Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Size: px
Start display at page:

Download "Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )"

Transcription

1 DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting Methodology Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

2 Millennial Media s Mobile Landscape December 20 U.S. MOBILE INTERNET REACH (Reflects Nielsen data from November 20) U.S. MOBILE WEB 91,770,000* MILLENNIAL MEDIA 79,031,000* Millennial Media Reaches More than 8 out of Mobile Web Users *The Mobile Web number was extracted from the Nielsen Mobile Report: Standard Metrics (Internet Applications included), November 20, All Carriers. The Millennial Media number is a Nielsen Custom User-Defined Report. See Nielsen methodology and disclaimer information on page 6. U.S. REACH GROWTH MILLIONS Millennial Media s U.S. reach has grown at the same rate as, or better than, the U.S. Mobile Web U.S. MOBILE WEB MILLENNIAL MEDIA NOVEMBER 2009 NOVEMBER 20 MILLIONS THE NEW MOBILE NORMS Campaign Effectiveness Smartphones vs. Feature Phones Campaign Effectiveness Mobile Norms Yearly Comparisons November 2007 December % 13% UNAIDED 7% 9% AIDED 39% 28% MOBILE AD 1% 12% PURCHASE INTENT % 8% % 8% 6% 11% UNAIDED AIDED 16% 14% MOBILE AD 31% % 11% MESSAGE ASSOCIATION 20% 8% 13% 13% PURCHASE INTENT SMARTPHONES FEATURE PHONES Smartphones defined as iphone, Android, Blackberry, Palm, Windows devices. Feature Phones defined as all other mobile phones. See InsightExpress methodology and disclaimer information on page 6. Insights: As brands continue to plan media buys for 2011, we wanted to highlight findings from InsightExpress Mobile InsightNorms study. The study reported on the growth of mobile campaigns and campaign effectiveness by device over the last three years. Compared to Feature Phone users, Smartphone users are most impacted by mobile campaigns, likely due to larger screen sizes and rich media offerings. However, the small discrepancy between the two types of devices across metrics indicates that mobile advertising can be effective, regardless of device (Chart A). Millennial Media is the only major mobile advertising company that has the audience reach across all Smartphone and Feature Phone operating systems. Year-over-year comparisons show that mobile campaigns in the last year have been more effective in capturing consumer attention (Mobile Ad Awareness) and educating them (Message Association). Other brand metrics have also stabilized over the last three years indicating that mobile is an established and effective advertising platform (Chart B). 2

3 Advertising Vertical Growth Q4 in Review December 20 Top Advertising Verticals Q4 20 Ranked by Spend Q3 Q4 VERTICALS Vertical Explosion Year-Over-Year Revenue Growth Q4 20/Q VERTICALS GROWTH TELECOMMUNICATIONS RETAIL & RESTAURANTS ENTERTAINMENT FINANCE AUTOMOTIVE DATING PORTALS & DIRECTORIES TRAVEL CPG EDUCATION AUTOMOTIVE RETAIL & RESTAURANTS ENTERTAINMENT TRAVEL FINANCE EDUCATION 623% 72% 274% 249% 201% 127% December & Q4 Insights: Telecom claimed the number one spot in the Q4 Top Advertising Verticals (Chart A). During the holiday season, multiple carrier brands and device manufacturers doubled-down their mobile buys, utilizing a combination of Broad and Targeted Reach strategies to create awareness of new mobile devices, namely Windows Phone 7 devices. Retail & Restaurants moved up one spot on the Top Advertising Vertical to the number two position in Q4 (Chart A) and experienced explosive growth of more than 72% year-over-year (Chart B). Retail & Restaurant advertisers leveraged mobile to drive foot traffic with Store Locator as the primary post-click campaign action. Entertainment has consistently placed in the top 3 advertising verticals throughout 20 and has experienced triple digit year-over-year growth on our network (Chart B). Brands in this vertical leveraged Rich Media video capabilities to promote new movie releases and holiday sales of DVDs in Q4. In the number four spot, Finance increase its standing by five spots in Q4 (Chart A) and has grown over 200% year-over-year (Chart B). Banking brands turned to mobile to promote new services and drive application downloads while insurance advertisers utilized Place Call as the primary post-click campaign action to drive lead generation. Automotive brands are heavily investing in a persistent mobile web presence demonstrated by the 623% growth year-over-year (Chart B). Mobile websites and applications created by automotive brands are extremely robust and enable customers to conduct research, identify retail promotions, find a local dealership and schedule vehicle service appointments. DID YOU KNOW? Android surpassed ios as the largest Smartphone OS on Millennial Media s network in December? To learn more about Smartphone sales and popular mobile devices, download Millennial Media s December 20 Mobile Mix TM Report. Click here to download now! 3

