Shortlist (Promo & Activation Lions)

Transcription

1 Cat. No Entry No Title Client Product Entrant Company Country Agency A01 (Use of Promotional Events & Stunts) A01/ THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGN A01/ VOTE FOR US. WE'LL VOTE FOR YOU A01/ THE AIRPLANE APARTMENT A01/ CHASING HORIZONS THE NORTH FACE KOREA KAFA APPAREL INNORED Seoul SOUTH KOREA WOMEN'S RIGHTS NGO LEO BURNETT BEIRUT LEBANON A01/ HUMAN ADOPTION LOST DOGS HOME PET ADOPTION GPY&R Melbourne PROGRAM A01/ THE PIZZA RUTER PUBLIC McCANN OSLO NORWAY DELIVERY EXPERIMENT TRANSPORTATION COMPANY A01/ SEPARATING AMATEURS FROM TRUE DIY- ENTHUSIASTS. THE HORNBACH SPRING COLLECTION. HORNBACH DIY HOME IMPROVEMENT SUPERSTORES HEIMAT Berlin GERMANY INNORED Seoul LEO BURNETT BEIRUT KLM ROYAL DUTCH AIRLINES, AIRBNB THE AIRPLANE APARTMENT DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE CITIZEN ECO-DRIVE WIEDEN+KENNEDY THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM SATELLITE WAVE AMSTERDAM AMSTERDAM / F100 WIEDEN+KENNEDY A01/ DONATE YOUR CONVERSE HQ & CONVERSE THE COMMUNITY/LA TOKYO THE COMMUNITY/LA SHADOW BRASIL COMUNIDAD Miami COMUNIDAD Miami A01/ REVERSE APRIL BMW APRIL FOOLS' STUNT DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW FOOLS' Auckland ZEALAND Auckland A01/ THE ICE BUCKET THE ALS ASSOCIATION THE ALS THE ALS ASSOCIATION CHALLENGE ASSOCIATION Washington A01/ LOVE HAS NO ADCOUNCIL LOVE HAS NO R/GA New York R/GA New York LABELS LABELS A01/ NAZIS AGAINST ZDK GESELLSCHAFT EXIT-DEUTSCHLAND GRABARZ & PARTNER GERMANY GRABARZ & PARTNER NAZIS DEMOKRATISCHE Hamburg Hamburg / GGH LOWE GERMANY S MOST KULTUR Hamburg INVOLUNTARY CHARITY WALK A01/ HOLOGRAMS FOR NO SOMOS DELITO NGO DDB SPAIN Madrid SPAIN DDB SPAIN Madrid FREEDOM (WE ARE NOT CRIME) A01/ OCTOGRAPHER SONY NEW ZEALAND SONY CYBER-SHOT FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND TX30 Auckland A01/ NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo GPY&R Melbourne McCANN OSLO HEIMAT Berlin

2 A01/ RAISE THE PRIDE TORONTO PFLAG LGBTQ SUPPORT, EDUCATION, AND ADVOCACY A01/ PARK & DRIVE VOLKSWAGEN POLCZYNSKA DEALERSHIP CANADA Toronto CANADA TEST DRIVE DDB & TRIBAL Warsaw POLAND A01/ WAVE DECATHLON TRIBORD IZEBER ROSAPARK Paris FRANCE FLOTATION VESTS A01/ SWEAT IT TO GET IT GATORADE GATORADE TBWA\CHIAT\DAY Los Angeles A01/ ESPN EYE TEST ESPN UEFA CHAMPIONS AFRICA São Paulo BRAZIL LEAGUE A01/ DONATION BADGES ABTO (BRAZILIAN INSTITUTIONAL LEO BURNETT TAILOR MADE BRAZIL ASSOCIATION OF ORGAN TRANSPLANTATION) São Paulo A01/ LIFEPAINT VOLVO UK LIFEPAINT GREY LONDON UNITED KINGDOM A01/ SOLIDARY QUEUE CLUBE SANGUE BOM INSTITUTIONAL LEO BURNETT TAILOR MADE BRAZIL São Paulo A01/ TICKET BOOKS L&PM POCKET BOOKS AFRICA São Paulo BRAZIL CANADA Toronto / SHANTY TOWN Toronto DDB & TRIBAL Warsaw A01/ A KISS IS A STAMP POSTNL POSTAL SERVICES JOE PUBLIC TAKE-AWAY THE NETHERLANDS JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam ADVERTISING Amsterdam A01/ THE 2 EURO T- FASHION REVOLUTION SOCIAL ACTIVATION BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY SHIRT - A SOCIAL EXPERIMENT (NGO) Berlin ROSAPARK Paris TBWA\CHIAT\DAY Los Angeles AFRICA São Paulo LEO BURNETT TAILOR MADE São Paulo GREY LONDON LEO BURNETT TAILOR MADE São Paulo AFRICA São Paulo A02 (Use of Live Shows/Concerts/Festivals) A02/ SAMSUNG SLIDELINER A02/ EYE PLAY THE PIANO A02/ ADIDAS PREDATOR INSTINCT: THE GAME SAMSUNG SAMSUNG CURVED TV RANGE TRAFFIK Sydney THE UNIVERSITY OF THE UNIVERSITY OF HAKUHODO KETTLE Tokyo JAPAN TSUKUBA S SPECIAL TSUKUBA S SPECIAL NEEDS SCHOOLS NEEDS SCHOOLS ADIDAS ADIDAS PREDATOR TBWA\LONDON UNITED KINGDOM A02/ SACRED GROUND ADIDIAS SPORTING GOODS WHYBIN\TBWA GROUP A02/ SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL TRAFFIK Sydney HAKUHODO KETTLE Tokyo TBWA\LONDON WHYBIN\TBWA GROUP OGILVY BRASIL São Paulo A03 (Use of Exhibitions and Installations) A03/ THE DANCING TRAFFIC LIGHT DAIMLER AG / SMART MM A03/ FUTURE TICKET JAPAN SPORT COUNCIL SMART BBDO GROUP GERMANY Berlin GERMANY NATIONAL STADIUM DENTSU INC. Tokyo JAPAN BBDO GROUP GERMANY Berlin DENTSU INC. Tokyo / RHIZOMATIKS Tokyo

