2014 ONE SHOW INTERACTIVE PENCILS

Transcription

1 360I / NEW YORK Social Post Mondelez International/ OREO The OREO Blackout Tweet AKQA / LONDON Mobile UX Design: Nike Nike+ Training Club app AKQA / NEW YORK Mobile: Self-Promotion AKQA Written in the Stars AKQA / SAN FRANCISCO Other Digital Solutions Levi Strauss & Co. Tools for the Modern Frontier: Reinventing Vintage Devices to Inspire Global Creativity ANOMALY / TORONTO + LABATT BREWERIES OF CANADA / TORONTO Labatt Breweries Other Digital Solutions of Canada Budweiser Red Lights APPLE / CUPERTINO Web UX Design: Apple 30 Years of Mac B-REEL / NEW YORK Data Visualization & Info Graphics Foursquare Foursquare Time Machine BARTON F. GRAF 9000 / NEW YORK 360 Campaign 350 Action Climate Name Change BBDO / NEW YORK Lowe's Lowe's Vine Fix in Six Campaign Best Use Of A Social Network Lowe's Lowe's Vine Fix in Six Campaign BBDO PROXIMITY / KUALA LUMPUR Mobile: Branded Games KFC Phone Stack 1

2 BBDO PROXIMITY / DUESSELDORF Best Use Of A Social Network Duesseldorfer Turnund Sportverein Fortuna 1895 e. V. Lip-Game BEACON/LEO BURNETT / TOKYO Mobile UX Design: Utility Puma Japan Run Navi BETAWORKS / NEW YORK Mobile Advertising: In-App General Electric Gravity Mode on DOTS BETC / PARIS Web UX Design: Craft BETC Graffiti General BLOOMBERG VISUAL DATA / NEW YORK Data Visualization & Info Graphics Bloomberg LP Bloomberg Industry Leaderboard BOT & DOLLY / SAN FRANCISCO Craft: Video / Direction Bot & Dolly Box CHEIL / HONG KONG Mobile: Public Service Unicef Hong Kong NFC Charity Stickers CLEMENGER BBDO / MELBOURNE Websites: Travel, Entertainment & Leisure Tourism Victoria Melbourne Remote Control Tourist COLENSO BBDO/PROXIMITY NEW ZEALAND / AUCKLAND Best Use Of A Social Network Amnesty International Trial by Timeline COSSETTE / MONTREAL Websites: Other Consumer Goods Royal Canadian Mint Heart of the Artic COSSETTE / TORONTO Mobile UX Design: Toronto Silent Film Festival Instagram Time Machine 2

3 CREATIVE ARTISTS AGENCY / LOS ANGELES + MOONBOT STUDIOS / SHREVEPORT Craft: Animation / Chipotle Mexican Grill The Scarecrow Motion Graphics DDB / PARIS Best Social Media Page By A Brand Musee de la Grande Guerre Facebook 1914 DDB / SINGAPORE Mobile: Public Service StarHub Ltd MySmartEye DDB DM9JAYMESYFU/DIGIT / MAKATI Mobile: Public Service Smart Communications TXTBKS DENTSU / TOKYO Craft: Sound Design Honda Motor Co. Sound of Honda / Ayrton Senna 1989 Data Visualization & Info Graphics Honda Motor Co. Sound of Honda / Ayrton Senna 1989 Use Of Technology: Product & Mobile Integration Beams Asoberu-T ("Playable T-Shirts") DEUTSCH / LOS ANGELES Mobile: Services / Utilities Pop Secret Perfect Pop DIGITAS / NEW YORK American Express Passion Project DROGA5 / NEW YORK 360 Campaign Best Social Media Page By A Brand Newcastle If We Made It Newcastle General Social Newcastle If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made Newcastle No Bollocks Mobile: Services / Utilities De-De Birdseye Use Of Technology: Location- Based Services New Museum Recalling

4 FIRSTBORN / NEW YORK Mobile UX Design: Craft Rolex The Rolex Daytona Experience FORSMAN & BODENFORS / GOTHENBURG Short Form - Single Online Campaign Volvo Trucks The Epic Split Volvo Trucks Live Test Series Integrated Campaign Mobile: Consumer Goods Helly Hansen First Tracks GOOGLE CREATIVE LAB / NEW YORK Craft: Sound Design Google Racer: A Chrome Experiment GREY CANADA / TORONTO Missing Children Society of Canada Milk Carton 2.0 Best Use Of A Social Network Missing Children Society of Canada World's Most Valuable Check-In GROW / NORFOLK + BURBERRY IN-HOUSE / LONDON + GOOGLE CREATIVE PARTNERSHIPS / MOUNTAIN VIEW Websites: Cosmetics, Toiletries & Personal Care Google, Burberry Burberry Kisses: A Google Art, Copy & Code Project HEIMAT / BERLIN Hornbach The Hornbach Hammer HELLO MONDAY / AARHUS C Web UX Design: Craft Greenpeace Into the Arctic HUDSON ROUGE / NEW YORK Websites: Durable Goods The Lincoln Motor Company Hello Again Music Videos The Lincoln Motor Company Beck Reimagine David Bowie's "Sound and Vision" Web UX Design: The Lincoln Motor Company Hello Again INTERLUDE / NEW YORK CITY Interactive Video Sony Legacy Like a Rolling Stone - Interactive Music Video 4

