Big-Data-as-a-Service The Solution for the German Market Case study: Axel Springer SE. VICO Research & Consulting Stuttgart 2014

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1 Big-Data-as-a-Service The Solution for the German Market Case study: Axel Springer SE VICO Research & Consulting Stuttgart 2014

2 The Outline: Construction, operation and maintenance of big data technology based on the newly developed system of VICO. Objectives: o Improving the information content of media o Identification of opportunities for the data marketplaces o Automated system, which recognizes entities by algorithms relevant to a particular topic 2

3 Introducing VICO Passion for Web Intelligence Our three Business Units Web Intelligence Agency Research 3

4 VICO Web Intelligence Passion for Web Intelligence The business unit VICO Web Intelligence consist of two areas Web Intelligence Solutions Social Media Listening Our service-oriented team develops specific tools that extract the relevant knowledge from Social Data for your business optimization. 4

5 Our TOP Customers - Research Projects - Big Data 5

6 Introducing Axel Springer / ikiosk 6

7 Axel Springer Motivation Axel Springer wants to be the leading digital publisher. Mathias Döpfner 7

8 New digital Marketing Approach 8

9 New digital Marketing Approach 9

10 New digital Marketing Approach Aldiana Media Lounge Visitors can sign in to the Media Lounge and purchase epapers RIU Media Lounge Visitors can purchase epaper with a coupon code for discounted price. lti Media Point Visitors can sign in to the Media Lounge and purchase epapers 10

11 Axel Springer Motivation o Goals: o Increasing the reading experience o Conditions o o Fully automated Controllable o Solution o To link the text to further relevant information: o Statistics o People o Places o Companies o Advertisement 11

12 Introducing OKKAM 12

13 OKKAM o OKKAM was founded in 2010 following the "OKKAM - Enabling the web of entities" ( ) project. o The company specializes in data linkage, data integration, data fusion and semantic modeling. o Some technologies of OKKAM : o Entity Name System (ENS): a scalable and high-performance platform for data linkage o OKKAM refine: a general tool for importing data in to different formats and linking it with other data o ObjectLinks: a scalable platform for the creation of data sheets and deployment on multiple devices (smartphone, tablet, PC) o Additional projects of OKKAM: o DOPA o TAG CLOUD o FitCity o SICRAS 13

14 Big-Data-as-a-Service The Process 14

15 The Solution VICOs Data Supply Chain Study Article from ikiosk Enrichment of Texts in ikiosk Entity Extraction Text Integration Semantic- Web-Balance Content Management 15

16 The Solution VICOs Data Supply Chain Study Article from ikiosk Enrichment of Texts in ikiosk Entity Extraction Text Integration Semantic- Web-Balance Content Management 16

17 The Solution VICOs Data Supply Chain Study Article from ikiosk Enrichment of Texts in ikiosk Entity Extraction Text Integration SemanticWeb-Balance Content Management 17

18 The Solution VICOs Data Supply Chain Study Article from ikiosk Enrichment of Texts in ikiosk Entity Extraction Text Integration Semantic- Web-Balance Content Management 18

19 The Solution VICOs Data Supply Chain Study Article from ikiosk Enrichment of Texts in ikiosk Entity Extraction Text Integration Semantic- Web-Balance Content Management 19

20 The Solution VICOs Data Supply Chain Study Article from ikiosk Enrichment of Texts in ikiosk Entity Extraction Text Integration Semantic- Web-Balance Content Management 20

21 Goal Achivement- Data Supply Chains o Marketplace o Statistic pool o Address directory o Company Data o Web-Data o Processing power o Algorithms o VICO newspaper articles entity extraction data linkage services ADS solutions ObjectLinks Online/offline visualization Axel Springer VICO Okkam/DOPA Okkam/VICO Okkam Okkam 21

22 Presentation of results Live-DEMO 22

23 VICO - Technology We have been doing for long time what Google is doing now Entity identification People, companies, places and products Semantic Web Access to DBPedia, Freebase, Over 100 knowledge sources (from medicine to music) Stratosphere - Data Supply Chain This development of the TU Berlin is an efficient big data platform Fast system for complex algorithms to large data sources worldwide Data Sources News Statistics (socio ecomonics) Company data Social Media (forums, blogs, review sites, social networks, video portals) And many more 23

24 VICO - Intelligent use of Social Data Sascha Adam ia agement & Social Med Head of Product Man Axel Springer SE Sales & Operations Phone inger.de 040 / Yasan Budak of Consulting Senior Partner & Head vico-research.com 15 Phone Mobile m 24

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