Advertising and Sponsorship Opportunities At the University of Sydney

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1 Advertising and Sponsorship Opportunities At the University of Sydney

2 The University of Sydney Union (USU) manages all advertising and sponsorship opportunities at the University of Sydney s Camperdown and Darlington Campus. Amazing experience, well worth attending, will definitely be attending O-Week Student Flights USU is a non-profit organisation dedicated to providing the best student experience in Australia. Through our programs, products and services, we aim to enrich the life of every student attending the University of Sydney socially, culturally and intellectually. USU is the largest service provider on campus and helps brands connect directly with students and staff at the University of Sydney. Each academic year provides opportunities for you to align your brand with key events on campus and build awareness of your offering through our marketing channels. clients 2

3 Student Demographics Our advertising and sponsorship opportunities are unrivalled as they enable you to strategically deliver your brand s message to a captive audience of over 50,206 students, predominately within the year old market.* 50,206 students 40,114 10,092 Domestic students international students 66% undergraduate 34% POST-graduate 7,553 Staff members TOP 10 countries TOP faculties continuing 7 Art & SOCIAL sciences 19% 17,467 students 32,739 students science 13% commencing Business 13% Engineering and it 10% gender 57% 43% 1. China 2. Hong Kong 3. Singapore 4. USA 5. South Korea 6. Malaysia 7. Canada 8. Vietnam 9. Indonesia 10. Taiwan Health ScienceS 9% Medicine 7% Education and Social Work 6% LaW 5% *Statistics as of March

4 Advertising digital Website USU s newly designed websites provide measurable, high impact opportunities that leverage your brand s message amongst the tertiary student market. Their responsive design interacts with students through mobile and tablet screens, enabling effortless access to upcoming events, competitions, clubs and societies, and our Access Benefits Program. USU websites include: USU usu.edu.au Carousel banner 940 x 345 px Manning Bar Hermann s Bar manningbar.com hermannsbar.com island banner 300 x 250 px usu.edu.au 4

5 Advertising digital Prices USU, Manning & hermann Website Carousel Banner 940 x 345 px 2 weeks $ x 345 px 4 weeks $2000 Island Banner 300 x 250 px 2 weeks $ x 250 px 4 weeks $1200 Carousel banner 940 x 345 px island banner 300 x 250 px manningbar.com 5

6 Advertising digital e-newsletter Student s preferred guide for the latest events and competitions on campus, USU s Member Mail offers direct access to students at the University of Sydney. Leaderboard banner $300 Circulation 13,000 subscribers Distribution Weekly Leaderboard banner 600 x 100 px Giveaways Contact us for more information Debaterbase (Debating Society enewsletter) Directly communicate with the world s number one debating team through our Debaterbase. Members are kept up to date on the latest debating news and opportunities. Leaderboard banner $300 Circulation Distribution 1,500 subscribers Weekly *As of 31 April

7 Advertising PRINT BULL magazine BULL is the only full colour, high-gloss magazine edited by students for students, and distributed free across 30 locations on our main and affiliated campuses. Full page $750 Half page $550 Inside front cover $1150 Inside back cover $1035 Back cover $1300 8,000 circulation 8 editions, 48 pages 7

8 Advertising PRINT Bulletin Board Posters Full colour, A3 posters placed in secure, on-campus cabinets, guaranteeing no cover-ups. Cut through the clutter and ensure your message is delivered to your audience. Investment $400 Circulation 30 Distribution Monthly Wall Planner Distributed to students at O-Week, and available at over 20 USU on-campus retail outlets, USU s double-sided wall planner includes key semester dates and events. InvestmentC contact us for more information Circulation 10,000 Distribution Annually Restroom poster Full colour, A3 posters positioned in prime locations across campus. Provide high visibility and expose your message to students and other members of the university community. Investment $1000 Circulation 100 Distribution Weekly 8

