2014 ONE SHOW ADVERTISING PENCILS
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1 ACE SAATCHI & SAATCHI MANILA / MAKATI Innovation: Radio P&G Philippines ZZZ Radio ADAM&EVEDDB / LONDON Small Space Print: Campaign Harvey Nichols Headless Chickens Non-Broadcast: Online Harvey Nichols Sorry I Spent it on Myself Integrated Branding: Consumer Campaign Harvey Nichols Sorry I Spent it on Myself ALMAPBBDO / SÃO PAULO Cinema: Short Form - :90 & Under Volkswagen Do Brasil Distraction AMV BBDO / LONDON Video Craft: Direction Guinness Sapeurs BARTON F. GRAF 9000 / NEW YORK Non-Broadcast 350 Action Climate Name Change Integrated Branding Campaign 350 Action Climate Name Change BBDO / NEW YORK Under $80K Budget - Single Social Media & Viral Diageo/Guinness Barnes Sisters Lowe's Lowe's Vine Fix in Six Campaign BORGHI/LOWE / SÃO PAULO :30/:25 - Single Boehringer Ingelheim Do Brasil Man BV MCCANN ERICKSON / BUCHAREST + MRM WORLDWIDE / BUCHAREST Kandia Dulce Bucharest not Budapest Websites, Microsites & Banners CLEMENGER BBDO / WELLINGTON Cinema New Zealand Transport Agency Mistakes Video Craft: Scriptwriting New Zealand Transport Agency Blazed 1
2 CREATIVE ARTISTS AGENCY / LOS ANGELES + MOONBOT STUDIOS / SHREVEPORT + CHIPOTLE CREATIVE DEPARTMENT / NEW YORK + CHIPOTLE CREATIVE DEPARTMENT / NEW YORK Video Craft: Direction Chipotle Mexican Grill The Scarecrow CREATIVE JUICE / BANGKOK Newspaper: Campaign Siam Tamiya Battleship / Aircraft / Tank DDB / CHICAGO Consumer Radio: Single Mars, Inc./Milky Way Sorry, I was eating a Milky Way - Wife Consumer Radio: Campaign Mars, Inc./Milky Way Sorry, I was eating a Milky Way DDB / MELBOURNE :30/:25 - Single Murray Goulburn Co-Operative Devondale Dairy Soft - Stepdad Steve DDB / SINGAPORE Collateral: P.O.P. & In-Store - Campaign Selleys Opposites DDB / SYDNEY Consumer Radio: Campaign Volkswagen Group Australia Driver Fatigue Technology DDB TRIBAL GROUP / HAMBURG Magazine: Campaign IKEA Austria Skit happens! DEUTSCH / LOS ANGELES :30/:25 - Single Volkswagen of America Baby DIGITAS / NEW YORK Innovation: Print Motorola Moto X Interactive Print 2
3 DROGA5 / NEW YORK Innovation: Outdoor New Museum Recalling 1993 Video Craft: Scriptwriting Newcastle Brown Ale Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Ambient & Guerilla New Museum Recalling 1993 Integrated Branding: Consumer Campaign Newcastle Brown Ale If We Made It Brand Transformation Newcastle If We Made It DROGA5 / SYDNEY Direct Marketing: Dimensional Mailing Qantas Loyalty Stories For Every Journey ELVIS COMMUNICATIONS / LONDON Experiential: Installations Compassion In World Farming The World's First Really Live Pig Feed FCB / CHICAGO Collateral: Posters - Campaign Valspar Cityscapes FCB BRASIL / SÃO PAULO Innovation: Print Nivea SolarAd Charger Print Craft: Art Direction Sharpie Points Direct Marketing: Flat Mailing Nivea SolarAd Charger FORSMAN & BODENFORS / GOTHENBURG Best of Show Volvo Trucks The Epic Split Best of Show Non-Broadcast: Online Volvo Trucks The Epic Split Non-Broadcast: Online Volvo Trucks The Hamster Television - Campaign UNICEF The Good Guys Christmas Video Craft: Direction Volvo Trucks The Epic Split Integrated Branding: Consumer Campaign Volvo Trucks Live Test Series Integrated Campaign 3
