accessible on one page Jobs Chatter Check here for the latest buzz on job changes, recent management moves in finance. Personal Pursuits Where finance meets fun. Feature stories focus on the lifestyle passions of top finance executives. Quant Zone The best quantitative analysts in finance provide their unique perspectives on investment strategies that give fund managers an edge over their competitors. * Institutional Investor Online Readership Study, June Conducted by the Marketing Division of Institutional Investor **Google Analytics/Urchin, January 2009 September 2009

3 Global Reach to the World s Professional Investors Website // enewsletters // Contextual Marketing l // Webcasts // Podcasts // Custom Microsites // Lead-Gen Advertising Programs: Run of Site Banner Sections Sponsorships Road Blocks Full Page Welcome Ads & Interstitials Contextual Marketing Podcasts Webcasts Lead-Gen Custom Microsites enewsletters enewsletters available for exclusive sponsorship Connect with our opt-in online audience through any of our targeted enewsletters. Our active subscribers gain a competitive edge with the latest news and information delivered direct to their inboxes from the editors they trust at Institutional Investor. As an exclusive sponsor, advertisers gain a direct line of communication to these powerful, highly influential audiences. enewsletter topics include: This Week in II Magazine / Global Edition This Week in II Magazine / European Edition This Week in II Magazine / Asian Edition Asset management Alternatives Channel Research and Rankings See next page for costs weekly weekly weekly bi-weekly bi-weekly varies 120,000 opt-in audience 14,000 opt-in audience 8,000 opt-in audience 60,000 opt-in audience 60,000 opt-in audience Varies depending on focus Contextual Marketing Master Class Podcasts Series Combine your thought leadership and subject-matter expertise with the power of audio on the Web. The Institutional Investor Master Class Podcasts Series is a minimum of four 5-minute podcasts on a core theme of importance to you and the marketplace. Institutional Investor will work with you to script the podcast series, produce the digital recordings, and provide intro and exit voice-overs. Your Master Podcast series will hosted on a dedicated web page on iimagazine.com. The host page will include additional space for your other marketing materials such as: advertising, contact information, and other calls-to-action. Podcasts can be rolled out over an 8-week period, or presented all at once. At the end of the initial rollout period, podcast will be made available for archived listening for six (6) months. Thought Leadership Webcasts including Lead-Gen These custom produced interactive audio or video presentations offer a hi-profile, cost efficient way for advertisers to present timely and engaging thought leadership content to custom targeted segments of the Institutional Investor audience. Each webcast is specifically produced for the sponsor, and can focus on broad core topics of interest to the II market - presented by an Institutional Investor editor (Editorial-Driven content format), or focus specifically on the sponsor s areas of interest, including their product solutions (Vendor-Driven content format). Webcasts can include synchronized slides, audience Q & A, polls, and other interactive features. Presentation formats can include: Single moderator lead presentations, panel discussions, and/or Interviews with top executives from the sponsoring company, customers and/or analysts. All Institutional Investor webcasts are completely turnkey, and include a minimum lead guarantee of 250 registrants. Custom Microsite Sponsorships Showcase your market leadership on a core Industry topic with an exclusively sponsored custom produced microsite appearing on iimagazine.com. This turnkey editorial / advertorial product is produced and managed by Institutional Investor with directional input (and potential content contribution) by the sponsor. Your custom microsites will appear as a permanent editorial section on iimagazine.com. Call for details

