2016 ONE SHOW FINALISTS
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- Emery Blake
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1 CONSUMER: NEWSPAPER FULL PAGE OR SPREAD SINGLE AlmapBBDO / São Paulo Volkswagen do Brasil Broke Up AlmapBBDO / São Paulo Volkswagen do Brasil Grandma AlmapBBDO / São Paulo Volkswagen do Brasil Move Out LDC / São Paulo Paulo Coelho The Alchemist Ad Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Black Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Cyan Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Yellow Ogilvy & Mather / Chicago Dove Choose Beautiful Print CONSUMER: NEWSPAPER FULL PAGE OR SPREAD CAMPAIGN adam&eveddb / London + Stanley s King Henry / London Harvey Nichols Style Fanatics AlmapBBDO / São Paulo Getty Images 20 Years Conill / Miami + Conill / Los Angeles Crest Contrapunto BBDO / Madrid Mercedes-Benz Feel Free A Smile changes everything FCB New Zealand / Auckland Paper Plus Group Read Better Stories Impact & Echo BBDO / Kuwait Alghanim Motors - Honda Honda Voice Recognition GPS Jung von Matt / Vienna Mercedes-Benz Austria Smart for Two M&C Saatchi (M) / Kuala Lumpur Marcel / Paris Boh Plantations Intermarché Flying Elephants, Swinging Porcupines, Siamese Rockers The freshest orange juice brand Ogilvy & Mather / Bogotá Ecofill Ink Cartridges The CMYK Campaign CONSUMER: MAGAZINE FULL PAGE OR SPREAD SINGLE Alma DDB / Miami The Clorox Company Panda BBDO / Bangkok + Montage Studio / Bangkok BBDO / Bangkok + Montage Studio / Bangkok BBDO / Bangkok + Montage Studio / Bangkok BBDO / Mexico BBDO / Mexico Air Asia Air Asia Air Asia Bayer Mexico Bayer Mexico Beach Mountain Waterfall J. Walter Thompson / Milan Samsung Electronics Italia Spa Workers Bayer / Alka Seltzer: Hot dog combo Bayer / Alka Seltzer: Risotto Pomodoro Leo Burnett Tailor Made / São Paulo Jeep Refuel - To Barcelona Leo Burnett Tailor Made / São Paulo Jeep Refuel - To Istanbul Leo Burnett Tailor Made / São Paulo Jeep Refuel - To New York 1
2 CONSUMER: MAGAZINE FULL PAGE OR SPREAD SINGLE (CONT.) MULLENLOWE SSP3 / Bogotá, D. C. Colsubsidio Supermarkets Wild Meals / Zebra Ogilvy & Mather India / Gurgaon Philips India Philips LED Day Light - Storm Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur Pizza Hut Restaurants Empty Fridge CONSUMER: MAGAZINE FULL PAGE OR SPREAD CAMPAIGN AlmapBBDO / São Paulo Volkswagen do Brasil 4 Zone BBDO / Bangkok + Montage Studio / Bangkok Air Asia Weekdays Grey Group China / Beijing Beijing Subway Beijing Subway Herezie / Paris Miyabi - Zwilling J.A. Henckels Long Lasting Sharpness Impact & Echo BBDO / Kuwait Alghanim Motors - Honda Honda Voice Recognition GPS Leo Burnett Tailor Made / São Paulo Brasil Kirin 0% Alcohol Ogilvy & Mather / Cape Town Volkswagen South Africa Volkswagen "The Car That Takes You Places" TBWA\Media Arts Lab / Los Angeles Apple World Gallery CONSUMER: SMALL SPACE PRINT SINGLE McCann Worldgroup India / Mumbai Dabur Gastrina Flugelhorn McCann Worldgroup India / Mumbai Dabur Gastrina French Horn CONSUMER: SMALL SPACE PRINT CAMPAIGN Leo Burnett / Beirut + Leo Comm / Beirut Virgin Radio Making Music McCann Worldgroup India / Mumbai Dabur Gastrina Musical Instruments CONSUMER: TRADE FULL PAGE OR SPREAD CAMPAIGN AlmapBBDO / São Paulo Getty Images 20 Years AlmapBBDO / São Paulo Getty Images Save the Animals F/Nazca Saatchi & Saatchi / São Paulo Leica Gallery São Paulo Everything in Black & White CONSUMER: COLLATERAL POSTERS SINGLE Alma DDB / Miami The Clorox Company Panda BBDO / Mexico Bayer Mexico Havas Worldwide Vale / Mexico City Reckitt Benckiser / Airwick Flower Dog Bayer / Alka Seltzer: Hot dog combo 2