4 Mobile Advertising Engagement Data Q4 in Review December 20 Campaign Destination Mix Q4 20 Post-Click Campaign Action Mix Q % % 3% 49% TRAFFIC TO SITE CUSTOM LANDING PAGE APPLICATION DOWNLOAD % 23% % 22% 22% 24% 22% 11% 14% 0 APPLICATION DOWNLOAD JOIN/ M-COMMERCE SUBSCRIBE PLACE CALL RETAIL PROMOTION SITE SEARCH SOCIAL MEDIA STORE LOCATOR/ VIEW MAP SUBMIT FORM WATCH VIDEO Numbers in parentheses represent a month-over-month change. Campaign destinations represent the immediate click-through from creative to site, landing page, or rich media. Data is based on the Top 20 Campaigns on Millennial Media s Network. Numbers in parentheses represent a month-over-month change. Data is based on the Top 20 Campaigns on Millennial Media s Network. December & Q4 Insights: Traffic to Site represented 49% of the campaign destinations during the holiday season in 20 (Chart A). Advertisers are investing in their mobile sites with features and functionality as robust as their online sites. The Travel vertical has taken a page from Retail launching full-service mobile sites which allow customers to research and transact on the go. Both the Travel and Retail verticals contributed to the 4% growth of m-commerce quarter-over-quarter (Chart B). Custom Landing Page was the second most popular campaign destination in Q4 with a 2% increase quarter-over-quarter, representing 3% of the impression share (Chart A). Telecom brands created custom landing pages to promote the release of new products, services and holiday promotions. Store Locator as a post-click campaign action accounted for 22% of the campaign actions in Q4, a 7% increase quarter-over-quarter (Chart B). Auto and Retail verticals used store locator to drive foot traffic to retail locations for end-of-year sales. Social Media had the second-highest growth of 6% quarter-over-quarter, and accounted for 14% of the campaign actions in Q4 (Chart B). Campaigns with the goal of increased brand awareness or affinity utilized social media as a post-click campaign action. CPG brands used new product launches to drive consumer engagement via their social media presence in Q4. 4

5 Mobile Campaign Targeting Methods December 20 Campaign Targeting Mix Q4 20 Targeted Audience Mix Q4 20 % 7% BROAD REACH 43% TARGETED AUDIENCE REACH 19% 42% DEMOGRAPHIC GEO BEHAVIORAL AUDIENCE AUDIENCE TAKEOVER 34% GEO is defined as a campaign targeting method which includes geographic location, DMA, state, international country, etc. Data is based on the Top 20 Campaigns on Millennial Media s Network. December & Q4 Insights: Targeted Audience Reach campaign methods (GEO, Demographic, Behavioral Audience and Audience Takeover) continued to resonate with advertisers in Q4 with 43% of campaigns leveraging these targeting methods (Chart A). Broad Reach methods (Run of Network, Custom Subnet and Channel) represented 7% of the Campaign Targeting Mix in Q4. Dating, Entertainment and Telecom leveraged these methods to increase awareness of new products and services during the holidays, a peak advertising time (Chart A). DID YOU KNOW? A recent survey found 87% of retailers believe that shoppers can easily find a better deal when using their mobile devices. ~ Mobile Commerce Daily, 1/11 Behavioral Audience, represented 19% of the Targeted Audience Reach in Q4, a 4% increase quarter-over-quarter (Chart B). This targeting method allows advertisers to customize their message to a customer who is known for engaging with similar products or brands. Travel brands targeted moms and business traveler segments with convenient booking tools to accommodate their busy lifestyle and a popular beverage company targeted college students with a new product campaign. Demographic as a targeting method experienced the largest quarter-over-quarter growth of % and represented 42% of the Campaign Targeting Mix in Q4 (Chart B). Restaurant brands with new menu items and various Retail advertisers leveraged demographic targeting to effectively achieve their diverse campaign goals.

