CABLE NATION: The Value of Niche Cable Networks

Size: px
Start display at page:

Download "CABLE NATION: The Value of Niche Cable Networks"

Transcription

1 CABLE NATION: The Value of Niche Cable Networks

2 NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their inherent curiosity. Quality content that Entertains Enlightens Educates Instructs Inspires Influences

3 NETS Cable s Niche Networks Offer A Diverse Mix Of Programing Across A Variety of Genres Niche Networks are defined here as ranking outside the top 40 cable networks based on an average of their subscriber count and advertising revenues Source: SNL Kagan as of EOY 2013; excluding Hispanic networks. Inclusion based on measured networks available in Nielsen Npower, Nielsen Social, Comscore or MRI

4 SCALE The Average Subscriber Count For Niche Cable Networks Are Substantially Higher Than Those Of Other Popular Media Properties While niche cable TV networks value lies in their quality of audience not size, it is important to note that their distribution is still much larger than major properties across the media ecosystem 55.7 Niche Cable Nets- Avg Subs 36.2 Netflix Subs 30.5 YouTube - #1 Channel Subs (PewDiePie) 26.3 Sirius XM Subs How Big is 56 Million Subscribers? (in millions) Direct TV Subs Apple TV Devices Amazon Prime Subs Spotify Premium Subs Roku Devices Hulu Plus Subs Sources: SNL Kagan for cable subscribers; Amazon Prime - SNL Kagan year-end 2013 estimate; Hulu Plus - SNL Kagan April 2014 estimate; USA Today (print + digital) Alliance for Audited Media March 14; Netflix / Sirius XM / Apple TV / TiVo / Direct TV / Roku - latest press releases or corporate earnings report 2013 / 2014 Niche Cable Networks = networks that rank outside of the top 40 nets based on the average of ad revenues and subscribers TiVo Subs People Magazine Circ USA Today Circ

5 SIZE Niche Cable Networks Have Much Wider Distribution Than People Think Many niche cable networks have a higher subscriber count than the most popular streaming service Niche Cable Networks with More U.S. Subscribers Than Netflix (36.2MM) 37MM+ Subscribers Sources: SNL Kagan for cable subscribers; Netflix based on 2Q 14 earnings report Niche Cable Networks = networks that rank outside of the top 40 nets based on the average of ad revenues and subscribers

6 RTGS Although Ratings Are Still Smaller Compared To Major Networks, Niche Cable Has Experienced Tremendous Growth Over The Last 10 Years Through organic rating increases and the rise in available networks, niche cable has accounted for a large portion of total ad-supported cable s growth Niche Cable Nets +929% 10-Year Primetime Average Ratings Growth 2Q 04 vs. 2Q Total Ad-Supported Cable +18% 2Q 04 2Q Niche Cable Nets Source: CAB analysis of Nielsen timeperiod level, live+7. Total cable reflects ad-supported networks excluding Hispanic Niche Cable Nets = measured Nielsen networks that rank outside of the top 40 nets based on the average of ad revenues and subscribers +897% Total Ad-Supported Cable +19%

7 REACH Collectively, Niche Networks Are Viewed By Over Three-Quarters of TV Households, Up From Only One-Third 10 Years Ago Niche networks shouldn t be ignored by advertisers as they ve become a powerful force within TV and now make up a large proportion of overall ratings 22% 80% 89% 64% 81% 75% Primetime Cume AA Reach % June 04 vs June 14 June 04 June 14 June 04 June 14 June 04 June 14 A18-49 A25-54 HH Source: Nielsen NPower. Total cable reflects ad-supported networks excluding Hispanic Niche Cable Nets = measured Nielsen networks that rank outside of the top 40 nets based on the average of ad revenues and subscribers 24% 82% 92% 68% 84% 81% 32% Niche Cable Nets Total Ad-Supported Cable Broadcast TV 83% 96% 78% 89% 92%

8 LIVE Viewers Are More Likely To Watch Programming Live On Niche Cable Networks Than Shifting To A Later Time Against Adults 18-49, Niche cable programming is 18% less likely to be time-shifted than overall cable and 60% less likely than broadcast 81% 19% Source: Nielsen npower; HUT/PUT. Playback within 7 days % Live vs. Playback Minutes: Primetime 2Q 14 A18-49 A25-54 A18-49 A25-54 A18-49 A25-54 Niche Cable Nets 81% 19% 77% 23% Playback 77% 23% Total Ad-Supported Cable Live 52% 48% Broadcast TV 54% 46%

9 AUDIENCE Niche TV Networks Consistently Reach A Much Larger Audience Than Top Print / Digital Brands Making Them The Authoritative Enthusiast Voice Automotive Golf Gaming Epicurean Comedy Top Niche Cable TV Network Audience Reach vs. Other Top Media Properties (Live+7 Total Day AA P2+ TV Reach / Print Audience / Digital Sites Unique Visitors: 000) June 14 Top Niche Cable Net Motor Trend Digital Car and Driver Mag Top Niche Cable Net TheOnion.com Top Niche Cable Net AllRecipes.com Cooking Light Magazine Top Niche Cable Net Zynga.com Game Informer Mag Top Niche Cable Net Golf Digest Mag YahooGolf.com 2,919 2,583 5,298 5,566 6,051 10,687 12,705 22,285 Source: Nielsen Npower, Total Day, Live+7, 6/1-6/30/14; 2013 MRI Doublebase, readership (ads noticed); Comscore June 2014 Niche Cable Net Avg = Auto: Velocity; Comedy: FXX; Epicurean: Cooking Channel; Gaming: GSN; Golf: Golf Channel 29,029 31,954 33,981 37,048 37,185 48,202