3 CONSUMER: COLLATERAL POSTERS SINGLE (CONT.) lg2 / Québec Farnham Ale & Lager Soccer McCann / New York NY Lottery Is This You? McCann Worldgroup India / Mumbai Dabur Gastrina Flugelhorn McCann Worldgroup India / Mumbai Dabur Gastrina French Horn Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Black Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Cyan Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Yellow Ogilvy & Mather / Singapore Twitter The 2008 China Earthquake Ogilvy & Mather / Singapore Twitter The Birth of the Royal Baby Ogilvy & Mather / Singapore Twitter The Osama Bin Laden Raid CONSUMER: COLLATERAL POSTERS CAMPAIGN AlmapBBDO / São Paulo Getty Images 20 Years F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 1) F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 2) F/Nazca Saatchi & Saatchi / São Paulo Miami Ad School/ESPM Click To Start F/Nazca Saatchi & Saatchi / São Paulo Nissin Ajinomoto Celebrating 50 Years in Brazil FCB / Chicago Archer+Wolf FCB / Chicago Boeing Flypaper FCB / Chicago Tombstone Pizza Easy Meal Leo Burnett Tailor Made / São Paulo Brasil Kirin 0% Alcohol...And That's The Smell of Archer Leo Burnett Tailor Made / São Paulo FIAT Nature Isn't Cute McCann Worldgroup India / Mumbai Dabur Gastrina Musical Instruments Ogilvy & Mather / Bogotá Ecofill Ink Cartridges The CMYK Campaign Ogilvy & Mather / Singapore Twitter First on Twitter Ogilvy & Mather Japan / Tokyo IMYTEC Celebs Scholz & Friends / Berlin Berliner Philharmonie Closed for Inventory Typeworth / Brooklyn Typeworth Typeworth Educational Series Posters CONSUMER: COLLATERAL P.O.P. & IN-STORE SINGLE BBDO / New York Lowe's Live Vines Juniper Park/TBWA / Toronto Miller Coors Pride Coaster Poster Ogilvy & Mather / Singapore + Magic Angle Sculpture / USA + Freeflow Production / Singapore LEGO The Shape of Imagination Ogilvy & Mather Japan / Tokyo IMYTEC Celebs - Bruce Willis Ogilvy & Mather Japan / Tokyo IMYTEC Celebs - George Clooney Ogilvy & Mather Japan / Tokyo IMYTEC Celebs - Tilda Swinton 3
4 CONSUMER: COLLATERAL P.O.P. & IN-STORE CAMPAIGN AlmapBBDO / São Paulo São Paulo Alpargatas - Havaianas Original do Brasil DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Henri Vézina Sea Sick FCB / Chicago Boeing Flypaper FCB / Chicago Valspar Posters for the Colorblind CONSUMER: COLLATERAL PROMOTIONAL ITEMS SINGLE OR CAMPAIGN BBDO / Toronto shomi izombie's Guide to Surviving Among the Living BBH / New York Seamless How New York Eats Conill / Miami + Conill / Los Angeles Toyota Más que un Auto LDC / São Paulo Paulo Coelho The Alchemist Ad Leo Burnett / Toronto Smith Restaurant + Bar Smith Menu McCann / New York + O Positive / New York Tommee Tippee Advice Wipes Out of the Box / New Delhi Mother's Pride The Prodigies of Mother's Pride CONSUMER: SELF-PROMOTION SINGLE OR SERIES barrettsf / San Francisco Typeworth / Brooklyn barrettsf Typeworth Zulu Alpha Kilo / Toronto Zulu Alpha Kilo Zulu Mugs Holiday Cards "The Kims," "The Guzmans," "The Putins" Typeworth Educational Series Posters CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) BILLBOARDS OR TRANSIT SINGLE AlmapBBDO / São Paulo Volkswagen do Brasil ACC Bus Back BBDO / New York Conill / Miami + Conill / Los Angeles Mars Chocolate North America / Snickers Toyota Parking While Hungry Más que un auto David&Goliath / El Segundo Jack in the Box World's Largest Coupon LDC / São Paulo Paulo Coelho The Alchemist Ad Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Black Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Yellow TBWA Chiat Day / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York We Believers / New York + Cherry Sundae Media / Miami Miller Lite (MillerCoors) Volvo North Miami Miller Lite Ugly Holiday Sweater OOH The Volvo Hijacking Car Service 4