6 Summary & Reporting Methodology December 20 About Millennial Media Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, serving and mediation platforms are powering some of the largest companies in the media business today. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers and developers seeking to maximize ad revenue and all mobile operators seeking to further monetize their networks. For more information, please visit or follow us on Millennial Media was named the 20 OnMedia Top Private Company in Digital Media and was awarded a 20 Stevie Award (American Business Awards) for Most Innovative Company of the Year. About S.M.A.R.T. The Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) delivers monthly insights on key trends in mobile advertising based on actual campaign and network data from Millennial Media, Inc. Millennial Media partners with major carriers, media networks and top-tier publishers to deliver the largest data set of any third-party U.S. mobile advertising network. As such, we are uniquely capable of reporting and analyzing the richest sets of carrier, device and campaign data collected over billions of monthly ad requests. Elevating and driving the whole mobile ecosystem forward is central to our company mission. to receive Millennial Media-related news, including Millennial Media s Mobile Mix and the Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report. Nielsen Reach Methodology & Disclaimer: Nielsen Mobile, a service of The Nielsen Company, is the world s largest independent provider of syndicated consumer research to the telecom and mobile media markets. Nielsen Mobile focuses exclusively on tracking the behavior, attitudes and experiences of mobile consumers. Their reports also provide up to seven years of data on internet, video, gaming, audio and advertising trends for mobile phone users. Mobile user behavior information is derived from general U.S. population samples under established and accepted rules. For more information, please visit Disclaimer for Custom Roll-up : This report is produced for the convenience of Nielsen clients requiring alternative aggregations of audience traffic. These custom roll-ups are user-defined and subject to redefinition and renaming upon client request and may be changed or restated at any point in time. Clients may use the data contained within these custom roll-ups to illustrate their unique business models or partnering relationships for internal analysis. Public use of this data must clearly state that this is nonstandard aggregation ( Source: Nielsen, Custom User-Defined Report, <Date> ) and cannot be compared to other custom reports or the syndicated reports on a rankings basis, including category level rankings. Nielsen does not allow for the double counting of traffic. Nielsen makes no claim as to the correctness of the custom aggregations but does certify the measurement traffic data as accurate. InsightExpress Methodology The study used norms developed in online ad testing as a benchmark to draw conclusions around the performance of advertising on mobile devices. InsightExpress compared the two using InsightNorms, the company's normative database containing 100 online ad effectiveness campaigns and 10 mobile ad effectiveness campaigns. Mobile InsightNorms are based on InsightExpress' flagship mobile brand effectiveness solution, Mobile AdInsights, which employs a test/control design to measure the brand impact of mobile advertising campaigns. Millennial Media Methodology: Network reach is calculated from the count of unique users across our entire network. Millennial Media uses proprietary techniques to uniquely identify at least 7% of our user base persistently across our network and tracks the unique reach over the course of the month-long period. For the remainder, the unique user data is used to calculate the average frequency of views that a user consumes in a month. We apply that average frequency to the remaining impressions to determine our network-wide reach. Data provided is derived from Millennial Media server log activity for the time period indicated. Cost Per Engaged User (CPEU ) averages overall campaign spend against the number of unique users who engaged with the campaign creative. CPEU is derived by applying the overall media spend to the total number of users that engaged in any one of the actions which campaigns provided, such as expanding a rich media creative, visiting a landing page, watching a video, etc. For questions about the data in this report, or for recommendations for future reports, please contact us at 2011 Millennial Media, Inc. All rights reserved. All product names and images are trademarks or registered trademarks of their respective owners. 6

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement

More information

The Global Mobile Landscape

The Global Mobile Landscape The Global Mobile Landscape MILLENNIAL MEDIA S 0 TH MOBILE INTELLIGENCE REPORT Driving the mobile ecosystem forward has been central to our company mission since we were founded more than five years ago.

