Borderless Digital Signage
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- Evelyn Tyler McCoy
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1 7th MUNICH CONFERENCE September 2013 Kempinski Hotel Airport Munich Borderless Digital Signage Europe s leading Digital Signage and Digital out of Home Strategy Conference Networking Presentations Workshops Exhibition Instore-TV Point-of-Sale Big Data Multichannel-Marketing Analytics an INVIDIS EVENT
2 Thanks to all our sponsors and partners! Platinum Sponsor Gold Sponsors Silver Sponsors Bronze Sponsors Media Partners Cooperation Partners POLISH DIGITAL SIGNAGE ASSOCIATION
3 Dear conference visitor, Florian Rotberg, I would like to welcome you in the name of and OVAB Europe to the 7 th OVAB Digital Signage Conference Munich The digital out of home and digital signage industry has grown tremendously in recent years. Digital signage is c hanging from a standalone communication platform to a fully integrated communication solution. Today digital signage plays an integral part in a multi-channel retail environment, embedded in vending machines, powering digital out of home displays in public spaces and connected to media platforms. We call it Borderless Digital Signage. We are looking forward to exciting two days at the OVAB Digital Signage Conference with numerous strategic presentations, excellent speakers and panel participants and last but not least industry networking. Enjoy the conference. Yours, Florian Rotberg, Dear conference visitor, Dirk Hülsermann, Founding President and Chairman OVAB Europe Digital signage and digital out of Home (DooH) are well established in retail, transportation and media. OVAB Europe has worked very hard in the last five years to form this industry. We have established standards which are being implemented across Europe and beyond. Our standards enable the industry and their customers to reach further, engage with consumers and transport dynamic messages. But we are a very young industry / media and need to adapt continuously to changing demands of the markets. Technology is developing fast, communication behaviors are changing and the media market demands automatic platforms for DooH. OVAB Europe continuous to represent and shape the industry in Europe with events, workshops, new and updated standards and a new certification program. I wish you a great conference and inspiring talks with colleagues from the digital signage and DooH industry. Yours, Dirk Hülsermann, President OVAB Europe
4 Baltschug Leonardo da Vinci II Conference Plan Ciragan II Ciragan I Way to the Conference Leonardo da Vinci I Overview Business Center Operator Lobby III Lift Lift Lobby II Lobby I 1 Presentations / Panels 2 Presentations 3 LG Platinum Lounge Baltschug 6 Nightflight Bar Brunnen Lift Rezeption Lobby Café Café 4 invidis Lounge 5 Samsung SoC Area 6 Presentations 7 Wardrobe Leonardo da Vinci II 2 Haupteingang 8 Toilets 7 5 Leonardo da Vinci I 1 Ciragan II 3 Ciragan I 4 8 Way to the Conference Business Center Operator
5 Way to the Conference Business Center Operator Lobby III Lift 2 3 Lunch Lift Lobby II Lobby I LG Electronics (Platinum) NEC Display Solutions Europe (Gold) Samsung Electronics (Gold) Nightflight Bar Lunch Lift Lobby Café Café Sharp (Silver) DynaScan Technology (Silver) MMD Philips (Silver) 7 ALSO (Silver) Registration 8 vfree.tv (Bronze) 9 iiyama (Bronze) Brunnen Rezeption HAGOR Products (Bronze) SEDLBAUER (Bronze) 12 SMIL-Player / LionDATA (Bronze) Haupteingang
6 7th MUNICH CONFERENCE September 2013 Kempinski Hotel Airport Munich 18 th September 2013 Conference Program 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 OVAB Europe Annual Membership Meeting 14:30 15:00 15:30 16:00 16:30 17:00 17:30 Installation Tour Explorer Munich City OVAB Standards Workshop: One year after launch
7 19 th September 2013 TRACK I Simultaneous translation available TRACK II TRACK III 10:00 10:45 Key Note: Borderless Digital Signage Trends and Drivers in the EMEA Digital Signage / DooH Industry and Outlook 2015 Florian Rotberg () / Oliver Schwede () 10:45 11:15 In the Spotlight: Empowering Africa Digital Signage in the Savanna Abdul Bakhrani (SmartScreen) / Florian Rotberg () 11:15 12:00 OVAB Europe DooH Panel: DooH in a changing Media Landscape Dr. Kai-Marcus Thäsler (Infoscreen) / Christian Vaglio-Giors (Neo Media Group) / Dirk Hülsermann (NEC Display Solutions Europe / OVAB Europe) / Winfried Karst (Amscreen Group) Moderation: Florian Rotberg () / Dr. Frank Goldberg (Smart TV-Networks) 12:15 13:30 Lunch Break Guided Tour Airport Munich Oliver Schwede () / Wolfram Last (NEC Display Solutions Europe) 13:30 