4 GARNIERBBDO / SAN JOSE Integrated Branding Campaign Territorio de Zaguates Unique Breeds GEORGE PATTERSON Y&R / MELBOURNE Collateral - Single Defence Force Recruiting The Poster Exam GREY / SINGAPORE Out Of Home: Billboards & Transit - Campaign Procter & Gamble International Endless Energy GREY BRASIL / SÃO PAULO Television - Single WWF Deforested Field Green Pencil WWF Deforested Field Green Pencil GUERTLERBACHMANN / HAMBURG Promotional Materials Pro Wildlife e.v. Stamping down on poaching HAVAS WORLDWIDE AUSTRALIA / SYDNEY Social Media & Viral Save Our Sons & Duchenne Foundation The Most Powerful Arm Ever Invented HEREZIE / PARIS Outdoor - Single Innocence en Danger The Hand - Girl JOE PUBLIC / JOHANNESBURG Radio - Campaign One School at a Time Project English Innovation: Radio One School at a Time Project English JUNIPER PARK / TORONTO Collateral - Campaign Canadian Journalists for Free Expression Information is Ammunition 4
5 KOLLE REBBE / HAMBURG Outdoor - Single Bischoefliches Hilfswerk Misereor The Social Swipe LEO BURNETT / FRANKFURT Newspaper / Magazine - Campaign Reporters without Borders Newspaper Sticks Promotional Materials Reporters without Borders Newspaper Sticks LEO BURNETT / HONG KONG Newspaper: Single Staedtler The Pencil - Architecture LEO BURNETT / SYDNEY + LEO BURNETT / CHICAGO Out Of Home: Installations Coca-Cola Small World Machines & Ambient - Single LEO BURNETT FRANCE / SAINT-DENIS Magazine: Single Jeep Boat LEO BURNETT TAILOR MADE / SÃO PAULO Collateral: Posters - Single Fiat Letters: F Collateral: Posters - Single Fiat Letters: N Collateral: Posters - Single Fiat Letters: R Collateral: Posters - Campaign Fiat Letters: F, N, R Print Craft: Art Direction Fiat Letters: F, N, R Experiential Brazilian Association of Organ Transplantation Bentley Burial LOWE / SINGAPORE Print Craft: Art Direction Unilever Sensitive MCCANN INDIA / MUMBAI Newspaper: Single Penguin Group (India) Mark Twain Newspaper: Campaign Penguin Group (India) Author Headphones Collateral: Posters - Single Penguin Group (India) William Shakespeare Collateral: Posters - Single Penguin Group (India) Mark Twain Print Craft: Art Direction Penguin Group (India) Author Headphones 5
6 MCGARRYBOWEN / LONDON Cinema: Short Form - :90 & Under Honda Motor Europe Honda Illusions MEMAC OGILVY / DUBAI Newspaper / Magazine - Campaign UN Women The Autocomplete Truth Non-Broadcast UN Women The Autocomplete Truth Radio - Single Sawa Mninjah Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Radio - Campaign Sawa Mninjah Rescue Radio, The Rescue Continues Innovation: Radio Sawa Mninjah Rescue Radio, The Rescue Continues Radio Craft: Music / Sound DesignSawa Mninjah Rescue Radio, The Rescue Continues - Filipino Pop Singer MEMAC OGILVY LABEL / TUNIS MAHRAJENE Mobile C.S Hammam-Lif Mobilizing the 12th Man NEXUS / LONDON + WIEDEN+KENNEDY / LONDON Video Craft: Direction Honda UK Hands OGILVY & MATHER / CAPE TOWN Direct Marketing: Dimensional Mailing Volkswagen South Africa A campaign in pieces OGILVY & MATHER / LONDON 60 Second - Single Unilever Camera Shy :30/:25 - Campaign Expedia Travel Yourself Interesting Consumer Radio: Single Unilever Auto-Tune Radio Craft: Scriptwriting Unilever Auto-Tune OGILVY & MATHER INDIA / MUMBAI Collateral: Posters - Single Mattel Toys Hot Wheels Safari Series 6
