Iowa PGA Section. Internet Marketing Opportunities

How does sponsoring a tournament affect relationships with the Iowa PGA members?
Where can you find the Banner ad?

Transcription

1 Iowa PGA Section Internet Marketing Opportunities 2011

2 Our Audience The Amateur & Professional Families - Mom, Dad & children Professionals - working in all types of facilities Amateurs - playing all over the region

3 Our Reach How we re communicating... We are in continuous contact with the amateur and professional golfer in the Iowa PGA Section Banner Ads at iowapga.com = Average of 11,000 unique visitors each month Social Media = Almost 2,000 fans on Facebook, we re on Twitter and more Monthly E-Letter = Over 11,000 Amateurs Blasts = Over 250 PGA Professionals at 120 facilities Iowa Golf Magazine = Over 50,000 readers

4 Our Web site We pride ourselves on our ability to deliver relevant, interesting and ever-changing content to the thousands of visitors our Web site sees each month. We are on our toes and our audience keeps coming back for more. Whether it is our popular media center with new videos, articles on various topics or photos from our events and programs, there is always something new to discover. Visitors will also see our integration with our social media outlets, such as Facebook and Twitter. It is easy to see that we are keeping pace with today s communication and reaping the benefits of this interaction! Who s looking here? Our PGA professionals, the general amateur golfer, our junior golfers, parents of junior golfers, sales reps and more. This is the portal to our online world. If they want to sign up for a tournament, order a Golf Card or watch a video, they are coming here.

5 Social Media Sites Facebook, Twitter... People are eager to Follow Us or Become Our Fan! We are committing ourselves to using these rapidly growing sites - the future of business and communication lies in these social media sites and we will not be left behind! We make sure to have engaging content that creates discussion, interest and that leads back to our Web site - We run trivia and giveaways on these sites and love to see the discussions between Fans! We have seen a tremendous increase in Golf Card sales this year utilizing these sites and know it is increasing our visability and reach! Who s Looking Here? Everyone that makes up our traditional audience! The juniors are online, their parents, our PGA members and the local amateur. It is the fastest and most direct way we speak to them!

6 Banner Ads Horizontal Banner Ad Vertical Banner Ad You pick the page you want to place your ad on! This page will feature only your advertisement at the top and will link directly back to your Web site! 480 px X 60 px This ad appears on every page within Link it back to your Web site and list your name if you prefer. This is currently our most popular form of advertising. 125 px X 125 px All Banner Ads $500 for 1 year $1,000 for 3 years *All banner advertisers receive two free blasts! Advertiser is responsible for providing text to Iowa PGA Home Page Banner Ad (Upper-Right Corner) $4,000 for 1 year

7 Iowa PGA E-Letter Our Monthly E-Letter We send a monthly E-Letter to a database of amateur golfers in our region. Typical content includes popular drawings and giveaways, alerts to programs and videos, golf news and tips, and special discount opportunities. Main Article Block Pricing 427 px by 120 px $200 for 1 Issue $300 for 2 Issues $400 for 3 Issues $500 for 12 Issues Sidebar Pricing 142 px by 60 px $100 for 1 Issue $150 for 2 Issues $200 for 3 Issues $250 for 12 Issues This electronic newsletter is sent each month with timely local, regional and national content. It is written with a purposeful and personal feel and we often point readers back to our Web site for more detailed information. Who s looking here? A growing database of amateur golfers that includes juniors through seniors. Many see this as their reminder for upcoming programs and events. Others are subscribing for the special discounts and giveaways we like to offer.

8 Blasts Iowa PGA Blast This unique opportunity is targeted specifically to our PGA members and apprentices. Want to reach the golf professional in a direct and intimate way? Say hello to the Iowa PGA Blast. Blast Pricing $150 for 1 Blast $250 for 2 Blasts $350 for 3 Blasts $400 for 4 Blasts *all blasts must be sent within one year of purchase Remember - purchase a banner ad and receive two blasts, free of charge! is the primary way that our office communicates with our members. They are accustomed to receiving important information via their inbox. Our professionals work in a variety of places and in a variety of ways. They are working at small, medium and resort-sized facilities throughout the state. They touch hard and soft good merchandising, food and beverage management, coaching, event management, personal instruction, pro shop management and so much more. They are integral players in their facility and in their communities. Who s looking here? Our Section includes 240 PGA members and apprentices at over 120 facilities throughout the region.

9 Iowa Golf Magazine Iowa Golf Magazine Iowa Golf Magazine is the official publication of the Iowa PGA Section. The premier magazine for golfers in the Iowa region, with over 50,000 readers, this is the publication you want in hand to catch up on your golf reading! Learn about new courses, get inside scoops on major tournaments and trends. This magazine is published on a quarterly basis (spring, summer, fall, winter). Contact us to advertise in this publication and also receive a FREE Internet / package as well!

