SPONSORSHIP OPPORTUNITIES

Transcription

1 SPONSORSHIP OPPORTUNITIES

2 The Scotsman Conferences programme so far has been a huge success with nearly 3000 senior professionals from across Scotland and beyond attending almost 30 conferences. The Future of the Media in Scotland The Economics of Independence 2013 Scottish Food & Drink The Future of the UK Aerospace Industry

3 UPCOMING CONFERENCES THE DIGITAL FABRIC OF SCOTLAND JAN 2014 REALISING THE POTENTION OF SCOTLAND S LIFE SCIENCES INDUSTRY FEB 2014 IDEAS IN PLANNING: Markets: Where to from here? March 2014 The Future of the UK & Scotland? March 2014 Scotland s Media: What does the digital future look like? April 2014 Securing Scotland s Future May 2014

4 PREVIOUS SPONSORS HAVE INCLUDED:

5 CONFERENCE SPONSORSHIP & PROMOTION Our sponsorship packages can include the following: Pre-event Branding on all in-paper promotional adverts across relevant JP titles (approx 3 months schedule) Branding on all online marketing Branding on all marketing Marketing on social media sites LinkedIn & Twitter The Scotsman Conferences will market the event to 100 of your desired attendees Editorial opportunities in TSPL titles and scotsman.com Event Main speaking slot for senior executive Tickets to the event Branding at the event including pop-ups and banners (supplied by sponsor) Branding on agenda, delegate list, plasma screens and event slideshow Networking opportunity with delegates Literature stand Delegate pack inserts

6 CONFERENCE SPONSORSHIP & PROMOTION Post-event coverage Supplement to appear in The Scotsman after the conference to include discussions and outcomes from the conference. Back page made available to sponsor to pick up on themes from the event Strip ads to appear at foot of main spread Sponsor s logo to appear on the front page of the supplement National Advertising Discounted national advertising across our digital and print platforms All of our sponsorship packages can be tailored to meet your requirements

7 MARKETING Promotional material has a potential reach of 1,391,469 individuals per month Advertising in relevant Johnston Press titles Advertising on scotsman.com Button on conference page with link to sponsor s website Branded HTML sent to a JP databases Promotion via our social media platforms NRS Jul Jun 2013; ABC JanJune 2013; Webtrends Aug 2013, JP Total Audience Survey 2012

8 MARKETING Twitter Access to over 30,000 followers

9 EDITORIAL COVERAGE Editorial coverage from leading editors and feature writers across relevant Johnston Press Publications. Editorial opportunities for main sponsor both pre & post event Branded post conference report supplement which will feature in paper two days after the event, reaching over 113,000* daily readers *NRS Jan Jun 2014

10 Branding Visual coverage of events Editorial coverage

11 EVENT BRANDING & NETWORKING Speaking slot for senior executive Literature stand at the event Branding at the event including roller banners and logo on slideshow Delegate places to the event

12 BENEFITS BY NUMBERS 50 The average number of branded advertisements in paper per conference (The Scotsman, Scotland on Sunday, Evening News) 2,800 plus The number of senior officials who have attended Scotsman Conferences since ,000 The number of readers a single ad will reach in The Scotsman per day *JICREG May ,000 The number of readers a single ad will reach in The Scotland on Sunday per week *JICREG May ,943 The number of readers a single ad will reach in The Edinburgh Evening News per day *JICREG May 13 14,474,387 Page impression per month on scotsmandotcom *Webtrends Aug % - of delegates who were either very satisfied (54.3%) or satisfied (45.7%) with the overall quality of our most recent event. (from feedback as of November 2011)

13 SUMMARY Brand association with The Scotsman s high level conference debates Communicate your brand to a targeted audience Accurate targeted marketing opportunities Excellent opportunity to network with potential clients, customers & industry leaders Wide range of media platforms available both in paper and online Opportunity to shape the conference agenda & influence policy Widespread marketing campaign and exposure

14 What next? If you are interested in sponsoring our events we d love to hear from you. Please get in touch to discuss how our bespoke sponsorship packages can benefit your business. Greig Porter Conference & Events Manager The Scotsman Publications greig.porter@scotsman.com