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1 Websalad Connect A fresh approach to digital marketing... PAGE

2 We connect B2B digitally across Asia Pacific Does your organisation require greater understanding and accountability from its digital marketing? Is the need to demonstrate a tangible (and comprehensible!) connection between complex or lengthy sales cycles and your digital marketing efforts one of your key goals? With a unique understanding of both the B2B landscape and online world, Websalad connects digital strategy, implementation and insight with your key business goals. Since we first began in 2005, delivering tangible business driven outcomes for B2B organisations has been in our DNA. Working alongside our clients as business partners, our overriding goal is to help utilise online channels effectively as they take their business forward. Our expertise across Asia Pacific provides specialist knowledge when digital marketing results need to be delivered within a particular, or across multiple, key markets within the region. With a creative team of digital marketers, analysts, designers and developers, we provide fresh ideas and innovation for local and regional clients. We supply all the ingredients of a thriving digital presence in order to improve your brand, drive leads, and establish tangible online growth for your business. Websalad connects digital marketing to business purpose, understanding, and measurable results. We connect B2B business with digital marketing success. PAGE 2

3 What we offer Websalad provides a broad range of online marketing services which are specifically designed to meet the complex and unique needs of our clients. Through each stage of the online marketing journey, whether it be grow, engage, convert or protect, we are able to provide a coordinated approach which develops deep understanding, and delivers tangible results. A lead and sales focused approach Our approach to internet marketing focuses on providing clients with performance improvements, usually in the form of business targeted lead generation and/or online sales growth. Delivering great results, providing complete transparency, and fostering strong client collaboration is what sets us apart. Unlike many other agencies our speciality is solely online for B2B businesses. We provide both consultancy and online marketing services. We form long term partnerships with our clients where we assist them with their online strategy and tailor our services to match their needs accordingly. Consultation and strategy Web Analytics Content Strategy Digital Marketing Framework Implementation Online Reputation Management Online marketing and development Pay per click (PPC) Management (Multilingual) Conversion Rate Optimisation (CRO) Social Media Marketing and Optimisation Website Development Search Engine Optimisation (Multilingual) Marketing PAGE 3

4 Consultation Websalad helps organisations bridge their online capability gap. With uniquely tailored online marketing solutions, an in-depth understanding of the online environment, and proprietary frameworks for effective implementation, Websalad helps guide organisations toward optimised online marketing performance. Websalad works to improve online processes, strategies and tactical implementation. We orchestrate the individual components of digital marketing, and apply these to develop coordinated, and effective, strategies online. We are dedicated to keeping updated within a rapidly evolving market, and use this knowledge to benefit our clients across the region. Our strategies often incorporate multi-national campaigns, numerous digital channels, and offline/online integration. A continual process of optimisation and adaptation ensures that our clients are consistently updated to receive the best possible online marketing advice, supported by a framework which is built upon demonstrated success. Content strategy Co-ordinate your content delivery for quality and consistency Web analytics Gain insight from metrics that matter Digital strategy Comprehensive online strategy and capability development. Online reputation management Take control of your brand and message across the internet. PAGE 4

5 Delivery Websalad delivers outstanding results for clients across a diverse range of B2B industries. With expertise across a broad range of digital marketing skills, our specialist in-house team can be utilized to leverage your own marketing efforts. We manage your internet marketing, so you can remain focused on your core strengths. Our in-house technological capabilities are complemented by a strong project management team. This ensures continuous performance improvements and strategic alignment are maintained as every aspect of your work is implemented. Social media optimisation Become a part of the conversation, establish a voice online. Search marketing Receive more leads through optimised,targeted PPC advertising. Content marketing Power your online presence with effective content creation. Search engine optimisation Driving organic growth and greater brand visibility. Website development Websites that foster engagement and expand visibility. marketing Direct marketing that communicates and converts. PAGE 5

6 Delivery Asia Pacific focus Our work has covered global projects for clients, with a particular focus on the Asia Pacific region, having experience in Singapore, Hong Kong, China, Taiwan, Australia & New Zealand. With expertise in catering to businesses in the Asia Pacific region, Websalad offers the benefit of a thorough understanding of Asian markets. We understand how to target, reach, develop for and analyse digital products in Asia Pacific. Our capabilities include multilingual website development, country specific search marketing and social media engagement. Most importantly, we know how to find opportunities that have the potential to help our clients expand in this fast paced and flourishing market. PAGE 6

7 How we work Continuous improvement is what we stand for... As a performance focused business, Websalad employs a constant process of project optimisation and refinement. We continually prioritise marketing goals in accordance with our client s broader business needs. We align goals, project planning, delivery, and measurement to a marketing cycle. Each cycle usually runs over a 12 week period, and then repeats with new goals, activities, etc. This enable us to stay focused on broader strategic goals whilst simultaneously remaining agile enough to cater for changing business needs and opportunities as they develop. Activity Goals Social Media App Development Web Development Online Goal Defined Online Activities Online Goal Achieved PAGE 7

8 Results delivered Effective web marketing across Asia A global data recovery and data risk management provider chose to focus on Search Marketing in the Asia Pacific region, including Singapore, Hong Kong, & China. Key areas of focus included improved PPC campaign performance, website conversions, and organic search traffic. Results included a 260% increase in online lead growth over a 7 month period while simultaneously seeing significantly reduced media spend (avg. -60%), improved SEO performance (avg. +33%), and improved landing page performance (Lead CR: 5.10% Australia, 3.78% Hong Kong, 7.71% Singapore) Consistent online lead growth An industry leading project management specialist saw a consistent +20% per quarter growth in online leads over a 2 year period. One stand out performance improvement included a change in landing page conversion rate from 1.47% to 8.49%! A successful ecommerce launch Through the development of a new website, ongoing search engine optimisation, and coordinated marketing campaigns, a wholesale retailer of furniture and accessories saw their online sales increase from $0 to over $250k per month within the first year. Local search engine optimisation delivers leads Over a 6 month period, a manufacturer of commercial and residential building supplies watched their online leads increase from 800 to over 2,000 per month with the launch of a new website, and extensive local search engine optimisation which supported a network of over 120 local distributors throughout Australia. PAGE 8

9 Contact us Get in touch Level 2, 2 Barrack Street Sydney, New South Wales Australia, www Social media https://www.facebook.com/freshwebthinking https://twitter.com/websalad https://plus.google.com/u/0/+websaladau Accreditations and associations PAGE 9

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