Business Program WLS 2014

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1 Business Program WLS 2014 Friday, October 31 00:01 08:00 Decorator preparations 08:00 24:00 Exhibitor build Trade show For contributors only 19:30 22:30 Volunteers welcome reception Saturday, November 1 08:00 24:00 Exhibitor build Trade show 08:00 10:00 Volunteers briefing 13:00 17:30 Imperial Rome tour (Delegates / Partners) 14:00 17:00 15:00 18:00 Evening Registration desk open Garden Lobby Networking activity for Executive Committees and Contributors (By invitation only) Free evening Sunday, November 2 09:00 20:00 Registration desk open Garden Lobby 09:00 13:30 Capitoline Hill and Roman Forum tour (Delegates / Partners) 09:00 13:30 Baroque Rome tour (Delegates / Partners) 10:30 13:00 WLA Executive Committee meeting Master of Ceremonies: Ms. Juliet Linley Vinci Welcome addresses 17:00 18:00 Keynote 1 Mr. Bertrand Piccard Adventurer, initiator, chairman, and pilot of Solar Impulse

2 18:00 19:30 Trade show opening 19:30 24:00 Opening dinner (Hosted by Lottomatica) Villa Miani Monday, November 3 08:00 16:30 09:00 10:00 Registration desk open Garden Lobby WLS 2014 official opening Mr. Marco Sala, GTECH S.p.A. Mr. Jean-Luc Moner-Banet, WLA President Mr. Pier Paolo Baretta, Undersecretary, Ministry of Economy and Finance, Italy 10:00 11:00 Keynote 2 Mr. Luca Cordero di Montezemolo 11:00 11:30 Coffee break 11:30 12:30 Keynote 3 Ms. Erin Lyon Executive Director, CSR Asia :30 Trade show and lunch Parallel 1 Parallel 2 Parallel 3 The Internet: Staying relevant in the world Regulating authorities: The future for lotteries of social media Towards global convergence Moderator: David Loeb Moderator: Tim Copper or not? Digital Director Moderator: Fernando Paes 14:30 15:30 WCLC Peter Zäll Sr. V.P. Product & Marketing Camelot U.K. Lotteries Limited Wayne Pickup Afonso Santa Casa de Misericórdia da Lisboa Svenska Spel Charles Coppolani Gunnar Ewald Senior Vice President LOTTO Hamburg GmbH & Lotto New Zealand Jan Peder Strømslid E.V.P. Communication and President ARJEL (Regulator, France)

3 WLA SRMC representative Matteo Monteverdi Senior Vice President of Interactive GTECH S.p.A. Room Salone dei Cavalieri Strategy Norsk Tipping Susan Dolinski VP Social Responsibility and Communications BCLC Luigi Magistro Director ADM (Regulator, Italy) Robert Chappell Director South Australian Independent Gambling Authority Room Terrazza Monte Mario 15:30 16:00 Coffee break Parallel 4 Parallel 5 Parallel 6 The lottery in your pocket: Driving sustainable Electronic gaming machines Apps for smart phones and tablets advertising Moderator: Sandra Harrison Moderator: Buddy Roogow Executive Director Moderator and speaker: Tribe Communication D.C. Lottery and Charitable Seah Chin Siong advertising and web agency Games Control Board Deputy Chief Executive Officer Singapore Pools Sally Cowdry Marketing Director Camelot U.K. Lotteries Jean-Luc Moner-Banet, Loterie Romande & WLA President 16:00 17:00 Albert Lee Football Content and Planning Manager Hong Kong Jockey Club Clement Aubin Manager Internet Lottery Loto-Quebec Limited Zenita Strandänger Head of Corporate Social Responsibility Svenska Spel Sue van der Merwe Chief Operating Officer Brent Scrimshaw President and Atlantic Lottery Shay Segev Chief Operating Officer Playtech PLC (WLA Gold Contributor) Frank Cecchini Chief Commercial Officer Novomatic Lottery Solutions Tatts Lotteries Room Terazza Monte Mario (WLA Gold Contributor) 17:00 18:30 Trade show Evening Contributors event

