RGM EXCLUSIVE. Architecting Brand Experiences with

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1 RGM EXCLUSIVE Architecting Brand Experiences with

2 Site-Direct Publisher Relationships Our exclusive partners are at the core of each vertical and serve as the cornerstone for high-impact programs to build brands and engage key consumers EPICUREAN MOMS w/style TRAVEL LUXURY 35.0 MM UVs 60.8 MM UVs MM UVs 68 MM UVs Source: comscore Key Measures Report April Includes desktop and mobile. 2

3 Take The Tour OPENTABLE S NEW LOOK

4 OPENTABLE SITE PROFILE AUDIENCE OpenTable delivers results from quality diners 600+ PARTNERS ,000,000 Twitter Followers 40,600 Facebook Likes 54,900 4

5 HOMEPAGE 1 300x x65, 1200x85 Floating Page Overlay 1 The same great reservation site you know and love has a new look and feel. Now, it's easier than ever to discover and book your perfect table. 2 5

6 METRO HOMEPAGE 1 300x x65, 1200x85 Floating Page Overlay The new site makes the OpenTable platform more agile and visually appealing 1 2 6

7 RESTAURANT PROFILE PAGE 1 300x250, 300x600 1 Restaurant pages are airy and de-cluttered providing the perfect vehicle for ads 7

8 RESERVATION CONFIRMATION PAGE 1 300x250 1 Confirmation pages holding valuable reservation information for diners also hold spots for key branding, direct response and lead gen placements 8

9 MULTI-SEARCH PAGE 1 300x250 1 Ads stand out on the Multi-search result pages, clean and crisp for ease of use 9

10 DINER S CHOICE PAGE 1 300x x65, 1200x85 Floating Page Overlay 1 Popular Diner s Choice pages include bold overlays and medium rectangles over a subdued background 2 10

11 INSERT 1 300x250 Insertion OpenTable Newsletter includes a medium rectangle. 1 11

12 Architecting Brand Experiences with OpenTable CUSTOM PROGRAMS & EXECUTIONS

13 FEATURED LIQUOR ADVERTISER Expanded Distribution Johnnie Walker RGM created a custom holiday promo page containing curated list of the best places in your city to dine for the holidays, where you can order Johnnie Walker. The promo page included key features encouraging users to give Johnnie Walker as a holiday gift. Program Elements OpenTable Promo Page Key Markets: New York, Los Angeles, Miami, New Jersey, San Francisco, Chicago 13

14 FEATURED AUTO ADVERTISER Lead Generation Audi Stray The Course RGM created a high impact portrait unit that brought Audi's "Stray the Course" campaign to life with a spontaneous dinner reservation capability through OpenTable. The in-banner OpenTable API functionality allowed users to make a same night reservation at local, premium restaurants. RGM coordinated with a featured restaurant in 5 markets to develop a "Stray the Course" menu to be offered to diners during the campaign. Social media buzz from Audi and the featured restaurants helped to support the unique Stray the Course messaging during the flight. Program Elements OpenTable API Key Markets: New York, Boston, Chicago, Dallas, and Los Angeles Branded Secret Menus at Select Restaurants 14

15 FEATURED ENTERTAINMENT ADVERTISER Ticket Sales & Acquisition The Best of Me: Dinner and a Movie The dinner and a movie program was created to promote the theatrical release of Best of Me movie allowing users a one-stop shop for planning their night out. The page included the OpenTable and Fandango API allowing users to book their dinner reservations and find their movie tickets all in one place. Program Elements OpenTable API Fandango API Sweepstakes Facebook and audience-targeted media 15

16 FEATURED RETAIL ADVERTISER Awareness & Audience Alignment Tiffany for the Holidays RGM created a holiday promo page with curated lists in top markets including the most romantic restaurants for the holiday season. Celebrating fine dining and fine jewelry, the fully-branded page included a product slideshow and a store finder. Program Elements Product Guide Tiffany boutique finder Curated restaurant lists 16

17 FEATURED TRAVEL ADVERTISER Hotel Booking Hilton Hotels & Resorts RGM created co-branded custom restaurant lists featuring OpenTable restaurants in Hilton Hotels & Resorts across the U.S. Program Elements Included national Hilton properties Integrated with Hilton s social accounts Promoted Spotify playlists tied to the Hilton restaurant experience Included video tours of Hilton s culinary experiences Featured travel package content Drove hotel and restaurant bookings nationwide 17