PRIZELIST PROMO & DIRECT

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1 PRIZELIST PROMO & DIRECT A1. Client loyalty Connected Candles Church of Sweden Starcom MediaVest Group Sweden Emerald (Bronze) A2. Client acquisition #HandsOff Marc Dorcel Marcel France Sapphire (Silver) A2. Client acquisition The Interactive form CANAL+ BETC France Cristal (Gold) A6. Social network client relationships OPENING CONSTRUCTION PANELS BURGER KING BUZZMAN France Emerald (Bronze) A11. Best use of broadcast in a promotional campaign Abused Presenter Rustavi 2 Saatchi & Saatchi Tbilisi Georgia Emerald (Bronze) A13. Best use of ambient in a promotional campaign WAVE DECATHLON ROSAPARK France Emerald (Bronze) A13. Best use of ambient in a promotional campaign St. Pauli Peeback IG St. Pauli Pixelpark AG c/o Re:Sources Germany GmbH Germany Emerald (Bronze) A13. Best use of ambient in a promotional campaign Coin AB InBev Energy BBDO United States (US) Emerald (Bronze) A14. Best use of digital in a promotional campaign OPEN DORCEL DORCELSTORE.COM Mademoiselle Scarlett France Sapphire (Silver) A16. Best use of direct marketing The Chocolate Flyer SureSlim Publicis Machine South Africa Emerald (Bronze) A17. Best use of direct marketing led by digital & social RelockLove Orange Marcel France Cristal (Gold) A17. Best use of direct marketing led by digital & social The Interactive form CANAL+ BETC France Sapphire (Silver) A17. Best use of direct marketing led by digital & social THE UPGRADE CHALLENGE AIR FRANCE FRED & FARID SHANGHAI China Emerald (Bronze) A19. Best use of promo & activation Winning Shot Bacardi BBDO New York United States (US) Emerald (Bronze) A19. Best use of promo & activation #Narcos Bills - If you have cocaine in your wallet Netflix France Darewin France Sapphire (Silver) A19. Best use of promo & activation Goodbye Bad Luck La Libanaise Des Jeux Impact BBDO Dubai United Arab Emirates Cristal (Gold) A19. Best use of promo & activation 90 Million Smiles Pepsico impact BBDO Cairo Egypt Emerald (Bronze) A20. Best use of promo & activation led by digital & social #HandsOff Marc Dorcel Marcel France Emerald (Bronze) A20. Best use of promo & activation led by digital & social Keep the Flame Alive Diageo Lebanon Leo Burnett Beirut Lebanon Cristal Gold) Grand Cristal A20. Best use of promo & activation led by digital & social #RugbyBattle Orange Havas Sports & Entertainment France Sapphire (Silver) A21. Best integrated campaign led by direct marketing The freshest orange juice brand Intermarché Marcel France Emerald (Bronze) A22. Best integrated campaign led by promo & activation Keep the Flame Alive Diageo Lebanon Leo Burnett Beirut Lebanon Cristal (Gold) A22. Best integrated campaign led by promo & activation Social Savvy Burglar Allstate Leo Burnett Chicago United States (US) Sapphire (Silver) A24. Best technological innovation MATSUKO-ROID Natural Eight DENTSU INC. Japan Cristal (Gold) B1. Consumer goods Keep the Flame Alive Diageo Lebanon Leo Burnett Beirut Lebanon Sapphire (Silver) B4. Insurance / Banking / Financial service Study with Rolland Garros BNP Paribas Publicis Conseil France Emerald (Bronze) B7. Retail / e-commerce The freshest orange juice brand Intermarché Marcel France Cristal (Gold)

2 PRIZELIST BRAND CULTURE Best Content SLIDE, Amazing in Motion Lexus International CHI & Partners United Kingdom (UK) Sapphire (Silver) Best Content REVIVE CULTURE MTV IMPACT BBDO Lebanon Cristal (Gold) + Grand Cristal Best Product l'ecurie Ford Mustang Ford France Blue Hive France Emerald (Bronze) Best Product I write in arabic Samsung Leo Burnett Jordan LLC Jordan Cristal (Gold) Best Advertising Campaign THE WALLS HAVE SPOKEN PEPSICO INTERNATIONAL IMPACT BBDO Lebanon Emerald (Bronze) Best Advertising Campaign 2 degrees is too much WWF France Publicis Nurun France Emerald (Bronze) Best Direct or relationship marketing campaign Hello Play! BNP Paribas WE ARE SOCIAL France Sapphire (Silver) Best Direct or relationship marketing campaign THE BURGER KING'S COMEBACK IN FRANCE BURGER KING BUZZMAN France Cristal (Gold) Best Corporate campaign Renault French Arabia Renault Leo Burnett Egypt Sapphire (Silver) Best Corporate campaign Anonymous Giver Mobinil Leo Burnett Egypt Emerald (Bronze) Best Global Brand Culture 2 degrees is too much WWF France Publicis Nurun France Emerald (Bronze) Best Global Brand Culture Brand Culture Hello bank! BNP PAribas France Emerald (Bronze)