More information

U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) March 2009 (data compiled from 3/1/09 to 3/31/09)

U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) March 2009 (data compiled from 3/1/09 to 3/31/09) U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) March 2009 (data compiled from 3/1/09 to 3/31/09) Millennial Media s new monthly SMART is designed to provide brand advertisers data and

More information

OCTOBER 2010 DEVICE & MANUFACTURER DATA DEVICE & OS CARRIER MIX GLOBAL SNAPSHOT. Visit www.millennialmedia.com/research to sign up

OCTOBER 2010 DEVICE & MANUFACTURER DATA DEVICE & OS CARRIER MIX GLOBAL SNAPSHOT. Visit www.millennialmedia.com/research to sign up MOBILE MIX TRACKS & REPORTS MOBILE DEVICE TRENDS OCTOBER 00 DEVICE & MANUFACTURER DATA DEVICE & OS CARRIER MIX GLOBAL SNAPSHOT OCTOBER 00 Device & Manufacturer Data Top Manufacturers (all devices) CHART

More information

Measuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress

Measuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Measuring Mobile Advertising Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Metrics, Metrics, Metrics Pick a Metric, Any Metric Clickthrough Time Spent on Site Average Pages Post

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

SEPTEMBER 2012 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends

SEPTEMBER 2012 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends SEPTEMBER 0 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends September 0 Device & Manufacturer Data Top Manufacturers (all devices) CHART A Top 0 Mobile Phones CHART

More information

Sizmek Mobile Benchmarks

Sizmek Mobile Benchmarks Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion

More information

DG MediaMind Mobile Benchmarks

DG MediaMind Mobile Benchmarks DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile

More information

Spotlight on Asia-Pacific

Spotlight on Asia-Pacific Spotlight on Asia-Pacific Executive Summary & Methodology This special Mobile Mix report focuses on the Asia-Pacific (APAC) mobile device market on the Millennial Media platform. This report will highlight

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

More information

Mobile Intel Series:

Mobile Intel Series: Volume 2 A Mobile Intel Series: U T O M O T I V E Mobile Insights for Automotive Brands a Millennial Media / comscore Automotive Study The Opportunity The Mobile Automotive Audience Mobile Automotive Consumption

More information

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION 2014 MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION Overview Advertisements are an essential part of marketing. Through ads we can raise awareness, inform consumers, offer deals, and drive shoppers in

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report JANUARY 2015 Mobile Advertising Trends Report Q4 2014 Table of Contents Overview... 1 Benchmark Data... 2 Advertister Recommendations... 5 About the Data... 6 OVERVIEW 1 Overview Digital advertising is

More information

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising

More information

MOBILE RESEARCH. Tiny Screen. Huge Results. Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this

MOBILE RESEARCH. Tiny Screen. Huge Results. Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this MOBILE RESEARCH Tiny Screen Huge Results Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this TINY SCREEN HUGE RESULTS MAX IMIZ I NG MOBILE ADVER T I SIN G PERFOR M A NCE 1.15% 1.4% CTR 0.8%

More information

State of the Market. Location Powered Mobile Advertising Report 2012 Annual Review. Volume 1

State of the Market. Location Powered Mobile Advertising Report 2012 Annual Review. Volume 1 State of the Market Location Powered Mobile Advertising Report 2012 Annual Review Volume 1 Verve is the expert in location powered mobile advertising goals of this report Identify and define the principal

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE.

THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. MOBILE ADVERTISING SOLUTIONS ACROSS THE AMERICAS THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. Media Kit 2013 US HISPANIC ACERCA DE NOSOTROS Adsmovil is a leading

More information

Mobile Advertising! Marketplace Report 2012 Q4

Mobile Advertising! Marketplace Report 2012 Q4 Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from

More information

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.

More information

Is All Data Created Equal?

Is All Data Created Equal? Is All Data Created Equal? A Comparison of First and Third-Party Data in Campaign Performance Is All Data Created Equal? Much of the data that digital marketers rely on to target their ideal prospects

More information

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 A lot has changed in media since the last election. Digital has overtaken TV as the most popular media channel in terms of time

More information

LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO

LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO MAY 2014 State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO LOCATION TARGETING TARGETING AND DRIVING IN-MARKET CONSUMERS TO THE LOT The auto category is projected to increase

More information

The State of Mobile Advertising Q2 2012

The State of Mobile Advertising Q2 2012 Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery

More information

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile Mobile Advertising Benchmarks Report September 2015 #1Rmobile Table of Contents About This Report / Methodology...3 Highlights & Key Findings... 4 Mobile Program Overview...5 6 Interactive In-Stream Video

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide INDUSTRY INSIGHTS DIGITAL ADVERTISING Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide EXECUTIVE SUMMARY With 1.3 billion users, Facebook has reach

More information

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG USING MOBILE ADVERTISING TACTICS TO DRIVE AND MEASURE SALES LIFT FOR CPG The consumer package goods (CPG) vertical has traditionally

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report OCTOBER 2014 Mobile Advertising Trends Report Q3 2014 TABLE OF CONTENTS Introduction... 1 Highlights... 2 Mobile Spend Growth Index... 3 Mobile App Index... 3 Pricing Trends... 4 Trends by Segment...

