2011 Advertising. Round 2 AMA Lucas Oil Motocross Championship. Freestone County Raceway / Wortham, Texas Memorial Weekend - May 28, 2011

Transcription

1 2011 Advertising Round 2 AMA Lucas Oil Motocross Championship Freestone County Raceway / Wortham, Texas Memorial Weekend - May 28, 2011 Freestone County Raceway, L.L.C. Tom Shields Freestone County Raceway TomShields@FreestoneMX.com NOTICE TO PERSONS RECEIVING THIS DOCUMENT AND/OR TECHNICAL INFORMATION: Freestone County Raceway, L.L.C. claims proprietary rights to the material disclosed herein. This and/or drawing and/or electronic file and/or technical information is issued in confidence for information only and may not be reproduced or used to manufacture anything shown or referenced to herein without permission from Freestone County Raceway, L.L.C. to the user. THIS AND/OR DRAWING AND/OR ATTACHED FILE AND/OR ELECTRONIC FILE IS THE PROPERTY OF Freestone County Raceway, L.L.C. and is loaned for the mutual assistance, to be returned when its purpose has been served. Opening the attached file indicates your agreement to the forgoing terms and conditions.

2 Table of Contents Introduction Title/Event Sponsor Hospitality Billboard/Track Signage Race Day Display Hard Numbers Quick Facts Freestone Media Coverage Freestone Ad Campaign Demographics 2011 Schedule History of Motocross Sponsor Notes & Questions

3 Introduction The purpose of this document is to introduce the depth of the Motocross fan and the advertising/marketing means associated with the sport. In today's Motorsports marketing, NASCAR is credited for the success of exposing racing to millions of fans. This marketing accomplishment has given advertisers accurate advertising metrics for the dollars spent. With the rapid growth of motorsports, the American Motorcyclists Association (AMA) has positioned the sport of Motocross with the same logic. Round 2 of the Lucas Oil AMA Motocross Championship at Miller ranch, is the only national event in Texas (Denver, CO being the nearest). This places even greater value on the event itself. For most, this will be their only trip they make each year. Why should you be associated with Motocross? Today s consumers are cuttingedge, interactive, and young minded giving motocross its charisma. This is the advertising appeal.

4 Title/Event Sponsor Having an event tied to a Title Sponsor gives brand awareness like no other company. The Rockstar Energy Freestone National presented by ARMA Energy SNX gives your company the ability to showcase it s market place. Track Signage (fencing along track) All other avenues including by not limited to: 1. Print media produced for ARMA Energy SNX 2. All Direct mailers produced 3. All TV, internet, radio, & PA announcements. Companies often choose to associate themselves as an Event Sponsor for placement in the market. Having ARMA involved in the Texas market will introduce patrons that may otherwise never see your product up close.

5 Hospitality The Rockstar Energy Freestone National presented by ARMA Energy SNX can help you obtain your business objectives. We know it s a competitive marketplace and customers have a choice. A Hospitality Suite will give you the advantage. The business advantage will: Increase repeat business Improve customer loyalty Demonstrate customer and employee appreciation Provide tools for new customers acquisition Motivate immediate sales Strengthen company recognition Energize your sales force Hospitality Suites are available at the Freestone National. With the rental of an up scale chalet, you are entitled to pre-race pit passes and VIP parking for you and your guest. The white canopy chalets are fenced off and come with security at the entrance.

6 Billboard/Track Advertising Every Memorial weekend, the two-wheeled world will focus it s attention on Texas. Signage opportunities at the Freestone National offers you the means to reach potential customers and increase your brand awareness by exposing your product to 20,000 captive fans. You can also reach a National television audience on the NBC Sports, Speed Channel, Rush HD and Fuel TV. Speed Channel has 64,148,000 subscribers (as of June 2006). Add to that another 40 million satellite subscribers. On race weekends, spaces are available at the gate entrances, around the outside of the track (billboards) and/or the fencing that lines the track. You may choose your own advertising means similar to inflatable logo s for placement around the facility.

7 Race Day Displays Race Day Displays are available to reach potential customers and to further increase brand awareness by displaying your name and product(s) to over 20,000 captive motocross fans. The display areas offer wide range flexibility to meet your needs. With sizes ranging from 10x10 up to your desired size, the Freestone National has a display area for you. Whether you are looking for coupon distribution, product sampling within your display, gathering customer data or exit sampling, our staff can help you design a package to meet your specific needs.

8 Hard Numbers Title Event Sponsor (Sold) $25,000 To Include: Hospitality Suite, VIP Seating, VIP Parking; Full Access Pit Passes; Full Weekend Tickets; Track Signage; All Print and Media Presenting Event Sponsor $15,000 (Logo size 50% of Title) To Include: Hospitality Suite, VIP Seating, VIP Parking; Full Access Pit Passes; Full Weekend Tickets; Track Signage; Most Print and Media Event Sponsor $8,000 (Logo size 50% of Presenter) To Include: VIP Parking; Full Access Pit Passes; Full Weekend Tickets; Track Signage; Some Print and Some Media Hospitality $ x30 (40/6/48) Billboard Size & Pricing Available Upon Request Race Day Display $ x10 (4 Tickets) $ x20 (8 Tickets) $ x60 (20 Tickets) Note: 1. Full Access Pit Passes & Full Weekend Tickets are limited in numbers. 2. Number of Full Weekend Tickets will vary with level of sponsorship 3. Any reference to in this presentation in regard to Material/Signage Ad cost will be the responsibility of the advertiser. 4. All figures are based annually with a 3 year agreement.