3 A03/ LIFE TIME CLOCK STIFTUNG FÜRS FOR LIFE - FOR GERMANY LEBEN - DEUTSCHE STIFTUNG ORGANTRANSPLANTAT ION (DSO) ORGAN-DONATIONS A03/ SAFETY CROSSING CURITIBA CITY HALL TRAFFIC SERVICE OPUSMÚLTIPLA Curitiba BRAZIL FOR ELDERLY A03/ LIVING HISTORY AT UNION STATION UNION STATION A03/ DRINK UP PARTNERSHIP FOR A FOUNTAIN HEALTHIER AMERICA A03/ DONATE YOUR CONVERSE HQ & SHADOW BRASIL A03/ CHARITY ARCADE SWEDAVIA SWEDISH AIRPORTS A03/ THE ILLINOIS COUNCIL UNFORGOTTEN AGAINST HANDGUN VIOLENCE NON PROFIT ORGANIZATION VML Kansas City NON PROFIT VML New York ORGANIZATION CONVERSE THE COMMUNITY/LA COMUNIDAD Miami RED CROSS ÅKESTAM HOLST Stockholm SWEDEN GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING A03/ THE ART OF RECLAME AQUI INSTITUTIONAL GREY BRAZIL São Paulo BRAZIL WAITING A03/ SCANDIC TO GO SCANDIC HOTELS HOTELS PRIME Stockholm SWEDEN A03/ THE LAST SHOT JORDAN BRAND FOOTWEAR AKQA San Francisco A03/ MORE THAN A SIGN DISLIFE DISABILITY RIGHTS Y&R Moscow RUSSIA AWARENESS A03/ BUD LIGHT COIN AB-INBEV BUD LIGHT ENERGY BBDO Chicago A03/ ANTI-CORRUPTION ROBERT TAILOR SHOP SUIT KA CENTRAL CREATIVA PARAGUAY SUIT Asuncion A03/ THE BIGGEST NETSHOES E-COMMERCE DDB BRASIL São Paulo BRAZIL SPORTING GOODS IN THE WORLD A03/ HOUSES IN ZAP ONLINE REAL STATE FCB BRASIL São Paulo BRAZIL EXHIBITION A03/ THE GUN SHOP STATES UNITED TO ANTI-GUN VIOLENCE GREY NEW YORK PREVENT GUN VIOLENCE A03/ #BALCONYEXPRES S LEROY MERLIN RETAIL/BRICOLAGE M&C SAATCHI Milan ITALY A04 (Use of Ambient in a Promotional Campaign: Small Scale) A04/ ZOO JEANS KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO- CLUB KAMINE ZOO I&S BBDO Tokyo JAPAN OPUSMÚLTIPLA Curitiba VML Kansas City VML New York / Y&R NEW YORK THE COMMUNITY/LA COMUNIDAD Miami ÅKESTAM HOLST Stockholm / FCBX CHICAGO / CURRENT Chicago GREY BRAZIL São Paulo PRIME Stockholm AKQA San Francisco Y&R Moscow ENERGY BBDO Chicago KA CENTRAL CREATIVA Asuncion DDB BRASIL São Paulo FCB BRASIL São Paulo GREY NEW YORK / GREY ACTIVATION & PR New York M&C SAATCHI Milan I&S BBDO Tokyo

4 A04/ SPOT 4 SALE DEPAUL UK YOUTH PUBLICIS LONDON UNITED KINGDOM HOMELESSNESS CHARITY A04/ CANTENNA SP BREWERY SP LAGER GPY&R Brisbane A04/ THE SALT YOU CAN FUNDACIÓN FUNDACIÓN GREY ARGENTINA Buenos ARGENTINA SEE FAVALORO FAVALORO A04/ REDUCE SPEED VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND DIAL A04/ TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\HAKUHODO Tokyo JAPAN A04/ HEART BEAT FARMATODO FARMATODO Y&R COLOMBIA Bogotá COLOMBIA PILLOW DIAPERS A04/ NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL São Paulo BRAZIL A04/ PROUD WHOPPER BURGER KING WHOPPER DAVID Miami A04/ #NOMOREEVICTION STOP DESAHUCIOS AWARENESS PROXIMITY MADRID SPAIN S CAMPAIGN A04/ THE MOOD BRITISH AIRWAYS ROUTES AND OGILVYONE LONDON UNITED KINGDOM BLANKET DESTINATIONS A04/ LIFEPAINT VOLVO UK LIFEPAINT GREY LONDON UNITED KINGDOM A04/ THE BOARD OF PEACE A05 (Use of Ambient in a Promotional Campaign: Large Scale) FIORUCCI FIORUCCI McCANN WORLDGROUP Milan ITALY A05/ THE DANCING DAIMLER AG / SMART SMART BBDO GROUP GERMANY Berlin GERMANY TRAFFIC LIGHT MM A05/ SAMSUNG SAMSUNG SAMSUNG CURVED TRAFFIK Sydney SLIDELINER TV RANGE A05/ THE INTERACTIVE FIAT FIAT PARKING ASSIST LEO BURNETT FRANKFURT GERMANY PARKING BILLBOARD A05/ SHADOW WIFI LIGA CONTRA EL HEALTH AWARENESS HAPPINESS BRUSSELS BELGIUM CANCER ORGANISATION A05/ THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE A05/ AIR ORCHARD UNIVERSITY OF ENGINEERING AND TECHNOLOGY A05/ HOLOGRAMS FOR NO SOMOS DELITO FREEDOM (WE ARE NOT CRIME) A05/ NETFLIX GIF CAMPAIGN GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING ADMISSION 2015 FCB MAYO Lima PERU NGO DDB SPAIN Madrid SPAIN NETFLIX SVOD OGILVY PARIS FRANCE A05/ BLIND TRIP MINISTRY OF PROMOTIONAL TRANSPORTATION AND TOURISM CAMPAIGN TOURISM MARURI GREY Guayaquil ECUADOR PUBLICIS LONDON GPY&R Brisbane GREY ARGENTINA Buenos COLENSO BBDO Auckland TBWA\HAKUHODO Tokyo Y&R COLOMBIA Bogotá FCB BRASIL São Paulo DAVID Miami PROXIMITY MADRID OGILVYONE LONDON GREY LONDON McCANN WORLDGROUP Milan BBDO GROUP GERMANY Berlin TRAFFIK Sydney LEO BURNETT FRANKFURT HAPPINESS BRUSSELS / CURRENT Chicago FCB MAYO Lima DDB SPAIN Madrid OGILVY PARIS MARURI GREY Guayaquil

