AWARD Awards Finalists 2010

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1 A Film and Video A.01 Television Commercials, individual less than 30 seconds A Summer's made you soft Hair AFL George Patterson Y&R Melbourne Hair A 'Nana' Lion Nathan Australia Saatchi & Saatchi Sydney A 'Leak' Lion Nathan Australia Saatchi & Saatchi Sydney A Grass Lion Nathan Australia Saatchi & Saatchi Sydney A.02 Television Commercials, individual 30 seconds A Try A New Life Lookout AUSTAR Three Drunk Monkeys Lookout A Legendary Angus Patties Clemenger BBDO Melbourne A Natural Instincts Tortoise Fosters Group Clemenger BBDO Melbourne A Natural Instincts Lizard Fosters Group Clemenger BBDO Melbourne A 'Fixing Things' Lion Nathan Australia Saatchi & Saatchi Sydney A 'SMS' Lion Nathan Australia Saatchi & Saatchi Sydney A 'Helping a Mate' Lion Nathan Australia Saatchi & Saatchi Sydney Page 1

2 A Thirst Is Creepy Masseuse Frucor Fresh Up Colenso BBDO AWARD Awards Finalists 2010 A Thirst Is Creepy Shoe Shop Frucor Fresh Up Colenso BBDO A.03 Television Commercials, individual over 30 seconds A Carlton Draught 'Slo Mo' Carlton United Breweries Plaza Films A Que sera sera Thai Life Insurance Ogilvy & Mather, Thailand A Dove Love Pure Blonde Clemenger BBDO Melbourne A Skeet Shooting Fosters Group Clemenger BBDO Melbourne A 'Better Together' Toyota Motor Corporation Saatchi & Saatchi Sydney A 'Nothing Soft Gets In' Toyota Motor Corporation Saatchi & Saatchi Sydney A Lumix Skim Panasonic The Campaign Palace A working less hbf meerkats A used to be hbf meerkats A fish n chips hbf meerkats A Johnny Come Lately ANZ M&C Saatchi Melbourne A Lucky Dog New Zealand Lotteries DDB New Zealand A Honk If You're Human BBC Knowledge Three Drunk Monkeys Page 2

3 A.04 Television Commercials, campaign less than 30 seconds A Tooheys New 'Beer is Currency' Lion Nathan Australia Saatchi & Saatchi Sydney 'Nana' 'Leak' Grass' A.05 Television Commercials, campaign 30 seconds A Tooheys New 'Beer is Currency' Lion Nathan Australia Saatchi & Saatchi Sydney 'Fixing Things' 'SMS' 'Helping a Mate' A Thirst Is Creepy Frucor Fresh Up Colenso BBDO Masseuse Shoe Shop Tailor Page 3

4 A.06 Television Commercials, campaign over 30 seconds or of different lengths A Tooheys New 'Beer is Currency' Lion Nathan Australia Saatchi & Saatchi Sydney 'Nana' 'Leak' 'Grass' 'Fixing Things' 'SMS' 'Helping a Mate' A Lumix TZ1 Skim, Climber and GSeries No expert Panasonic The Campaign Palace Lumix TZ1 Skim Lumix TZ1 Climber Lumix GSeries A your health is all that matters hbf meerkats working less used to be fish n chips A degrees launch 2degrees mobile TBWA Tequila New Zealand 9c Text Chinwag Globehead Pillowfight Launch Page 4

5 A.09 Community service & charity, individual any length A Care Careers Ken and Ange National Disability Services The Campaign Palace A Father and Son Starship DDB New Zealand A Monkey WWF Leo Burnett Sydney A Generation One Split Screen Generation One George Patterson Y&R Sydney A Going West New Zealand Book Council Colenso BBDO A Camel Girl Drug and Alcohol Office WA The Brand Agency Perth A.10 Community service & charity, campaign any length A Earth Hour Ads in the Dark WWF Clemenger BBDO New Zealand McDonald's Fatso Instant Kiwi A Questions Alcoholics Anonymous Gatecrasher Advertising Work Shame Family Page 5

6 A.11 Branded content, individual any length A All Blacks "Papier Mache" adidas TBWA Tequila New Zealand A Ride The Coca Cola Company Publicis Mojo Sydney A Peep Show v Quebec The Coca Cola Company Publicis Mojo Sydney A Playground The CocaCola Company Publicis Mojo Sydney/Exit Films A.12 Branded content, campaign Any length. Including short films, documentaries and television series A MTV's Guide to New Zealand Tourism New Zealand MTV Networks Australia Scribe The Mint Chicks Liam Finn A All Blacks adidas TBWA Tequila New Zealand Paper Mache Door Drop Knitting A Burn Energy Drink The Coca Cola Company Publicis Mojo Sydney Ride Playground Peep Show v Quebec Page 6

7 A.14 Interactive film, campaign Any length A Ian's Getting Ready AWARD Publicis Mojo Sydney Back, Sack and Crack Skin Colour Face Renewal Dance Class This Is Ian A.15 Music Video A Bastard Metal on Metal The Glue Society A The Mess Hall 'Bell' Ivy League Records Cherub Pictures Page 7

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