3 PRIZELIST LUXURY A1. Film Vai, Paparazzo persol Publicis 133 France Sapphire (Silver) A5. Online video Vai, Paparazzo persol Publicis 133 France Emerald (Bronze) B1. Best media strategy For Those With Drive INFINITI Mindshare Advertising LLC UAE Emerald (Bronze)

4 PRIZELIST MARKETING INNOVATION A1. Best creative technology Nike Rise Nike AQKA United Kingdom (UK) Cristal (Gold) A1. Best creative technology Hello Play! BNP Paribas WE ARE SOCIAL France Emerald (Bronze) A2. Best product / service reinventing the consumer relationship Space Glass Ballantine's HAVAS WORK CLUB United Kingdom (UK) Cristal (Gold) A3. Best start-up S4M - Best start-up N/A S4M France Cristal (Gold) A3. Best start-up The World Addressed in 3 Words what3words what3words United Kingdom (UK) Sapphire (Silver) A3. Best start-up Daxium Daxium Daxium France Sapphire (Silver) A3. Best start-up Best Brands & Celebrities Best Brands & Celebrities Best Brands & Celebrities France Sapphire (Silver) A3. Best start-up Goodeed Goodeed Goodeed France Sapphire (Silver) A3. Best start-up Sync 2 Ad Sync 2 Ad Sync 2 Ad France Emerald (Bronze) A4. Best consumer experience 90 Million Smiles Pepsico Impact BBDO Cairo Egypt Cristal (Gold) A5. Best societal transformation The World Addressed in 3 Words what3words what3words United Kingdom (UK) Cristal (Gold) A5. Best societal transformation Recycle to learn UBCI du groupe BNP PARIBAS Havas Tunisia Emerald (Bronze) B5. Best use of social media Capture Ibis styles Ibis BETC France Emerald (Bronze) B5. Best use of social media Social Savvy Burglar Allstate LeoBurnett Chichago United States (US) Cristal (Gold) B5. Best use of social media OPENING CONSTRUCTION PANELS BURGER KING Buzzman France Sapphire (Silver) C6. Travel, Leisure, Transport SOUNDS OF THE CITY THALYS ROSAPARK France Cristal (Gold) C8. Miscellaneous Papertweet Action Against Hunger ROSAPARK France Sapphire (Silver)

5 PRIZELIST E-COMMERCE CATEGORY ADVERTISER AGENCY COUNTRY AWARD A3. Best start-up Watcheezy Watcheezy France Emerald (Bronze) B4. Best Small ecommerce / ecommerce Startup / New Talent mashareecole.com Ma Share Ecole France Special Mention C5. Best Shopping Process / User experience Brand Commerce with L'Oréal SWAVEN France Sapphire (Silver) C6. Best ecommerce Services Platform Redesign of the Aramisauto website Aramisauto France Cristal (Gold)

6 PRIZELIST SPECIAL AWARDS CATEGORY CAMPAIGN ADVERTISER AGENCY COUNTRY Journalists Grand Cristal #HandsOff Marc Dorcel Marcel France Influencers Grand Cristal I write in Arabic Samsung Leo Burnett Jordan Advertisers Grand Cristal Backup Memory Samsung 3SG BBDO Tunisia Global Leadership Council Grand Cristal #HandsOff Marc Dorcel Marcel France Creative Academy Cristal Backup Memory Samsung 3SG BBDO Tunisia Brand Entertainment & Content Academy Cristal House of little moments Uni Président ADK Taiwan NG'Ads Cristal Vote for us, we ll vote for you Kafa Leo Burnett Beirut Lebanon Sup de Pub Cristal Sarah & Juan Wrigley, a subsidiary of Mark inc. Energy BBDO USA Festival Grand Cristal #HandsOff Marc Dorcel Marcel France

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