2nd Euro-Asian Mountain Resorts Conference

Transcription

1 Preliminary Programme 2nd Euro-Asian Mountain Resorts Conference Paving the Way towards a Bright Future for Mountain Destinations October, 2015 Ulsan, Republic of Korea Background and rationale: 31/07/2015 Pursuant to its 1st edition in 2013 in Almaty Kazakhstan under the topic of Developing New Destinations for Snow Tourism, the 2nd Euro-Asian Mountain Resorts Conference aims at providing an overview on the mountain destinations within a broader context which includes areas like accessibility, social and demographic challenges, environmental, economic and cultural issues, seasonality challenges, better positioning in international markets and management or marketing linkages with the neighboring towns and cities. The conference will also illustrate success stories from different parts of Europe and the Asia Pacific on how to maximize the economic potential and social change while respecting the natural resources and cultural authenticity and diversity in the mountain destinations. The conference will discuss the role of the public and the private sector in the process of developing and managing the mountain resorts so as to maximize the return on investment and the economic and social benefits for the local community. A special panel will also be dedicated to mega events in order to illustrate knowledge and good practice related to the upcoming Winter Olympics which will take place in Pyeongchang in 2018.

2 2 CONFERENCE PROGRAMME 13 October 2015 Venue: The Lotte Hotel Ulsan 14:00-20:00 Registration of participants Day 1, 14 October 2015 Venue: The Lotte Hotel Ulsan 08:00-14:00 Registration of participants 9:30 10:00 Opening ceremony Local authorities, representative of Central Government, the Secretary General of UNWTO 10:00 10:30 Ministerial Roundtable: Mountains as an asset to a country s economy, tourism offer and identity Moderator: Representative from UNWTO Secretariat 10:30 12:00 SESSION 1: Setting the Scene: Paradigm Shift in Mountain Tourism - Differences between the European and Asian Mountain Tourism Development Mr. Laurent Vanat, Laurent Vanat Consulting SARL, Switzerland Moderator: Prof. Peter F. Keller, Institute for Tourism Faculty of Business and Economics (HEC) University of Lausanne, Switzerland 11:45 12:00 Q/A Mr. Tatsumi Ichinomoto, President and CEO, MacEarth Co. Ltd, Japan Mr. Bin Wu, Deputy General Manager, Golf & Ice & Snow Department, Operation Center, Wanda Cultural Industry Group, Beijing, China Mr. Jean-Marc Farini, Project Director Russia-Asia, Compagnie des Alpes, France Mr. Hyun Chul Cho, Chairman of the Korea Ski Resort Business Association, Republic of Korea (tbc)

3 3 12:00 14:00 Lunch break 14:00 15:30 SESSION 2: Mountains as the City s Hinterland Destination Development as a Symbiosis of Nature and Urban Space Representative of City of Ulsan (tba) Moderator: Mr. Hwan-Myung Joo, Secretary General, Tourism Promotion Organization for Asia Pacific Cities (TPO) Mr. Adam Feeley, Chief Executive, Queenstown, New Zealand Mr. Ian Hill, Director, VisitCanberra, Australia Mr. Yves Exbrayat, General Manager, Grenoble Tourism Office, France Mr. Zhulamanov Bakhitzhan Tolevzhanovich, Head of Tourism Department Municipality of Almaty, Kazakhstan (tbc) 15:15 15:30 Q/A 15:30 16:00 Coffee Break 16:00 17:30 SESSION 3: Mega Events: A Unique Opportunity to Capitalise on Global Attention Creating a Positive Image, Regenerating the Destination and Enhancing the Economic Impact Mr. Eric Callender, Senior Mountain Planner, Ecosign, Whistler, Canada Moderator: Mr. Hae-Guk Hwang, Regional Deputy Director for Asia and the Pacific, UNWTO Mr. Kim Hyunki, Director General, Planning & Coordination Bureau PyeongChang Organizing Committee, Republic of Korea Hebei Province, China (tba) Mr. Alexey Grachev, Head, Department of Resort and Tourism, Sochi Administration, Russian Federation (tbc) Mr. Hiroaki Kono, Committee member, Snow Resort Revitalization Committee of Japan Tourism Agency, Japan 17:15 17:30 Q/A 18:00 20:00 Welcome Dinner (Venue: Lotte Hotel Ulsan)

4 4 Day 2, 15 October 9:00 10:30 SESSION 4: Accessible and Inclusive Tourism in Mountain Resorts Mr. Hideto Kijima, Japan Accessible Tourism Center, Japan Moderator: Dr. BongKoo Lee, Professor, Department of International Tourism, University, Busan, Republic of Korea DongEui Ms. Sylvana Mestre, Snow Sports Development Manager, International Paralympic Committee, Spain Mr. Jospeh Kwan, Consultant to UN-ESCAP on Non-handicapping Environments and Global Chair to RI - International Commission on Technology and Accessibility, Hong Kong, China Mr. Florian Van der Bellen, Barrier-free tourism consultant, Former director Kaunertal Tourism, Austria 10:15 10:30 Q/A 10:30 11:00 Coffee Break 11:00 12:30 SESSION 5: Product Development, Diversification and Innovation: Strategies to Respond to Demographic Challenges and to Find New Customers in Niche Markets Discovering Korean Identity through Mountain Culture Prof. David A. Mason, College of Business Management, Chung-Ang University, Seoul, Republic of Korea Moderator: Mr. Kyle Hughes, Founder, Korea Snow, Brisbane, Australia Representative from Toyama, Japan (tba) Mr. Martin Francou, International Project Manager, Geode, France Mr. Rustam Najafov, First Deputy Director, Shahdag Mountain Resort, Azerbaijan 12:15 12:30 Q/A 12:30 14:30 Lunch break

5 5 14:30 16:00 Session 6: Effective Governance and Policy Instruments: Integrated Planning and Investment Incentives, Infrastructure Development and Public Private Partnerships in Management Keynote presentation & moderation: Mr. Christopher Hinteregger, UNWTO Consultant, Partner and Head of Tourism Destinations International Kohl & Partner GmbH, Austria Representative of Ministry of Culture and Tourism, Turkey (tba) Mr. Aleksandre Onoprishvili, Director of Mountain Resorts Development Company, Georgia Mr. Justin Downes, IMG Ski Resort Management, Beijing & Hong Kong, China 15:45 16:00 Q/A 16:00 16:30 Coffee Break 16:30 17:30 Technical conclusions and closing remarks Mr. Christopher Hinteregger, UNWTO Consultant, Partner and Head of Tourism Destinations International Kohl & Partner GmbH, Austria Representatives of the hosts 18:00 20:00 Farewell Dinner (Venue: tba) Day 3, 16 October 9:00 17:00 Technical Visit (Yeongnam Alps, Whale Museum, etc.)