Shortlist. Asia-Pacific. Australia. China. Japan AME Awards. Use of Discipline. Consumer Products & Services. Consumer Products & Services

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1 2012 AME Awards Shortlist Asia-Pacific Australia Low-budget 7-Eleven Slurpee Slurpee "Bring Your Own Cup" Day Leo Burnett New Product / Service Launch Triumph - Shape Sensation The Art of Shaping BCM Partnership The Ripple Effect Everybody Hurts When You Speed Grey Advertising Retail Stores 7-Eleven Slurpee Slurpee "Bring Your Own Cup" Day Leo Burnett China Beverages, Non-alcoholic Gatorade 36 Stratagems of Streetball DDB China Group Japan

2 Corporate Image " Cheers for You" Direct Response adidas Japan Kutsukasu Events Marketing " Cheers for You" Interactive Marketing adidas Japan Kutsukasu Sponsorship " Cheers for You" Household Products & " Cheers for You" Europe / Middle East & Africa England Foods PEPSICO Sandwich Abbott Mead Vickers BBDO France Recreation / Sporting Goods / Toys & Games Domyos - Oxylane Domyos FRED & FARID PARIS Germany Business-to-business Products & Media AS&S Radio "Enkelschreck," or How to Prove the Value of Radio Advertising Lukas Lindemann Rosinski

3 Healthcare Products & McFit Don't give up! HEIMAT BERLIN Hochbahn I Push for You REINSCLASSEN & Co. KG World Wildlife Fund for Nature Save as WWF Jung von Matt EXIT-Deutschland The Trojan Shirt Grabarz & Partner Werbeagentur Recreation / Sporting Goods / Toys & Games McFit Don't give up! HEIMAT BERLIN Retail Food McDonald's Germany Make Your Own Burger Neue Digitale / Razorfish Integrated (Mixed Media) Marketing Nike Club der Töchter Jung von Matt Staedel Museum Frankfurt Builds the New Staedel Interactive Marketing German Rail (Deutsche Bahn) The Boss Is Coming Low-budget Staedel Museum Frankfurt Builds the New Staedel New Product / Service Launch Cortal Consors S.A. Cortal Consors "My money. My independence." serviceplan gruppe für innovative kommunikation gmbh & co. kg Public Relations

4 Mercedes Benz Tramp a Benz Jung von Matt Use of Medium Guerrilla / Alternative Media Dortmund Concert Hall Konzertmilch Jung von Matt EXIT-Deutschland The Trojan Shirt Grabarz & Partner Werbeagentur Mobile / Cellular / Handheld Device TUI Donnerwetter Jetter Jung von Matt Social Media AS&S Radio "Enkelschreck," or How to Prove the Value of Radio Advertising Lukas Lindemann Rosinski McDonald's Germany Make Your Own Burger Neue Digitale / Razorfish German Rail (Deutsche Bahn) The Boss Is Coming The Netherlands Integrated (Mixed Media) Marketing Philips Wake-up Light Wake Up the Town Tribal DDB Amsterdam North America / Latin America Canada Autos / Automotive Products Volkswagen Jetta 2011 Jetta Launch PALM+HAVAS Foods Mars M&M s M&M s Find Red Proximity Canada Retail Food Boston Pizza Montréal/Vancouver Pizza ZIP communication

5 Utilities Power Smart BC Hydro DDB Canada / Vancouver Interactive Marketing Hewlett-Packard HP eprint Live Proximity Canada Mars M&M s M&M s Find Red Proximity Canada New Product / Service Launch Hewlett-Packard HP eprint Live Proximity Canada Promotions Marketing Mars M&M s M&M s Find Red Proximity Canada Use of Medium Games Mars M&M s M&M s Find Red Proximity Canada Online Mars M&M s M&M s Find Red Proximity Canada Social Media Mars M&M s M&M s Find Red Proximity Canada Colombia Program for the Humanitarian Attention to the Demobilised Operation Christmas Lowe & Partners USA Business-to-business Products & Xerox "Ready for Real Business" Campaign Young and Rubicam Banks / Financial / Insurance OppenheimerFunds, Inc. Integrated Brand Campaign - Globalize Your Thinking EURO RSCG Worldwide Beverages, Non-alcoholic Coca-Cola WWHSN Campaign Definition 6 Household Products & Bissell White Sock Contest PHD Teen Suicide Prevention Ad Council - Teen Suicide Prevention: "We Can Help Us" DDB

6 Tourism & Travel Hertz Journey On DDB Apparel / Personal Items Cotton Incorporated The Fabric of My Life DDB New York Autos / Automotive Products Nissan LEAF The New Car Critical Mass Integrated (Mixed Media) Marketing HBO Storm Chasers Season 4 PHD Use of Medium Online Kingsford Brotherhood of the Grill Tribal DDB Worldwide Lexus L/Studio Team One Advertising Social Media Sun Drop Citrus Soda That's How You Drop It Scratch (Viacom Media Networks)

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