5 A05/ SOUNDS OF THE THALYS TRAIN HIGH-SPEED RAIL ROSAPARK Paris FRANCE CITY NETWORK TRAVEL A05/ SAFETY TRUCK SAMSUNG CORPORATE LEO BURNETT ARGENTINA ARGENTINA Buenos A05/ THE DREAM ISLAND HEINEKEN BEER PUBLICIS ITALY Milan ITALY A05/ BREATHE AGAIN XIAO ZHU AIR PURIFIER Y&R SHANGHAI CHINA A05/ KINGS AND BELL MEDIA (TSN) US OPEN LEO BURNETT TORONTO CANADA QUEENS OF THE COURT A05/ SOLIDARY QUEUE CLUBE SANGUE BOM INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL A06 (Use of Customer in-store Experience) A06/ MOVE LIKE LORDE UNIVERSAL MUSIC LORDE PURE HEROINE A06/ THE POSITIVE ISRAEL AIDS TASK SECOND HAND STORE FORCE ITEM'S FROM HIV CARRIERS A06/ THE LES PAUL SKILL GIBSON GUITAR CHECK EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION PET ADOPTION PROGRAM BBDO ARGENTINA Buenos ACW GREY TEL AVIV ARGENTINA ISRAEL GERMANY A06/ HOME FOR HOPE SAVE OUR STREET DOGS (SOSD) DDB GROUP A06/ THE FRESHEST INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE ORANGE JUICE BRAND A06/ PROUD WHOPPER BURGER KING WHOPPER DAVID Miami A06/ SWEAT IT TO GET IT GATORADE GATORADE TBWA\CHIAT\DAY Los Angeles A06/ MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / McCANN PARIS FRANCE VIRTUAL MIRROR A06/ THE GUN SHOP STATES UNITED TO ANTI-GUN VIOLENCE GREY NEW YORK PREVENT GUN VIOLENCE A06/ HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES A07 (Product Launch/re-Launch or Multi-Product Promotion) A07/ WHERE'S MY COMMONWEALTH CARDLESS CASH M&C SAATCHI Sydney WALLET? BANK A07/ BREAST CREAM NEW ZEALAND BREAST CANCER COLENSO BBDO Auckland NEW ZEALAND BREAST CANCER FOUNDATION AWARENESS A07/ TREE BOOK TREE PEQUEÑO EDITOR TREE BOOK TREE FCB BUENOS AIRES ARGENTINA ROSAPARK Paris LEO BURNETT ARGENTINA Buenos PUBLICIS ITALY Milan Y&R SHANGHAI LEO BURNETT TORONTO LEO BURNETT TAILOR MADE São Paulo BBDO ARGENTINA Buenos ACW GREY TEL AVIV DDB GROUP MARCEL Paris DAVID Miami TBWA\CHIAT\DAY Los Angeles McCANN PARIS GREY NEW YORK / GREY ACTIVATION & PR New York GEOMETRY GLOBAL Dubai M&C SAATCHI Sydney COLENSO BBDO Auckland FCB BUENOS AIRES

6 A07/ HEARING HANDS SAMSUNG DUYANELLER LEO BURNETT ISTANBUL TURKEY ELECTRONICS TURKEY A07/ RADIANT RETURN PZ CUSSONS RADIANT DDB GROUP A07/ BED SHEET BANCO CAJA SOCIAL SAVINGS ACCOUNTS COLOMBIA BILLBOARDS COLOMBIA Bogotá A07/ THE SALT YOU CAN FUNDACIÓN FUNDACIÓN GREY ARGENTINA Buenos ARGENTINA SEE FAVALORO FAVALORO A07/ TACO BELL TACO BELL FAST FOOD DIGITASLBi San Francisco BLACKOUT RESTAURANT A07/ BOSSE'S MILK LIDL DISCOUNT FOOD MILK INGO Stockholm SWEDEN STORE A07/ XPERIA UNDERWATER SONY MOBILE COMMUNICATIONS MOBILE FP7/DXB Dubai UNITED ARAB EMIRATES STORE A07/ ACH20 PANASONIC ACH2O MARURI GREY Guayaquil ECUADOR A07/ THE FRESHEST INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE ORANGE JUICE BRAND A07/ I WILL WHAT I WANT UNDER ARMOUR WOMEN'S APPAREL DROGA5 New York LEO BURNETT ISTANBUL DDB GROUP COLOMBIA Bogotá GREY ARGENTINA Buenos DIGITASLBi San Francisco INGO Stockholm FP7/DXB Dubai MARURI GREY Guayaquil MARCEL Paris DROGA5 New York A07/ MCBIKE McDONALD S AUTOMAC TRIBAL ARGENTINA Buenos A07/ #MYFAMILYCAN SPC ARDMONA SPC CANNED FRUIT LEO BURNETT AND VEGETABLES A07/ THE LUCKY IRON LUCKY IRON FISH FORTIFIED GEOMETRY GLOBAL Dubai FISH PROJECT NUTRITION PRODUCT ARGENTINA UNITED ARAB EMIRATES TRIBAL ARGENTINA Buenos LEO BURNETT GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai A07/ MARS BITES INTEGRATED CAMPAIGN A07/ VODAFONE "BETWEEN US" MARS CHOCOLATE NORTH AMERICA VODAFONE MARS BITES BBDO NEW YORK VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY BBDO NEW YORK Y&R TEAM RED ISTANBUL A08 (Use of Broadcast in a Promotional Campaign) A08/ K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND A08/ INVERSE GOAL CELEBRATION FUNDACIÓN LIGA DE CHARITY MATCH VCCP SPAIN Madrid SPAIN FÚTBOL PROFESIONAL AND UNICEF A08/ LOVE FROM LAND LAND ROVER NEW AUTOMOTIVE Y&R NZ Auckland NEW ZEALAND ROVER ZEALAND A08/ EXPERIENCE APP CINEMARK VOTE SA JOE PUBLIC UNITED SOUTH AFRICA Johannesburg A08/ DADDYTOONS NEWS GENERAL MOTORS, OPEL CARS TAPSA Y&R Madrid SPAIN COLENSO BBDO Auckland VCCP SPAIN Madrid Y&R NZ Auckland JOE PUBLIC UNITED Johannesburg TAPSA Y&R Madrid

