About Cosmetics/Cosmétiques Magazine

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2 FALL 2015» WHAT S NEW IN MAKEUP, SKINCARE AND FRAGRANCE + THE YEAR S MOST RECOMMENDED PRODUCTS INSPIRING CANADA S BEAUTY EXPERTS About Cosmetics/Cosmétiques Magazine Cosmetics/Cosmétiques is the essential insider read for all professionals, influencers, and decision-makers working in the Canadian beauty industry. We connect with beauty advisors at key department stores, drugstores, and specialty stores throughout Canada, as well as with an audience of executives, retailers, brand marketers, beauty editors, and bloggers. With four English-language issues and four French-language issues a year, a weekly industry e-newsletter and an expanding website, Cosmetics/Cosmétiques reports on the biggest product launches, key trends and business insights. Cosmetics/Cosmétiques covers all areas of the fast-paced, global beauty world, including skincare, hair care, makeup, fragrance, nail care, men s grooming and beyond. We inform and inspire the experts who directly influence the buying decisions of beauty consumers across the country.

3 Multi-Platform Beauty Brand Events Product Sampling: BA Approved Program Magazine Website Weekly Newsletter Research Social Media ipad Edition

4 Cosmetics/Cosmétiques is an essential partner in path-to-purchase success Brand Impact * Beauty advisors highly value Cosmetics/Cosmétiques as a resource: Cosmetics/Cosmétiques is the only Canadian media brand covering the whole beauty industry English-edition circulation is 11,000 and French is 6,000 Approx. 80% of beauty advisors (BAs) surveyed said they read every issue, or almost every issue of Cosmetics/Cosmétiques 88% of BAs surveyed said they consider Cosmetics/Cosmétiques magazine one of their primary beauty resources 84% of BAs surveyed rely upon the Cosmetics website, cosmeticsmag.com 91% of BAs surveyed said they find the information on Cosmetics/ Cosmétiques advertising pages useful or valuable to know 84% of BAs surveyed said that advertising/sampling programs influence their product recommendations to customers * Findings from a new Editorial Feedback Survey, answered by nearly 110 readers in Summer 2015

5 2016 Events & Awards The COSAs The COSA Awards recognize superior customer service and are a reward to Canada s beauty experts each year. The 14th annual COSAs will be held in Fall 2016 in Toronto and will be attended by beauty retailers, marketers and the BAs themselves. The Canadian Fragrance Awards The Fragrance Awards celebrate outstanding fragrance launches each year. This highly anticipated event hosts a sold-out crowd and attracts guests from every facet of the Canadian beauty industry. The 11th annual Canadian Fragrance Awards will be held in Toronto in Spring The I Recommend Beauty Awards Each year we ask our readers, Canada s beauty experts, which product they most recommend to their customers in over 70 different categories. The winners are featured in a special section in print and online each year.

6 2016 Editorial Calendar SPRING THE FUTURE OF BEAUTY ISSUE: What s next for 2016: trends, predictions and insights Influencers and innovators Inventive products, high-tech breakthroughs and power players shaping the business Understanding anti-aging skincare The beauty advisors guide to the multi-culti market HOT LAUNCHES: Previewing the best in spring makeup, skincare and fragrance ] SUMMER THE FRAGRANCE ISSUE: [ SPECIAL SECTION: Honouring the biggest scents of the year at the Canadian Fragrance Awards Update on SPF The latest in head-to-toe summer beauty, from hairstyling and hair colour to body-smoothing lotions HOT LAUNCHES: Previewing the best in summer makeup, skincare and fragrance BONUS PULLOUT: Nailcare guide, including the freshest shades of the season ] FALL THE BEST IN BEAUTY ISSUE: [ SPECIAL SECTION: Winners of the annual I Recommend Beauty Awards: More than 70+ top products across categories, as selected by beauty advisors and other industry insiders TREND TRANSLATOR: How to help consumers pull off fall runway or celeb-inspired looks at home HOT LAUNCHES: Previewing the best in fall makeup, skincare and fragrance BONUS PULLOUT: Haircare guide, including DIY styling and colour ] WINTER THE SKINCARE ISSUE: [ BONUS PULLOUT: A guide to solving the skincare concerns of consumers of all ages and needs SPECIAL SECTION: Honouring superior customer service in beauty retail and celebrating the winners of our annual COSA Awards BEAUTY SCHOOL: Spotlight on party-glam makeup and specialoccasion hair The latest in men s grooming HOT LAUNCHES: Previewing the best in holiday gift sets and makeup, skincare and fragrance ]

7 FALL 2015» WHAT S NEW IN MAKEUP, SKINCARE AND FRAGRANCE + THE YEAR S MOST RECOMMENDED PRODUCTS INSPIRING CANADA S BEAUTY EXPERTS 2016 Publishing Calendar Cosmetics Issue Space Close Material Close Impact Date Spring January 15, 2016 January 19, 2016 February 17, 2016 Summer April 1 April 5 May 3 Fall July 8 July 12 August 9 Winter October 14 October 18 November 15 INSPIRER LES EXPERTS CANADIENS DE LA BEAUTÉ Cosmétiques Issue Space Close Material Close Impact Date LE NUMERO SUR FRAGRANCE Spring January 29, 2016 February 2, 2016 March 1, 2016 Summer April 15 April 19 May 17 Fall August 12 August 16 September 13 Winter October 14 October 18 November 15