5 CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) BILLBOARDS OR TRANSIT CAMPAIGN 72andSunny / Los Angeles Dropbox Creative Freedom Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York Converse Made By You BETC / Paris evian Little big baby Energy BBDO / Chicago S.C. Johnson Raid "Roach Restaurants" Grey / London Tate 500 Years of Stories Impact & Echo BBDO / Kuwait Alghanim Motors - Honda Honda Voice Recognition GPS Jung von Matt / Hamburg OBI & Co Deutschland Renovated Ambients McCann Worldgroup India / Mumbai Dabur Gastrina Musical Instruments Ogilvy & Mather / Singapore Twitter First on Twitter Scholz & Friends / Berlin Berliner Philharmonie Closed for Inventory TBWA\Media Arts Lab / Los Angeles Apple Color Bars TBWA\Media Arts Lab / Los Angeles Apple World Gallery CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) OUTDOOR INSTALLATIONS & AMBIENT SINGLE AKQA / San Francisco + LOS YORK / Los Angeles Jordan Brand CP+B / Boulder Domino's DXP The Last Shot DDB Group New Zealand / Auckland SKY TV Unforgotten Soldiers Del Campo Saatchi & Saatchi / Buenos Aires Andes Beer The Fairest Night of All INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul McCann / London + Momentum Worldwide / London Hyundai Motor Company Microsoft A Message to Space Survival Billboard McCann / New York NY Lottery Is This You? Ogilvy & Mather / Chicago Glade Museum of Feelings Ogilvy & Mather / Singapore + Magic Angle Sculpture / USA + Freeflow Production / Singapore LEGO The Shape of Imagination CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) OUTDOOR INSTALLATIONS & AMBIENT CAMPAIGN Colenso BBDO / Auckland DB Breweries - DB Export Brewtroleum Jung von Matt / Hamburg OBI & Co Deutschland Renovated Ambients Ogilvy Germany / Frankfurt Coca-Cola Powerade - Workout Billboards 5
6 CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) DIGITAL / ELECTRONIC Jung von Matt / Hamburg Vodafone Educative Wifi Ogilvy Germany / Frankfurt Media Markt Management Rabbit Race Rosapark / Paris Thalys Sounds of the City Special Group / Auckland 2degrees Play the Bridge Wieden+Kennedy / Amsterdam + Tellart / Amsterdam S7 Airlines The Imagination Machine CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) TRADE SHOW BOOTHS J. Walter Thompson / Toronto Walmart Pooch Truck Y&R New Zealand / Auckland Jaguar New Zealand Actual Reality CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) POP-UPS BBDO / Toronto Wrigley Canada Skittles Holiday Pawn Shop CP+B / Boulder Domino's Pizza School GREYNJ United / Bangkok Biothymus M Bald Barbershop McCann / London + Momentum Worldwide / London Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Microsoft Netflix Survival Billboard Netflix festival CORPORATE SOCIAL RESPONSIBILITY: PUBLICATIONS BBDO / Berlin + BBDO Group Germany / Duesseldorf Mars The Lost Campaign CLM BBDO / Boulogne Billancourt Guy Cotten Hold your breath Colenso BBDO / Auckland Volkswagen Reduce Speed Dial Ogilvy Group Thailand / Bangkok WWF-Thailand Bones Y&R / New Zealand + DAVID / Miami Y&R SA / Cape Town + Creative Y&R / Nairobi Burger King X News McWhopper Open Letter Stories from the Congo CORPORATE SOCIAL RESPONSIBILITY: COLLATERAL BBDO India / Mumbai P&G India Ariel - Share the Load FCB Brasil / São Paulo BDF Nivea Brasil Nivea Doll Grey / London + Albedo100 / Malmö Volvo Car UK Volvo LifePaint Grey Group / SIngapore Talwar Traders Life Saving Dot Hakuhodo / Tokyo sangriana sangriana DROP 6