7 A08/ THE RGB NEWS ANTENA 1 - BLOOD DONATION GEOMETRY GLOBAL Bucharest ROMANIA OBSERVATOR A08/ THE DRINKABLE TV THE COCA-COLA NON-ALCOHOLIC OGILVY NEW YORK COMMERCIAL COMPANY BEVERAGES A08/ ABUSED PRESENTER RUSTAVI 2 BROADCASTING SAATCHI & SAATCHI Budapest HUNGARY A09 (Use of Print or Standard Outdoor in a Promotional Campaign) A09/ MARCIA GETS MARS CHOCOLATE SNICKERS BBDO NEW YORK HUNGRY NORTH AMERICA A09/ JCDECAUX JC DECAUX BELGIUM OUTDOOR MEDIA BBDO BELGIUM Brussels BELGIUM PERSONAL BILLBOARDS A09/ THE LES PAUL SKILL GIBSON GUITAR EPIPHONE LES PAUL GERMANY CHECK BJOERN GELOTTE SIGNATURE EDITION A09/ PRINT FOR HELP HEWLETT-PACKARD HP PRINTERS FCB BRASIL São Paulo BRAZIL BRASIL A09/ THE HIV POSITIVE GIV (LIFE SUPPORT CORPORATE OGILVY BRASIL São Paulo BRAZIL POSTER GROUP) A09/ ASSEMBLY FAIL IKEA GERMANY IKEA ASSEMBLY SERVICE THJNK Hamburg GERMANY A10 (Use of Competitions & Promotional Games) A10/ SELL THE JOBLESS ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM A10/ HORSE WITH HARDEN MASTERCLASS COPYWRITING HAPPINESS BRUSSELS FOOT LOCKER FOOT LOCKER BBDO NEW YORK BELGIUM A10/ PHOTOPROMO DE LIJN COMMERCIAL PUBLIC FAMOUS BRUSSELS BELGIUM SERVICES A10/ INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK A10/ THE SOFTTEST UNILEVER COMFORT PURE GEOMETRY GLOBAL Bucharest OGILVY NEW YORK SAATCHI & SAATCHI Budapest BBDO NEW YORK BBDO BELGIUM Brussels FCB BRASIL São Paulo OGILVY BRASIL São Paulo THJNK Hamburg HAPPINESS BRUSSELS BBDO NEW YORK FAMOUS BRUSSELS GREY NEW YORK A11 (Sponsorship or Partnership Campaigns) A11/ SAMSUNG SLIDELINER SAMSUNG A11/ OK GO: I WON T LET OK GO YOU DOWN A11/ ANIMAL WWF/LATINSTOCK COPYRIGHTS SAMSUNG CURVED TV RANGE HUNGRY GHOST (OK GO ALBUM) ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) TRAFFIK Sydney MORI Tokyo CHEIL SPAIN Madrid JAPAN SPAIN TRAFFIK Sydney MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo CHEIL SPAIN Madrid

8 A11/ WOLKSWAGEN VOLKSWAGEN VOLKSWAGEN BRAND PARTNERSHIP FRENCH FOOTBALL (FFF) DDB PARIS FRANCE DDB PARIS A11/ FLAMENGO TREE ADIDAS FOOTBALL LEW'LARA\TBWA São Paulo BRAZIL A11/ FOOTBALL VS. LIBERO FOOTBALL MAGAZINE LOLA LOWE & PARTNERS SPAIN ALZHEIMER Madrid A11/ GUARDIANS OF ŠKODA SPAIN ŠKODA SCOUT 4X4 PROXIMITY BARCELONA SPAIN WINTER Barcelona A11/ THE MATCH SKY DEUTSCHLAND SKY FOOTBALL GERMANY FERNSEHEN BUNDESLIGA PACKAGE A11/ DELTA INNOVATION CLASS DELTA AIR LINES DELTA AIR LINES WIEDEN+KENNEDY New York A11/ SUFFOCATION KARMA NIRVANA KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM A11/ MOVE THE LUNCH HEINEKEN HEINEKEN CHICO LATAM Bogota COLOMBIA A11/ DACIA SPONSOR RENAULT ITALIA DACIA PUBLICIS ITALY Milan ITALY DAY - THE SPLIT A11/ LANGUAGES AGEA OLÉ Y&R BUENOS AIRES ARGENTINA A11/ REFEREE FANS CERVECERIAS BARU CERVEZA PANAMA PISA/HAVAS Panama PANAMA PANAMA (HEINEKEN) A11/ BEER TOOTH IMPLANT CCU CERVEZA SALTA ARGENTINA Buenos ARGENTINA B01 (Use of Digital Advertising in a Promotional Campaign) B01/ OK GO: I WON T LET OK GO HUNGRY GHOST (OK MORI Tokyo JAPAN YOU DOWN GO ALBUM) B01/ CORRIDOR GERMANWINGS GERMANWINGS GREY GERMANY Düsseldorf GERMANY TARGETING B01/ UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond B01/ PHOTOS FOR LIFE - RAK'N'ROLL WIN YOUR PHOTOS FOR LIFE ISOBAR POLAND Warsaw POLAND A CHARITY PHOTO LIFE FOUNDATION STOCK B01/ THE SWEDISH AUDI AUDI QUATTRO ÅKESTAM HOLST Stockholm SWEDEN SNOW RESCUERS B01/ SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY GREY MÈXICO Mexico City MEXICO SERVICE LEW'LARA\TBWA São Paulo LOLA LOWE & PARTNERS Madrid PROXIMITY BARCELONA Barcelona WIEDEN+KENNEDY New York LEO BURNETT LONDON CHICO LATAM Bogota PUBLICIS ITALY Milan Y&R BUENOS AIRES PISA/HAVAS Panama ARGENTINA Buenos MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo GREY GERMANY Düsseldorf THE MARTIN AGENCY Richmond ISOBAR POLAND Warsaw ÅKESTAM HOLST Stockholm GREY MÈXICO Mexico City B01/ THE MATCH SKY DEUTSCHLAND FERNSEHEN B01/ JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER SKY FOOTBALL BUNDESLIGA PACKAGE JOE BOXER INACTIVITY TRACKER GERMANY