8 2016 Rate Card (gross) All magazine advertising runs across print and digital editions Cosmetics Rates 4C Ad Size 1X 3X 6X 12X Full Page $8,120 $7,325 $6,840 $6,600 1/2 Page $6,300 $5,850 $5,440 $5,280 1/3 Page $4,075 $3,640 $3,580 $3,410 DPS $13,010 $11,820 $11,245 $10,790 Cosmétiques Rates 4C Ad Size 1X 3X 6X 12X Full Page $5,720 $5,120 $4,390 $4,210 1/2 Page $3,800 $3,315 $2,865 $2,740 DPS $9,650 $8,650 $8,000 $7,200 Cover & Position Charges Outside back cover 40% Inside front & back covers extra on gross 25% All rates, position and production will be charged 5% GST. Inserts, booklets, gatefolds, coupons, reply cards and scented inserts rates and mechanical specifications available upon request. All insert rates are quoted net. * All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads * Regional editions available speak with your Account representative for more information

9 TM Media Kit 2016 Advertising Specifications Size Description Trim Live Bleed Width Height Width Height Width Height Full Page 7.875" 10.75" 7.375" 10.25" 8.125" 11" DPS 15.75" 10.75" 15.25" 10.25" 16" 11" 1/2 Page Vertical 3.875" 10.75" 3.375" 10.25" 4.125" 11" 1/3 Page Vertical 2.75" 10.75" 2.25" 10.25" 3" 11" NOTE: All content not intended to trim must be kept a minimum of.25" from outside trim edges and include.125" gutter allowance for spreads. Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation. Advertising Information InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu). Production process Method of Printing High-speed, web offset lithography Method of Binding Saddle-stitched Magazine Trim Size 7.875" Width x 10.75" Depth Supplied Advertising Materials PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/ advertising/production/dmacs_specifications or contact the Production Manager (see contact us page) for details. Rogers Publishing does not accept responsibility for material content or colour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/ advertising/production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black (no fourcolour black text). AdDirect instructions 1. Log into Magazines Canada s AdDirect Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit. 2. Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload. 3. Follow the onscreen preflight process. 4. Approve your ad. Upload.Check.Send

10 Digital Magazine Specs The Basics All apps operate on Adobe Digital Publishing Suite (DPS), viewer version 32 Full-page tablet ad size is 768px by 1024px, without any interactive elements within 40px top and bottom Only portrait orientation is supported For multiple-page ads, vertical or horizontal, ordering is possible. Please include preference, in the delivery package as plain text instructions (as a TXT file) Optimal Image and Asset Settings - Images: PDF or PNG with resolution no lower than 108ppi - Text: PDF with interactive states as vector, minimum recommended point size is 12pt - Video: MP4 format with.h264 encoding, 8-10MB per minute of video Orientations 2-page print spread can convert to... 2 pages vertical scrolling or... OR 2 pages locked to horizontal swipe HTML Ads HTML-coded ads may also be provided, up to full-page size Please conform to latest ios standards If an HTML environment negates the user s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page) Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (see adobe.com/ca/products/digitalpublishingsuite-pro.html for info) If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package Please note that HTML ads are only available on ios devices Graphics and Text For ads with dynamic/interactive elements, material must be provided as a full InDesign package (all fonts/links included), and compatible with Adobe InDesign 6.0 Multi-state objects (ex: image galleries, hotspots) and embedded video/audio clips may be included (see for info) If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file) PDFs may be provided only for fully static ads All graphics should be left as vector and not rasterized, wherever possible; assets may be left at printready resolution and in their respective colour settings Multi-page print insert can convert to multi-pages vertical scrolling or multi-pages locked to horizontal swipe urls, Analytics URLs/links to web may be embedded in the layout using DPS tools (see DPS tools site digitalpublishing-suite/help/installing-digitalpublishing-tools. html for info) Red zone is reserved for folio navigation and will override any interactive elements: 40px top and bottom Asset Delivery Tablet material deadlines match material close/deadline for the corresponding print issue All assets should be submitted as a ZIP file via AdDirect: Additional instructions should be included in the delivery package as a TXT file, but may also be ed to: alek.trpkovski@rci.rogers.com Please consider text legibility on tablet; body text should be larger than print (9pt in print should translate to approx pt on tablet, depending on font) If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file) Please refer to Optimal Image and Asset Settings Third-party tracking is not supported at this time

11 Contact Us Alison Wood Director, Group Publisher, Marketing Group & Retail E alison.wood@rci.rogers.com Ariel Burkett Associate Publisher E ariel.burkett@rci.rogers.com T Roshan Advani National Account Manager E roshan.advani@rci.rogers.com T Rita Caci Montréal Account Manager E rita.caci@rci.rogers.com T Nathalie Forget Montréal Advertising Director E nathalie.forget@rci.rogers.com T Michael Finley Production Manager E michael.finley@rci.rogers.com T Kate Wilkinson Event Editor E kate.wilkinson@rci.rogers.com T Head Office Rogers Media Inc. One Mount Pleasant Road, 7th floor Toronto, Ontario M4Y 2Y5 T F Montréal Office Rogers Media Inc. 1200, avenue McGill College, bureau 800 Montréal (Québec) H3B 4G7 T F West Office Rogers Media Inc. 180 West 2nd Avenue Vancouver, British Columbia V5Y 3T9 T Rogers Media Inc. Standard sales terms and conditions: