Learning Drink An occasion to learn and to share different experiences, values and know-how of the several sectors involved.

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2 Learning Drink 2014 Evening meetings in Rome or Milan in an informal atmosphere charecterized by innovative and engaging debates regarding topics of common interest. An occasion to learn and to share different experiences, values and know-how of the several sectors involved. Excellent testimonials will put forth their insights on specific topics. Exclusive locations represent ideal venues for networking and business opportunities.

3 Learning Drink 2014 Public relations and network building Relationship marketing Active participation and debate Aggregation and exchange between companies Brand Experience Promotion of values and business culture Experience, knowledge and solution sharing between guests

4 2014 Sponsors Partner Media Partner

5 2014 Calendar - March/May n. Date City Venue Topic Testimonials 1 19 March Rome Palazzo Esposizioni Made in Italy Dr. R.M.Jarrin Tamayo CEO Birra Peroni Dr. Alberto Alfieri CEO Cesare Fiorucci Dr. Mario Sechi Journalist Il Foglio moderator 2 10 April Rome Deloitte Community Dr. Enrico Loccioni Loccioni Group President Dr. Emilia Romano HR Director Save The Children Dr. Riccardo Bondì HR Dir. Banca Prossima I.San Paolo Prof. Roberto Panzarani Lumsa University Professor 3 14 May Milan Zurich Young & Future: future investment Dr. Bernardo Olivieri Dr. Stefano Dedola Dr. Norman Pagani Dr. Mario Greganti HR Director Zurich HR Director Mc Donald s Italia HR Director Nestlè Senior partner Challenge modetaror 4 30 May Rome Cinecittà Studios The opportunity of Change Pupi Avati Dr. Paolo Zangrillo Italian Cinema Director HR Director Acea

6 2014 Calendar June/July n. Date City Venue Topic Testimonials 5 26 June Rome Officine Farneto HR management in public and private sector Dr. Laura Lega Dott. Gianluigi Cattaneo Dott. Mario Sechi HR Director Ministery of the Interior HR Director IBM Journalist Il Foglio - moderator 6 2 July Rome Casa del Cinema Growth through ideas Dr. Iginio Straffi President of Rainbow Roma Winx creator Dr. Luigi Abete President of Italian Entertainment Group Dr. Stefano Turconi London Business School Dr. Marco Mele Journalist Il Sole 24 ore Dr. M.Ines Aronadio Director of ITA (Italian Trade Agency) Creative Goods Office Sponsored by Unindustria 7 22 July Rome Eataly Smartworking: Agile working Dr. Augusto Bandera Ing. Francesco Corea Dr. Mario Sechi Head Of Corporate Sales Vodafone IT Direttore Generale Centostazioni spa Journalist Il Foglio moderatore

7 NB. *Session and testimonials to be confirmed Calendar September/November n. Date City Venue Topic Testimonials 8 24 September Rome Deloitte Complexity management: managing complexity without complications 9 2 October Milan Eataly Smeraldo Smartworking Agile working * Dr. Maurizio Tarquini Ing. Federico Golla Dr. Roberto Spingardi Dr. Mario Sechi Dr Augusto Bandera Dr. Francesco Farinetti Dr. Mario Graganti Director Unindustria CEO Siemens President Luxam spa Journalist Il Foglio moderator Head Of Corporate Sales Vodafone IT Entrepeneur - Eataly Senior Partner Challenge Network October Milan Zurich Women s Leadership Dr. Tiziana Zancan Dr. Donatella Colantoni Dr. M.Cristina Origlia HR Director Maserati Head of HR Fox Channels Italy-Germany Director of L Impresa November Rome Palazzo dei Congressi Management of Winning Teams* Dr. Giovanni Malagò Dr.Mario Sechi President CONI Journalist Il Foglio - moderator

8 Sponsor Benefits VISIBILITY FOR SPONSOR COMPANY NETWORKING AND PUBLIC RELATIONS

9 Sponsor Benefits SPONSOR COMPANY VISIBILITY ON-LINE MARKETING AND COMMUNICATION ACTIONS (web site, logo, link, web 2.0, Direct Marketing) OFF-LINE MARKETING ACTIONS Sector Press Pubblication (eg. L Impresa with copies sold and subscriptions) DISTRIBUTION OF SPONSOR COMPANY ONLINE AND OFFLINE COMMERCIALS AND ADVERTISEMENT

10 Sponsor Benefits NETWORKING AND PUBBLIC RELATIONS SPONSOR COMPANY TESTIMONIAL SPEECH (o segnalazione dal proprio portfolio top client) 10 INVITATIONS FOR TOP CLIENTS DEVELOPMENT AND SHARING OF GUEST DATABASE

11 Sponsorship Opportunities Learning Drink Programme 2014 Sponsor Visibility Option 1 Option 2-1 Full Guest(meeting room + aperitif + hostess) to be arranged in Rome + Investiment ,00 + vat Investment 8.000,00 + vat