Internet Mastery! Driving Traffic to Your Website

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1 Internet Mastery! Driving Traffic to Your Website Mark Burstein Internet Mastery Overview 3 Steps to Master Driving Traffic To Your Website (today s discussion) Lead Generation From Your Website (Next Weeks discussion Follow Up On Leads (June 21) 1

2 Today s Discussion Preface What is Your Niche? Building a Good Name Driving Traffic Offline Driving Traffic - Online What is Your Niche? FACT OR FICTION? Many agents are afraid to specialize because they do not have enough business as it is, and they think that if they shrink their market further they will have even less. FICTION! 2

3 What is Your Niche Examine from the consumers perspective If you are a first time home buyer, what MARKETING will trigger a response? If you are upside down on your mortgage and can t make your payment, what marketing will trigger a response? If you are passionate about GOLF, what marketing will trigger a response? What is Your Niche? FACT! Real Estate Generalists Do Not Have Enough Business Because Nobody Is Looking To Work With a Real Estate Generalist! 3

4 What is Your Niche? Hot Niches for 2010 WHAT IS YOUR PASSION? 1 st Time Buyers Foreclosures/Pre-Foreclosures Seniors Listings Buyers Hobbies Occupations Geographic Area Foreign Investors Etc Building a Good Name URL (Uniform Resource Locator) size does not matter with your vs 4

5 Driving Traffic to Your Website 5

6 Driving Traffic Offline Be Sure to have your URL (www.youronlineidentity.com) on all marketing materials. Business Cards Property Flyers Real Estate Signage Mailers Ads Driving Traffic Offline Why Would People Want To Visit Your Website? Special Offer View Property Listings Insight Into the Process Request Home Evaluation Get Community Information 6

7 Driving Traffic Offline Marketing 101 Be Specific In Your Advertising If you go to my website you will see If you register on my website I will send you Drive Traffic Offline Special Promotion Ideas Coffee Free Home/SPC/Roof Inspection Certificate Free House Appraisal Certificate Satisfaction Guarantees Performance Guarantees Sell your house in 30 days or I ll buy it Sell your house in 30 days or I ll adjust my commission Find the perfect house on 2 property tours or I will 7

8 Driving Traffic Offline Business Cards 1. To Give to Other Agents 1. For Disclosures please visit: 2. For Offer and Status Updates please visit: www 2. To Give to Potential Clients 1. Special offer 2. To view all listings on MLS 3. To Request a Home Evaluation (CMA) Driving Traffic Offline Property Flyers For more information and to see more pictures and a virtual tour please visit: For a Market Analysis of THIS property, please visit: To download Inspections for this property, please visit: 8

9 Driving Traffic Offline Signage Single Property Website: as a sign rider AccelerAgent Site: on the sign itself Mailers/Ads Just Listed/Just Sold Special Offer To Request a Market Analysis for Your Home, please visit: To see all listings for sale in your neighborhood with pictures and virtual tours, please visit: Custom IDX Search For my special Guarantees 9

10 Driving Traffic Offline Summary Why would people want to visit your website? Driving Traffic Offline would drive people to the main front page of the website. Place your Web address on all marketing materials. Tell them exactly what they will see when they engage the website when applicable Driving Traffic Online PPC/SEO Pay Per Click Advertising Where? And How? Keywords (general vs specific) Costs Involved Search Engine Optimization The Bad News The Good News 10

11 Driving Traffic Online PPC/SEO Driving Traffic Online PPC/SEO PPC Where and How? Google Yahoo MSN AOL Other major portals Facebook 11

12 Driving Traffic Online PPC/SEO PPC Where and How? Select your Key Words Set Your Budget Do it Yourself? Let us do it for you! Visit Click on Marketing Services Fill out the form! Mention this presentation in the remarks section* 12

13 General vs Specific Keywords General Key Words (Short Tail) Large Metro Areas Broad Demographic Specific Key Words (Long Tail) Specific Geographic Area Specific Niche or Demographic General Key Words 13

14 Specific Key Words PPC Costs Involved Time Effort and Energy Manage Keywords Manage and Track Ads Maintain Click Through Rates Monetary Costs Set your budget no minimum when you do it yourself $300 - $500 / month to actually get deals 14

15 SEO The Bad News Tons of competition for biggest keywords Very high cost of implementation Naturally FULL TIME JOB SEO Specialists - $ per month for min. for best keywords. $75-$300 per month for obscure key words will they generate enough traffic? The Good News Lots of Traffic! SEO Fixed Costs Unlimited Leads NEED EFFECTIVE FOLLOW UP SYSTEMS or you are wasting your time and money 15

16 Summary PPC Do it Yourself Let Us Do It For You! Visit Click market services Click PPC! And fill out the form remember to mention this session in the remarks* SEO The Bad News The Good News Sesion 4 Listing Syndication and Blogging Overview Listing Syndication Pro/Cons Websites Blogging Platforms Content Participating in other peoples blogs 16

17 Listing Syndication Purpose: DRIVE TRAFFIC TO YOUR WEBSITE! More exposure for your listing = HAPPY SELLERS Generate Buyer Leads Generate Listing Leads Listing Syndication Automatic Listing Syndication List Hub Contracts with many major MLS s and large brokerages to auto syndicate your listings to major portals. Lose Control where are the listings going? Keep information updated May not allow for links to personal agents website Easy Gets the listing everywhere without having to input data multiple times. 17

18 Listing Syndication Keep Control Over Your Listing Lead generator for you or for someone else? Keep the information updated! Track where your listing is being sent to Listing Syndication Advertising your listing on major Real Estate Portals Craigs List Realtor.com Trulia Zillow Yahoo Google Oodle Movoto 18

19 Craigs List A Wealthy Mess of Real Estate Listings Substantial Traffic Buyers Starting the Process Seller s Looking for Information ACCELERAD!! Property Minder s Semi-Auto posting tool for Craigs List AccelerAd 19

20 WHAT NOT TO DO! AccelerAd 20

21 Blogging Top tips from top Bloggers Be Consistent Blog about your passion Display on your Website Participate in other Blogs Active Rain Zillow For More Information About Me Please Visit www For More Information About My Niche Visit www DRIVE TRAFFIC BACK TO YOUR WEBSITE!! 21

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