10 Iowa PGA Section Tournament Sponsorship Opportunities 2011

11 Tournaments Iowa PGA Tournaments The Iowa PGA conducts professional golf tournaments which begin in April and end in mid-october. Tournaments are typically held on each Monday throughout the summer except for the Major Championships which are multiple-day events. The various formats for these events include stroke play, match play, stableford, four-ball, team pro-ams, and team all pro events. To be eligible, competitors must be an active member or apprentice in the Iowa PGA Section and be eligibly employed. Sponsoring a tournament is a great way to develop significant relationships with the Iowa PGA Members & Apprentices while also building public brand awareness through the various Iowa PGA media outlets.

12 2011 Schedule 2011 Iowa PGA Tournament Schedule February Las Vegas Pro-Am, Las Vegas, NV April 11 - Assistant Match Play, Geneva Golf & Country Club, Muscatine, IA April 18 - Team All Pro, Ottumwa Country Club, Ottumwa, IA April Hole Classic, TPC Deere Run, Silvis, IL May 2 - Junior Senior Draw, Short Hills Country Club, East Moline, IL May Iowa Cup Matches, Ames Golf & Country Club, Ames, IA May 9 - Pro Select, Brown Deer Golf Club, Coralville, IA May Match Play Championship, Oakwood County Club, Coal Valley, IL May 23 - Pro Am #1, Glen Oaks Country Club, West Des Moines, IA May 26 - Principal Charity Classic Pre-Qualfiier, Lake Panorama Natl Golf Course, Panora, IA May 31 - Principal Charity Classic Open Qualifier, Tournament Club of Iowa, Polk City, IA June 6 - Pro Senior, Hyperion Field Club, Johnston, IA June 14 - Junior Academy Stroke Play, Pheasant Ridge Golf Course, Cedar Falls, IA June 20 - Stableford Event, Fort Dodge Country Club, Fort Dodge, IA June 27 - Boy Scouts Pro Am, Davenport Country Club, Pleasant Valley, IA 2010 Iowa PGA Professional Championship June 30 - John Deere Classic Pre-Qualifier, Pinnacle Country Club, Milan, IL Champion, Chad Proehl With Sponsors July 4 - John Deere Classic Open Qualifier, Pinnacle Country Club, Milan, IL July 11 - Pro Assistant, Geneva Golf & Country Club, Muscatine, IA July Iowa PGA Professional Championship, Arsenal Island Golf Course, Rock Island, IL July 25 - Pro Junior, Timberline Golf Course, Peosta, IA August 1 - Emeis Pro Am, Emeis Golf Course, Davenport, IA August 8 - Club Team Championship, Beaver Hills Country Club, Cedar Falls, IA August 15 - Pro Lady, Mason City Country Club, Mason City, IA August Brokers International, Ltd. Iowa Open, Lake Panorama National Golf Course, Panora, IA August Iowa PGA Senior Professional Championship, Dubuque Golf & Country Club, Dubuque, IA August 29 - Pro Director, Cedar Rapdis Country Club, Cedar Rapids, IA September Hole Classic #2, Centennial Oaks Golf Club, Waverly, IA September The Autumn Pro Am at Blue Top, Blue Top Ridge, Riverside, ia September 26 - Pro Scratch / Senior Scratch, Finkbine Golf Course, Iowa City, IA September Iowa PGA Assistant Professional Championship, Gates Park Golf Course, Waterloo, IA October 3 - Pro Superintendent, Elmwood Country Club, Marshalltown, IA October 10 - October Shootout, The Preserve on Rathbun Lake, Moravia, IA

13 Supporting Sponsor Supporting Sponsor Package $750 or Donated Player Gifts/Prizes A. Promotional story in the Weekly Iowa PGA Update announcing the agreement B. Limited sponsorship advertising at event(s) C. Results and sponsor s name D. Results and sponsor s name posted in Iowa Golf magazine E. Results and sponsor s name provided to Iowa Newspapers F. Results and sponsor s name posted on Iowa PGA G. 1 invitation to sponsor appreciation dinner 2010 Golf League Championship Winners Jim Webb, Matt Erger, & Chris Black With Sponspor

14 Presenting Sponsor Presenting Sponsor Package Presenting Tournament Sponsorship $1,500 A. Promotional story in the Weekly Iowa PGA Update announcing the agreement B. Promotional story in national PGA Magazine announcing the agreement C. Announcement posted on Iowa PGA Facebook Fan Page D. Announcement posted on Iowa PGA Twitter account E. Limited sponsorship advertising at event(s) F. Results and sponsor s name G. Results and sponsor s name posted in national PGA Magazine H. Results and sponsor s name posted in Iowa Golf magazine I. Results and sponsor s name provided to Iowa Newspapers J. Results and sponsor s name posted on Iowa PGA K. 1 invitation to sponsor appreciation dinner 2010 Match Play Champion Sean McCarty