7 CORPORATE SOCIAL RESPONSIBILITY: AMBIENT (INDOOR & OUTDOOR) BBDO / Berlin + BBDO Group Germany / Duesseldorf Mars The Lost Campaign BBDO India / Mumbai P&G India Ariel - Share The Load Geometry Global / Dubai + Memac Ogilvy / Dubai Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Roads and Transport Authority Samsung Back Off Road Safety Truck McCann / San José Gollo Cancer Uncensored Ogilvy / New York Aetna The 11 Initiative Y&R New Zealand / Auckland + DAVID / Miami Burger King McWhopper NON-PROFIT: PUBLICATIONS Grey Canada / Toronto Leo Burnett Tailor Made / São Paulo Leo Burnett Tailor Made / São Paulo Ogilvy & Mather / London + Illusion / Bangkok Moms Demand Action for Gun Sense in America ABTO - Brazilian Association of Organ Transplantation ABTO - Brazilian Association of Organ Transplantation Which One Beach People 28 Too Many It Happens Here Ogilvy & Mather Vietnam / Ho Chi Minh City The Samaritans The Samaritans Ogilvy Brasil / São Paulo GIV The HIV Positive Poster OpenCo - The Open Collaboration / Johannesburg Publicis Communications Schweiz / Zurich Apartheid Museum Frauenzentrale Zurich Make Sense Of The Present Women should not be worth less Serviceplan / Munich World Press Photo Speaking Images 2015 the community / Miami The VIA Agency / Portland VCCP / London The Government of the City of Buenos Aires Greenpeace Amnesty International You Give More Than Just Blood Greenpeace Presents: Not Just Tuna THE-REALLY-BIG-AND-FAR- REACHING-AD-CAMPAIGN- THEY-NEVER-REALLY- WANTED-YOU-TO-SEE NON-PROFIT: COLLATERAL AlmapBBDO / São Paulo Casa do Zezinho Paparazzi Troll DDB / New York WCFF Endangered Love Geometry Global / Bogotá Ministry of Environment and sustainability Priceless traps J. Walter Thompson / Toronto Toronto PFLAG Shedding Light on What Matters 7
8 NON-PROFIT: COLLATERAL (CONT.) Ogilvy & Mather / London + Illusion / Bangkok 28 Too Many It Happens Here Ogilvy & Mather Vietnam / Ho Chi Minh City The Samaritans The Samaritans Ogilvy Brasil / São Paulo GIV The HIV Positive Poster Ogilvy Germany / Frankfurt OpenCo - The Open Collaboration / Johannesburg Gesicht Zeigen! Für ein weltoffenes Deutschland e.v. (Gesicht Zeigen! Association for a cosmopolitan, liberal-minded Germany ) Apartheid Museum Shackleton / Santiago de Chile ONEMI ONEMI Radio Mein Kampf? against racism Make Sense Of The Present the community / Miami City of Buenos Aires Never Stop Riding NON-PROFIT: AMBIENT (INDOOR & OUTDOOR) Akestam Holst / Stockholm BBDO / Berlin + BBDO Group Germany / Duesseldorf + Ketchum Pleon / Berlin The Swedish Peace and Arbitration Society Fashion Revolution Singing Sailor The 2 Euro T-Shirt - A social Experiment Cheil Worldwide / Seoul Ministry of Unification Piano of Unification DDB Spain / Madrid No somos delito (We are not crime) Holograms for Freedom FCB / Chicago Grey / New York + Rival School Pictures / New York Leo Burnett Tailor Made / São Paulo Leo Burnett Tailor Made / São Paulo Ogilvy&Mather / Paris + Gang production / Paris Publicis Pixelpark / Hamburg + Markenfilm Crossing / Hamburg Illinois Council Against Handgun Violence States United to Prevent Gun Violence ABTO - Brazilian Association of Organ Transplantation Clube Sangue Bom (Good Blood Club) Water for Africa IG St. Pauli/BID Reeperbahn+ The Unforgotten The Gun Shop Donation Badges Solidarity Queue The Marathon Walker St. Pauli Peeback R/GA / New York Ad Council Love Has No Labels INNOVATION IN PRINT 180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam Benetton Mother / New York Calvin Klein Meet Us Faces of the City Mother / New York Target Target Vogue Serviceplan / Munich World Press Photo Speaking Images
9 INNOVATION IN AMBIENT (INDOOR & OUTDOOR) AKQA / San Francisco + LOS YORK / Los Angeles Jordan Brand The Last Shot Clemenger BBDO / Sydney Keep Australia Fishing The Underwater Billboard Colenso BBDO / Auckland Volkswagen Reduce Speed Dial DDB Spain / Madrid No somos delito (We are not crime) Holograms for Freedom FCB Brasil / São Paulo BDF Nivea Brasil Nivea Doll INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires McCann / London + Momentum Worldwide / London Hyundai Motor Company Samsung Microsoft A Message to Space Safety Truck Survival Billboard Ogilvy Germany / Frankfurt Coca-Cola Powerade - Workout Billboards P4 Ogilvy & Mather / Panama Medcom The Tweeting Pothole Rosapark / Paris