More information

Semi-Annual Mobile Messaging Analytics Report

Semi-Annual Mobile Messaging Analytics Report Semi-Annual Mobile Messaging Analytics Report December 2012 DATA SOURCE All data contained in this report is from internal data audits from Mogreet text message platform clients, unless otherwise noted.

More information

Insights from DoubleClick Video advertising momentum

Insights from DoubleClick Video advertising momentum Insights from DoubleClick What s Inside? Introduction Video ads: a story of growth Brand advertisers dominate the video ad landscape Who are the top publishers in video monetization? What does this mean

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS The first mobile ad platform built for brands, delivering breakthrough marketing at scale 90% of the top AD AGE GLOBAL ADVERTISERS 850 million+ UNIQUE USERS Over 18,000 SITES

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Vdopia Mobile Insights

Vdopia Mobile Insights The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural

More information

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Measuring success on Facebook

Measuring success on Facebook Measuring success on Facebook Businesses will be better in a connected world and Facebook believes in demonstrating the value that your business creates by measuring the results that matter. Measurement

More information

Grow your online business with Google AdSense

Grow your online business with Google AdSense Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense

More information

Mobile Paid Search: Dial Up Your Online Marketing Results

Mobile Paid Search: Dial Up Your Online Marketing Results Mobile Paid Search: Dial Up Your Online Marketing Results May 2011 Mobile Paid Search: Dial Up Your Online Marketing Results Part I: An Emerging Opportunity Mobile marketing has been one of the most anticipated

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

Proof that online ad engagement drives better brand results

Proof that online ad engagement drives better brand results Proof that online ad engagement drives better brand results Dwell on Branding: proof that online ad engagement drives better brand results Microsoft Advertising has proven the importance of online advertising

More information

ADDICTIVE MOBILITY 2014 YEAR END REPORT

ADDICTIVE MOBILITY 2014 YEAR END REPORT ADDICTIVE MOBILITY 2014 YEAR END REPORT FOREWORD Mobile has become the connective tissue. 2014 witnessed a clear demarcation between Global brands and Agencies who have fully embraced mobile advertising

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Best practices to optimize CPG digital targeting

Best practices to optimize CPG digital targeting Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content

More information

Hitwise Mobile Client Release FAQ February 2013

Hitwise Mobile Client Release FAQ February 2013 Hitwise Mobile Client Release FAQ February 2013 About Hitwise Mobile Mobile is one of the most dynamic aspects of the Internet today. Understanding the way consumers use the Internet from mobile devices

More information

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.

More information

More than Talk: Action

More than Talk: Action More than Talk: Action in Mobile Marketing A Research Collection for Marketers S P O N S O R E D B Y : D ATA I N S I G H T S More than Talk: Action in Mobile Marketing is part of Watershed Publishing s

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

The State of Mobile Social Advertising

The State of Mobile Social Advertising Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2

More information

3.0 Without cookies, how do you track ad exposure?

3.0 Without cookies, how do you track ad exposure? 1.0 What is Mobile AdInsights? Mobile AdInsights is InsightExpress' mobile ad-effectiveness offering. Our flexible solutions allow you to measure the effectiveness of all forms of mobile marketing and

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click

More information

Appscend Mobile Platform Whitepaper

Appscend Mobile Platform Whitepaper A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application

More information

In-Stream Video - It's What Consumers Want

In-Stream Video - It's What Consumers Want 1 Introduction One video any screen. MediaMind is actually making that idea a reality. One platform and workflow to manage, serve and track your video assets to all the engagement points you want to leverage

More information

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start

More information

AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX

AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX Table of contents 03 Key insights 04 Automotive digital ad spending is seasonal and increases into the end of the year 05 Product and search ad 06 Display ad

