Event Partnership Package

Transcription

1 Event Partnership Package It s hand to spoon combat & a chance at soup superiority

2 ei ei eat's social-mobile platform connects the people and places in the local food ecosystem from coast to coast. It's foraging at your fingertips! No more jumping from app to app, ei ei eat makes it quick easy for consumers and wholesale buyers to source and verify what's local - raw ready or served. ei ei eat's demo will be released to local food businesses this fall in preparation for public launch in April ei ei eat is spearheading The Students4Soup Challenge, to promote buying local, stimulate demand for local food and build brand awareness. The Students4Soup Challenge presents an exciting Partnership opportunity for stakeholders who share our commitment to sustainability and the promotion of local food to get involved in the fun and excitement of the challenge and reap all the promotional benefits that come with an event of this calibre. What s the Students4Soup Challenge? WHO Up to 25 teams of 2 to 4 secondary students enrolled in the Simcoe County District School Board or The Simcoe Muskoka Catholic District School Board WHAT Teams must create an original soup made from no less than 60% locally sourced ingredients WHEN Registration will open on November 1st with final judging on December 5th. This event will be rolled out across Canada in the fall of 2015 WHERE Semi finals will occur at the local school level followed by a final competition, hosted by the Culinary Program at Georgian College WHY Who doesn't love soup?! And the best of the bunch start with fresh, local ingredients. Teens are a powerful sector of our population with influence on household food purchases and incredible social media reach. The Students4Soup Challenge is a unique and engaging opportunity to connect secondary students with their local food supply to promote not only the health and economic benefits of local food, but exposure to potential career opportunities in the food industry.

3 The Win All of our finalists receive a cool bag of swag, including an official Students4Soup apron and Georgian College hat. As if winning isn't enough, our top three competing teams will take away a wonderful prize pack including: Winner s soups will be featured on the menu of local area restaurants for one month! Recipes published in the Barrie Examiner $50 gift certificate for each team member from the restaurant serving your soup The silver ladle award engraved with the names to be added to your school's trophy case. $1000 scholarship to Georgian College Culinary Program* A set of Professional Knives for each winning team to be donated to their respective winning schools* Market Reach *Partners pending The Students4Soup Challenge has a well crafted marketing plan that will directly engage a number of key cohorts in the local food ecosystem: Participating high school students & their families The supporting schools - staff & students Producers & retailers of local food Partnering restaurants & their patrons Culinary faculty & students from Georgian College The broader public through pertinent media coverage The 2014 event in Simcoe and Muskoka in 2014 is a pilot so the event can be fine timed for a full roll out across Canada in fall of Event Promotion ei ei eat s team assembled a highly experienced team of PR and Media Strategists who will leverage every opportunity leading up to, during and following the launch to build excitement and maximize reach, both regionally and nationally. Key strategies include: Diligent media coverage quarterbacked by Catalyst Communications Personal contact with all schools. Posters prominently displayed in all high schools. Prolific use of web site and social media channels including facebook, twitter & instagram Cross promotion with: Simcoe Farm Fresh & their membership; Simcoe Muskoka Public Health Uni; and Georgian College

4 Partnership Opportunities LEAD PARTNER Benefits: (Limited to One) Lead Partner greeting in event finals program booklet Complimentary advertisement in program booklet Logo recognition and mention in all media releases & on air interviews Verbal Partnership acknowledgement & speaking opportunity at event finals Presentation of prize to and photo opportunity with the grand prize winner Logo recognition on event banner & 100 event aprons Judging opportunity at event finals Logo, link and description on event web site, students4soup.ca and social media channels Logo & acknowledgment in post-event and social media posts Distribution of Company s promotional items Four (4) Complimentary Lunch Reception Tickets On camera interview and complimentary copy of the event video, produced by Fypress Films Partnership Contribution $7500

5 Partnership Opportunities (con t) SCHOLARSHIPS PARTNER (Limited to One) Benefits: Complimentary advertisement in program booklet Verbal Partnership acknowledgement Presentation of up to four (4) $1000 scholarship prizes* (with photo opportunity) grand prize winners Logo recognition on event banner & 100 event aprons Logo, link and description on event web site, students4soup.ca and social media channels Logo & acknowledgment in post-event and social media posts Distribution of Company s promotional items Two (2) Complimentary Lunch Reception Tickets to the Logo recognition in and complimentary copy of the event video, produced by Fypress Films Partnership Contribution $5000* * Scholarship Partnership includes a cash contribution of $1000, plus a donation of four $1000 scholarships to Georgian College s Culinary Management OR Culinary Skills - Chef Training Program. Scholarships will be awarded to the team that receives top honours. The number of scholarships may may vary depending on number of team members, up to four.

6 Partnership Opportunities (con t) VIDEO PARTNER (Limited to One) Benefits: Complimentary advertisement in program booklet Verbal Partnership acknowledgement Logo recognition on event banner & 100 event aprons Logo, link and description on event web site, students4soup.ca and social media channels Logo & acknowledgment in post-event and social media posts Distribution of Company s promotional items Two (2) Complimentary Lunch Reception Tickets On camera presence and complimentary copy of the event video, produced by Fypress Films Partnership Contribution $2,500

7 Partnership Opportunities (con t) HOST PARTNER Benefits: Complimentary advertisement in program booklet Verbal Partnership acknowledgement Logo recognition on event banner & 100 event aprons (Limited to One) Logo, link and description on event web site, students4soup.ca and social media channels Logo & acknowledgment in post-event and social media posts GEORGIAN Distribution of Company s promotional items Logo recognition in and complimentary copy of the event video, produced by Fypress Films COLLEGE Partnership Contribution $ 4500 or equivalent in kind contribution ** Host Partnership includes the use of host facilities for final competition & lunch reception

8 Partnership Opportunities (con t) RESTAURANT PARTNER (Limited to Three) Benefits: Designated Partnering restaurant to serve the winning soup Logo, link and description on event web site, students4soup.ca and social media channels Logo & acknowledgment in post-event and social media posts Distribution of Company s promotional items The use of Students4Soup Challenge logo for promotional purposes. Partnership Contribution $200*** *** Restaurant Partnership requires a donation of up to four $50 (minimum) gift certificates to the team whose soup will be served in your restaurant. The number of gift certificates may may vary depending on number of team members, up to four.

9 Confirmed Partners PARTNER CATEGORY HOST PARTNER COMMUNITY PARTNER

10 Key Dates 31 OCTOBER Sponsors Confirmed / Web site & Social Media Launched 03 NOVEMBER Registration Opens / Challenge Kick Off 05 NOVEMBER Materials Distributed to all schools 17 NOVEMBER In-School Media Event Covering semi final competition 05 DECEMBER Final Competition / Winners Announced 10 DECEMBER Partner Restaurants announced / Event video released OCTOBER Canadian Students4Soup Challenge Launches Contact Information For more information about becoming a partner in the Students4Soup Challenge Marcia Woods, CEO / Co-Founder ei ei eat c e. marcia@eieieat.com