10 AUDIENCE cont. From Gaming & Golf To Science & Sports, Niche Cable Networks Have A Huge Reach Advantage Across A Wide Spectrum Of Categories Men s Lifestyle Science Multicultural Sports Women s Lifestyle Niche Cable TV Network Audience Reach vs. Other Top Media Properties (Live+7 Total Day AA P2+ TV Reach / Print Audience / Digital Sites Unique Visitors: 000) June 14 Top Niche Cable Net Conde Nast Men s Digital Men s Health Mag Top Niche Cable Net Nat Geo Mag HuffPostScience.com Niche Cable Net Avg Ebony Mag Vibe.com Niche Cable Net Avg USA Today Sports Digital Sports Illustrated Mag Niche Cable Net Avg Martha Stewart Digital Better Homes & Garden Mag 3,273 2,335 5,085 6,207 9,739 16,891 15,914 18,317 21,444 23,910 36,241 39,552 43,159 51,206 Source: Nielsen Npower, Total Day, Live+7, 6/1-6/30/14; 2013 MRI Doublebase, readership (ads noticed); Comscore June 2014 Niche Cable Net Avg = Men s Lifestyle: Esquire; Multicultural: Centric / UP TV / TV1; Science: Science Channel; Sports: NBCSN, FS1 / ENN; Women s Lifestyle: Own / Oxygen 54,144

11 MEDIA Niche Cable Viewers Use Their Second Screen To Stream Their Favorite Programs And Follow Them Through Their Social Networks I use social networking to find out information about TV shows I've downloaded or streamed a TV show on my phone in last 30 days I've watched live television on my phone in last 30 days Media Usage Index vs. Average A18+ Population "Niche" Cable Nets Viewer Average TV Viewer Sources: GfK MRI Doublebase 2013 Niche Cable Nets Viewer was defined in MRI as watched 5+ niche cable nets, out of 48 niche nets measured, in the past 7 days. This equates to 16% of the A18+ population

12 FB LIKES Speaking To Fan Passion, Niche Networks Have More Facebook Likes On Average Than The Much Larger Broadcast Networks A higher percentage of niche cable viewers follow the networks on Facebook and, most impressively, these networks also have more followers outright than broadcast even though they have a fraction of the audience Niche Cable Net Avg Sources: Facebook Likes as of 9/23/14; Nielsen Npower cume total day, Live+7, 6/1-6/30/14 Broadcast Networks include ABC, CBS, NBC, FOX, CW, ION Niche Cable Nets include Nielsen measured networks, excluding secondary sports branded networks such as ESPN News or Fox Sports 2 Broadcast 6-Net Avg Facebook Likes 1,037,452 1,012,080 June 14 AA P2+ TV Reach Avg 36,260, ,230,960 % of Likes vs. TV Viewers 2.9% 0.6% Niche Index vs. Broadcast 467

13 TIME SPENT Showing Their Commitment, Visitors Spend More Time And View More Pages On Niche Cable Websites Than Other TV Sites 15:28 Average "Niche" Cable Net Website Sources: CAB analysis of Comscore June 2014 data Average Monthly Minutes Spent Per Site Visitor 13:54 Average TV Website 12:20 Average Broadcast TV Website Average Monthly Pages Per Visitor 15.7 Average "Niche" Cable Net Website 13.7 Average TV Website 12.9 Average Broadcast TV Website

14 MINUTES Visitors Spend More Time On Niche Cable Websites Than Many Other Popular Sites Within The Same Category WOMEN S INSTRUCTIONAL WORLD NEWS BUSINESS SPORTS LIFESTYLE GOLF SCIENCE Niche Cable Websites 15:24 10:42 Sources: Comscore June 2014 Average Monthly Minutes Spent Per Site Visitor Other Popular Websites 2:54 1:54 4:18 3:54 56:36 28:12 9:42 8:48 28:40 23:12 14:30 18:18 21:30 13:30 5:48 4:00 5:18 10:18 5:30 5:18 3:18 2:24 4:36

15 MINUTES cont. Visitor Engagement On Niche Websites Trumps Other Popular Sites Across A Wide Variety of Categories MULTICULTURAL LGBT MUSIC BUSINESS SPORTS Niche Cable Websites Sources: Comscore June 2014 Average Monthly Minutes Spent Per Site Visitor Other Popular Websites 31:10 13:18 13:16 20:42 6:48 7:30 4:24 4:54 5:12 39:36 18:48 35:24 26:42 3:53 3:54 5:30 3:30 4:06 4:12 3:54 2:36 3:12 3:36