4 Ad Rates & Site Metrics Web Site Banner Ads HOME PAGE Dimensions Cost ARTICLE & SECTION PAGES Dimensions Cost Leaderboard 728 x 90 $120 CPM gross Leaderboard 728 x 90 $120 CPM gross MPU (Box) 336 x 280 $120 CPM gross MPU (Box) 336 x 280 $120 CPM gross Skyscraper 160 x 600 $120 CPM gross Skyscraper 160 x 600 $120 CPM gross Bottom Banner 728 x 90 $70 CPM gross Bottom Banner 728 x 90 $70 CPM gross Roadblock All ad units $7,648 gross per week Section Landing Page Roadblock All ad units Call Full Page Welcome Ad 640 x 480 5,883 gross per week Full Page Interstitial 640 x 480 $1,000 gross per week Please contact your salesperson for rates and further information for the following: Research & Ranking Sponsorships Custom Microsites Section Sponsorship Podcasts Webcasts Video enewsletter Sponsorship Connect with our highly engaged audience through exclusively sponsored enewsletters. Reach active subscribers who seek to gain a competitive edge with the latest news and analysis delivered directly to their inboxes from the editors they trust at Institutional Investor. All enewsletter sponsorships include both a Top Leaderboard (728x90) and a Skyscraper (160x600) enl TOPICS Frequency Opt-In Audience Cost This Week in II (Global Edition) Weekly (Wednesday) 120,000 $8,824 gross This Week in II (Europe Edition) Weekly (Wednesday) 14,000 $2,941 gross This Week in II (Asia Edition) Weekly (Wednesday) 8,000 $1,412 gross Alternatives Channel Every Other Week (Tuesday) 60,000 $4,000 gross Asset management Every Other Week (Thursday) 60,000 $4,000 gross Top Story Monthly 120,000 $8,824 gross Research & Rankings As Released 120,000 Call Technical Specifications Please note: iimagazine.com accepts all rich media formats; E-Newsletters cannot accept rich media formats Banner Type Dimensions Max File Size Looping Format Top Leaderboard 728 x 90 35kb Unlimited any MPU (Box) 336 x kb Unlimited any Skyscraper 160 x kb Unlimited any Welcome and Interstitial Ads 640 x kb Unlimited any enewsletter banners 728 x 90 and 160 x kb Unlimited animated gif / jpg no flash * For all rich media, please include a backup gif (if running tags, please have backup gif uploaded on the back end) ** For all enewsletter banners, please include an alt.text version. Please all creative to: centraladops@euromoneyny.com Attention: Michelle Tom or call

5 Primary Content Sections on iimagazine.com

6 Advertising Opportunities 728x90 Leaderboard 160x600 Skyscraper 336x280 MPU ROS Banners Section Sponsorships Roadblocks (shown) Prestitial Welcome ads Contextual Podcasts Webcasts (with lead-gen) Custom Microsites 728x90 bottom banner

7 enewsletter Sponsorships 728x90 Leaderboard 160x600 Skyscraper Note: All II enewsletters follow this design format

8 Contextual Marketing Placing your targeted message directly adjacent to relevant editorial on iimagazine.com What is the Contextual Marketing Program? Editorial adjacent advertising! Your message appears next to every relevant article on iimagazine.com, including article archives dating back to October How does it work? Institutional Investor creates a custom microsite for you using your web pages and information, i.e. products, services and solutions, white papers, industry insights., etc. All information on your micro-site is indexed for keywords and matched against Institutional Investor taxonomy When editorial content that is relevant to your company s products or services is viewed on iimagazine.com, your message and link appear adjacent to our editorial content. Viewers can click to link directly to your custom micro-site, generating high-interest potential customers. All links on your micro-site are trackable and your micro-site information can be updated regularly. This program will increase your SEO (Search Engine Optimization) scoring on Google and the other search engines! Program Costs: $19,000 net for full year Program $10,000 net for 6-month Program Powered by

9 Contextual Marketing (continued) 1. A site visitor clicks on the article which is of interest to them. 2. Contextual related links appear next to the editorial from advertisers with relevant marketing information. The viewer clicks on the advertiser s related link for additional information, products or services related to the article. 3. The advertiser s message related to the article is delivered to the viewer without having to leave iimagazine.com. 4. Your customers and prospects will also be driven to your content via the searchable vertical directory. In addition your content will benefit from SEO (Search Engine Optimization). Powered by