9 B01/ AID TO CART EXITO GROUP / FOOD EXITO FOUNDATION SANCHO BBDO Bogotá COLOMBIA BANK B01/ SKY SQREENING SKY DEUTSCHLAND SKY GO GERMANY FERNSEHEN B01/ GIVE HOLLAND A NESTLÉ KITKAT THE NETHERLANDS BREAK AMSTERDAM B01/ IBM BITCOIN RAIN IBM BRASIL IBM BLUEMIX / CLOUD OGILVY BRASIL São Paulo BRAZIL COMPUTING B01/ THERE IS NO BIGGER PRICE THAN SHARING LOTERIAS Y APUESTAS LOTERIA DE NAVIDAD LEO BURNETT MADRID Madrid SPAIN DEL ESTADO B02 (Use of New Technology in a Promotional Campaign) B02/ MATSUKO-ROID NATURAL EIGHT MATSUKO DELUXE DENTSU INC. Tokyo JAPAN B02/ HOUSE OF MAMBA NIKE NIKE BASKETBALL CHINA AKQA London B02/ MISSING Ñ MATTEL SCRABBLE LOLA LOWE & PARTNERS Madrid B02/ JOE BOXER KMART / JOE BOXER JOE BOXER INACTIVITY INACTIVITY TRACKER TRACKER B02/ SAFETY TRUCK SAMSUNG CORPORATE LEO BURNETT ARGENTINA Buenos B02/ LOOKING FOR YOU BATTERSEA DOGS HOME B03 (Use of Social Platform(s) in a Promotional Campaign) B03/ SPECIAL OLYMPICS - SPECIAL OLYMPICS KEVIN DE BRUYNE BELGIUM ANIMAL RESCUE SERVICE SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 ROYAL BRITISH LEGION OGILVYONE LONDON LDV UNITED Antwerp UNITED KINGDOM SPAIN ARGENTINA UNITED KINGDOM BELGIUM B03/ EVERY MAN REMEMBERED ROYAL BRITISH LEGION RKCR/Y&R London UNITED KINGDOM B03/ FACEBOOK CLONES PATHÉ FILMS UN ILLUSTRE DAREWIN Paris FRANCE INCONNU B03/ CONTENT EXTINCT WWF WWF GEOMETRY GLOBAL DENMARK Copenhagen B03/ MEETING MURILO KIMBERLY-CLARK HUGGIES MOOD\TBWA São Paulo BRAZIL B03/ MUTANT FONT AMNESTY PUBLIC AWARENESS AFRICA São Paulo BRAZIL INTERNATIONAL NGO B03/ INSTAPLANE RIO EU AMO EU CUIDO CITY CARE NGO AFRICA São Paulo BRAZIL MOVEMENT B03/ BUILD A GLA ON MERCEDES-BENZ GLA-CLASS SUV RAZORFISH New York INSTAGRAM B03/ BEER TOOTH CCU CERVEZA SALTA ARGENTINA IMPLANT ARGENTINA Buenos B03/ #LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO CANADA SANCHO BBDO Bogotá AMSTERDAM OGILVY BRASIL São Paulo LEO BURNETT MADRID Madrid DENTSU INC. Tokyo / DENTSU CASTING AND AKQA London / AKQA Shanghai LOLA LOWE & PARTNERS Madrid LEO BURNETT ARGENTINA Buenos OGILVYONE LONDON LDV UNITED Antwerp RKCR/Y&R London DAREWIN Paris GEOMETRY GLOBAL Copenhagen MOOD\TBWA São Paulo AFRICA São Paulo AFRICA São Paulo RAZORFISH New York ARGENTINA Buenos LEO BURNETT TORONTO / LEO BURNETT CHICAGO

10 B03/ MISERABLE IN PUERTO RICO B03/ PLAY WITH YOURSELF COMMONWEALTH OF PUERTO RICO THE BLUE BALL FOUNDATION PUERTO RICO TOURISM COMPANY PUERTO RICO San Juan TESTICULAR CANCER M&C SAATCHI Sydney AWARENESS PUERTO RICO PUERTO RICO San Juan M&C SAATCHI Sydney / BANG PR Sydney B03/ LOVIN' THE SUPER McDONALD S McDONALD S DDB CHICAGO BOWL B03/ CHOOSE UNILEVER DOVE Chicago BEAUTIFUL B03/ SUNDAY GRANNIES VODAFONE ROMANIA TELECOMMUNICATIO NS McCANN ERICKSON ROMANIA ROMANIA Bucharest B04 (Use of Social Audience in a Promotional Campaign) B04/ #SEATBELTB00BING THE AUTOMOBILE THE AUTOMOBILE PUBLICIS ROMANIA Bucharest ROMANIA CLUB OF ROMANIA CLUB OF ROMANIA B04/ KEEP THE FLAME DIAGEO LEBANON JOHNNIE WALKER LEO BURNETT BEIRUT LEBANON ALIVE B04/ HOPE.LY AMERICAN RED AMERICAN RED BBDO NEW YORK CROSS & BITLY CROSS & BITLY B04/ BIGGEST PROCTER & GAMBLE DEODORANT / ANTI- LEO BURNETT CHICAGO ASSEMBLY EVER SECRET PERSPIRANT B04/ HEARING HANDS SAMSUNG ELECTRONICS TURKEY DUYANELLER LEO BURNETT ISTANBUL TURKEY B04/ GISELE BÜNDCHEN - UNDER ARMOUR WOMEN'S APPAREL DROGA5 New York I WILL WHAT I WANT B04/ SACRED GROUND ADIDIAS SPORTING GOODS WHYBIN\TBWA GROUP B04/ SELL THE JOBLESS ASSOCIATION OF MASTERCLASS HAPPINESS BRUSSELS BELGIUM COMMUNICATION COMPANIES BELGIUM COPYWRITING B04/ MELANOMA LIKES MELANOMA PATIENTS MELANOMA GPY&R Brisbane ME PREVENTION B04/ HORSE WITH FOOT LOCKER FOOT LOCKER BBDO NEW YORK HARDEN B04/ THE ICE BUCKET THE ALS ASSOCIATION THE ALS THE ALS ASSOCIATION CHALLENGE ASSOCIATION Washington B04/ FOO FIGHTERS RVA THE BRANCHING THE BRANCHING THE BRANCHING Richmond B04/ #MACITBETTER McDONALD S BIG MAC DDB Sydney B04/ WHAT LIVES INSIDE INTEL + DELL DELL VENUE TABLET PEREIRA & O'DELL San WITH INTEL INSIDE Francisco B04/ HOCKEY HEAVEN MOLSON CANADIAN MOLSON CANADIAN RETHINK Toronto CANADA B04/ AFTERLIFE POSTS LIFELINK ORGAN DONATION Y&R PUERTO RICO San Juan PUERTO RICO B04/ SOCIAL TRAILERS NETFLIX NETFLIX CIRCUS Mexico City MEXICO DDB CHICAGO Chicago / HAVAS HELIA London McCANN ERICKSON ROMANIA Bucharest PUBLICIS ROMANIA Bucharest LEO BURNETT BEIRUT BBDO NEW YORK LEO BURNETT CHICAGO LEO BURNETT ISTANBUL DROGA5 New York / CATALYST PUBLIC RELATIONS New York WHYBIN\TBWA GROUP HAPPINESS BRUSSELS GPY&R Brisbane BBDO NEW YORK DDB Sydney PEREIRA & O'DELL San Francisco RETHINK Toronto Y&R PUERTO RICO San Juan CIRCUS Mexico City