16 ATTITUDES Besides The Engagement That Niche Cable Viewers Show To Content, They re Also Very Receptive To Ads And Product Placements Advertising helps me keep up-to-date about products & services I m interested in Advertising on TV provides meaningful info about product usage I have considerable interest in the product placements shown in TV shows Attitudes On Advertising Index vs. Average A18+ Population "Niche" Cable Nets Viewer Average TV Viewer Sources: GfK MRI Doublebase 2013 Niche Cable Nets Viewer was defined in MRI as watched 5+ niche cable nets, out of 48 niche nets measured, in the past 7 days. This equates to 16% of the A18+ population

17 INFLUENCE Niche Cable Viewers Are Influencers And Will Actively Endorse Products To Others Online, Which Makes Them Very Desirable Consumers Niche cable networks are networks that influence the influencers I like to lead others Sources: GfK MRI Doublebase Influencer Statements Index vs. Average A18+ Population 103 I keep track of the latest trends & fashion 138 My family/friends trust my advice on TV shows "Niche" Cable Nets Viewer I like to share opinions online about products/services Average TV Viewer I've recommended products/services to people online Niche Cable Nets Viewer was defined in MRI as watched 5+ niche cable nets, out of 48 niche nets measured, in the past 7 days. This equates to 16% of the A18+ population

18 CONTACT US If you would like additional video advertising information, insights or analysis please visit our website at or feel free to contact us directly: Sean Cunningham President & CEO Jason Wiese VP Strategic Insights Follow us on and like us on Danielle DeLauro SVP Strategic Sales Insights Evelyn Skurkovich Sr. Director, Strategic Insights

CABLE NATION: Young Adult TV Usage Myth vs Reality

CABLE NATION: Young Adult TV Usage Myth vs Reality CABLE NATION: Young Adult TV Usage Myth vs Reality OVERVIEW There Has Been Much Written In the Press About Young Adults Deserting TV for Alternate Devices. Young Adults Are Consuming More Media Than Ever

More information

HIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US

HIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US HIGHLIGHTS Cable is Driven by the Quality and Original Content Choices it Provides to Consumers AcrossVideo Platforms. Quality and Original Content: Over 1,900 original ad-supported TV programs a month

More information

CABLE NATION: What s Driving Digital?

CABLE NATION: What s Driving Digital? CABLE NATION: What s Driving Digital? OVERVIEW INTERNET BRANDS TV INVESTMENT TV & WEB TRAFFIC TRAFFIC EXAMPLES AUTO TV & REVENUE REVENUE EXAMPLES TV STUDIES CONTACT US OVERVIEW What s Driving Digital?

More information

Why Ad-Supported Cable?

Why Ad-Supported Cable? Why Ad-Supported Cable? Technology and Video Usage Has Exploded in the US We Now Expect Sharp & Clear Video to be Available Instantly at an Arm s Length Video Anywhere, Any.me Any Size Television is By

More information

This report aims to shatter stereotypes and reveal the active and involved young Black Americans who are driving digital and social change.

This report aims to shatter stereotypes and reveal the active and involved young Black Americans who are driving digital and social change. Black Millennials in America are a diverse consumer base with a wide range of interests. Comprising 14% of the total U.S. Millennial population, Black consumers aged 18-34 are more educated, affluent and

More information

VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING

VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING TV S REACH Television s Powerful Reach Extends Into the Summer Months 97% 97% 96% 96% 97% 97% Source: Nielsen R&F report 5/25/15-9/6/15 v. 1/1-3/31/15;

More information

Contents. What is VOD?... 3 Provider of Choice For Viewing VOD By Demo...5 Reasons for Viewing VOD By Demo...7 Title s Growth...

Contents. What is VOD?... 3 Provider of Choice For Viewing VOD By Demo...5 Reasons for Viewing VOD By Demo...7 Title s Growth... What is VOD?... 3 Provider of Choice For Viewing VOD... 4 By Demo...5 Reasons for Viewing VOD... 6 By Demo...7 Title s Growth... 9 VOD v. SVOD...10 Navigation...11 Contents VOD Penetration... 13 Usage...

More information

With the ubiquity of smartphones, mobile apps are flooding the marketplace with over 1,000 being added to the Apple app store each day.

With the ubiquity of smartphones, mobile apps are flooding the marketplace with over 1,000 being added to the Apple app store each day. Contents The Download...3 Demos...4 Revenue...5 # of Apps...6 TV Spend...7 TV Networks...8 Total Analysis...9 Games...13 Services...19 Sports & Media...22 Bonus Analysis: Recent s...25 Conclusion...27

More information

Why Multi-Screen TV? A factual look at the power of premium, professional, multi-screen video content

Why Multi-Screen TV? A factual look at the power of premium, professional, multi-screen video content Why Multi-Screen TV? A factual look at the power of premium, professional, multi-screen video content The Marketer s Mix of Video Advertising Channels Continues to Evolve Different Forms of Video Ad Vehicles

More information

VAB REPORT: TV EVERYWHERE.ACCESSING PREMIUM VIDEO CONTENT ACROSS MULTIPLE SCREENS

VAB REPORT: TV EVERYWHERE.ACCESSING PREMIUM VIDEO CONTENT ACROSS MULTIPLE SCREENS VAB REPORT: TV EVERYWHERE.ACCESSING PREMIUM VIDEO CONTENT ACROSS MULTIPLE SCREENS SUMMARY TV Everywhere Summary TV Everywhere is gaining traction authentication rate is at 60% for long-form (2Q15) Traction

More information

VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME

VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME SUMMARY Highlights TV commands majority of consumers video time across the age spectrum, across all ethnicities 91% of P2+ video

More information

DISCONNECTED REALITY:

DISCONNECTED REALITY: There s tremendous noise around cord cutting and streaming, with results from narrowly focused studies publicized in scattershot fashion. The investment community has gotten the impression that newly empowered

More information

Mythbusting: The Exaggerated Effects of Cord Cutting.