5 IRIS / SYDNEY Social Post adidas New Zealand adidas All Blacks All Undefeated in 2013 JOHN ST. / TORONTO WWF The Inevitable News JUNG VON MATT / LIMMAT / ZURICH Other Digital Solutions Neue Zuercher Zeitung Digital Newspaper Holder JWT / LONDON Social Post Nestle Kit Kat Tic Tac Tweet JWT / NEW YORK Mobile: Services / Utilities Johnson & Johnson Zyrtec AllergyCast App With Symptom Tracker KBS+ / NEW YORK Social Post BMW North America Eli's BMW KING JAMES GROUP / PUNK / CAPE TOWN Craft: Typography Punk Punk Corporate Identity LEO BURNETT / CHICAGO Websites: Other Consumer Goods Short Form - Single Norton by Symantec Enjoy Your Privacy Samsung The Developer LEO BURNETT / SYDNEY Mobile: Branded Games Australian Bureau of Statistics Run That Town Other Digital Solutions Coca-Cola Small World Machines LEO BURNETT / SYDNEY + LEO BURNETT / CHICAGO Interactive Advertising: Coca-Cola Small World Machines Experiential 5

6 LEO BURNETT FRANCE / SAINT-DENIS Long Form - Single Mimi Foundation If only for a second LEO BURNETT TAILOR MADE / SÃO PAULO Brazilian Association of Organ Transplantation Bentley Burial Other Digital Solutions Clube Sangue Bom Donor Cable LODUCCA / SÃO PAULO Websites: Services Easy Way Language Center Easy Way Subtitles Web UX Design: Cross-Channel Integration Easy Way Language Center Easy Way Subtitles MCKINNEY / DURHAM Web UX Design: Craft Urban Ministries of Durham Names for Change MEMAC OGILVY LABEL / TUNIS MAHRAJENE Mobile: Social Networks C.S Hammam-Lif Mobilizing the 12th Man MOTHER / NEW YORK Mondelez International Tiny Costumes: A Sour Patch Kids Halloween MULLEN / BOSTON User Generated Content Airbnb Hollywood & Vines Social Post Century 21 Breaking Bad Web UX Design: Craft National Geographic Killing Kennedy NATIVE VML / SOUTH AFRICA Mobile: Services / Utilities Modjaji Books Bookly NORTH KINGDOM / SKELLEFTEA Mobile UX Design: Craft Google & Warner Bros. A Journey Through Middle-Earth 6

7 OGILVY & MATHER / GUATEMALA Use Of Technology: Augmented Experience Pelikan Americas Pelikan Word Finder OGILVY BRASIL / SÃO PAULO Long Form - Single Unilever Real Beauty Sketches Best Use Of A Social Network Red Balloon Celeb Grammar Cops Unilever Real Beauty Sketches OGILVY GERMANY / DUESSELDORF Mobile: Media, Entertainment & Leisure Kontor Records Back to Vinyl - The Office Turntable OGILVY / NEW YORK Short Form - Single Long Form - Single Data Visualization & Info Graphics IBM A Boy and His Atom British Airways A Ticket to Visit Mum IBM IBM Datagrams OGILVY / PARIS Event / Live Webcast Use Of Technology: Location-Based Services Google+ & Tous Unis Pour L'Egalite Same Sex Marriage Scrabble Scrabble WiFi OGILVYONE / LONDON Interactive Advertising: Experiential British Airways Magic of Flying Other Digital Solutions British Airways Magic of Flying ONE TWENTY THREE WEST / VANCOUVER Websites: Self-Promotion One Twenty Three West 123w meets fiverr PARTY / TOKYO Web UX Design: Cross-Channel Integration Google Japan World Wide Maze 7

8 PEREIRA & O DELL / SAN FRANCISCO Short Form - Single Skype The Born Friends Family Portrait PROJECTOR / NEW YORK + SPRING/SUMMER / COPENHAGEN + SMALLGIANTS / NEW YORK Mobile UX Design: Craft UNIQLO UNIQLO Recipe PROJECTOR / NEW YORK + WHITE / TOKYO + MINI TITLE / LONDON + SMALLGIANTS / NEW YORK Websites: Footware, UNIQLO UNIQLO HairDo Clothing & Accessories PUBLICIS CONSEIL / PARIS Long Form - Series Nescafe Really Friends? PUBLICIS KAPLAN THALER / NEW YORK 360 Campaign Use Of Technology: Product & Mobile Integration Citibank Citi Bike Citibank Citi Bike R/GA / NEW YORK Mobile UX Design: Mobile: Media, Entertainment & Leisure Nike The Nike SB App Samsung Telecommunications America Jay Z Magna Carta Holy Grail App Mobile: Services / Utilities Nike The Nike SB App Use Of Technology: Product & Mobile Integration Nike Win the Hour REACTIVE / SYDNEY Save Our Sons The Most Powerful Arm Ever Invented RETHINK / TORONTO Interactive Advertising: Other Interactive Media Molson Canadian The Beer Fridge ROKKAN / NEW YORK Mobile: Services / Utilities Chipotle Mexican Grill Chipotle Ordering App 8

9 RPA / SANTA MONICA American Honda Motor Co. Project Drive-in SQUARESPACE / NEW YORK Web UX Design: Utility Squarespace Squarespace Logo TBWA\MEDIA ARTS LAB / LOS ANGELES Web UX Design: Craft Apple 30 Years of Mac UNIT9 / LONDON Mobile UX Design: Utility Resuscitation Council UK Lifesaver VML / KANSAS CITY Wendy's Pretzel Bacon Cheeseburger Love Songs WIEDEN+KENNEDY / AMSTERDAM + RESN / WELLINGTON + ASSEMBLY / AUCKLAND Web UX Design: Craft Electronic Arts Life Size Messi WIEDEN+KENNEDY / PORTLAND Websites: Branded Games Dodge Hands On Ron Burgundy Game 360 Campaign Dodge Ron Burgundy Integrated Best Social Media Page By A Brand Old Spice Instagram WORKING NOT WORKING / NEW YORK Websites: Social Networks Working Not Working Working Not Working 9