11 B04/ THE 4389 KM NIKE NIKE+ PUBLICIS IMPETU Montevideo URUGUAY CAMPAIGN B04/ INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK B04/ MUMS AND MAIDS TRANSIENT WORKERS COUNT TOO (TWC2) TWC2 B04/ ANGRY TWEETS BURGER KING FAST FOOD BUZZMAN Paris FRANCE B04/ FIRST DAYS OUT MARS BRASIL PEDIGREE ADOPTION ALMAPBBDO São Paulo BRAZIL B04/ #MYFAMILYCAN SPC ARDMONA SPC CANNED FRUIT LEO BURNETT AND VEGETABLES B04/ #LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO CANADA B04/ COLOR FOR THE COLORBLIND C01 (Food & Drinks (incl. Alcoholic Drinks)) VALSPAR PAINT C01/ HUMAN CLAW PEPSICO FOODS LAY'S CHINESE TAIPEI MACHINE TAIWAN TAIWAN Taipei C01/ ECOSPONGE BIMBO GROUP FARGO WHITE BREAD FCB BUENOS AIRES ARGENTINA C01/ INSTAGRAM YOUR LION SMIRNOFF SPECIAL GROUP Auckland NEW ZEALAND FRIDGE C01/ WORKOUT COCA-COLA POWERADE OGILVY GERMANY Frankfurt GERMANY BILLBOARDS C01/ MOVIE KISS UNILEVER CORNETTO LOLA LOWE & PARTNERS SPAIN Madrid C01/ THE CONTAGIOUS CIA CACIQUE DE CAFÉ CAFÉ PELÉ LEW'LARA\TBWA São Paulo BRAZIL BILLBOARD SOLÚVEL C01/ SWEAT IT TO GET IT GATORADE GATORADE TBWA\CHIAT\DAY Los Angeles C01/ DRINKABLE ADVERTISING THE COCA-COLA COMPANY NON-ALCOHOLIC BEVERAGES C01/ #MYFAMILYCAN SPC ARDMONA SPC CANNED FRUIT AND VEGETABLES C02 (Fast Moving Consumer Goods (not including Food & Drinks)) OGILVY NEW YORK LEO BURNETT C02/ K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND C02/ CLOROX UV THE CLOROX CLORO GEL DDB LATINA PUERTO RICO PUERTO RICO COMPANY San Juan C02/ NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL São Paulo BRAZIL C02/ DIAPER FOR ZAIMELLA POMPIS McCANN ECUADOR Quito ECUADOR EQUALITY C02/ MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / McCANN PARIS FRANCE VIRTUAL MIRROR C02/ THE KINETIC GREEN CROSS HAND DDB GROUP VIETNAM Ho Chi VIETNAM ENERGY SHOE SANITIZERS/HYGENE Minh City PRODUCTS PUBLICIS IMPETU Montevideo GREY NEW YORK BUZZMAN Paris ALMAPBBDO São Paulo LEO BURNETT LEO BURNETT TORONTO / LEO BURNETT CHICAGO TAIWAN Taipei FCB BUENOS AIRES SPECIAL GROUP Auckland OGILVY GERMANY Frankfurt LOLA LOWE & PARTNERS Madrid LEW'LARA\TBWA São Paulo TBWA\CHIAT\DAY Los Angeles OGILVY NEW YORK LEO BURNETT COLENSO BBDO Auckland DDB LATINA PUERTO RICO San Juan FCB BRASIL São Paulo McCANN ECUADOR Quito McCANN PARIS DDB GROUP VIETNAM Ho Chi Minh City

