Social Media according to Erik Qualman, author of Socialnomics
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- Samantha Stevens
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1 Social Media according to Erik Qualman, author of Socialnomics Every 2 seconds, 2 new members join LinkedIn YouTube is the 2nd largest search engine in the world 53% of people on Twitter recommend products in their tweets 90% of consumers trust peer recommendations, yet only 14% of consumers trust advertisements 93% of marketers use social media for business The ROI of social media is Your business will still exist in 5 years
2 Social Media Marketing Engagement Marketing for the Hospitality Industry
3 Ways to Connect David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting fb.com/piedmontave twitter.com/davidmitroff linkedin.com/in/davidmitroff Upcoming Events
4 MARKETING HAS CHANGED traditional traditional marketing marketing find convert engagement marketing FIND MORE find convert keep flip the funnel: retention is the new acquisition -- Joe Jaffe keep
5 Traditional Marketing One to Many Company Message Messages Audience
6 Online Marketing Or emarketing Many to Many Audience Website Audience Newsletters Company Message Social Media Audience Search Engine Optimization (SEO) Audience
7 Goals of Marketing Communicate with your customers to: Create Brand Awareness Strengthen Customer Loyalty Generate New Opportunities
8 WHERE ARE YOU TODAY? Facebook LinkedIn Twitter Pinterest Instagram Youtube
9 WHICH CHANNELS MATTER? depends on your audience and what you want them to do
10 + SOCIAL Feed each other to grow your business amplify your drive traffic back to your list, , etc.
11 Social Media - The Power of Reach your page your fans current reach friends of your fans potential reach
12 emarketing Enables: Social / Viral New Channels Prospecting Strategies Customer Experience Feedback Loop ROI / Tracking
13 MAKE AN OFFER discounts downloads B2B services hints + tips event invites support a cause
14 Find Your Online Audience What Are they Looking For? Where are they on the Internet? How Do they Find You? What are Your Competitors doing? Develop a set of questions to survey your current or perspective clients Do your research!
15 9 Key Areas of Social Media 1. Website & Blog 2. Online Directories 3. Review Sites 4. Social Networks 5. Micro Blogging 6. Rich Media 7. Mobile Apps 8. Industry Specific 9. Event Promotion
16 Use NutshellMail to Engage, on Your Time Track your Page Insights Sign up for a Free NutshellMail Account. Read Fan comments Reply from your Inbox
17 Social Media Success for Business and Organizations Test to learn what works! Set up specific engagement campaigns to track social media programs that drive to your website (Google analytics) How many have read your blog? Watch how many are clicking on the social media icons in your own s. Encourage and track how many people are joining your list from social media. ExactTarget, "Subscribers, Fans and Followers: The collaborative Future." September 8, 2010 Monitor Twitter for mentions and retweets; reward those influencers.
18 What Should I Do Now? Start listening to your passionate customers Learn more about using marketing and social media together Get simple! Network! Today Sign up for a free NutshellMail account at Use newsletters to encourage your passionate customers to talk about you on Facebook and Twitter Next 30 days Sign up for a free 60-day Constant Contact trial. You will receive an from Constant Contact with more information. If you already have a Constant Contact account, request an audit of your account. Request a complimentary Social Media Report Next 60 days Look for Constant Contact product enhancements that simply enable interactions between marketing and social media marketing. Develop a more comprehensive marketing plan based on your initial tracking and experiments in social media. Attend another Chamber event or comprehensive Constant Contact workshop.
19 9 Key Areas of Social Media 1. Website & Blog 2. Online Directories 3. Review Sites 4. Social Networks 5. Micro Blogging 6. Rich Media 7. Mobile Apps 8. Industry Specific 9. Event Promotion
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