Thalys Sounds of the City CRAFT: ART DIRECTION AlmapBBDO / São Paulo São Paulo Alpargatas Rubberman Bleublancrouge / Montreal + Ubisoft Canada / Montreal Ubisoft Canada Assassin's creed syndicate posters DDB / New York WCFF Endangered Love Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney Coca-Cola Retweets of Love F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 1) F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 2) F/Nazca Saatchi & Saatchi / São Paulo Miami Ad School/ESPM Click To Start F/Nazca Saatchi & Saatchi / São Paulo Nissin Ajinomoto Celebrating 50 Years in Brazil FCB / Chicago Boeing Flypaper Herezie / Paris Miyabi - Zwilling J.A. Henckels Long Lasting Sharpness J. Walter Thompson / Toronto Alzheimer Society of Toronto Music for Memory Project lg2 / Québec Farnham Ale & Lager A bit bitter McCann Worldgroup India / Mumbai Dabur Gastrina Musical Instruments Ogilvy & Mather / London + Illusion / Bangkok 28 Too Many It Happens Here Ogilvy & Mather / Singapore Twitter The 2008 China Earthquake Ogilvy & Mather / Singapore Twitter The Birth of the Royal Baby Ogilvy & Mather / Singapore Twitter The Osama Bin Laden Raid OpenCo - The Open Collaboration / Johannesburg Apartheid Museum Make Sense Of The Present 9
10 CRAFT: ART DIRECTION (CONT.) the community / Miami City of Buenos Aires Never Stop Riding the community / Miami The Government of the City of Buenos Aires You Give More Than Just Blood CRAFT: WRITING BBDO / New York Midtown Comics Browser Stories BBDO / Toronto shomi izombie's Guide to Surviving Among the Living CLM BBDO / Boulogne Billancourt Guy Cotten Hold your breath F/Nazca Saatchi & Saatchi / São Paulo Leica Gallery São Paulo Everything in Black & White FCB / Chicago Archer+Wolf...And That's The Smell of Archer FCB New Zealand / Auckland Paper Plus Group Read Better Stories - Gym McCann / London + Momentum Worldwide / London Microsoft Survival Billboard - Terms & Horrible, Horrible Conditions McCann / New York New York Lottery Rich Person Field Guide Ogilvy & Mather Vietnam / Ho Chi Minh City The Samaritans The Samaritans Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre GIV The HIV Positive Poster CRAFT: PRINTING / PRODUCTION Energy BBDO / Chicago S.C. Johnson Raid "Roach Restaurants" Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York Leo Burnett / Toronto + Somerset Graphics / Toronto TBWA Chiat Day / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Bloomberg, Morgan Stanley Somerset Graphics Miller Lite (MillerCoors) Digital Signage Printed By Somerset Miller Lite Ugly Holiday Sweater OOH 10
Radio Advertising South Africa Ogilvy & Mather Johannesburg Radio Advertising South Africa Ogilvy & Mather Johannesburg
Jury Title Country Agency Mobile Marketing Australia GPY&R Brisbane Mobile Marketing Australia DDB Sydney Mobile Marketing Australia Leo Burnett Sydney Mobile Marketing Australia Leo Burnett Sydney Mobile
Winners (Direct Lions)
Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/005 00082 BREWTROLEUM HEINEKEN NEW ZEALAND A01/007 00071 THE FAIREST NIGHT OF ALL AB INBEV ANDES BEER
Winners (Radio Lions)
Cat. No Entry No A01 (Food) Title Client Product Entrant Company Country Agency Prize A01/005 00122 PSYCHIC WRIGLEY SKITTLES DDB A01/006 00124 GENIE WRIGLEY SKITTLES DDB A01/013 00212 CHRISTMAS BREAK NESTLÉ
Winners (Promo & Activation Lions)
Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/001 00070 BREWTROLEUM HEINEKEN NEW ZEALAND A01/016 00061 THE FAIREST NIGHT OF ALL A01/028 02501 UPSIDE
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Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Prize A01/021 00423 REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA USA TBWA\CHIAT\DAY LA Grand Prix A03/004 00122 CARWINISM AUDI
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