2014 RETAIL AS ART PHOTOGRAPHY SCHOLARSHIP ENTRY PACKET NEW INSTAGRAM CATEGORY!

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1 2014 RETAIL AS ART PHOTOGRAPHY SCHOLARSHIP ENTRY PACKET NEW INSTAGRAM CATEGORY!

2 6TH ANNUAL RETAIL AS ART PHOTOGRAPHY INVITATIONAL HOSTED BY UCR WHO All DFW-Area High School Students WHAT If you are a high school student with an interest in photography, Retail as Art is your opportunity to share a glimpse through your lens. Use a camera to capture your unique interpretation of our theme Retail as Art through photographs of retail, including store signage, lighting, merchandise, shoppers, retail employees, architecture, history and more. We re seeking photographs that go beyond point-and-click to deliver a remarkable and interesting image. The top three winning entrants, judges-award recipients and top Instagram entry will receive a Retail as Art Scholarship. WHEN February 5 March 1

3 6TH ANNUAL RETAIL AS ART PHOTOGRAPHY INVITATIONAL HOSTED BY UCR HOW STEP 1 SIGN UP Fill out and submit the participation form in your entry packet by February 14. STEP 2 SUBMIT Log onto retailasart.com or go to Instagram to submit up to three photograph entries by March 1. Make sure to note the rules and submission guidelines in this packet. STEP 3 CELEBRATE Mark your calendar and plan to join us at the Retail as Art photography exhibition and wrap party. Here we will showcase the top 50 entries in a gallery-style exhibition and announce the scholarship winners. All participants will be featured in a keepsake photobook distributed at the event on April 9th from 6:30 8:30 p.m. at the Winspear Opera House. WHY Retail as Art is a scholarship contest that showcases the best photographic talent in our local high schools and helps talented high school photographers pursue higher education through scholarships. In 2008, UCR hosted the first Retail as Art Invitational. Since then, the event has grown from one school to become a Metroplex-wide event. Our goal is to continue the event s growth and success while supporting thought, imagination and ideas of participants in the program.

4 NEW INSTAGRAM CATEGORY ENTER: Complete the Participation Form in this packet (also available at retailasart.com) by February 14 SHOOT: Capture an image that fits the Retail as Art Theme TAG AND TITLE: Title all images, including your real name in the title. Tag entries with #UCRRETAILASART WIN: The top entry will win a scholarship to help further your photography education

5 RETAIL AS ART RULES FOR ENTRY Any currently enrolled Dallas-Fort Worth area high school student (grades 9-12) may participate. All entries must be the original work, content, idea and creation of the student. You may submit a maximum of 3 photos (no limit to entries for Instagram category). For examples of past years submissions, go to retailasart.com. Participants are required to submit a participation form (available at retailasart.com) and be sponsored by a staff member of their school. Sponsors are only required to verify the student s enrollment in a DFW-area high school on the participation form. Sponsors may be teachers, principals, administration members, etc. If you have a question regarding eligible sponsors, please contact Valerie Maniscalco All entries must be uploaded with a completed entry form on or before midnight CST on March 1, 2014 at retailasart.com. All entries must be labeled as follows: Name of student - Title of entry - Name of school (Ex: John Smith-Beautiful Bowties-Booker T. Washington). Program winners will be announced on April 9th at the Exhibition and Wrap Party. All images must be high-resolution (300 dpi) with a 2:3 (or 3:2) aspect ratio. Please make sure the image you submit can be printed as large as 16 x24 (or 24 x16 ) without losing its quality. Only one student per entry (photo cannot be taken by two or more people). A panel of judges from the Dallas retail, real estate and/or arts industry will judge entries based on originality, creativity, photo quality and how well the photo communicates the theme Retail as Art. Participants grant UCR all rights to the photos. Any submission that does not meet the above criteria will not be considered. INSTAGRAM RULES 1 Submit your participation form by February 14. Forms are available at retailasart.com. 2 Enter by posting images to your Instagram account: a. All entries must in the Tag People section. b. Title all entries and include your real name in the title. c. Use the #UCRRetailasArt hashtag on all entries. 3 March 1st at midnight CST is the last date to submit an Instagram entry. 4 The top Instagram image will receive a scholarship award. 5 Students may enter images to both the main and Instagram divisions of Retail as Art. 6 There is no limit to the number of images submitted through the Instagram category. 7 We encourage you to make the most of this medium and do not submit duplicate images to those entered in through our Website submission. 8 Completing the participation form is still required for participation.

6 RETAIL AS ART PARTICIPATION FORM THIS FORM CAN BE COMPLETED AND SUBMITTED THROUGH RETAILASART.COM STUDENTS MAY PARTICIPATE IN ONE OR BOTH CATEGORIES. (CHECK BOXES THAT APPLY) MAIN: INSTAGRAM: INSTAGRAM USERNAME: ENTRANT INFORMATION: NAME: MAILING ADDRESS: CITY, STATE, ZIP CODE: PHONE: SCHOOL: GRADUATION YEAR: SPONSOR INFORMATION: NAME: PHONE: POSITION: I HEREBY CERTIFY THAT STUDENT (GRADES 9-12). IS A CURRENTLY ENROLLED HIGH SCHOOL SIGNED: (Signature of sponsoring teacher or school staff member) SUBMIT THIS COMPLETED FORM NO LATER THAN FEBRUARY 14, TO: VALERIE MANISCALCO UCR 8080 PARK LANE, SUITE 800 DALLAS, TX

7 JUDGING Our panel of judges will evaluate all submitted images using the following criteria: TECHNICAL QUALITY CREATIVITY ORIGINALITY EXTENT TO WHICH THE PHOTOGRAPH CONVEYS THE THEME RETAIL AS ART HELPFUL HINTS To us, Retail as Art means much more than the retail building itself, encompassing store signage, lighting, merchandise, shoppers, retail employees everything connected to a retail location or the act of shopping. WHEN TAKING PHOTOGRAPHS FOR THIS CONTEST, IT MAY BE HELPFUL TO KEEP THE FOLLOWING IN MIND: COMPOSITION: Bring out the idea of the image through visual elements in your composition. Create a visual focal point to isolate your subject. UNIQUE: Be original. Avoid clichés. The image should show your original idea, message or thought. CREATIVE: How did you express your imagination through the concept you want to convey on your photo? IMPACT: The image should be compelling or evoke an emotional response with the viewer. LIGHTING: Key to creating images that stands out. Proper use of lighting can enhance your photo. COLOR BALANCE: The tones and color should work together in harmony or be used in contrast to stir up a mixture of feelings. SUBJECT MATTER: Try to look for a subject that is unusual and that stands out among the popular subject matter entered in the competition. TECHNICAL SKILL: The sharpness, exposure and correct color are points that demonstrate the abilities of the photographer and the quality of the image.

8 LOCATION IDEAS Historic retail areas New retail developments Grocery stores Local neighborhood strip Shopping centers/malls Restaurants Shopping districts Department stores Boutiques SUBJECT IDEAS SHOPPERS MONEY PACKAGING CLERKS SALESPEOPLE CASHIERS HOSTS BAGS CARTS CHEFS/COOKS SCREENS SEATING DISPLAYS MANNEQUINS MENUS PLATES & UTENSILS TABLES WAITERS MANAGERS DRIVE THROUGH COUNTER BRANDS ADVERTISEMENTS FOR MORE INFORMATION retailasart.com

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