PROPERTY LISTING PROPOSAL

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1 PROPERTY LISTING PROPOSAL For Middleburg Real Estate, LLC Atoka Properties - Realtor 10 E. Washington Street P.O. Box 485 Middleburg, Virginia Office Fax

2 Listing Summary Major Marketing and Advertising Activities: Widest possible reach in advertising and broker contacts Web presence on search engines, national and international Advertising in specialized country, land and farm outlets, including organic farming where appropriate High quality flyer on premium stock, to be distributed from our offices and to other brokerages Property signage: High-quality sign on Work the broker/agent network: Brokers visits, calls, flyers Expand reach beyond Washington metro, through New York Times and other major dailies, particularly ones with good on-line real estate vehicles Other Particulars: Desired go-to-market pricing strategy: Special client needs and desires during the marketing and sales process. o We will ensure no driving through fields o Other special considerations? 2

3 Your objectives are our focus. Middleburg Real Estate s experienced professionals, technological innovations and superior client service focused on securing you with a superior result. Our marketing and sales strategy is a close collaboration between you and our firm. We will grab buyers attention, arouse their interest, trigger their desire and motivate them to take action. Our goal is to provide you strategic counsel as well as expert execution. Sophisticated internal and external marketing plans help you reach the widest possible buyer base, ranging from individuals, small businesses, private investors and developers to publicly traded corporations and global institutional investors. We ve built a strong reputation for exceptional service and performance, and Middleburg s entire team of skilled professionals will be involved in promoting your listing. Our fellow Middleburg agents are local and possess a thorough working knowledge of our area and its competitive market conditions. As a small, independently owned and operated agency, we are able to give all of our clients focused attention and personalized service. Marketing A Daily Routine Perhaps the single, most important marketing strategy practiced at Middleburg Real Estate is to make marketing a daily routine. In this challenging economy and market environment, it is more important than ever to provide superb value, dependability and great service. With our regular marketing program, our existing and prospective customers find themselves interested in our latest offerings -- which may have been brought to their attention through simple methods such as postcard mailing, an internet listing, a blog posting, a phone call, a press release, a brochure or a well-written sales letter. Main Street Middleburg Presence Our office is in the heart of the Washington Street the main street of the Middleburg commercial corridor with large amounts of foot traffic day and night. Our listings are displayed in a case in front of the office so that all of our listings get cycled exposure with bright pictures and details. Main Street Purcellville Presence Our Purcellville office is located in the heart of old town on 115 N. 21 st St. The commercial office frontage is perfect for great exposure. Our listings are displayed in front windows of the office so that all of our listings get cycled exposure with bright pictures and details. 3

4 Main Street Leesburg Presence Our newest office is located in Historic Leesburg, Virginia. Print Advertising Local Mass Market Newspaper and magazine print is still a great way to target the local and Washington DC market. In earmarking which periodicals to utilize, we review subscriber data, profiles by age, home, marital status, income and education, while also targeting community, time and reader interest. Some initial suggestions, to be reviewed with you. O Middleburg Eccentric O Middelburg Life O Georgetowner O Loudoun Times Mirror O The Steeplechase Times O Leesburg Today O Covertside Magazine O Texas Farm and Ranch O Individual publications as desired by the client Niche Market Print Advertising The Middleburg area is known nationally as an important equine area. However, the unique nature of your property would dictate that we advertise in national outlets to ensure that the awareness of the property listing throughout the Mid-Atlantic and national target market of potential buyers. To that end, we recommend advertising in outlets such as: O Agriculture publications O Farm Credit outlets and website O Country high-end property publications Pricing Strategy Our asking price is extremely important, not only because buyers will compare with other available properties, but also our go-to-market price signals to the buyer community our willingness to deal. We will talk at length about pricing strategy, and we will suggest some strategies to ensure we get the maximum play in the market right out of the gate. We will also share comparable actively listed properties and recent sold comps, so you get a better feel for the current market. 4

5 Internet-based Advertising The preponderance of buyers even at the high end start their search for properties on the Internet. Our strategy for internet marketing includes online-marketing, search engine marketing and e-marketing to extend the reach of your listing to a greater audience. Your property will be featured on Middleburg Real Estate s own website, and we will ensure that it gets maximum visibility through linking with a large number of other sites and search engines. We also provide blasts to other brokers and agents for greater visibility. Those blasts will include high-quality pictures and links to your own dedicated property website. The website we will construct for you will be kept fresh with new pictures and verbiage. We will also aggressively populate your site to all the public search engines and other realtor s search engines to get the broadest possible reach. Here are some additional sites where we have found good success: to name a few Each real estate listing provides comprehensive details about the property so you have a clear picture of what features and amenities are included. REALTOR.com goes beyond real estate listings, however, with access to real estate tools and resources such as calculators, moving guides, real estate buying tips, and even quotes for movers, self-storage, and home insurance. We even have a real estate library where you can read up on important real estate facts and details. REALTOR.com provides you with everything you need to find the perfect home for you. 5

6 MRIS. Google Maps for Real Estate (formerly Google Base) makes your listing searchable on Google. Your listings will be displayed on a map, allowing consumers to hover over listings to get the basics, and click to see more details. The search results include photos, street view, aerial views, nearby businesses, schools and more. By displaying your listing information to Google -- quickly, easily and for free -- you can ensure that the right potential buyers will be able to find your properties, right when they're most actively looking for them. Sell Your Home with the Help of Yahoo! Real Estate. By displaying your property listings on Yahoo! nationwide you reach the Internet's largest classified audience. Users of Yahoo! Real Estate Classifieds number in the millions. In addition to surfing more than 3 million properties for sale or for rent, consumers can also view maps with homes for sale, schools, parks and more. AOL Real Estate is a resource for homebuyers and renters of all demographics and offers consumers the necessary tools and resources to make a smart investment. The site is focused on delivering a customized experience for multiple audiences, including first time home buyers, buying a second property, renting, selling or home improvement. Zillow is one of the largest real estate Web sites, with more than 4.5 million monthly visitors. 70% of Zillow users are actively buying or selling a home, or plan to within the next 1-2 years. 87% of Zillow's customers are likely to recommend Zillow to someone they know. Consumers consider Zillow one of the most useful sites during the home buying process. InvestorLoft - the real estate industry's first professionalfriendly resource designed to retain clients, protect commissions, generate more transactions and garner greater exposure with the most savvy community of real estate investors online. Site members can search our extensive database of listings by investor-centric criteria such as cash flow, cap rate, down payment, discount and more, generating 6

7 the most relevant search results available for the investor buyer. Named by Personal Real Estate Investor Magazine as "Best New Real Estate Investor Tool 2008". DataSphere.com does not display listings, instead it is the parent company of two established sites: LandWatch.com and ResortScape.com LandWatch is the #1 online marketplace for land, farms and ranches, hunting land leases and country homes. ResortScape is a destination site for vacation homes and Resort real estate. It has 400,000 properties from over 90 countries and gets visitors from 150 countries. erealinvestor provides the premier site for residential real estate investors. With the latest tools and information, real estate investors can find properties which meet their cash flow and return objectives. erealinvestor's tools are integrated on Wall Street Journal Online and thousands of real estate agent websites. Relocation.com is one of the largest online marketplaces connecting consumers who are moving locally, nationally or internationally with professionals that can best service their needs. Named in 2009 by Inc. magazine as one of America's fastest-growing companies. Social Media: Facebook Advertising Instagram Advertising Pinterest Advertising 7

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