SOCIAL MEDIA STRATEGIES
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- Ira Bradley
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1 SOCIAL MEDIA STRATEGIES How to develop a concept consisting of Strategy and Goals to increase ROI TANGRAM MEDIA INC. SVEN SCHAEFER SVEN@TANGRAMMEDIA.COM
2 I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to Earth
3 DO YOU HAVE A CONCEPT? ROI Goal Strategy
4 What is the ROI of your MOM? Gary Vaynerchuck Social Media Guru
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6
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8 ROI return on investment (%) = Net profit Investment 100 return on investment = (gain investment - cost investment) cost of investment
9 SOCIAL MEDIA ROI Reach & Engagement Traffic Leads Students (Clients) Conversion Rate
10 GOAL Specific Measurable Attainable Relevant Timely XYZ Community College meets the needs of a diverse I believe student that this body nation and should contributes commit to regional itself to achieving economic the vitality goal, before by this providing decade excellent, is out, of flexible, landing affordable a man on the and Moon accessible and educational returning him programs safely to in a multi-campus Earth environment committed to continuous improvement.
11 THE GOAL CIRCLE Goal Evaluation Statistics Why Execution How Strategy
12 THE TANGENT
13 Marketing
14 Fans Leads Prospects Students (Clients) Social Media / Website
15 Ahhhh Links QR Hacker - qrhacker.com
16 1. Facebook Likes Goal: Attain 50 Likes in one month Why: Increase Exposure, Engagement, Credibility Lay foundation for future marketing efforts Increase hits on website/blog Attracts target audience
17 1. Facebook Likes How: Invite Friends Add FB URL to all marketing efforts and signature - tell everyone Post on well established pages Develop a superb image and post strategy Facebook Like Ads
18 1. Facebook Likes Execution: create a schedule post frequently (once per day) use the three E s - check the engagement (insights) invite friends research five sites in your area that have loads of engagement and post on them (influencers vs. evangelists) link form other Social Media sites new signature ad: Ad Facebook image and URL to newspaper, magazine ads (qr code). How about radio and TV ads Place Facebook Like Ads
19 1. Facebook Likes Evaluation: FB Insights Google Analytics (web statistics)
20 2. Newsletter Signups Goal: 30 new Subscribers to Blasts within next 3 weeks Why: Increase revenue, hits on website/blog Lay foundation for future marketing efforts Great way to convert Leads to Customers
21 2. Newsletter Signups How: Setup an marketing platform Create a Subscribe form Ad form to website, blog and social media platforms Create a Giveaway Create a Contest Ad link to form on traditional marketing efforts
22 2. Newsletter Signups Execution: Setup an marketing platform such as Constant Contact or MailChimp Create a Subscribe form on respective platform Implement code on website/blog - create custom app for Facebook, make a board with great image and link on Pinterest, post link on LinkedIn, frequently post link and benefits on twitter, Youtube video? Create a Giveaway and/or Contest: FB custom app, create image with text to post on social media platforms ALWAYS COLLECT ADDRESS Ad link to form on traditional marketing efforts
23 2. Newsletter Signups Evaluation: Marketing Insights Google Analytics (web statistics) Sales
24 QUESTIONS
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