MARKETING INNOVATION SUMMIT FOR B2B
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1 MARKETING INNOVATION SUMMIT FOR B2B presented by April 29 30, 2015 AT&T Park, San Francisco, CA MarketingInnovationSummit.com #B2BSUMMIT
2 DAY ONE WEDNESDAY, APRIL 29TH DEMANDBASE UNIVERSITY WORKSHOPS Demandbase University Workshops are being offered with limited availability. The two tracks, Basic and Advanced, will be presented by a team of Demandbase experts and cover the following lists of topics: 1-5pm BASIC TRACK Account-Based Marketing Introduction: Learn the fundamentals of Account-Based Marketing and the real life tactics and strategies for implementation within the Sales and Marketing organization. Includes an ABM assessment to help attendees define a roadmap for adoption within their organization. Top 5 Reports to Get Started in B2B Analytics: Get started with analytics that drive your ABM strategy. This session will cover the 5 essential reports every marketer needs to set out on a path of Account- Based Marketing in their organization. Attendees are welcome to follow along on their own Demandbase-enabled Analytics instances on their laptops. B2B Segmentation: Uncover the universe of companies that you can and should do business with, create valuable segments from this universe, and create a marketing plan for each segment in this guided portion of the workshop. B2B Digital Advertising, Personalization and LPO Best Practices: Learn about the tried and true best practices for Web, Mobile & Video advertising creative and landing pages. Account-Based Marketing in Action: How does it all come together? Learn from fellow marketers that have deployed a full funnel Account- Based Marketing strategy successfully. Learn how to create a roadmap for Attract, Engage, Convert and Measure that maximizes revenue performance.
3 DAY ONE WEDNESDAY, APRIL 29TH (cont.) 1-5pm ADVANCED TRACK Account-Based Marketing Introduction: Learn the fundamentals of Account-Based Marketing and the real life tactics and strategies for implementation within the Sales and Marketing organization. Includes an ABM assessment to help attendees define a roadmap for adoption within their organization. Creating Analytics-driven Advertising and Personalization LPO Plan: Gain insight into how to create data-driven strategies for Account-Based Advertising, Personalization and Landing Page Optimization. Creating an Analytics-driven Content Strategy: Content plays a critical role in B2B Marketing, but how do you create a content strategy that focuses on and engages the segments and accounts that matter? Learn how to use data to create a content strategy that wins. Creating Page Optimizations/Experiments in B2B: Discover the different methodologies for creating an effective testing strategy, as well as best practices for reporting and analysis of data from experiments. Account-Based Marketing in Action: How does it all come together? Hear from fellow marketers that have deployed a full funnel Account-Based Marketing strategy successfully. Learn how to create a roadmap for Attract, Engage, Convert and Measure that maximizes revenue performance. GENERAL CONFERENCE OPEN 5-7pm WELCOME RECEPTION ALL STAR LOUNGE Let s play ball! Join us in kicking off the conference - grab some upscale ballpark grub and take a swig before swinging in the batting cages, or catching a ballpark tour.
4 DAY TWO THURSDAY, APRIL 30TH 7:30am REGISTRATION OPENS 8-8:45am BREAKFAST ALL STAR LOUNGE 9-11:15am KEYNOTES STADIUM Welcome & Executive Address Chris Golec, Founder & CEO, Demandbase Peter Isaacson, CMO, Demandbase Avanish Sahai, CPO, Demandbase Guest Speaker Stop Hunger Now Rod Brooks, CEO, Stop Hunger Now Chris Golec Avanish Sahai Peter Isaacson Rod Brooks 11:15-1pm LUNCH ORGANIC GARDEN Stop Hunger Now: Volunteer Demandbase is proud to partner with Stop Hunger Now and we invite you to volunteer and help package meals with fellow attendees. 1-3:45pm TRACK SESSIONS THOUGHT LEADERSHIP TRACK Thought Leadership Session Adam Blitzer, SVP & CEO Pardot, salesforce.com Account-Based Marketing: Welcome to The New Reality in B-to-B Megan Heuer, Vice President & Group Director, SiriusDecisions Thought Leadership Session Michael McLaren, CEO, MRM/McCann Adam Blitzer Michael McLaren Megan Heuer!
5 DAY TWO THURSDAY, APRIL 30TH (cont.) 1-3:45pm TRACK SESSIONS (CONT.) INNOVATION SHOWCASES TRACK Innovation Showcase: Domo Heather Zynczak, CMO Innovation Showcase: Featured Customer Marketing Tech Stack Showcase Panel Moderator: Scott Brinker, President & CTO, ion interactive Heather Zynczak Scott Brinker MARKETING TECHNOLOGIST TRACK Marketing with Big Data Caleb Whitmore, Founder & CEO, Analytics Pros B2B Personalization Made Easy Citrix Caleb Whitmore 5-7pm KEYNOTE & CLOSING STADIUM Steve Young Pro Football Hall of Fame Quarterback & ESPN Analyst Ace Awards Steve Young 5-7pm CLOSING RECEPTION ALL STAR & PATIO LOUNGE Enjoy closing out the conference in style, featuring San Francisco neighborhood cocktails and cuisine. GENERAL CONFERENCE CLOSE Agenda is subject to change.
6 MARKETING INNOVATION SUMMIT FOR B2B presented by THANKS TO OUR SPONSORS Media Partner: April 29 30, 2015 AT&T Park, San Francisco, CA MarketingInnovationSummit.com
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