AWARD Awards Finalists 2011
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1 I Direct Marketing I.01 Flat Direct Mail I Catalogue and TeeShirt Folding Machine AS Colour DDB Group New Zealand I.02 Dimensional Direct Mail I Ping-Pong by Noise Noise M&C Saatchi I Make Cyberspace a Better Place Optus M&C Saatchi I Spiegel Box Arts Centre Leo Burnett Melbourne I.03 Direct Response Advertising, individual I Match Delay Carlton MID Clemenger BBDO Melbourne I Spiegel Box Arts Centre Leo Burnett Melbourne Page 1
2 I.04 Direct Response Advertising, campaign - single medium I EFFIES Awards campaign - Making It personal CAANZ DraftFCB New Zealand - Crawford - McPherson - Gattung - King - Bradbourne - Talbot - Catmur - Ellis - Mowday - Buchanan - Scott - Stone - Cochrane I.05 Non Commercial Direct Mail I BMF's Wow Sit Down Thing BMF BMF I Apple Box Leo Burnett Sydney Leo Burnett Sydney Page 2
3 I.06 Community service & charity, individual I Flooded House Red Cross Belgiovane Williams Mackay I The Guide Dog Interviews Guide Dogs NSW/ACT The Monkeys I Handlebar Grips Accident Compensation Corporation (ACC) Clemenger BBDO I.07 Community service & charity, campaign I OPEN BOOK The Reach Foundation DDB Group Melbourne - Interactive - Open Book Website - Interactive - Open Book Banner Ads - Outdoor - Open Book Metrolites - Print - Open Book Radio - Other - Open Book PR - DM - Open Book Avant Cards I Sneak Up Ads New Zealand Transport Agency (NZTA) Clemenger BBDO - DM - 4x4 - DM - Ute - DM - Campervan - DM - Motorbike - DM - Classic Car 1 - DM - Classic Car 2 - DM - Canoe - DM - Car I Communication Shutdown The AEIOU Foundation SapientNitro - Interactive - Online videos - Interactive - Website - Interactive - Social Network App - Other - PR Page 3
4 I Disposable Forest Greenpeace East Asia Ogilvy Beijing - Outdoor - Disposable Forest - Interactive - Disposable Forest - DM - Disposable Forest - Poster - Disposable Forest - Other - Disposable Forest - Print - Disposable Forest AWARD Awards Finalists 2011 I.09 Art Direction for Direct, individual - any medium I Make Cyberspace a Better place Kids Helpline M&C Saatchi I Spiegel Box Arts Centre Leo Burnett Melbourne I Apple Box Leo Burnett Sydney Leo Burnett Sydney I Spotlight Australian Bureau of Statistics Leo Burnett Sydney I.10 Integrated Solutions I NAB Break Up National Australia Bank Clemenger BBDO Melbourne - TV - NAB Break Up - Print - NAB Break Up - Newspaper Letter - Outdoor - NAB Break Up - Live Stunts - Interactive - NAB Break Up - Twitter, Online Flims, Blog I MY CAR IS YOUR CAR IAG-NRMA, SGIO, SGIC WHYBIN\TBWA\TEQUILA - Other - CASE STUDY VIDEO - Other - AWARD BOARD - Other - TBC Page 4
5 I Fat Yak Carlton and United Breweries Clemenger BBDO Melbourne - DM - Fat Yak Player Trading Cards - TV - It Is On TVC - Interactive - Grooming and Adornement Viral Film - Interactive - Gerz Viral Film - Interactive - Maneuvers at Speed Viral Film - Interactive - Victory Celebrations Viral Film I Expedia 'New York on $50' Expedia BMF - TV - 'New York on $50' TVC 30" - Other - 'New York on $50' Online Teaser 1 15" - Other - 'New York on $50' Online Teaser 2 15" - Other - 'New York on $50' Online Teaser 3 15" - Other - 'New York on $50' Documentary 1 90" - Other - 'New York on $50' Documentary 2 90" - Print - 'New York on $50' Katz print - Print - 'New York on $50' Times Square print - Outdoor - 'New York on $50' cross track I Lambassador Meat and Livestock Australia BMF - TV - Launch 90sec spot - TV - Content Pieces x 8 spots - TV - Content Current Affairs x 2 - TV - Travel segment - TV - Cricket segment - Interactive - Lambassador page - Interactive - Lambassador HQ - Other - POS posters x 3 - Other - Passports/Appointment Letters I Sponsor the White House Reckitt Benckiser Euro RSCG Australia - TV - Sponsor the White House - Radio - Sponsor the White House - Interactive - Sponsor the White House Page 5
6 I Maxibon Man-Chew Nestle Peters Ice Cream Publicis Mojo Melbourne - TV - Man-Chew 90" Infomercial - Poster - Jawceps Billboard - Interactive - Man-Chew Website - Interactive - Jumping Girls - Interactive - Licker Youtube Masthead - Interactive - Throbbing Chin - Interactive - Pathetic Licker to Biting God - Other - Man-Chew Toy - Outdoor - Jawsome Bus-Bak I BYO Cup Day 7 Eleven Leo Burnett Melbourne - Other - BYO Case Study Video - Other - BYO Case Study Board - Interactive - Facebook Page - Poster - POS Posters - Outdoor - Bill Posters I RENT IKEA 303Lowe - TV - Create Space - Radio - New Room Mate - Print - Small Space 1 - Print - Small Space 2 - Print - Small Space 3 - Print - Teaser 1 - Print - Teaser 2 - Print - Actual Size 1 - Print - Actual Size 2 - Other - In store poster - Outdoor - Sit Back - Outdoor - Seat - Outdoor - Inspired - Outdoor - Actual Size - Other - Tags 1 - Other - Trolley Page 6
7 I.11 Alternative media, individual I IKEA Career Instructions Flat Pack IKEA The Monkeys I Musical Fitting Rooms StarHub Pte Ltd DDB Singapore I.13 Digital Direct Response, individual I PEDIGREE DOG -A- LIKE MARS PETCARE WHYBIN\TBWA\TEQUILA I Flip Your Profile Cisco Consumer Products Pte Ltd DDB Singapore I Doggelganger Mars Colenso BBDO I Music MoodBox StarHub Pte Ltd DDB Singapore I Musical Fitting Rooms Starhub Pte Ltd DDB Singapore I Spotlight Australian Bureau of Statistics Leo Burnett Sydney Page 7
8 I.14 Digital Direct Response, campaign I Sponsor the White House Reckitt Benckiser Euro RSCG Australia - Sponsor the White House - Sponsor the White House - Sponsor the White House I Maxibon Man-Chew Nestle Peters Ice Cream Publicis Mojo Melbourne - Man-Chew 90" Infomercial - Man-Chew Website - Licker youtube Masthead - Jumping Girls Banner - Pathetic Licker to Biting God - Chin Page Takeover I RENT IKEA 303Lowe - Monthly rent cheque - Banner ad 1 - Banner ad 2 - Catalogue check in - Facebook share - Twitter re-tweet - Facebook ad - EDM 1 - EDM 2 - EDM 3 - EDM 4 - Consumer comments Page 8
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AWARD Awards Finalists 2010
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How do you make your BRAND stand out? Let s discuss it
When the world is turning integrated with Technologies How do you make your BRAND stand out? Let s discuss it you need digital innovations that are significant, spontaneous and bold enough to get your