THE ONE SHOW SHORTLIST
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- Ezra Tucker
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1 We are pleased to announce the shortlisted entries in the Film, Cross-Platform, Interactive, Mobile, Social and UX/UI disciplines from the 1st and 2nd Quarters of the 2016 One Show. These are the entries that have made it past the first round of judging and will be considered in the final round where winners will be determined. Please note that not all shortlisted entries are guaranteed either a Pencil or Merit Award. The remaining disciplines will be judged after the final One Show deadline. The deadline to enter the 3rd Quarter of The One Show is Friday, December 4. CROSS-PLATFORM BBDO / New York Non-Profit: Experiential Advertising Autism Speaks The MSSNG Lab - Art Exhibit BBDO / New York Non-Profit: Integrated Branding Autism Speaks The MSSNG Project BBDO / New York Consumer: Integrated Branding Online Mars Chocolate North America / Twix Peanut Butter BBDO / New York Consumer: Experiential Advertising Guerilla Visa Street Taps INNOCEAN USA / Huntington Beach + ELA / Irvine + Republic Editorial / Dallas Pancho / Melbourne Pancho / Melbourne Consumer: Integrated Branding Online Thousand Dollar Shave Society Nick Lachey vs. Nick Lachey Baby On Purpose Consumer: Integrated Branding SPC Ardmona #MyFamilyCan Innovation: Brand Transformation SPC Ardmona #MyFamilyCan McCann / New York Consumer: Experiential Advertising Guerilla NY Lottery Is This You? O Positive / New York Consumer: Experiential Advertising Guerilla Tommee Tippee Advice Wipes Ogilvy / Beijing Consumer: Integrated Branding Online Visit Britain Ogilvy / Beijing Innovation: Brand Transformation Visit Britain Great Chinese Names for Great Britain Great Chinese Names for Great Britain 1
2 CROSS-PLATFORM (CONT.) Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Consumer: Experiential Advertising Installations Uber Uber Safe Corporate Social Responsibility: Experiential Advertising Uber Uber Safe The Works / Sydney Non-Profit: Integrated Branding Sea Shepherd Ultimate Death Scene FILM 180LA / Santa Monica Craft: Music / Sound HP Jane 72andSunny NL / Amsterdam + Division / Paris + Carlsberg / Copenhagen 72andSunny NL / Amsterdam + Division / Paris + Carlsberg / Copenhagen 72andSunny NL / Amsterdam + Division / Paris + Carlsberg / Copenhagen 72andSunny NL / Amsterdam + Division / Paris + Carlsberg / Copenhagen Baker Street Advertising / San Francisco Battery / Los Angeles + Swell/United / Los Angeles Sound / Los Angeles + Blur / Los Angeles Battery / Los Angeles + Swell/United / Los Angeles Sound / Los Angeles + Blur / Los Angeles Consumer: Cinema Advertising 90 Seconds & Under (Short Form) Single Carlsberg If Carlsberg did Haircuts Craft: Direction Carlsberg if Carlsberg did Haircuts Craft: Cinematography Carlsberg If Carlsberg did Haircuts Craft: Music / Sound Carlsberg If Carlsberg did Haircuts Consumer: Television Budget Under $100K Campaign Craft: Writing Craft: Music / Sound San Francisco Giants Warner Bros. Interactive Entertainment Warner Bros. Interactive Entertainment We Are SF, We Are Giant Campaign Batman Arkham Knight Be The Batman Batman Arkham Knight Be The Batman 2
3 FILM (CONT.) BBDO / New York Consumer: Television 30 Second Campaign FedEx FedEx Brand BBDO / New York Innovation: Innovation in Film Foot Locker The Fight of the Century BBDO / New York Consumer: Television 60 Second Single GE Time Upon a Once BBDO / New York Consumer: Television 60 Second Single GE Invention Donkey BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne Bernstein-Rein / Kansas City + The Mill / Chicago Consumer: Television Commercials of Varying Length Campaign Mars Petcare / Pedigree Feed the Good Craft: Animation McDonald's McCafe Clouds BETC / Paris Consumer: Television 60 Second Single CANAL+ The Stone BETC / Paris Craft: Direction CANAL+ The Stone BETC / Paris Craft: Cinematography CANAL+ The Stone BETC / Paris Craft: Editing CANAL+ The Stone BETC / Paris Consumer: Television 60 Second Single Canalsat The Battle BETC / Paris Craft: Music / Sound