10 Master Podcasts Series Combine your thought leadership and subject-matter expertise with the power of audio on the Web. The Institutional Investor Master Class Podcasts Series are a minimum of four podcasts on a core theme of importance to you and the marketplace. Institutional Investor will work with you to script the podcast series, produce the digital recordings, and provide intro and exit voice-overs. Your Master Podcast series will be hosted on a dedicated web page on iimagazine.com. The host page will include additional space for your other marketing materials such as: advertising, contact information, and other calls-to-action. Podcasts can be rolled out over an 8-week period, or presented all at once. At the end of the initial rollout period, podcast will be made available for archived listening for six (6) months. Cost: $7500 net per podcast. Series of 4 podcasts..$30,000 net

11 Podcasts The sponsor s, co-produced podcasts will be advertised prominently on Institutional Investor s home page. A dedicated landing page for the sponsor s podcast series will be built in a style consistent with the Institutional Investor site. Along with streaming and download access to your podcasts, the page is designed to feature advertising and click-throughs exclusive to you.

12 Podcasts A click on the play now button beneath each podcast will prompt the podcast to play via the media player available on a listener s PC. A click on itunes download will take the listener directly to the location on itunes where the Masters Series podcasts are stored for downloading.

13 Thought Leadership Webcasts including guaranteed Lead-Gen Sponsored Institutional Investor Webcast Presentations What is a Webcast? Webcasts are custom produced interactive audio or video broadcast presentations that offer a hi-profile, cost efficient way for advertisers to present timely and engaging thought leadership content to custom targeted segments of the Institutional Investor audience. Webcast generally run about an hour in length, and can be broadcast live or on-demand. Content Each webcast is custom produced for the sponsor. Institutional Investor offers two content formats Editorial-Driven Webcasts and Vendor-Driven Webcasts. Editorial-Driven Webcasts leverage our editor s strong expertise on select core topics of interest to the II market and the sponsor. The content in this presentation format primarily focuses on broad market issues to which the sponsor offers expertise and product solutions, thus positioning the sponsor as a thought leader within this segment of the market. Within the context of this broader presentation a minute portion of the webcast is specifically dedicated to presenting the sponsor s product solutions. Vendor-Driven Webcasts, on the other hand, specifically focus on the sponsor s market position and product solutions. As an augment to the core presentation for either content format, webcasts can include synchronized slides, audience Q & A,, audience polling, and other interactive features. Presentation formats can include: Single moderator presentations, panel discussions, or Interviews with top executives from the sponsoring company, customers and/or analysts. Highly Qualified Targeted Reach II webcast audiences comprise of registered participants from the Institutional Investor databases, as well as invited attendees from the sponsors own customer/prospect lists. The audience for each webcast is custom developed around the specific targeting criteria of the sponsoring company. Additionally, while the live event broadcast takes place at a designated date and time chosen by the sponsor (typically early in the morning before the market s open in NY), webcasts are also available for on-demand viewing for 12 months after the initial broadcast. Guaranteed Lead Generation The primary goal of any advertising or sponsorship is to generate quality leads. Through customized registration and reporting, you will receive a minimum of 200 high quality event registration leads, including full contact information. Interactive Elements Within the Webcast, you can have clickable company logos, downloadable documents, URL s and constant exposure to your branded player. Full Turnkey Project Management Institutional investor handles all aspects of your webcasts, including audience development, marketing, management of the content develop process, event production, and lead reporting. Lead Time Typically 8 weeks

14 Webcasts Elements Webcast events are a truly interactive experience. So allow your sponsorship to put that interactivity to work for you. Not only will your logo get prime placement throughout the event and registration process, but you also include links directly to your website and documents that can be directly downloaded from the event player. Sponsor Webcasts Custom Registration Site - Customized Look & Feel - Room for Sponsor Logos - Immediate Event Access - Custom Registration Questions - Complete Security for Viewer and Host Protection -Event Player - Customized Look & Feel - Audio or Video with Synchronized Slides - Downloadable Documents - Sponsor Logos - Speaker Bios - Q&A - MP3/MP4 Downloads - Full Screen Slides - End of Event URL Direction Reporting - Customized Report Formats - Custom report content containing exactly the information requested during registration