ALL ENTRIES All entries must include project information and media for judging. Please see individual Category information for specifics.

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1 CATEGIES & S PRINT & OUTDO GENERAL INFO Print & Outdoor recognizes creativity in ads that appeared in newspapers, magazines and trade publications, other print collateral as well as ambient work like billboards and transit posters. ALL ENTRIES All entries must include project information and media for judging. Please see individual Category information for specifics. INFMATION: Each entry requires the following project information: Entry Title: Give your entry a descriptive and helpful title. Client: Who commissioned this project? *Note: Self-Promotion entries should have the same Client and Company. Campaign Titles: For Campaign or Series entries, each element requires a unique title. i.e. Blue Poster, Red Poster, and Yellow Poster Descriptions: Long Descriptions (50 words or less) will be viewed by the jury. Short Descriptions (05 characters or less) may be used by The One Show to promote entries in social media. Translation: All non-english entries should provide an English translation. This will be viewed by the jury. Contact Details: Who should we contact for this entry? It is best to provide the information for someone who will be familiar with this project through at least May, 206. ELEMENTS: This refers to how many pieces were part of your campaign. i.e. 4 posters count as 4 elements, 3 commercials count as 3 elements. *Note: s do not count as element the video should contain an overview of the various elements of your campaign. : Includes material and content that the jury will be judging. Print & Outdoor categories require physical materials or digital file uploads, determined by the specific category: : For work originally released as a physical item, physical materials should be submitted for judging. This includes 2-dimensional and 3-dimensional pieces such as posters, magazine advertisements, promotional items, etc. : Content images of the work as is was originally placed, installation images showing the placement, digital project boards, or a combination of these are acceptable. : A video that provides an explanation of the project. It should focus on the IDEA of the project and its creative execution. These videos may also include cultural background, explanation and results. *Note: The One Show reserves the right to stop viewing the video after 2 minutes. REFERENCE IMAGES: All entries require high res digital images. Only images in categories listed as judging digital images will be seen by the jury.

2 CATEGIES & S PRINT & OUTDO CONSUMER KEY CATEGY SUBCATEGY ELEMENTS J0 Newspaper Full Page or Spread Single A single newspaper advertisement created for a brand with the intent of promoting a product or service. J02 Newspaper Full Page or Spread Campaign A campaign of 3-5 newspaper advertisements created for a brand with the intent of promoting a product or service. J03 Magazine Full Page or Spread Single A single magazine advertisement created for a brand with the intent of promoting a product or service. Includes supplements. J04 Magazine Full Page or Spread Campaign A campaign of 3-5 magazine advertisements created for a brand with the intent of promoting a product or service. Includes supplements. J05 Small Space Print Single A single newspaper or magazine advertisement that is /4 page or smaller created for a brand with the intent of promoting a product or service. J06 Small Space Print Campaign A campaign of 3-5 newspaper or magazine advertisements that are /4 page or smaller created for a brand with the intent of promoting a product or service. J07 Trade Full Page or Spread Single A single business to business advertisement appearing in an industry-specific publication. J08 Trade Full Page or Spread Campaign A campaign of 3-5 business to business advertisements appearing in an industry-specific publication. J09 Collateral Posters Single A single poster advertisement created for a brand with the intent of promoting a product or service. Includes guerilla postings. J0 Collateral Posters Campaign A campaign of 3-5 poster advertisements created for a brand with the intent of promoting a product or service. Includes guerilla postings. J Collateral P.O.P. & In-Store Single A single poster, shelf banner, 3D display, or other promotion placed in-store or at point-of-sale. J2 Collateral P.O.P. & In-Store Campaign A campaign of 3-5 posters, shelf banners, 3D displays, or other promotions placed in-store or at point-of-sale Enlargements will not be accepted. Must be in the original size of publication. Enlargements will not be accepted. Must be in the original size of publication A poster submitted in this category cannot be entered in category J. should be A poster campaign submitted in this category cannot be entered in category J2. should be A poster submitted in this category cannot be entered in category J09. should be A poster campaign submitted in this category cannot be entered in category J0. should be