4 Tuesday, November 4 09:00 9:45 Keynote 4 The future of gaming Dr. Jane McGonigal Game designer and author of Reality is broken 09:45 10:15 Keynote 5 Mr. Giovanni Malagò Chairman of the Italian National Olympic Committee (CONI) 10:15 10:45 Coffee break Panel Preserving the integrity of sports: Global status Moderator: Jean-Luc Moner-Banet,, Loterie Romande Friedrich Stickler, EL President 10:45 11:30 Soo Nan Tan, of Singapore Pools & Chairman of APLA Kristóf Szűcs, Integrity Unit representative, SportAccord Pâquerette Girard-Zappelli, Secretary of the Ethics Committee, IOC Platinum Contributor session Moderator: Rebecca Paul Hargrove,, Tennessee Education Lottery Corporation Gavin Isaacs, President &, Scientific Games Corporation 11:30 13:00 George Zenzefilis, Chief Products & Services Officer, INTRALOT Group Jaymin Patel, President &, GTECH Americas Mike Veverka, and Founder, Jumbo Interactive Limited 13:00 15:00 Trade show and lunch 15:00 16:00 Keynote 6 Ms. Gillian Hughes EMEA Manager, Real Money Gaming and Social Casino

5 Facebook Parallel 7 Parallel 8 Parallel 9 Draw based games: Sustainability of instant Debate: How to make them grow? tickets in an online world Do governments benefit Moderator: Gary Grief Executive Director Texas Lottery Commission Moderator: June Roache S.A. Lotteries more from a monopolybased or a competitivebased sports betting environment? 16:00 17:00 Rodrigo Cigliuti Federal Delegate Tierra del Fuego Lottery. Ken Schulzke Vice President, Marketing WCLC Giovanni Tammaro Marketing Director Loterie Romande Jennifer Westbury Executive Vice President, Sales & Customer Development Pollard Banknote Dr. Ioannis Katakis Executive MALTCO LOTTERIES Limited Moderator: Prof. Bongani Aug Khumalo Chief Executive, Gidani (Pty) Ltd For the proposition: Younes El Mechrafi Director General Marocaine des Jeux et des Sports Avi Levy Instant Tickets Marketing Director Mifal Hapais Jim Yu Vice President 500.com Ltd. (WLA Gold Contributor) Against the proposition: Ludovico Calvi Head of Betting Lottomatica Scommese Niels Erik Folmann Danske Licens Spil Room Terrazza Monte Mario 17: Evening PGRI's Lottery Industry Hall of Fame Free evening (Includes optional tour of the Palazzo Barberini, hosted by Lottomatica)

6 Wednesday, November 5 09:00 10:00 Keynote 7 Google innovations and how to build your brand on YouTube? Ms. Caroline de Fontenay Google, Head of Brand Activation for France, Italy, and Spain 10:00 10:45 WLA Advertising Awards Interactive awards sessions 10:45 11:15 Coffee break Lotteries Summit and Pep-Talk Lotteries 20/20 for a clearer vision of the future Moderator: Ray Bates, EL Honorary President Michelle Carinci,, Lottotech Ltd. Richard Cheung, Executive Director, Customer and Marketing, Hong Kong Jockey Club 11:15 12:30 Inmaculada Garcìa, President, SELAE Theo Gossner,, Westdeutsche Lotterie GmbH & Co. OHG Gary Grief, Executive Director, Texas Lottery Commission Luis Gama, Director, Dirección de Loterías y Quinielas 12:30 14:00 Trade show and lunch Official closing of trade show 14: Distribution of documents for the WLA General Meeting 14: WLA General Meeting (Including regional associations reports and presentation of the WLA RG Award) 17:00 18:00 19:30 02:00 First meeting of the new WLA Executive Committee Closing dinner, Grand Global Gaming Award, and party Cinecittà Studios

7 Thursday, November 6 9:30 15:00 Optional networking day Italian cooking lesson, lunch, and shopping at EATALY

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