"The UBRA is simple... You compete. You earn points. You win titles. You pick your award."

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1 "The UBRA is simple... You compete. You earn points. You win titles. You pick your award." 2 From the Manager 3 Our Members & Producers 4 Special Events 5 Rates/Sizes 6 Other Opportunities/Form 1

2 The UBRA is an organization, which was established in 2002 with the mission to work with producers, contestants and sponsors to offer a unique awards program that would benefit everyone involved. Guidelines are set up for producers to help conduct their events. Particular rules for each particular event are left to the discretion of each producer/arena to allow the UBRA to promote a variety of events that members may attend. We know our audience; we share their passion for the Western lifestyle and the fast-paced sport of barrel racing in particular. The fact that each member of our staff is involved in the barrel racing industry allows us to relate well to our members, producers and sponsors. We feature all kinds of events large and small, so our members can have an opportunity to earn points at all levels of competition from play days to large added money barrel races. In addition to our annual UBRA World Show printed program, we produce additional original content on our website, UBRA.org. The UBRA enews helps us feature coverage of more events than ever before. The digital offerings interface nicely with content on BarrelHorseHotline.com, allowing us to circulate the news using an effective multi-platform approach. As a growing voice in our industry, the United Barrel Racing Association welcomes the opportunity to work with you. Sincerely, Jessica Beauvais, Manger United Barrel Racing Association 2

3 UBRA Charter Member Jane Melby (2011 NFR Round 3 Champion) Our Members & Producers Many factors make our members and producers a very targeted audience for advertisers. The biggest factors are the passion they feel for the sport of barrel racing and emotion they feel for their horses. Who They Are * UBRA is known for promoting family friendly barrel racing events. We reach a nationwide audience of barrel racing competitors of all ages, event producers, barrel horse breeders, trainers and Pro Rodeo competitors, who are passionate about the sport of barrel racing and the Western lifestyle. * Our members and producers are made up of predominantly women, the buyers of the family. * Most compete in the sport of barrel racing on varying levels. Many are involved through producing barrel events, breeding of barrel horses or through other equine-related business. * They send us letters and s and post regularly on our Facebook page. What They Buy * HEALTH: Members tend to be proactive in the healthcare of their equine athletes, interested in nutrition and supplementation and open to holistic approaches to equine healthcare. * CLOTHING & TACK: They appreciate the latest styles in fashion and tack and look for clothing and tack that will be comfortable yet identifies their individual personalities. * HOME: They appreciate a Western style of living, which is reflected in their homes. * TRANSPORTATION: Safety and comfort is a must when they choose their tow vehicle and trailer. 3

4 Special Events JJ Classic Online Stallion Service Auction Winter Warm Up Producer Spotlight Triple Turn Classic Bowman, ND Race for the Roses - Fergus Falls, MN IBRA Spring Fling Huron, SD Memorial Run4the$ ~ TBA, WI Bismark Barrel Bonanza - Bismarck, ND Rocking D's Racing for Dollars Nevis, MN Double G Arena Sterling, IL Big J Barrel Blast Waterloo, IA Rounding the Red Barrel Race - West Fargo, ND Chism Trail Ranch Merrill, WI UBRA World Show & JJ Classic - Verndale, MN Grid Iron Futurity Huron, SD SD Heartland Futurity Huron, SD Thanksgiving Special Holiday Sponsor Spotlight Monthly Events Each month we cover upcoming futurities, divisional events and open shows as well as accurate results from UBRA featured events. UBRA enews The UBRA enews is an exciting way to convey your advertising message to barrel racing enthusiasts. A monthly e-newsletter reaches over 5,000 subscribers linking them via dynamic photos and attention grabbing headlines to the barrel racing news they are hungry for. Exclusive Sponsor Package includes advertising in body, facebook post and more. The UBRA enews digital program delivers coverage from UBRA barrel races straight to reader s inboxes once every month. 4

5 UBRA World Show printed program deadline: July 1 st. Ad Sizes/Rates Competitor Packet Inserts $10 (Must sponsor $250/+ to take advantage of inserts) $20 Black & White Business Card Ad $50 Half page ad $75 Full page black & white Marketing Delivered to over 25,000 double opt-in barrel racer addresses UBRA World Show Live Webcast Sponsorship Only 4 guaranteed positions available framing webcast window. Ad viewed the entire live feed of event, linked to your website. Sponsors logo and link to website Sponsors promoted in announcing upcoming webcast to over 25,000 barrel racing addresses Sponsors promoted in UBRA webcast promo print advertising as space allows. Banner Ad 200 x 100 (pixels) / max. file size 35K Positioned on home page and most pages on the website. Limited positions sold for maximum impressions. Other Opportunities Contact your sales representative Jessica Beauvais jessica@ubra.org Silver Sponsorship Package Online Banner: 200 x 100 (pixels) / max. file size 35K Positioned on home page and most pages on the website. Limited positions sold for maximum impressions. 5

6 Gold Sponsorship Package In addition to Silver package: Full page color ad in the UBRA World program marketing delivered to over 25,000 double opt-in barrel racer addresses Platinum Sponsorship Package In addition to Gold package: marketing delivered to over 25,000 double opt-in barrel racer addresses, 2 times. UBRA Awards sponsor - logo embroidered on choice of: 10 jackets /15 sheets /15 vests/20 gear bags. Diamond Sponsorship Package In addition to Gold package: UBRA World Show live webcast advertisement space marketing delivered to over 25,000 double opt-in barrel racer addresses, 4 times. Trophy Saddle Recognition: Four saddles stamped/lasored with your logo. Your logo professionally displayed on a barrel at the UBRA World Show. Monthly Contest Sponsor Donation of product contact your sales rep for information and availability. Basic Contact Information (Circle Option Choice above and include business card with form) Company Name Contact Address Phone Address Please complete this form and mail to: UBRA; 960 Bunyan Ave., Balsam Lake, WI Make checks payable to: UBRA Notes/Special Announcements: 6