3 CATEGIES & S PRINT & OUTDO CONSUMER KEY CATEGY SUBCATEGY ELEMENTS J3 Collateral Promotional Items Single or Campaign Physical items created for a business with the goal of promoting a product or service. Includes calendars, USB drives, t-shirts, etc. J4 Self-Promotion Single or Series 0 0 Commercial packaging should be entered in category C23 or C24. Product design should be entered in category F0 or F03. should be For Self-Promotion entries, the Client and Company should be the same. Items produced by an individual or company to promote themselves or their services. J5 Billboards or Transit Single A single advertisement which appears in or around transit. Includes billboards, vehicle wraps, bus shelters, subways, taxis, and airports. J6 Billboards or Transit Campaign A campaign of 3-5 advertisements which appear in or around transit. Includes billboards, vehicle wraps, bus shelters, subways, taxis, and airports. J7 Outdoor Installations & Ambient Single A single piece of immersive advertising. Includes kiosks, street furniture, live experiences, and constructed public environments. J8 Outdoor Installations & Ambient Campaign A campaign of 3-5 pieces of immersive advertising. Includes kiosks, street furniture, live experiences, and constructed public environments. J9 Digital / Electronic A single piece of advertising which incorporates digital or electronic components. Includes digital billboards, interactive installations, and other digital displays. J20 Trade Show Booths A temporary stall or booth at an industry-specific event that connects people to a brand. J2 Pop-Ups A temporary takeover of a space created to experience a brand hands-on. Includes stores, galleries, product launches, restaurants, or other special events. Series: Work entered here cannot be entered into any other Consumer categories. should be Work that includes digital components should be entered in category J9. Work that includes digital components should be entered in category J9. Trade Show Booths and Pop-Ups should be entered in categories J20 and J2 respectively. Trade Show Booths and Pop-Ups should be entered in categories J20 and J2 respectively. Work entered in this category cannot be entered into categories J5, J6, J7, J8, J20, or J

4 CATEGIES & S PRINT & OUTDO CPATE SOCIAL RESPONSIBILITY (CSR) KEY CATEGY SUBCATEGY ELEMENTS J22 Publications Print advertising created for a corporation to promote its socially responsible message. Includes full page, spread or small space advertisements in newspaper, magazine, or trade publications. J23 Collateral Physical items created for a corporation to promote its socially responsible message. Includes posters, point-ofsale displays, promotional items, and other collateral. J24 Ambient (Indoor & Outdoor) Ambient advertising created for a corporation to promote its socially responsible message. Includes billboards, transit, installations, trade show booths, and pop-ups should be 0 NON-PROFIT KEY CATEGY SUBCATEGY ELEMENTS J25 Publications Print advertising created for a nonprofit organization. Includes full page, spread or small space advertisements in newspaper, magazine, or trade publications. J26 Collateral Physical items created for a nonprofit organization. Includes posters, point-of-sale displays, promotional items, and other collateral. J27 Ambient (Indoor & Outdoor) Ambient advertising created for a nonprofit organization. Includes billboards, transit, installations, trade show booths, and pop-ups should be 0 INNOVATION KEY CATEGY SUBCATEGY ELEMENTS J28 Print Print advertising that expands the possibilities of the medium. Entry should introduce new technologies, materials, or techniques. J29 Ambient (Indoor & Outdoor) Ambient advertising that expands the possibilities of the medium. Entry should introduce new technologies, materials, or techniques

5 CATEGIES & S PRINT & OUTDO CRAFT KEY CATEGY SUBCATEGY ELEMENTS J30 Art Direction Exemplary art direction applied to newspaper, magazine, collateral, or ambient media advertising. J3 Writing Exemplary copywriting applied to newspaper, magazine, collateral, or ambient media advertising. J32 Printing / Production Exemplary use of specialized printing or production techniques, or digital technologies in print and outdoor advertising should be should be 5