14:00 Future technologies impacts on Digital Signage and Digital-out-of-Home Markus Deserno (SEEN MEDIA) 14:00 14:30 How to grow audience activity and stimulate loyality programs: Dieter Sawatzki (SawatzkiMühlenbruch) / Patrick Schröder (dimedis) / Florian Zimmermann (mfi) 14:30 15:00 Beyond bezels an innovative approach to multi display solutions with DaaS Prof. Dr. Philipp Slusallek (DFKI) Augmented Reality as part of multiplatform concepts Gülcan Ucbek (Metaio) Creative solutions for individual needs a showcase of new trends to reach the audience Fabian Dittmann (Capture Media) Digital Signage: Targeting, Interactivity and Privacy Implications Stephan Zimprich (Field Fisher Waterhouse) Project Report: Oslo Central Station Planning and Installation of one of Europes largest Semi-Outdoor Videowalls: Alexander Miskiw (GDS / Global Display Solutions Spa) 15:00 15:30 invidis Panel: Digital Signage Convincing small and medium businesses (in German): Tobias Nagel (ALSO) / Joachim Wieczorek (Samsung) / Bernd Brencher (Brencher Systemgastronomie). Moderation: Oliver Schwede () Leafengine Context Aware Signage: The new Digital Signage Middleware Thorsten Wilm (NEC Display Solutions Europe) Project Report: Alpine DooH Advertising at the Point of Pleasure Dr. Ferdinand Hager (feratel media technologies) 15:30 16:15 Coffee Break 16:15 17:00 OVAB Europe Retail Panel: The Role of Digital Signage in a Multi Channel Retail World Alan Kaufman (Dynascan) / Florian Zimmermann (mfi) / Roland Grassberger (Grassfish) / Dirk Kiefer (didas) Moderation: Oliver Schwede () / Josef Wilhelm Knoke (SEEN MEDIA) 17:15 18:00 OVAB Europe Digital Signage Panel: Outlook 2015 Europe s Digital Signage Markets between Breakthrough and Consolidation Brian Dusho (BroadSign International / DPAA) / Mariusz Orzechowski (NEC Display Solutions Europe / PDSA) / Vladimir Kozlov (DigiSky) / Tom Nix (Scala) Moderation: Oliver Schwede () 18:15 23:00 Networking Event at the Airbräu Restaurant Rooms: Leonardo da Vinci I Leonardo da Vinci II Baltschug Registration
8 Speakers Presentations Key Note: Borderless Digital Signage Trends and Drivers in the EMEA Digital Signage / DooH Industry and Outlook 2015 Florian Rotberg Oliver Schwede Senior Analyst In the Spotlight: Empowering Africa Digital Signage in the Savanna Abdul Bakhrani SmartScreen Florian Rotberg
9 Guided Tour Airport Munich Oliver Schwede Senior Analyst Markus Deserno Managing Shareholder SEEN MEDIA Wolfram Last Manager Sales Operations D-A-CH, NEC Display Solutions Europe Dieter Sawatzki SawatzkiMühlenbruch Gülcan Ucbek Business Development Manager metaio Patrick Schröder Division Manager Digital Signage dimedis Fabian Dittmann Capture Media Florian Zimmermann Assistant Service Companies mfi Shopping Center Management Stephan Zimprich Attorney-at-Law, Media and Privacy Law Expert Field Fisher Waterhouse Alexander Miskiw Strategic Accounts Manager Global Display Solutions Prof. Dr. Philipp Slusallek Scientific Director German Research Center for Artifical Intelligence (DFKI) Thorsten Wilm Manager Software Solutions and Future Technologies NEC Display Solutions Europe Dr. Ferdinand Hager CTO feratel media technologies
10 OVAB Europe DooH Panel DooH in a changing Media Landscape Speakers Panels Moderators: Florian Rotberg Dr. Kai-Marcus Thäsler Infoscreen Oliver Schwede Senior Analyst Christian Vaglio-Giors Neo Media Group Dr. Frank Goldberg Smart TV-Networks Dirk Hülsermann Manager DOOH Solutions (NEC) / President (OVAB Europe) NEC Display Solutions Europe / OVAB Europe Josef Wilhelm Knoke Chairman Business Advisory Board SEEN MEDIA Winfried Karst Central Eastern Europe Amscreen Group
11 invidis Panel Digital Signage Convincing small and medium businesses OVAB Europe Retail Panel The Role of Digital Signage in a Multi Channel Retail World OVAB Europe Digital Signage Panel Outlook 2015 Europe s Digital Signage Markets between Breakthrough and Consolidation Tobias Nagel Head of BU Digital Signage ALSO Deutschland Alan Kaufman President DynaScan Technology Brian Dusho BroadSign International Joachim Wieczorek Sales Manager Display Department Samsung Florian Zimmermann Assistant Service Companies mfi Shopping Center Management Mariusz Orzechowski Director Sales & Marketing Central South East Europe (NEC) President (PDSA) NEC Display Solutions Europe / PDSA Bernd Brencher Brencher Systemgastronomie Roland Grassberger Grassfish Marketing Technologies Vladimir Kozlov DigiSky Dirk Kiefer DIDAS Business Services Tom Nix Scala
12 8th MUNICH CONFERENCE September 2014 Kempinski Hotel Airport Munich Save the Date! September 2014
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