9 Sponsorship ACTIVATIONS Experiential Marketing Experiential activation at the University of Sydney is a highly effective way to connect with the tertiary student market via the distribution of product samples, flyers, promotional competitions or events. With four activation locations across the Camperdown and Darlington campuses, high foot traffic and extensive brand exposure amongst the predominately Gen Y student market is guaranteed. Sampling locations Eastern Avenue Eastern Avenue is the main thoroughfare on campus, connecting students with the food, leisure and entertainment hubs located at Manning House, and the Wentworth and Holme buildings, and other parts of the main campus. Investment $4000 Manning House Located in the centre of the Camperdown campus, Manning House features a number of popular eateries, the Manning Bar, and a social space to kick back and relax with friends. Investment $2000 Period All day (minimum of 4 hours) Period All day (minimum of 4 hours) Wentworth Building Wentworth is one of the busiest buildings on campus surrounded by a wide range of high traffic retail and food outlets, as well as Hermann s Bar. Foot traffic is channeled onto the campus via a footbridge to and from Redfern station. Investment $2000 Holme Building Holme is located near a busy walkway directing foot traffic from Parramatta Road onto campus. Holme and surrounding buildings contain services such as the post office, coffee shops, and eateries. Investment $2000 Period All day (minimum of 4 hours) Period All day (minimum of 4 hours) 9

10 Sponsorship EVENTS Connect your brand with thousands of students at one of our flagship events. Bring your brand to life on our campus with a corporate stall or advertising and sponsorship package. O-Week Duration 3 days Attendance 20,000 The largest tertiary orientation festival in Australia, O-Week(Orientation Week) celebrates the beginning of the academic year with over 15,000 new and existing students. It s the first opportunity for students to experience campus life, through a wide range of food and drinks, entertainment, 200+ clubs and societies, interactive stalls and university inductions. Re-O Day Duration 1 day Attendance 5,000 8,000 Best O-Week in Sydney by far. Coke Zero Re-O Day (Re-Orientation Day) kicks off Semester 2 with live music and entertainment, 200+ clubs and societies, corporate stalls, and our fortnightly markets. Re-O Day gives returning and new students the opportunity to sample the wide variety of extra-curricular activities the USU provides on campus. Please contact us for our O-Week and Re-O Day media kits, or to discuss how we can best help you with your sponsorship requirements. 10

11 IN KIND Sponsorship EVENTS Providing highly visible and unique branding opportunities, in-kind sponsorship complements any advertising campaign. Directly communicate your brand message to current and potential customers. verge festival Great opportunity to liaise with students who are openly seeking out information. ANZ Verge Arts Festival recognises the creative talents of students on campus, and provides them with the opportunity to creatively express themselves and showcase their works to their peers. It innovatively explores the old and new through music, art, film, dance and theatre. Duration 2 weeks Attendance 30,000 Award Programs Volunteer of the Year Awards The Volunteer of the Year Awards recognises the contribution made by outstanding individuals to the university community. Leadership and Excellence Award Every year, the Leadership and Excellence Award recognises a club or society, and a USU member for their contribution to the university community, and overall student experience. 11

12 IN KIND Sponsorship EVENTS Parties and Competitions Attendance Students celebrate the start, middle and end of each semester with live music and awesome DJs at our infamous Manning and Hermann s bars. Held each semester, band and DJ competitions showcase some of University of Sydney s upcoming young talent. Other Events / Programs There are a range of in-kind sponsorship opportunities available, including: International Festival Indigenous Festival Interfaith Week Humanitarian Week Debating Program Mandarin Debating Program Please contact us for more information, or to discuss how we can create a mutually beneficial in-kind sponsorship arrangement. 12

13 Contact Information Our advertising and sponsorship opportunities are flexible, targeted, and measurable. Contact us to discuss how we can tailor a package to suit your business needs. Advertising advertising@usu.usyd.edu.au Sponsorship sponsorship@usu.usyd.edu.au Phone