Celebrated Living Magazine 2013 Media Kit

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1 2013 Media Kit

2 Celebrated Living is American Airlines onboard publication placed in all First and Business class cabins throughout the aircraft system-wide reaching 667,000 readers per issue. This publication is published four times a year and includes a February 15/Spring issue focusing on The Art of Healthy Living, a May 15/Summer issue that highlights our Platinum List, an August 15/ Fall Food and Wine Issue, and a November 15/Winter Gift Guide issue. Ads are limited to full page, full color ads. Celebrated Living Reader k MEDIAN HHI 50 MEDIAN AGE % MEN 39 % WOMEN Source: 2012 Ipsos Mendelsohn Affluent Survey, HHI $100,000+

3 Reader Profile Base Demographics Median Age 50 Median Household Income $185,000 Men 61% Women 39% Dual-Income Households 64% Median Household Net Worth $862,000 Median Total Value of Principal Residence $393,000 Education College Degree or More 73% Post Graduate Degree/Study 38% Job Title Professional/Managerial 73% Top Management 34% Travel/Entertainment Has a Valid Passport 93% 1+ Business Hotel Nights in past 12 months 66% 1+ Leisure Hotel Night in past year 91% 1+ Business Airline Trip in past year 64% 1+ Foreign Airline Trip in past year 56% 1+ Airline Trip for Vacation/Personal past 12 months 86% Comfort & Service are Worth Paying Extra For 77% Spending/Investing Median Total Household Financial Accounts $387,000 Willing to Pay for Luxury Toiletries & Cosmetics 36% Still Have Money Left Over for Little Indulgences 78% Like to Try New Foods 72% Source: 2012 Ipsos Mendelsohn Affluent Survey, HHI $100,000+

4 Editorial in Every Issue Celebrated Living Recommends - In each issue, we take a look at what s new and noteworthy, covering topics such as dining, shopping, golf, gadgets, fashion, travel, food and wine. Travel Our writers take readers on a worldwide tour of must-try hotels and offer ideas for trips of a lifetime. Restaurants - Whether it s nouveau cuisine or classic steaks and martinis, we focus on top restaurants that deliver it all in upscale settings. Nightlife - From clubby cigar bars to see-and-be-seen scenes, we ll give readers a look at the hottest nightspots. Golf - Our golf writers take readers to some of the world s best golf resorts and hone in on new products and Technologies to help your game. Shopping - From stores to districts, we offer the best ideas for high-end shopping. Wine & Spirits - We share a great list of must-try tasty wines, as well as fabulous cocktail recipes. Culture - From museums to art and music festivals, we highlight places for our readers to expand their horizons. Spas For overworked executives and adrenaline junkies, CL offers great places to unwind. Business We explore business themes and trends of interest, focusing on such topics as investing and collecting. Celebrated Traveler A well-traveled celebrity offers his or her travel tales and tips in this one-page profile.

5 2013 Editorial Calendar SPRING The Art of Healthy Living Our spring issue is filled with tips for an active, healthy life, including spa vacations, Asian wellness treatments, health trends, and fitness gear. Plus, we visit five upscale inns offering guests an agrotourism experience and head back to college to learn How to Eat Like a Stanford Athlete. SUMMER The Platinum List Our annual Readers Choice Platinum List Awards are presented in CL s summer issue. We profile the top-rated hotels, spas, golf courses, and cruise lines. In addition, we ll highlight 10 Epic Family Vacations that will leave lasting memories. FALL Taste the Good Life Our fall issue focuses on epicurean pleasures, as we explore culinary travel, dining hot spots, nightlife, and food and wine trends. We ll also tell readers how to Visit Vegas Like a VIP, with in-the-know suggestions to see Sin City like you ve never experienced it before. WINTER The Gift Guide Each winter, CL offers readers a luxury guide to giving, with fabulous gift finds including clothing, watches, gadgets, and more. In addition, we ll present the top ski resorts in the country and look at must-have ski and snow gear. Then we ll head to the tropics, with luxurious warm-weather destinations for those who wish to escape the cold. All editorial topics are subject to change.

6 General Gross Rates Inside Front Cover Spread 1X $43,800 2X $42,500 3X $40,800 4X $38,800 Inside Back Cover Full Page 1X $19,100 2X $18,500 3X $17,800 4X $16,900 Back Cover Full Page 1X $20,800 2X $20,100 3X $19,300 4X $18,400 Full Page Spread 1X $32,900 2X $32,000 3X $30,700 4X $29,100 Full Page 1X $16,500 2X $16,000 3X $15,300 4X $14,600 Celebrated Living is published four times per year Spring, Summer, Fall and Winter. Rates effective July 1, 2012 Rate Base 170,000

7 Issue & Closing Dates Issue/On Board Dates Space & Materials Closing Date Spring/February 15 May 14,2013 January 2,2013 Summer/May 15 August 14 April 1 Fall/August 15 November 14 July 1 Winter/November 15 February 14, 2014 October 1 Please note: All advertisements will be reviewed by American Airlines and are subject to approval.

8 Reader s Choice Survey Sweepstakes Be a sponsor of our American Airlines Celebrated Living Readers Choice Platinum Survey Sweepstakes. The best hotels, golf courses, cruises and spas are brought to us by the readers of American Airlines Celebrated Living through our online list survey sweepstakes. OPPORTUNITIES TO BE PROMOTED THROUGH THE CL PLATINUM SURVEY Promotional Ad in the winter issue which is onboard American Airlines for three months (mid-november through mid-february) Call to enter mentioned in the Editor s Note of the winter issue value of $2500 Call to enter on the home page of the online survey - $5000 blast to the Celebrated Living s database of around 35,000 value $3500 ($0.10 cents per name) Nationwide press release about the sweepstakes - $3500 Inclusion in one American Airlines AAirmail message inviting people to enter (distributed to 1.5 million AAdvantage members) value of $16,000 Celebrated Living could also provide an entry banner on your homepage to drive more people to the site for entry - $5000 execution value

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