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2 Introducing the Chippendale Creative Precinct A non-profit organisation whose primary goal is promoting the Chippendale area as a vibrant creative hub and arts destination. CCP initiatives are designed to bring people together, foster economic growth and establish a creative and sustainable community.

3 Board of Directors President Nicky Ginsberg Owner & Director, NG Art Gallery Vice President Ian Garland Managing Director, Milton Data Pty Ltd Treasurer Tim Sligo Consultant Dr Stanley Quek Chairman of Greencliff Australia Pty Ltd Julian Ward Managing Director, We Are Social Zak Shukla Managing Director, Studio NUVU Merryn Bourne CEO & Head of Creative, Fish Tank Creative The CCP s goals are: Transforming Chippendale into an internationally renowned arts destination akin to New York s Chelsea. Growing the community s local, national and international audience. Connecting local creative businesses for economic growth. Connecting universities and tertiary institutions to CCP members, to provide industry experience and foster the next generation of talent. Engaging partners of influence that are committed to the Arts that can leverage CCP s momentum.

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5 A New Vision For Our City International Spotlight on Sydney The Chippendale Creative Precinct has a vision to transform the Chippendale district into an arts destination, akin to New York s Chelsea. The City of Sydney has embraced the CCP, supporting our community-driven initiatives. The City of Sydney recognises that the area is fertile ground for a creative hub one that will foster artistic and economic growth and propel Sydney onto the world stage.

6 Annual World-Class Events BEAMS Arts Festival A multi-disciplinary arts festival showcasing work from the whole spectrum of the arts, with creatives coming together in the hundreds to surge the voltage of ideas and inspiration. Chippendale New World Art Prize An Art Prize fostering emerging and established artists as the new voices of change, asking entrants to be inspired by art s capacity to breathe new life into the urban sphere and embrace the new world of art technologies within their entries. Chippendale Free Gallery Walking Tours On the first Saturday of each month, the CCP now offers the public free guided walking tours to a selection of Chippendale s 20 galleries. Art lovers have the chance to engage in talks with artists and gallerists and get behind Chippendale s edgy art scene in a relaxed social setting, over a complimentary glass of wine.

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9 2015 BEAMS Arts Festival BEAMS is the crown jewel in the Chippendale Creative Precinct s yearly calendar. BEAMS is a kaleidoscope of creative energy that: Showcases a dizzying array of visual and performance artists, animators, artisans, architects, bespoke crafters, designers, production companies, creative contemplators and creative agencies Attracts 10,000+ local, national and international visitors Forges links between creative businesses, art institutions and the Sydney wider community BEAMS Chippendale onto the world stage. Inspires with the theme of Phenomena to show, to shine, to manifest, the phenomena that is Chippendale. Dazzles our audience for one bright night in Balfour St and surrounding laneways with bold works and performances from Sydney s bountiful creative community. To put a festival on for the second time is a real achievement and to do a festival that s even more fabulous than the last year, I think is wonderful. I think it s a real celebration of all the creativity that s happening in this area Lord Mayor of Sydney, Clover Moore, September BEAMS is core to the CCP s vision of engendering economic revitalisation.

10 What Sponsorship Gives to You and Your Brand a) Foster an expanding creative community b) Demonstrate powerful commitment to the visual arts and education c) Promotion of your brand and services/ products in a positive manner d) Put your brand on Sydney s cultural calendar e) Sponsor a laneway, a creative endeavour and/or prize f) Align your brand s equity and message with CCP s vision and energy g) High visibility across the festival footprint, online, print and on-site collateral h) Dynamic media coverage of your brand across popular online and print publications

11 Raising Brand Equity Throughout the Year CCP Major Partners Diamond Sponsor $50,000 Platinum Sponsor $25,000 Gold Sponsor $10,000 Silver Sponsor $5,000 Bronze Sponsor $2,000 Individual Event Sponsorship / Partnership Opportunities BEAMS Arts Festival Chippendale New World Art Prize Monthly Free Gallery Walking Tours

12 One Investment, Year Round Benefits Your investment will deliver year round marketing benefits, helping to strengthen brand equity. Benefits include: Bronze Sponsor up to $2000 and/or in Kind Silver Sponsor $5,000 Branding credits in all online/digital collateral including Facebook, Instagram & Twitter Sponsor acknowledgement in video presentation Exclusive invitation to BEAMS Arts Festival After Party 4 x Invitations to VIP area Naming rights to an installation Branding credits on all print collateral including BEAMS Arts Festival program, banners, posters & flyers Invitation to CCP events All other Bronze Sponsor Benefits

13 Gold Sponsor $10,000 Naming rights to a major prize Signage for the duration of the Festival footprint Logo on 2000 placemats to be included on a 40 metre communal dining table along Little Queen Street 8 x Invitations to VIP area All Other Silver Sponsor Benefits

14 Platinum Sponsor $25,000 Naming rights to a Chippendale laneway and major prize Gallery Tour including booze & grub at The Chip Off The Old Block, Chippendale s newest laneway establishment Half page advertisement in the Chippendale and Surrounds Guide Brand logo on the back of t shirts on the task force of over 100 volunteers 16 x Invitations to VIP area All other Gold Sponsor Benefits CCP Major Partner Diamond Sponsor $50,000 Naming rights to the event and major prize Full page advertisement in the Chippendale and Surrounds Guide Brand logo on the front of t shirts on the task force of over 100 volunteers 24 x Invitations to VIP area All other Platinum Sponsor Benefits

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16 Proven Marketing Strategy The Chippendale Creative Precinct leverages our rich community of creative talent in our approach to marketing. Media coverage with the help of a Corporate PR and Social Media agency. Strong and spectacular social media through Facebook, Twitter, Blog, CCP & BEAMS websites. Engaging direct marketing to an extensive national and international audience High visibility signage, banners and print collateral across community and partnered institutions. Targeted media releases to a broad range of online, print, radio and TV networks.

17 A Unique Demographic The district is growing rapidly with new developements such as Fraser s Central Park Living Mall and Kensington Street, which has seen the injection of over 20,000 young professionals to the community. Chippendale Creative Precinct is nestled amongst 3 major universities: Notre Dame, UTS and Sydney University,

18 Community Engagement The Chippendale and wider Sydney community has embraced BEAMS: Last year s festival drew over 12,000 visitors. Numbers are expected to rise with both national and international visitation this year. Artist initiatives invited hands-on participation from the community audience. Local residents and businesses contribute to the merriment of the BEAMS Arts Festival by welcoming Festival highlights into their homes, warehouses, studios, carports, baloncies and rooftops.

19 Linking Education & Industry CCP has established a groundbreaking community outreach program linking students with business. Sponsorship provides the opportunity to align your brand with innovation in education. Strong links with USYD, SCA, Notre Dame, UTS Faculty Of Design, AIM, UNSW School of Art & Design & NAS Businesses benefit from an injection of fresh ideas and skills. Students gain valuable on-the-job training and mentoring. Student participation in events includes internships across art and event management, artists, designers and curators.

20 President: Nicky Ginsberg Chippendale Creative Precinct C/O NG Art Gallery 3 Little Queen St, Chippendale, Cherishing the past, embracing the future A partner for great ideas Building a great precinct for Sydney

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