Mythbusting: The Exaggerated Effects of Cord Cutting. Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean

More information

VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials

VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

Newspapers vs. Cable: Read All About It

Newspapers vs. Cable: Read All About It Newspapers vs. Cable: Read All About It What is the Current State of the Printed and Digital Newspaper Industry? Over 300 Printed Newspapers Have Folded Across the Country 20 6 4 # of Defunct Newspapers

More information

OFF THE GRID. Marketing to the Next Generation Media Consumer

OFF THE GRID. Marketing to the Next Generation Media Consumer OFF THE GRID Marketing to the Next Generation Media Consumer BACKGROUND AND OBJECTIVES Consumers are increasingly spending less time with live television and more time with online content as well as premium

More information

REVIEW. And now at the end of 2016: Shifting Gears 75% correlation among 20 top advertisers in the automotive category

REVIEW. And now at the end of 2016: Shifting Gears 75% correlation among 20 top advertisers in the automotive category REVIEW Automotive is collectively one of the largest category spenders in TV and the growth in expenditures has outpaced the overall marketplace over the last few years. Automotive brands continue investing

More information

Target Your Market Select Your Television Networks Reach Your Customers 706.376.4701

Target Your Market Select Your Television Networks Reach Your Customers 706.376.4701 Target Your Market Select Your Television Networks Reach Your Customers Who Watches Cable TV? Research shows that men, women and children of all ages, with a variety of interests, with differing educational

More information

Video Streaming Behaviors: Synopsis

Video Streaming Behaviors: Synopsis Contents Synopsis... 3 Key Takeaways... 4 Behaviors Of Video Streaming... 5-22 SVOD Penetration...6 Video Streamer Quintiles...7-10 Video Streamer Profile... 11 Device Access...12 TV Streaming...13 Time

More information

Popular Streaming Services. Netflix Hulu Amazon Spotify Pandora Apple Music

Popular Streaming Services. Netflix Hulu Amazon Spotify Pandora Apple Music Streaming Services Popular Streaming Services Netflix Hulu Amazon Spotify Pandora Apple Music 2 Netflix Pricing Several pricing options available Basic - $7.99/month One Stream at a time Standard definition

More information

The State of Radio, Newspapers & Magazines. An In-Depth Look at How Traditional Media Compares to Television

The State of Radio, Newspapers & Magazines. An In-Depth Look at How Traditional Media Compares to Television The State of Radio, Newspapers & Magazines An In-Depth Look at How Traditional Media Compares to Television State of Media Summary State of Radio Radio s audience shrinks all daypart cumes down, especially

More information

The Economic Future of Online Video

The Economic Future of Online Video The Economic Future of Online Video David Waterman with Ryland Sherman Sixth Annual Conference on Internet Search and Innovation June 4, 2015 Video and the Internet Offline vs. Online video viewing Avg.

More information

/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report

/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report 2011/201 /2012 EARLY MORNING UPDATE Fourth Quarter 2011: 9/19 19/1 /11 12/25/1 /11 Strategic Intelligence National Television Report Broadcast Networks Overall, ratings in broadcast network early morning

More information

TV Brands Are Well-Positioned To Keep Themselves At The Center Of The Ever-Evolving, Video Streaming Ecosystem

TV Brands Are Well-Positioned To Keep Themselves At The Center Of The Ever-Evolving, Video Streaming Ecosystem Contents Synopsis... 3 Key Takeaways... 4 Current Television Truths In A Streaming Environment... 5-9 TV Time Spent Comparison...6 Live TV Viewing...7 Social TV Engagements... 8-9 Evolution Of Video Consumption...

More information

viewer watch The TV Landscape

viewer watch The TV Landscape The TV Landscape Multichannel subscriber counts may decline slightly by 217, but will still be above 28 levels, according to MagnaGlobal. Total TV Homes 28 29 21 211 212 213 214 215 216 217 115.7 116.1

More information

EARLY POLLING SHOWS TV WINS ALL. TV Is Top For Awareness, Consideration and Influencing the Vote

EARLY POLLING SHOWS TV WINS ALL. TV Is Top For Awareness, Consideration and Influencing the Vote EARLY POLLING SHOWS TV WINS ALL TV Is Top For Awareness, Consideration and Influencing the Vote VAB commissioned Research Now to conduct the Political Vote 2016 survey to better understand the power media

More information

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010 Evolution of Cross-Platform Media Use in the United States Insights from Consumer Research and NBC Universal ss Olympic Research Labs Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research