12 C02/ #LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO CANADA C02/ HANDLE ON HYGIENE C03 (Cars & Automotive Services) UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES C03/ THE VOLVO VOLVO NORTH MIAMI VOLVO WE BELIEVERS New York HIJACKING CAR SERVICE C03/ REVERSE APRIL BMW APRIL FOOLS' STUNT DDB GROUP NEW ZEALAND NEW ZEALAND FOOLS' Auckland C03/ THE WEATHER TOYOTA MOTOR AYGO DEL CAMPO SAATCHI & SPAIN CHALLENGE EUROPE SAATCHI MADRID Madrid C03/ REDUCE SPEED VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND DIAL C03/ LIFEPAINT VOLVO UK LIFEPAINT GREY LONDON UNITED KINGDOM LEO BURNETT TORONTO / LEO BURNETT CHICAGO GEOMETRY GLOBAL Dubai WE BELIEVERS New York DDB GROUP NEW ZEALAND Auckland DEL CAMPO SAATCHI & SAATCHI MADRID Madrid COLENSO BBDO Auckland GREY LONDON C04 (Other Consumer Products (incl. durable goods)) C04/ CHASING HORIZONS CITIZEN ECO-DRIVE SATELLITE WAVE F100 WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS C04/ CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK C04/ TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\HAKUHODO Tokyo JAPAN C04/ JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER JOE BOXER INACTIVITY TRACKER WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO UNCLE GREY Copenhagen TBWA\HAKUHODO Tokyo C05 (Financial Products & Services) C05/ UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond C05/ ONLY GAYTM IN ANZ ANZ BANK WHYBIN\TBWA GROUP THE VILLAGE C05/ BED SHEET BANCO CAJA SOCIAL SAVINGS ACCOUNTS COLOMBIA BILLBOARDS COLOMBIA Bogotá C05/ THE CONCERT NO ONE WAS WAITING FOR BBVA BBVA FAHRENHEIT DDB Lima PERU C06 (Commercial Public Services, including Healthcare & Medical) C06/ THE SALT YOU CAN FUNDACIÓN FUNDACIÓN GREY ARGENTINA Buenos ARGENTINA SEE FAVALORO FAVALORO C06/ THE LIFE SAVING TV KT OLLEH TV KOREA TELECOM Seoul SOUTH KOREA PROJECT C06/ G4GOOD STARHUB 4G DDB GROUP C06/ A KISS IS A STAMP POSTNL POSTAL SERVICES JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam THE NETHERLANDS THE MARTIN AGENCY Richmond WHYBIN\TBWA GROUP COLOMBIA Bogotá FAHRENHEIT DDB Lima GREY ARGENTINA Buenos DDB GROUP JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam

13 C06/ VODAFONE "BETWEEN US" VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL C06/ SUNDAY GRANNIES VODAFONE ROMANIA TELECOMMUNICATIO McCANN ERICKSON ROMANIA NS Bucharest TURKEY ROMANIA Y&R TEAM RED ISTANBUL McCANN ERICKSON ROMANIA Bucharest C07 (Travel, Entertainment & Leisure) C07/ MATSUKO-ROID NATURAL EIGHT MATSUKO DELUXE DENTSU INC. Tokyo JAPAN C07/ GIFORMANCES KATONA JÓZSEF KATONA JÓZSEF Y&R BUDAPEST HUNGARY THEATER THEATER C07/ CORRIDOR GERMANWINGS GERMANWINGS GREY GERMANY Düsseldorf GERMANY TARGETING C07/ NIGHT TOUR JOHANNESBURG ZOO ZOO Y&R SOUTH AFRICA Cape Town SOUTH AFRICA C07/ SECURITY MOMS SPORT CLUBE DO RECIFE C07/ SOUNDS OF THE THALYS TRAIN CITY NETWORK C07/ #BOSTONBLIZZARD COMMONWEALTH OF CHALLENGE PR WARMS UP C07/ MASP LOSERS FREE PASS C07/ DELTA INNOVATION CLASS SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL HIGH-SPEED RAIL TRAVEL PRTC ROSAPARK Paris PUERTO RICO San Juan FRANCE PUERTO RICO MASP MUSEUM INSTITUCIONAL DDB BRASIL São Paulo BRAZIL DELTA AIR LINES DELTA AIR LINES WIEDEN+KENNEDY New York DENTSU INC. Tokyo / DENTSU CASTING AND Y&R BUDAPEST GREY GERMANY Düsseldorf Y&R SOUTH AFRICA Cape Town OGILVY BRASIL São Paulo ROSAPARK Paris PUERTO RICO San Juan DDB BRASIL São Paulo WIEDEN+KENNEDY New York C08 (Retail, e-commerce & Restaurants) C08/ COULD I BE ANY HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM CLEARER C08/ TRAY TYPER KFC GERMANY TRAY TYPER GERMANY C08/ THE FRESHEST INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE ORANGE JUICE BRAND C08/ PROUD WHOPPER BURGER KING WHOPPER DAVID Miami C08/ BLOCKBUSTER BOX PIZZA HUT PIZZA HUT DELIVERY GROUP HONG KONG HONG KONG C08/ RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY C09 (Publications & Media) C09/ SELF- DESTRUCTING BOOK JAMES PATTERSON SELF-DESTRUCTING BOOK MOTHER NEW YORK C09/ CINEMA DELIVERY CIRKO FILM FOR SOME Y&R BUDAPEST HUNGARY INEXPLICABLE REASON C09/ BEING THE BEAR CANAL+ CANAL+ BETC Paris FRANCE ADAM&EVEDDB London / PLAN.NET Munich MARCEL Paris DAVID Miami GROUP HONG KONG OGILVY GERMANY Frankfurt MOTHER NEW YORK Y&R BUDAPEST BETC Paris

14 C09/ THE LULLABY MATCH FOX SPORTS FOX SPORTS FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro BRAZIL NETFLIX SVOD OGILVY PARIS FRANCE C09/ NETFLIX GIF CAMPAIGN C09/ #THANKSFORBEING EDITIONS POINTS EPOINTS.FR MARCEL Paris FRANCE LATE C09/ THE MATCH SKY DEUTSCHLAND SKY FOOTBALL GERMANY FERNSEHEN BUNDESLIGA PACKAGE C09/ SKY SQREENING SKY DEUTSCHLAND SKY GO GERMANY FERNSEHEN C09/ SKIP AD FESTIVAL SONY THE VOICE TV SHOW PUBLICIS BRASIL São Paulo BRAZIL ENTERTAINMENT TELEVISION C09/ THE HIV+ ISSUE VANGARDIST VANGARDIST SAATCHI & SAATCHI SWITZERLAND MAGAZINE MAGAZINE SWITZERLAND Geneva C09/ THE ROCKSTAR GUITAR PLAYER INSTITUTIONAL LEO BURNETT TAILOR MADE BRAZIL NEXT DOOR São Paulo C09/ THE PEANUT RADIO 1 RADIO STATION MORTIERBRIGADE Brussels BELGIUM EXPERIMENT OGILVY PARIS MARCEL Paris PUBLICIS BRASIL São Paulo SAATCHI & SAATCHI SWITZERLAND Geneva LEO BURNETT TAILOR MADE São Paulo MORTIERBRIGADE Brussels C10 (Business Products & Services) C10/ WILLIAM. THE MAN WITH TWO MOUTHS MADRID FUSIÓN GASTRONOMY CONGRESS VCCP SPAIN Madrid SPAIN VCCP SPAIN Madrid C11 (Corporate Image & Communication) C11/ THE BIGGEST ART GALLERY IN THE WORLD ARABIAN CONTRACTING SERVICES (AL ARABIA) CORPORATE RIYADH SAUDI ARABIA RIYADH C11/ SAMSUNG SMART PLAY-BOARD SAMSUNG ELECTRONICS ITALY THE FIRST SMART- DEVICE FOR DEVELOPING THE FULL POTENTIAL OF EVERY CHILD. LEO BURNETT ITALY Milan ITALY HP PRINTERS FCB BRASIL São Paulo BRAZIL C11/ PRINT FOR HELP HEWLETT-PACKARD BRASIL C11/ ACH2O PANASONIC ACH2O MARURI GREY Guayaquil ECUADOR C11/ US OPEN SESSIONS IBM TECHNOLOGY & OGILVY NEW YORK CONSULTING C11/ CHOOSE BEAUTIFUL UNILEVER DOVE Chicago LEO BURNETT ITALY Milan FCB BRASIL São Paulo MARURI GREY Guayaquil OGILVY NEW YORK Chicago C12 (Charities (incl. Fundraising, Donations & Appeals))