9 Quick Facts 1. Management with over 55 Years of Racing Experience 2. Over 60 Million Households Nationally Broadcasted Million people within 200 miles of Miller Ranch 4. Only national venue in Texas or within a five state area. 5. $4,000,000 Impact to Local economy. 6. Denver, CO - Nearest venue to Texas of the 12 round series 7. Demographics that Rival NASCAR Year Old 89% 9. Sponsors are Patronized by Motocross Fans 10. AMA Motocross is the most popular sport on two wheels in the US 11. Relatively new sport to Fortune 500 for a Great Value 12. Texas is the 2 nd largest state in motorcycle sales 13. Captive Audience day of event 14. Brand Loyal

10 Freestone Media Coverage Television: Speed Channel (National) 282,000 KXXV-TV (Waco, TX Local News) Print: 2.7 million impressions USA Today 2,113,775 Houston Chronicle 366,578 Las Vegas Review Journal 174,876 Idaho Statesman 52,444 Waxahachie Daily Light 7,000 Corsicana Daily Sun 5,800 Groesbeck Journal 3,600 The Fairfield Recorder 3,200 Mexia News 3,000 Teague Chronicle 2,500 Associated Press Numerous Industry publications including: Racer X Illustrated Motocross Action Dirt Rider Transworld Motocross Online: (LIVE Stream; 28,391 Unique) ABC News Fullnoise Paddock Talk AMA Pro Racing Grind TV Racer X Online AOL Fanhouse Mcnews.com.au Sports Illustrated Auto Racing Daily MOTO.com.br Supercross.com Bay Net Motociclismo Supercross KING Bright House Sports Network Motocross.com The Bleacher Report Caradisiac Motocross Action Transworld Motocross Crash.net Moto News Ultimate Motorcycling Cycle News Motorcycle USA Vital MX DC Sports Box Motorcycling Aus Vurb Moto Dirt Rider Motorsport.com Yahoo! News ESPN Moto Verte Yahoo! Sports ESPN Brazil Examiner.com Forbes.com MSNBC Off-Road.com O Radical

11 Ad Campaign Impressions: 2,321,480 Freestone Ad Campaign Paper Palestine Herald 10,000 Daily x2.3 x30 690,000 Paper Corsicana Sun 7,000 Daily x2.3 x30 483,000 Paper Mexia News 3,000 5 Days/Wk x2.3 x20 138,000 Paper Groesbeck Journal 4,600 Weekly x2.3 x Paper Fairfield Recorder 3,800 Weekly x2.3 x4 34,960 Paper Buffalo Press 3,300 Weekly x2.3 x4 30,360 Paper Teague Chronicle 2,500 Weekly x2.3 x4 23,000 Paper Centerville News 2,000 Weekly x2.3 x4 18,400 Paper Jewett Messenger 1,700 Weekly x2.3 x4 15,640 Magazine Motoplayground 70,000 Monthly x2.3 x1 161,000 Magazine Souvenir Program 36,000 Annual 36,000 Magazine Holeshot 6,000 Monthly x2.3 x1 13,800 Billboard I-45 (Mi 226 S) 21,180 x30 635,400 I-45 (Mi 212 N)

12 Demographics 23% 77% Male Female Gender 9% 22% 21% 3% 31% 4% 10% <H.S. Grad GED HS Grad Trade School Some College Degree Graduate Education Age 10% 6% 13% 15% 9% 11% 14% 21% % 12% 19% 12% 16% 16% 10% <20K 20-39K 40-59K 60-79K 80-99K 100K+ No Response Income

13 2011 Schedule May 21 Hangtown Motocross Classic * Sacramento, CA May 28 Freestone Raceway * Wortham, TX June 11 High Point Raceway Mt. Morris, PA June 18 Budds Creek Motocross Park Budds Creek, MD June 25 Thunder Valley * Lakewood, CO July 2 Red Bud * Buchanan, MI July 16 Spring Creek MX Park * Millville, MN July 23 Washougal MX Park Washougal, WA Aug 13 Unadilla Valley Sports Center New Berlin, NY Aug 27 Moto-X 338 * Southwick, MA Sept 3 Steel City Raceway * Delmont, PA Sept 10 Pala Raceway * Pala, CA * Women s Pro

14 History of Motocross The AMA was established in Motocross (MX) which is defined by Webster as a closed-course motorcycle race over natural or simulated rough terrain and was developed after World War II in Europe. In 1947, the Europeans (under FIM sanctioning) developed an annual motocross event for all the neighboring countries to compete in. It was not until the late 1960 s that Motocross had made it s way to North America when Europe s best riders came to the U.S. for match races. By 1972, the AMA had developed a formal National Championship series in America. Riders from Europe dominated the motocross scene until the late 1970 s. By the 1980 s, the place to be was America. With the age of action sports, Motocross is revered as the original King of X-treme. If a young kid ever dreams to become a superstar in motocross racing today, the place to be is in the AMA Toyota Motocross Championship. In 2010, the AMA boasted over 280,000 card-holding members. The AMA also lobbies for the rights of all motorcyclists in the United States Congress and Legislature They (Motocross riders) may be the most well-conditioned athletes in sports. They are part marathon runner, part boxer. Arizona Republic, February 2004

15 Sponsor Notes & Questions