More information

Generational Snapshots An In-Depth Analysis Of 3 Generations

Generational Snapshots An In-Depth Analysis Of 3 Generations Generational Snapshots An In-Depth Analysis Of 3 Generations For This Analysis, We Looked At The Following Generations And Their Significant Value To Advertisers: Millennials: Born 1980-1996 (A18-34) Generation

More information

STATE OF THE MEDIA Spring 2012

STATE OF THE MEDIA Spring 2012 STATE OF THE MEDIA Spring 2012 Advertising & Audiences Part 1: PRIMETIME By Genre 1 AN IN-DEPTH LOOK AT AUDIENCES AND ADVERTISING PRIMETIME BY GENRE Consumers have more TV choices than ever before, both

More information

ENTERTAINMENT, MEDIA & ADVERTISING

ENTERTAINMENT, MEDIA & ADVERTISING ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2017-2018 Richard K. Miller & Associates 15 th Edition September 2016 eisbn: 9781577832447 368 pages PART I: MARKET SUMMARY 1 CONSUMER USE OF

More information

National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan

National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by

More information

Overview of The 2012-13 Upfront. September 25th, 2012

Overview of The 2012-13 Upfront. September 25th, 2012 Overview of The 2012-13 Upfront September 25th, 2012 Upfront Definition The long range purchase of commercial time for the upcoming broadcast year. (Sometimes more than a year or can be a calendar year).

More information

Universe Estimate / Coverage

Universe Estimate / Coverage Media Math Table of Contents Universe Estimate / Coverage Households Using Television (HUT) / Persons Using Television (PUT) Share Average Audience Ratings Gross Rating Points (GRPs) Reach Frequency Viewers

More information

Cut The TV Cable. Paul Glattstein

Cut The TV Cable. Paul Glattstein Cut The TV Cable by Paul Glattstein Cut The TV Cable by Paul Glattstein Television is a medium because it is neither rare nor well done. Ernie Kovacs Overview Disconnect from Cable or Satellite TV What's

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

Trends is Sports Live Streaming

Trends is Sports Live Streaming Trends is Sports Live Streaming TROY EWANCHYNA 94 VP BUSINESS DEVELOPMENT & DIGITAL STRATEGIES 30 ROCKEFELLER PLAZA NEW YORK, NY 10112 P: 212.664.6378 C: 215.490.8230 troy.ewanchyna@nbcuni.com www.nbcsports.com

More information

December 2010 State of the Media. DVR Use in the U.S.

December 2010 State of the Media. DVR Use in the U.S. December 2010 State of the Media DVR Use in the U.S. Overview Now in nearly 4 out of 10 households, DVRs have quickly progressed from a novelty to an increasingly mainstream technology. Today, DVR playback

More information

VAB REPORT: ANY GIVEN MINUTE : SOLVING THE MULTI-SCREEN MEASUREMENT PARADOX

VAB REPORT: ANY GIVEN MINUTE : SOLVING THE MULTI-SCREEN MEASUREMENT PARADOX VAB REPORT: ANY GIVEN MINUTE : SOLVING THE MULTI-SCREEN MEASUREMENT PARADOX VIDEO OVERVIEW TIME BY DEMO YAHOO! YOUNG / ADULTS NFL EXAMPLE ETHNICITY ETHNICITY COMPARABLE BY DEMO METRICS COMPUTER BY TO PLATFORM

More information

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1 The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital

More information

INCLUDED IN: DIMENSIONS ESSENTIALS

INCLUDED IN: DIMENSIONS ESSENTIALS DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.

More information

A VAST CONSUMER ECOSYSTEM

A VAST CONSUMER ECOSYSTEM A VAST CONSUMER ECOSYSTEM with a robust digital portfolio NATIONAL TV DIGITAL LOCAL TV (62 STATIONS) RADIO (69 STATIONS IN 17 MARKETS) CABLE NETWORKS BRAND EXTENSIONS EVENTS AT THE INTERSECTION of the

More information

VAB REPORT: ITS TIME FOR A CHECK UP! UPDATE ON THE HEALTHCARE INDUSTRY

VAB REPORT: ITS TIME FOR A CHECK UP! UPDATE ON THE HEALTHCARE INDUSTRY VAB REPORT: ITS TIME FOR A CHECK UP! UPDATE ON THE HEALTHCARE INDUSTRY SUMMARY Healthcare Summary Personal health care expenditures projected to grow 26% in the next 4 years Hospital care sector comprises

More information

Rhythm Q2 2010 Mobile Video Advertising Report

Rhythm Q2 2010 Mobile Video Advertising Report Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This

More information

Radio Delivers Massive Reach in Real Time

Radio Delivers Massive Reach in Real Time [ PART 1 ] LANDSCAPE 2013 Radio Delivers Massive Reach in Real Time 1 What any content company aspires to is impact, and the best way to create impact is simultaneous mass. And the only way to reach simultaneous

More information

VAB REPORT: IGNITION POINT

VAB REPORT: IGNITION POINT VAB REPORT: IGNITION POINT THE TV-TRAFFIC CORRELATION FOR CALL-TO-ACTION BRANDS SUMMARY Summary As the Internet becomes the modern storefront, generating website traffic takes on a higher priority in marketing.