15 C12/ PHOTOS FOR LIFE - A CHARITY PHOTO STOCK C12/ THE ICE BUCKET CHALLENGE C12/ NAZIS AGAINST NAZIS GERMANY S MOST INVOLUNTARY CHARITY WALK C12/ #STOPTHEWEDDIN G RAK'N'ROLL WIN YOUR LIFE FOUNDATION C12/ CATCALLING YOUR MOM C12/ MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME C12/ MUMS AND MAIDS TRANSIENT WORKERS COUNT TOO (TWC2) PHOTOS FOR LIFE ISOBAR POLAND Warsaw POLAND THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington ZDK GESELLSCHAFT EXIT-DEUTSCHLAND GGH LOWE Hamburg GERMANY DEMOKRATISCHE KULTUR PLAN NORWAY NON-PROFIT ORGANIZATION/CHAR ITY TRIGGER Oslo NORWAY EVERLAST EVERLAST INDEPENDENCIA Lima PERU FIGHTING HUNGER WORLDWIDE TWC2 FORSMAN & BODENFORS Gothenburg SWEDEN C12/ THE MSSNG AUTISM SPEAKS AUTISM SPEAKS BBDO NEW YORK PROJECT C12/ DONATION BADGES ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL C13 (Public Health & Safety & Public Awareness Messages) C13/ ONE RAND MAN SANLAM SANLAM KING JAMES GROUP Cape Town C13/ BREAST CREAM NEW ZEALAND BREAST CANCER COLENSO BBDO Auckland BREAST CANCER AWARENESS FOUNDATION C13/ GROCERIES NOT GUNS C13/ THE UNFORGOTTEN C13/ MELANOMA LIKES ME C13/ LOVE HAS NO LABELS C13/ HOLOGRAMS FOR FREEDOM MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE MELANOMA PATIENTS ADCOUNCIL NO SOMOS DELITO (WE ARE NOT CRIME) PUBLIC AWARENESS - GUN CONTROL GREY CANADA Toronto SOUTH AFRICA NEW ZEALAND CANADA GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING MELANOMA GPY&R Brisbane PREVENTION LOVE HAS NO R/GA New York LABELS NGO DDB SPAIN Madrid SPAIN ISOBAR POLAND Warsaw GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg TRIGGER Oslo INDEPENDENCIA Lima FORSMAN & BODENFORS Gothenburg BBDO NEW YORK LEO BURNETT TAILOR MADE São Paulo KING JAMES GROUP Cape Town COLENSO BBDO Auckland GREY CANADA Toronto / FCBX CHICAGO / CURRENT Chicago GPY&R Brisbane R/GA New York DDB SPAIN Madrid

16 C13/ THE SPECIAL COORDOWN WORLD DOWN SAATCHI & SAATCHI Milan ITALY PROPOSAL SYNDROME DAY C13/ LEGO: EVERYTHING GREENPEACE SAVE THE ARCTIC DON'T PANIC London UNITED KINGDOM IS NOT AWESOME C13/ SAFETY TRUCK SAMSUNG CORPORATE LEO BURNETT ARGENTINA ARGENTINA Buenos C13/ CARTOON GRAACC CORPORATE OGILVY BRASIL São Paulo BRAZIL HELPLINE C13/ THE GUN SHOP STATES UNITED TO ANTI-GUN VIOLENCE GREY NEW YORK PREVENT GUN VIOLENCE C13/ PLAY WITH THE BLUE BALL TESTICULAR CANCER M&C SAATCHI Sydney YOURSELF FOUNDATION AWARENESS SAATCHI & SAATCHI Milan DON'T PANIC London LEO BURNETT ARGENTINA Buenos OGILVY BRASIL São Paulo GREY NEW YORK / GREY ACTIVATION & PR New York M&C SAATCHI Sydney / BANG PR Sydney D01 (Integrated Campaign Led by Promotion and Activation) D01/ GAMER SONY PLAYSTATION BBH NEW YORK MASTERPIECE D01/ THIS CALLS FOR A SCHWEPPES SCHWEPPES MIXERS GPY&R Melbourne COCKTAIL D01/ ADIDAS PREDATOR ADIDAS ADIDAS PREDATOR TBWA\LONDON UNITED KINGDOM INSTINCT: THE GAME BBH NEW YORK GPY&R Melbourne TBWA\LONDON D01/ FOO FIGHTERS RVA THE BRANCHING THE BRANCHING THE BRANCHING Richmond D01/ #MACITBETTER McDONALD S BIG MAC DDB Sydney D01/ SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY HOME INSURANCE LEO BURNETT CHICAGO D01/ COME AND VOTE! ASOCIATIA PRO PRO VOTING LEO BURNETT GROUP ROMANIA DEMOCRATIA CAMPAIGN Bucharest D01/ G4GOOD STARHUB 4G DDB GROUP D01/ NAZIS AGAINST NAZIS GERMANY S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GGH LOWE Hamburg GERMANY DDB Sydney LEO BURNETT CHICAGO LEO BURNETT GROUP Bucharest DDB GROUP GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg Total Entries: 300