Canalsat The Battle BETC / Paris + Iconoclast / Paris + Green United Music / Paris + Mathematic / Paris Camp Pacific / Vancouver Daughters & Howard / Lexington + Lumenati / Denver David&Goliath / El Segundo DDB / New York Deutsch / New York + Dummy Films / Venice Deutsch / New York + Dummy Films / Venice Consumer: Television 60 Second Single McDonald's France Emoticon city Non-Profit: Online Films & Video Short Form Series / Episodes Corporate Social Responsibility: Television Television (Any Length) Single Destination British Columbia Center for Science in the Public Interest David&Goliath Johnson and Johnson - Clean and Clear Consumer: Television 30 Second Single Sherwin Williams Bike DBC Wild Within Project Walking Through Words Change the Tune See More Than You Can Imagine Acceptance Speech Consumer: Television 30 Second Single Sherwin Williams Watering Can 3
4 FILM (CONT.) Deutsch / New York + Dummy Films / Venice Deutsch / New York + Dummy Films / Venice Anonymous Content / Los Angeles Anonymous Content / Los Angeles + Be On / Stockholm Anonymous Content / Los Angeles + Be On / Stockholm ACNE Production / Stockholm New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Consumer: Television 20 Second & Under Single Consumer: Television Commercials of Varying Length Campaign Sherwin Williams Sherwin Williams Chair Krylon Consumer: Television Over 60 Second Single IKEA Retail Services AB Everyday Heroes IKEA Retail Services AB Everyday Heroes Craft: Writing IKEA Retail Services AB Everyday Heroes Non-Profit: Television (Any Length) Single UNICEF The Sound of Death Non-Profit: Online Films & Video Craft: Direction Craft: Cinematography United Nations World Food Programme United Nations World Food Programme United Nations World Food Programme 805 Million Names 805 Million Names 805 Million Names Havas Worldwide / London Consumer: Television 60 Second Single Unilever The General Havas Worldwide / London Consumer: Cinema Advertising 90 Seconds & Under (Short Form) Single Unilever The General Havas Worldwide / London Craft: Direction Unilever The General 4
5 FILM (CONT.) INNOCEAN USA / Huntington Beach + Pixelworkers.tv / Los Angeles + Republic Editorial / Dallas + Lime Studios / Santa Monica JWT / London + Framestore / London lg2 / Québec + La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal + Bang PR / Sydney + Digital Playground / Los Angeles Marcus Thomas / Cleveland Thousand Dollar Shave Society On Purpose Craft: Animation Shell Retail Shell V-Power Shapeshifter Consumer: Television 60 Second Single Honda CR-V Wild Horse Chase Consumer: Cinema Advertising 90 Seconds & Under (Short Form) Single Honda CR-V Wild Horse Chase Craft: Direction Honda CR-V Wild Horse Chase Craft: Cinematography Honda CR-V Wild Horse Chase Craft: Editing Honda CR-V Wild Horse Chase Craft: Music / Sound Honda CR-V Wild Horse Chase Non-Profit: Television (Any Length) Single Non-Profit: Online Films & Video Société de l'assurance automobile du Québec Non-Profit: Online Films & Video Blue Ball Game of Balls Short Form Series / Episodes Okamoto, USA Tied So thin you'll need to think of something else. Marketforce / Perth Consumer: Television 30 Second Campaign Vulture Culture Rottofest Stock Footage Marketforce / Perth Consumer: Television Budget Under $100K Campaign Vulture Culture Rottofest Stock Footage 5
6 FILM (CONT.) Prettybird / Culver City + Beacon Street Studios / Venice O Positive / New York Short Form Series / Episodes General Mills Tommee Tippee The Tiny and the Tasty Advice Wipes NAIL Communications / Providence Non-Profit: Online Films & Video RISPCA Electrocuting Puppies NBS / Rio de Janeiro Corporate Social Responsibility: Online Films & Video Purina / Quatro Patinhas NGO Priceless Pets RPA / Santa Monica Consumer: Television 60 Second Single American Honda Motor Co. Give and Take The Works / Sydney Sea Shepherd Ultimate Death Scene The Works / Sydney Non-Profit: Online Films & Video Sea Shepherd Ultimate Death Scene INTERACTIVE Akestam Holst / Stockholm Consumer: Websites Services IKEA IKEA Wedding Online Akestam Holst / Stockholm Innovation: Websites IKEA IKEA Wedding Online AKQA / San Francisco + LOS YORK / Los Angeles Innovation: Advertising Jordan Brand The Last Shot BBDO / New York Non-Profit: Websites Autism Speaks The MSSNG Project BBDO / New York Craft: Website Design Autism Speaks The MSSNG Project BBDO / New York Consumer: Advertising Interactive Video PepsiCo / Mountain Dew Kickstart Come Alive Interactive BETC / Paris + BETC Digital / Paris BETC / Paris + BETC Digital / Paris Hook / Ann Arbor Consumer: Websites Publications & Media CANAL+ The interactive form Consumer: Websites Corporate Website D&AD The Ad Filter Consumer: Websites Social Networks / Community YouTube The A-Z of YouTube: Celebrating 10 Years 6
7 INTERACTIVE (CONT.) INNOCEAN USA / Huntington Beach + ELA / Irvine + Republic Editorial / Dallas + Bang PR / Sydney + Digital Playground / Los Angeles O Positive / New York Consumer: Websites Branded Games Thousand Dollar Shave Society Baby On Purpose Non-Profit: Websites Non-Profit: Advertising Innovation: Websites Innovation: Advertising Craft: Animation / Motion Graphics Craft: Website Design Non-Profit: Advertising Blue Ball Game of Balls Consumer: Advertising Self-Promotion TommeeTippee Advice Wipes Neogama BBH / São Paulo Consumer: Advertising Self-Promotion TIM Music by Deezer Biography Playlist Ogilvy / Beijing Consumer: Websites Social Networks / Community Visit Britain Great Chinese Names for Great Britain Ogilvy / Beijing Craft: Sound Design Volkswagen Bug Configurator Sancho BBDO / Bogotá Corporate Social Responsibility: Advertising EXITO GROUP / FOOD BANK Aid To Cart 7
8 MOBILE BBDO / New York Consumer: Applications & Sites Consumer Goods BBDO / New York Consumer: Applications & Sites Consumer Goods Mars Chocolate North America / M&M's Mars Chocolate North America / Snickers M&M's ios Keyboard Hungry Swipes Red Lion Canada / Toronto Non-Profit: Use of Technology Toronto Silent Film Festival Choose your own silent film festival SapientNitro / Sáo Paolo SapientNitro / Minneapolis Consumer: Applications & Sites Consumer Goods Consumer: Applications & Sites Consumer Goods Philadelphia Target Corporation Voice Cooking Target Holiday Wish List SapientNitro / Minneapolis Craft: App Design Target Corporation Target Holiday Wish List Tone / New York Non-Profit: Use of Technology U.S. Department of State mfish Tone / New York Innovation: Innovation in Mobile U.S. Department of State mfish SOCIAL MEDIA BBDO / New York Consumer: Branded Social Campaign GE Invention Donkey BBDO / New York Innovation: Innovation in Social Media Mars Chocolate North America / Snickers Hungry Swipes BBDO / New York Consumer: Branded Social Post Monster.com Big Game Blunder CJ WORX / Bangkok Consumer: Branded Social Post Samsonite (Thailand) The Kick-Bag Journey Anonymous Content / Los Angeles Pancho / Melbourne Stinkdigital / Brooklyn Film Orange / Los Angeles Consumer: Branded Social Campaign IKEA Retail Services AB Everyday Heroes Consumer: Branded Social Post SPC Ardmona #MyFamilyCan Consumer: Branded Social Campaign Jose Cuervo #WriteYourCinco Consumer: Branded Social Campaign Jose Cuervo Cuervo Mission Margarita 8
9 SOCIAL MEDIA (CONT.) Ogilvy / Beijing Innovation: Innovation in Social Media Visit Britain Great Chinese Names for Great Britain Red Lion Canada / Toronto Innovation: Innovation in Social Media Toronto Silent Film Festival Choose your own silent film festival UX / UI BBDO / New York Non-Profit: Web Autism Speaks The MSSNG Project Corporate Social Responsbility: Web Non-Profit: Web Innovation: Web Craft: Interface Design SapientNitro / Sáo Paolo Consumer: Mobile Utility Philadelphia Voice Cooking Spring/Summer / Copenhagen Craft: Interface Design Podio Beagle - a tool for creating better proposals 9
THE ONE SHOW SHORTLIST
We are pleased to announce the shortlisted entries in the Branded Entertainment*, Cross-Platform, Film, Interactive, Mobile, Radio*, Social Media, and UX/UI disciplines from the 3rd Quarter of the 2016
Held at Sydney s Town Hall, the ceremony also delivered 96 silver awards and a further 127 bronze.
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