7 OGILVY & MATHER VIETNAM SINGAPORE / HO CHI MINH Newspaper / Magazine - Campaign Global Alliance Asia-Pacific Nanking Print Craft: Writing Global Alliance Asia-Pacific Nanking Print Craft: Art Direction Global Alliance Asia-Pacific Nanking OGILVY BRASIL / SÃO PAULO Magazine: Campaign Unilever Real Beauty Sketches Out Of Home: Billboards & Transit - Campaign Unilever Real Beauty Sketches Over 60 Second Single Unilever Real Beauty Sketches Non-Broadcast: Online Unilever Real Beauty Sketches Integrated Branding: Consumer Campaign Unilever Real Beauty Sketches Social Media & Viral Unilever Real Beauty Sketches OGILVY GERMANY / DUESSELDORF Radio Craft: Scriptwriting Oro Verde Every tree has a story - Auschwitz OGILVY / NEW YORK Innovation: Video IBM A Boy and His Atom OGILVY / PARIS Out Of Home: Installations & Ambient - Single Diet Coke Slender Vender Out Of Home: Installations & Ambient - Campaign IBM Smarter Outdoor Innovation: Outdoor IBM Smarter Outdoor Non-Broadcast Google+ & Tous Unis Pour L'Egalite Same Sex Marriage Experiential: Installations IBM Smarter Outdoor 7
8 OGILVYONE / LONDON Out Of Home: Billboards & Transit - Single British Airways Magic of Flying Innovation: Outdoor British Airways Magic of Flying Social Media & Viral British Airways Magic of Flying PUBLICIS / SINGAPORE Newspaper / Magazine - Single Crisis Relief Singapore Liking Isn't Helping - Earthquake Newspaper / Magazine - Single Crisis Relief Singapore Liking Isn't Helping - Flood Outdoor - Single Crisis Relief Singapore Liking Isn't Helping - War RED URBAN / TORONTO :20 & Under - Single Volkswagen Bellies SAATCHI & SAATCHI GERMANY / BERLIN Television - Campaign Diakonie Frankfurt Days Of Hope Experiential Diakonie Frankfurt Days Of Hope Integrated Branding Campaign Diakonie Frankfurt Days Of Hope SAATCHI & SAATCHI / SHANGHAI Collateral - Campaign Greenpeace Paper Cuts Life TBWA / KUALA LUMPUR Print Craft: Art Direction Newell Rubbermaid Angel vs Demon Non-Broadcast Malaysian Society of Transplantation Live On TBWA\HUNT\LASCARIS - JOHANNESBURG / SANDTON Newspaper: Campaign Mail&Guardian Freedom is Knowing Consumer Radio: Campaign Tiger Brands Write it in your own voice TBWA / LONDON Experiential: Events & Competitions Adidas D Rose Jumpstore 8
9 TBWA\MEDIA ARTS LAB / LOS ANGELES Over 60 Second Single Apple Misunderstood VITRO / SAN DIEGO Trade: Campaign Taylor Guitars Step Forward. Music is Waiting. WIEDEN+KENNEDY / AMSTERDAM + HONEY BADGER / LOS ANGELES + AZ CELTIC FILMS / ISTANBUL + WHITEHOUSE POST / LONDON Innovation: Print Nike Turkey Human Printing Press WIEDEN+KENNEDY / LONDON Over 60 Second Single Honda UK & Honda Motor Europe Hands Cinema: Long Form - Over :90 Honda UK & Honda Motor Europe Hands WIEDEN+KENNEDY / PORTLAND 60 Second - Single 60 Second - Single :20 & Under - Single :20 & Under - Campaign Over 60 Second Single Commercials of Var. Length Campaign Old Spice Momsong :60 Oreo / Mondelez Life Raft :45 Old Spice Tree :15 Old Spice NFL Campaign: Unnecessary Freshness Procter & Gamble Pick Them Back Up Old Spice Smellcome To Manhood Video Craft: Direction Procter & Gamble Pick Them Back Up Y&R / DUBAI Direct Marketing: Flat Mailing Land Rover Personal Extinction Prevention Book 9
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