Miami Savvy Advertising

Transcription

1 Miami Savvy Advertising It s simple Miami Savvy, Inc. is The publisher of My Miami, and is a multi-service advertising agency powered by creative ideas that make sense, dedicated to achieving our clients objectives, and to getting results. Our focus is on South Florida s black diaspora which is composed of an incredible mixture of African, Jamaican, Bahamian, and Haitian Americans who are infused with an array of attitudes, and behaviors that make up their respective ethnic and cultural backgrounds. With a combined total of over 20 years of advertising and marketing experience in South Florida, our team knows how to put our clients message in the language and cultural scenarios which are most effective in reaching these individual groups. We add to that a grass roots marketing touch to target more specifically and insure that our customers message gets heard. My Miami Magazine Kick off your ad campaign with an affordable yet affective ad in My MIAMI. Targeting Greater Miami, your business will: Our Services: Ad Placement Radio Print Television Indoor /Outdoor Be showcased in over 20,000 magazines throughout the Greater Miami and surrounding areas, reaching over 60,000 individuals who need to do business with you! Distribution channels for this free publication includes: Day care centers and after school care programs, pediatricians, OB/GYN offices, health & fitness centers, beauty salons, churches, hospitals, local retailers, etc. Marketing Grass Roots Script Development & Writing Culturally Diverse Voice-Overs Product Placement Point of Purchase Social Media Marketing

2 What is My Miami: It s a new complimentary bi-monthly magazine created specifically for Greater Miami (and surrounding areas) consumers, and businesses. Its goal is to educate and inform readers by providing a wealth of information focusing on families, and the people who live, work and play in Miami. Its goal is also to help the business community increase revenue and market share by providing a cost effective way to promote their businesses. Readers will find topics regarding every facet of their lives and their community-- with most articles being written by Miamians for Miamians. My Miami Content Readers will find the latest on everything pertaining to Miami living--where they live, where they dine and shop, and their every interest. They ll find articles on community events and community issues, as well as after school sports and activities for their children and teens. Doctors and psychologist will provide cutting edge medical news to help readers care for their children, as well as help raise their teens. There s expert financial and real estate information designed specifically with the people of Greater Miami in mind. There s fashion and flair, and so much more. Want to get fit and stay fit? You ll find out how inside My Miami. Whether you re a spirited grandmother, enterprising grad, single mom, or soccer dad; My Miami has something for you. Getting the best out of life particularly during these challenging economic times; and finding a way to empower our readers, that s what My Miami is all about. Pick one up at one of over 50 local businesses in the Greater Miami area. My Miami FEATURES: Cover Stories After school Sports and Activities Featured Schools Community Events Education Matters Money Talk Our Health Employment Outlook Local Retailers/Services Advertise Your Business in My Miami Your business will be showcased in over 20,000 magazines throughout the Greater Miami and surrounding areas, reaching over 60,000 individuals. Distribution channels for this free publication includes: day care centers and after school care programs, pediatricians, OB/GYN offices, health & fitness centers, beauty salons, churches, hospitals, and neighborhood businesses in Miami who need your product and service My Miami offers the most efficient price for your advertising dollar Get maximum return on your investment!

3 If it s foot traffic you want, then this is where you want to be! My Miami magazines are free! Readers and Consumers can pick one up at your location, as well as at over 50 local business sites in the Greater Miami area. Initial Greater Miami Coverage Area Miami Gardens Miami Lakes Miami Shores Carol City Opa-Locka Liberty City North Miami North Miami Beach North West Miami Ives/Aventura Circulation 20,000+ throughout the Greater Miami and surrounding areas at over 50 locations targeting over 60,000 parents, teens, and young adults.. INTRODUCTORY RATES (bi-monthly) Half Column (6 th of a Page) $ 200 Full Column (3 rd of a page-long) $ 400 Double Half Column (3 rd of a page) $ 400 Half Page... $ 600 Double Full Column..$ 800 Full Page...$1,000 Full Page Advertorial.$1,100 Double Page. $1,700 Back Page. $1,300 Inside Back Cover... $1,100 Inside Back Adjacent $1,000 Inside Front Cover... $1,100 Inside Front adjacent $1,000 Rates subject to change after inaugural issue $25 graphic design & Set up fee on all ads Additional fees may be required for new ad creation This is your year for success! Get maximum return on your investment! Add My Miami magazine to your marketing mix! My Miami Efficient, Effective, and Affordable 02/2011

4 Ad Column Sizes 6 th of a page (Half column) 2 ½ x 5 1 column x 5 3 rd of a page square (Double Half Column) 5 x 5 2 column x 5 3 rd of a page-long (Full Column) 2 ½ x 10 1 column x 10 Half page 7 ½ x 5 ½ 3 column x 5 Two third page (Double Column) 5 x 10 2 column x 10 Full page 7 ½ x 10 3 column x 10 1 Col = 2½ inches 2 Col = 5 inches 3 Col = 7 ½ inches Double page = 16 inches Double Page and other size variation may be available upon request My Miami Efficient, Effective, and Affordable 03/2010

5 Sponsorship Opportunities Young Journalist Program Partner with My Miami as we join forces with Dade County schools in helping to promote good writing skills, and an interest and enthusiasm in the area of Journalism. Students will have an opportunity to write an article on a particular topic and compete for a chance to have their writings printed in an issue of My Miami. One winner per issue. Student will receive : Picture and article in My Miami publication $100 savings bond Picture and mentions on local news cast Other opportunities are being worked out. Sponsor will receive: Sponsorship Logo on the article page Sponsorship mentions on our local partner television station, and other media mentions and sound bytes. Sponsor s Annual Commitment: $3,600 ($600 per issue, 6 issues annually) Student of Honor Partner with My Miami as we join forces with the community in selecting a student who exemplifies good academics and/or character in school and /or in the community Nominations can be sent in by parents or by teachers. Qualifying Information on nominee must be Verifiable. One winner per issue Student will receive: Picture and article in My Miami publication $100 savings bond Picture and Mentions on local news cast. Sponsor will receive: Sponsorship Logo on the article page Sponsorship mentions on our local partner television station, and other applicable media mentions Sponsor s Annual Commitment: $3,600 ($600 per issue, 6 issues annually)