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

SIZMEK MOBILE INDE X 2015. Formats, Adoption, and Waste

SIZMEK MOBILE INDE X 2015. Formats, Adoption, and Waste SIZMEK MOBILE INDE X 2015 Formats, Adoption, and Waste CO N T EN T S THE MOBILE MARKETING OVERVIEW CH A R T S 3 U.S. MOBILE PHONE INTERNET USERS AND PENETRATION 3 Addressable mobile inventory 3 U.S. MOBILE

More information

Leading Edge: Mobile Advertising

Leading Edge: Mobile Advertising Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,

More information

2012 BENCHMARK REPORT. Digital Performance Insights and Campaign Barometer

2012 BENCHMARK REPORT. Digital Performance Insights and Campaign Barometer 2012 BENCHMARK REPORT Digital Performance Insights and Campaign Barometer 1 INTRODUCTION PointRoll has leveraged its database of billions of digital advertising impressions served to create ad performance

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

Best Practice Search Engine Optimisation

Best Practice Search Engine Optimisation Best Practice Search Engine Optimisation October 2007 Lead Hitwise Analyst: Australia Heather Hopkins, Hitwise UK Search Marketing Services Contents 1 Introduction 1 2 Search Engines 101 2 2.1 2.2 2.3

More information

Apogee Results Background

Apogee Results Background Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve

More information

Summary. U.S. Retail Cyber Monday Report 2014

Summary. U.S. Retail Cyber Monday Report 2014 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary Heading back to work, consumers clicked their way to the best deals on which remained the busiest online shopping day of the holiday season.

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook ! Best Practices for Maximizing Revenue with MoPub Publisher Playbook Table of Contents Introduction 3 Ad Formats 4 Singleton Ad Unit for Banners 4 Interstitial Ad Unit 5 Video Ads on MoPub Marketplace

More information

From National to Neighbor: How to localize your mobile strategy!

From National to Neighbor: How to localize your mobile strategy! Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy

More information

SOCIAL ENGAGEMENT BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 3+ Million Twitter* Messages Sent Through Our Platform

SOCIAL ENGAGEMENT BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 3+ Million Twitter* Messages Sent Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ENGAGEMENT BENCHMARK REPORT Metrics from 3+ Million Twitter* Messages Sent Through Our Platform *All trademarks, service marks, and trade names are the property of

More information

Pay-For-Performance Ad Campaign Guidelines

Pay-For-Performance Ad Campaign Guidelines Pay-For-Performance Ad Campaign Guidelines OVERVIEW The purpose of this document is to help Advertisers/Agencies achieve success when choosing Pay-For- Performance (PFP) ad campaigns to drive business

More information

Q1 2016 SOCIAL TRENDS REPORT

Q1 2016 SOCIAL TRENDS REPORT SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get

More information

Monetizing tablets and smartphones with advertising

Monetizing tablets and smartphones with advertising WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation

More information

Smaato s Global Trends in Mobile Programmatic 1H 2015

Smaato s Global Trends in Mobile Programmatic 1H 2015 Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Alcatel-Lucent Targeted and Interactive IPTV Advertising Solution

Alcatel-Lucent Targeted and Interactive IPTV Advertising Solution Alcatel-Lucent Targeted and Interactive IPTV Advertising Solution Leverage IP networks to revolutionize the TV ad model and enhance the viewing experience As advertisers turn toward new digital media to

More information

Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014

Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark

More information

Measuring Mobile ROI Using Real World Data Signals precise audience intelligence 18 CONFIDENTIAL 2014 NinthDecimal What is NinthDecimal? The Most Comprehensive Understanding of People by Connecting their

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

Mobile Advertising Marketplace Report

Mobile Advertising Marketplace Report Mobile Advertising Marketplace Report Q1 2013 Executive Summary At the end of Q1 2013 there was greater momentum and demand than at the end of Q4 2012. Improved insights into users mobile behavior and

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

LinkedIn Marketing Solutions Platform Overview 1

LinkedIn Marketing Solutions Platform Overview 1 LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the

More information

2%INCREASE 66%INCREASE. Boylesports, winning through marketing.

2%INCREASE 66%INCREASE. Boylesports, winning through marketing. Boylesports, winning through marketing. Top Irish bookmaker masters cross-channel marketing and personalized customer communications with Adobe Campaign. Adobe Campaign had by the far the richest capabilities

More information

Q2 2012 Global Digital Advertising Update

Q2 2012 Global Digital Advertising Update Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook

More information