More information

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc. The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful

More information

ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu.

ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu. Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 4-4-2002 Making Viewers Happy While Making Money for the Networks: A Comparison

More information

of tv TELEVISION the end it s (not) as we know Understanding Online Television and Its Audience by Sheila Seles

of tv TELEVISION the end it s (not) as we know Understanding Online Television and Its Audience by Sheila Seles TELEVISION it s (not) the end of tv as we know it Understanding Online Television and Its Audience by Sheila Seles CONVERGENCE CULTURE CONSORTIUM C OMPARATIVE MEDIA STUDIES AT MIT Executive Summary Television

More information

Partner with PBS KIDS The Most Trusted Children s Media Brand in America

Partner with PBS KIDS The Most Trusted Children s Media Brand in America Partner with PBS KIDS The Most Trusted Children s Media Brand in America An Unparalleled Partner PBS KIDS Delivers: 13 #1 kids website for video 2 #1 5 of the top 10 programs for women with children under

More information

Ratings, Audiences, & Failed Shows

Ratings, Audiences, & Failed Shows Ratings, Audiences, & Failed Shows TELEVISION RATINGS Before the Show Airs A New Season TV networks test programs Subjects view pilots or season finales for current shows in theaters. Meters record their

More information

Topics. TV Today. Profile Kanaal Z / Canal Z viewer. Commercial possibilities

Topics. TV Today. Profile Kanaal Z / Canal Z viewer. Commercial possibilities Business case Topics TV Today Profile Kanaal Z / Canal Z viewer Commercial possibilities TV Today TV Today Facts & Figures TV TV advertising in Flanders: 968 mio gross (Econopolis) Share of 39% in adver!sing

More information

CASE STUDY. The POWER of VISUAL EFFECTS to DRIVE AUDIENCE ENGAGEMENT and VIDEO CONTENT POPULARITY DECEMBER 2011 INTRODUCTION KEY FINDINGS

CASE STUDY. The POWER of VISUAL EFFECTS to DRIVE AUDIENCE ENGAGEMENT and VIDEO CONTENT POPULARITY DECEMBER 2011 INTRODUCTION KEY FINDINGS CASE STUDY DECEMBER 2011 TABLE OF CONTENTS Situation Analysis... 2 Research Hypothesis... 2 Case Study Context... 2 Methodology...3-8 Business Implications...7-8 The POWER of VISUAL EFFECTS to DRIVE AUDIENCE

More information

THREATS. Deeper consumer connections:

THREATS. Deeper consumer connections: Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz

More information

Vdopia Mobile Insights

Vdopia Mobile Insights The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural

More information

Upscale, Ad Receptive, Motivated Spender 17 Million Viewers Per Month. 155 Ad Receptive. Index

Upscale, Ad Receptive, Motivated Spender 17 Million Viewers Per Month. 155 Ad Receptive. Index Upscale, Ad Receptive, Motivated Spender 17 Million Viewers Per Month $71,500 Median HHI 38% HHI $100K+ 170 Index 85% Own Homes 135 Index 52 Median Age $16,349 Discretionary Spending 238 Motivation Index

More information

@ Internet usage in Croatia

@ Internet usage in Croatia YouTube reach Croatia @ Internet usage in Croatia YouTube usage amongst Croatian onliners YouTube usage within Croatian population 16+ years Source: Global CCS 2014 74% Internet usage in Croatia 83% of

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

Magazine Media Readers and Smartphones KEY RESEARCH FINDINGS

Magazine Media Readers and Smartphones KEY RESEARCH FINDINGS Magazine Media Readers and Smartphones KEY RESEARCH FINDINGS Magazine Media Readers and Smartphones RESEARCH OBJECTIVE The smartphone is shaping up to be the next frontier for delivering magazine media

More information

Retransmission Consent

Retransmission Consent Retransmission Consent In a world of uncertainty, it seems as if annual cable rate increases have become as certain as taxes. Have you ever wondered why these rates continue to increase? Well just imagine

More information

Streaming Media Services. An Industry Insight Paper

Streaming Media Services. An Industry Insight Paper An Industry Insight Paper Streaming Media: What it is, what it isn t, and why it all matters We hear everywhere that streaming media is big, and getting bigger. That s true. Streaming is an increasingly

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

Cable Prices Keep Rising, and Customers Keep Paying

Cable Prices Keep Rising, and Customers Keep Paying Cable Prices Keep Rising, and Customers Keep Paying By MATT RICHTEL, May 24, 2008 Americans discouraged by higher gas prices and airline fares may decide to spend more vacation time at home, perhaps watching

More information

TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study

TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study Press Contact: Corporate Communications The Harris Poll 212-539-9600 Press.TheHarrisPoll@Nielsen.com TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study Generation Z, Not Millennials,

More information

Cutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext.

Cutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext. Cutting the Cable Cord Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext. 7 Disclaimers Cutting the cord may not be for you! This presentation

More information

When, Where, Why, and How of Connected TV & Advertising

When, Where, Why, and How of Connected TV & Advertising WHITE PAPER: The Who, What, When, Where, Why, and How of Connected TV & Advertising AUGUST 2012 EXECUTIVE SUMMARY Connected TVs are poised to make major headway among consumers in the next few years. While

More information

Outlook For The Broadcast Networks

Outlook For The Broadcast Networks UBS 38th Annual Global Media and Communications Conference Outlook For The Broadcast Networks David F. Poltrack Chief Research Officer, CBS Corporation President, CBS Vision 1 This is more like it! 2 The

More information

NASCAR OVERVIEW PART 1: INTRODUCTION HUGE AUDIENCE ON DIGITAL / SOCIAL PLATFORMS

NASCAR OVERVIEW PART 1: INTRODUCTION HUGE AUDIENCE ON DIGITAL / SOCIAL PLATFORMS NASCAR OVERVIEW PART : INTRODUCTION NASCAR is the premier motorsports innovator, universally regarded as one of the world s most successful sports entertainment properties A NASCAR race is an unpredictable

More information

Bill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc.

Bill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc. Bill Pink Partner, Client Solutions Millward Brown Elissa Lee VP, Research and ARM Product Management TiVo, Inc. Social Media and TV, An Integrated Story Presentation Agenda Background and Objectives:

More information

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile

More information

XFINITY.COM. Fast Facts. Overview. Features. Benefits. 89% of Xfinity.com users have shopped online in the past six months.*

XFINITY.COM. Fast Facts. Overview. Features. Benefits. 89% of Xfinity.com users have shopped online in the past six months.* XFINITY.COM XFINITY.com is the award-winning consumer portal for more than 21 million XFINITY Internet subscribers. But it s more than a gateway, it s a high-traffic, content-rich destination where users

More information

CUTTING THE CORD: NOTES FOR PRESENTATION

CUTTING THE CORD: NOTES FOR PRESENTATION Slide 1: Cutting the Cable Introduce self. Also, I wanted to give this presentation because I had a firsthand experience in cutting the cord. We will discuss what I did, some of the things that I had to

More information

Affluent Americans. and the Media Landscape. Top- line Findings

Affluent Americans. and the Media Landscape. Top- line Findings Affluent Americans and the Media Landscape Top- line Findings February 2013 Defini;on of Affluent Americans Affluents Adults with Total HH Net Worth of $1M+ 6% of adult populabon Total HH Net Worth Assets

More information

Consumer Intelligence Series: TV viewership and on-demand programming

Consumer Intelligence Series: TV viewership and on-demand programming www.pwc.com Consumer Intelligence Series: TV viewership and on-demand programming TV viewership and ondemand programming Online community dialogue conducted in March 2009 Series overview Through PricewaterhouseCoopers

More information

Cutting the Cord? Research for Marketers by Marketers

Cutting the Cord? Research for Marketers by Marketers Research for Marketers by Marketers Driving analysis, insights and strategic thinking through tools, audience trends and customized quantitative and qualitative primary research. Cutting the Cord? Traditional

More information

Magazine Media Tells and Sells

Magazine Media Tells and Sells MAY 18 2016 Magazine Media Tells and Sells Print Campaign Analysis Nancy Telliho Senior Vice President, Marketing and Digital Initiatives MPA The Association of Magazine Media You are here PROGRAMMATIC

More information

The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet

The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet Household Internet Access Internet access (all locations) Home Internet access Mobile Internet

More information

The role of Digital Rights Management in content delivery Summary Introduction Background Increasing role of DRM in media and entertainment

The role of Digital Rights Management in content delivery Summary Introduction Background Increasing role of DRM in media and entertainment EXECUTIVE SUMMARY and market context The role of Digital Rights Management in content delivery Video Content Delivery Music Content Delivery Video Gaming Delivery ebooks Delivery The Future of Content

More information

Monetizing Digital Content

Monetizing Digital Content Monetizing Digital Content If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to

More information

Digital Advertising Fast Facts. October 2016

Digital Advertising Fast Facts. October 2016 Digital Advertising Fast Facts October 2016 Digital and Mobile Advertising Generated $60B in Revenue in 2015, Growing 20% from the Previous Year Digital Ad Revenue Growth (FY 2014 vs. FY 2015) $70.0 $60.0

More information

CONNECT YOUR BRAND TO THE $2.5 TRILLION WOMEN S BUSINESS MARKET

CONNECT YOUR BRAND TO THE $2.5 TRILLION WOMEN S BUSINESS MARKET CONNECT YOUR BRAND TO THE $2.5 TRILLION WOMEN S BUSINESS MARKET Women s Broadcast Television Network is a Unique Opportunity to Make Your Brand Friendly Women in Business with Tremendous Purchasing Power

More information

OTT LIVE TV EST VOD. AVOD SVOD ivod. Defining Over-The-Top (OTT) Digital Distribution. Authored by Chris Roberts & Vince Muscarella (Rentrak)

OTT LIVE TV EST VOD. AVOD SVOD ivod. Defining Over-The-Top (OTT) Digital Distribution. Authored by Chris Roberts & Vince Muscarella (Rentrak) Authored by Chris Roberts & Vince Muscarella (Rentrak) Defining Over-The-Top (OTT) Digital Distribution This document presents an overview of over-the-top (OTT) distribution and how it fits into the Internet