15 Title Sponsor Title Sponsor Package Title Sponsorship $3,000 A. Sponsor name added to title of tournament - Example - Cleveland Golf / Srixon Pro-Am B. Promotional story in the Friday Iowa PGA Newsletter announcing the agreement C. Promotional story in national PGA Magazine announcing the agreement D. Announcement posted on Iowa PGA Facebook Fan Page E. Announcement posted on Iowa PGA Twitter account F. Banner ad placed on Iowa Section PGA Web G. Unlimited sponsorship advertising at event(s) H. Results and sponsor s name I. Results and sponsor s name posted in national PGA Magazine J. Results and sponsor s name posted in Iowa Golf magazine K. Results and sponsor s name provided to Iowa Newspapers L. Results and sponsor s name posted on Iowa PGA M. Provide year round access to membership mailing list N. Iowa PGA Awards Luncheon invitation O. 2 blasts per quarter (Sponsor must provide text to Iowa PGA) P. 1 invitation to sponsor appreciation dinner Q. 2 Iowa PGA Golf Cards ($80 value) Pro-Am Participants Preparing To Play

16 Gold Sponsor Gold Sponsor Package Gold Tournament Sponsorship $5,000 A. Sponsor name added to title of tournament - Example - Cleveland Golf / Srixon Pro-Am B. Promotional story in Weekly Iowa PGA Membership Update announcing the agreement C. Promotional story in national PGA Magazine announcing the agreement D. Announcement posted on Iowa PGA Facebook Fan Page E. Announcement posted on Iowa PGA Twitter account F. Banner ad placed on Iowa Section PGA Web G. Unlimited sponsorship advertising at event(s) H. Results and sponsor s name I. Results and sponsor s name posted in national PGA Magazine J. Results and sponsor s name posted in Iowa Golf magazine K. Results and sponsor s name provided to Iowa Newspapers L. Results and sponsor s name posted on Iowa PGA M. Provide year round access to membership mailing list N. Free booth at Iowa PGA Merchandise Show ($200 Value) O. Iowa PGA Awards Luncheon invitation P. 2 blasts per quarter (Sponsor must provide text to Iowa PGA) Q. 2 Invitations to sponsor appreciation dinner R. 10 Iowa PGA Golf Cards ($400 value) 2010 Assistant Championship Winner Nathan Smith With Sponspors

17 Iowa PGA Section Junior Golf Sponsorship Opportunities 2011

18 Iowa Junior Tour Iowa Junior Tour The Iowa Junior Tour is administered by the Iowa PGA and consists of over 60 events throughout Iowa and Western Illinois, June - August, offering a competitive playing platform for the up-and-coming golfer. Approximately 800 junior golfers become members of this tour which makes this a valuable sponsorship opportunity for that business looking to reach junior golfers and their family members. We offer sponsorsip packages that can be tailored to fit any budget.

19 Gift Sponsor Junior Tour Gift Sponsor Provide Player Gifts at an Iowa PGA Jr. Major Event A. Promotional story in the Weekly Iowa PGA Update announcing the agreement B. Limited sponsorship advertising at event(s) C. Results and sponsor s name D. Results and sponsor s name posted in Iowa Golf magazine E. Results and sponsor s name provided to Iowa Newspapers F. Results and sponsor s name posted on Iowa PGA G. 1 invitation to sponsor appreciation dinner

20 Presenting Sponsor Junior Tour Presenting Sponsor Junior Tour Presenting Sponsorship $2,500 A. Promotional story in the Weekly Iowa PGA Update announcing the agreement B. Promotional story in national PGA Magazine announcing the agreement C. Announcement posted on Iowa PGA Facebook Fan Page D. Announcement posted on Iowa PGA Twitter account E. Limited sponsorship advertising at event(s) F. Results and sponsor s name G. Results and sponsor s name posted in national PGA Magazine H. Results and sponsor s name posted in Iowa Golf magazine I. Results and sponsor s name provided to Iowa Newspapers J. Results and sponsor s name posted on Iowa PGA K. Junior Tour Mailing List Access L. blast to Junior Tour members four times per year M. Banner ad located on all Junior Golf pages within N. 1 invitation to sponsor appreciation dinner

21 Other Programs Other Iowa PGA Junior Programs The Iowa PGA also offers sponsorship packages for the events/ programs listed below. Drive, Chip, & Putt Championship (State-Wide Event) Iowa PGA Junior Golf Academy Iow PGA Winter and Spring Junior Golf Clinics Iowa PGA Parent-Child Championships

22 Contact Us We look forward to speaking with you! If you have any questions, please don t hesitate to contact us! Angelique Wonders Director of Marketing awonders@pgahq.com Troy Christensen Executive Director tchristensen@pgahq.com Tess Goudy Junior Golf Director tgoudy@pgahq.com Iowa PGA Section 3184 Hwy. 22 Riverside, IA phone fax

Iowa PGA Section. Internet Marketing Opportunities

How does sponsoring a tournament affect relationships with the Iowa PGA members?

Where can you find the Banner ad?