More information

Meredith Direct Media Overview

Meredith Direct Media Overview Meredith Direct Media Overview Meredith Direct Media offers authoritative and trusted media products that reach the hearts and homes of over 100 million consumers. In distinct editorial voices, our expansive

More information

THE NEW FACE OF GAMERS

THE NEW FACE OF GAMERS THE NEW FACE OF GAMERS Outdated gamer stereotypes have been slow to catch up with the new reality that takes gamers out of the basement and into the mainstream. JUNE 4, 2014 STUDY BY LIFECOURSE ASSOCIATES

More information

Published August 2010. Media Comparisons Study

Published August 2010. Media Comparisons Study Published August 2010 Media Comparisons Study Introduction The Television Bureau of Advertising s 2010 Media Comparisons Study reaffirms the key strengths that television continues to enjoy over other

More information

TABLE OF CONTENTS TABLE OF CONTENTS I.

TABLE OF CONTENTS TABLE OF CONTENTS I. TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable

More information

Time-shifting, Place-shifting, Attitude-Shifting: How Digital Media is Changing the Way We Watch TV

Time-shifting, Place-shifting, Attitude-Shifting: How Digital Media is Changing the Way We Watch TV Time-shifting, Place-shifting, Attitude-Shifting: How Digital Media is Changing the Way We Watch TV Presenters: Andrea Downing, PBS Distribution Eric Wolf, PBS Technology and Operations Digital Landscape

More information

WCSN TV CHANNEL 32 OHIO S MULTICULTURAL CHANNEL

WCSN TV CHANNEL 32 OHIO S MULTICULTURAL CHANNEL WCSN TV CHANNEL 32 OHIO S MULTICULTURAL CHANNEL COMMUNITY SUCCESS NETWORK WWW.WCSNTV32.COM WCSN TV 32 OFFER DIVERSITY IN VIEW A REAL COMMUNITY STATION! It is our pleasure to re- introduce you to Ohio s

More information

Going Local Online. Broad Street Interactive www.broadstreetinteractive.com

Going Local Online. Broad Street Interactive www.broadstreetinteractive.com Hyper- Going Local Online How Captures Local Users through custom hyper-local ad channels: Generating value for your online media budget. Online Tops Newspapers as news source The Internet is now the most

More information

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW FOR THE MONTH OF JULY 2013

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW FOR THE MONTH OF JULY 2013 THE AUSTRALIAN ONLINE LANDSCAPE REVIEW FOR THE MONTH OF JULY 2013 FOREWORD A message from Monique Perry With Matt Bruce moving onwards and upwards to take an exciting role with Nielsen in New York, I am

More information

Random Bits. Digital Media and Mobile Round-Up January 2011 Volume 3

Random Bits. Digital Media and Mobile Round-Up January 2011 Volume 3 Random Bits Digital Media and Mobile Round-Up 2010 January 2011 Volume 3 US online ad spending in 2010 is forecast to reach a record $25.8 billion, an increase over 2009 of nearly 14%. This is the first

More information

Breaking Point. Broadcasters can show content on their websites, but this is only the starting point.

Breaking Point. Broadcasters can show content on their websites, but this is only the starting point. TV: End of the industry? Or just the end of a business model? www.yomego.com E: enquiries@yomego.com T: +44 141 582 0600 70 Mitchell Street Glasgow G1 3LX 33 Cavendish Square London W1G OTT T: +44 20 7079

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

In-app Ads...An exciting new advertising channel!

In-app Ads...An exciting new advertising channel! Voice of Thai consumers from INTAGE (Thailand) Co., Ltd. Issue # 26 December 2014. is INTAGE Thailand s regular publishing to our valued clients to inspire them with insightful information about the current

More information

Streaming TV and Movies. Class given August 18th, 2016 by Keshia Dotson

Streaming TV and Movies. Class given August 18th, 2016 by Keshia Dotson Streaming TV and Movies Class given August 18th, 2016 by Keshia Dotson (adult.programs@rochesterlibrary.org) What are streaming TV and movie services? Streaming video services allow you to watch videos

More information

MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices

MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices CHRONICLING THE SHIFT IN VIEWING TOWARDS MOBILE Consumers are watching increasing amounts of video content on their

More information

FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services

FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services Year Estimated Number of Players 1988 500,000 1991-1994 1-3 Million 2003 15.2 Million 2004 13.5 Million 2005 12.6 Million

More information

The New Face of Gamers June 2014

The New Face of Gamers June 2014 The New Face of June 2014 9080 Eaton Park Road T (866) 537-4999 Great Falls, VA 22066 F (703) 759-9356 LifeCourse Associates (2014) Page 1 The New Face of May 15, 2014 A generation ago, gaming was a heavily

More information

In praise of television: Worksheet

In praise of television: Worksheet In praise of television: Worksheet A Before reading the text A1 Questionnaire: How do you watch television? 1) How do you receive television programmes? (Choose as many as relevant) a) Directly, through

More information

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1 NEW ZEALAND M U LT I-S C R E E N REPORT 2015 Copyright 2015 The Nielsen Company 1 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS EXECUTIVE SUMMARY Consumers want the best of each world that each viewing

More information