Business IntelliSENSE Social and Internal Data Marriage for Smarter Decisions

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Business IntelliSENSE Social and Internal Data Marriage for Smarter Decisions"

Transcription

1 2014 BA Convention Business IntelliSENSE Social and Internal Data Marriage for Smarter Decisions May 2014

2 2014 BA Convention 2 Big Click Data to edit Drivers Master text styles Big Data Analytics is a natural result of four major global trends Cloud Computing Social Networking Moore s Law Mobile Computing Analysis of multiple data points emerging out of huge volume, velocity and variety reveals interesting correlations and uncovered patterns, aiding in the crucial business decision making process

3 2014 BA Convention 3 Social Click to media edit Master and business text styles Social Media Data is not ONLY Data It is about Experience, People, Relationship Only 14% trust on Advertisements 90% of consumers trust on Peer Recommendations 93% of Marketers use Social Media for Business Conversations on Social networking sites affects Sales, Credibility, Reputation and Profits Information Technology buyers generally trust Social Media more than any other content source One word-of-mouth conversation can have the impact of 200 TV ads 25% of search results for the World s Top 20 brands are links to user generated content and 34% of bloggers post opinions about products and brands

4 2014 BA Convention 4 Social Click to media edit Master helps business text styles objectives Corporate Functionality Research Objective/Goal Listening Customer knowledge Competitive Insights Cost savings over focus groups Social Media Activities Observe monitoring reports Private communities Digital vision development Marketing Engagement Awareness and buzz Time spent Change brand perceptions Purchase incent Blog, video blogs Social network communities Viral videos, contests Customer Service Support Questions answered Customer satisfaction Avoided support calls User communities, wikis, support forums Loyalty programs Observer reports Sales Energizing Community membership Recommendations Sales inquires/leads Brand communities Influencer outreach Widgets

5 2014 BA Convention 5 Steps Click to edit convert Master social text media styles data into BI 1. Listen to various sources of information 4. Convert the categorized social information into BI 1. Listen to various sources of information Measure the Volume Map sales with volume Measure Sentiments Analyze Competition 2. Categorize the Information 3. Identifying potential community, Social Advocates, Influencers Outcome Promote Sales Corrective actions Identify Geographies Identify Potential Customers

6 2014 BA Convention 6 Use Click case: to edit Master and text news styles How correlated are they! Data analysis showed that new users like to read news when they read . By adding a news preview window for new users of the service, the return rate increased by 40%. users group Correlation Online news readers user group users user s return rate increased by 40%!!!

7 Framework Click to edit for Master social text media styles analytics Data Extraction Analysis and classification Presentation Extract the data from Social Networking sites Cleanse and Classify unstructured data through algorithms Map social data with business parameters for decision making Cross industry framework: can be tailored for any industry C&IP E&R FSI LSHC PS TMT 2014 BA Convention 7

8 2014 BA Convention 8 Hygiene Click to edit Surveillance Master text Tool styles POC Overview Social media contains large amount of structured and unstructured data (customer reviews, ratings, comments) which can be analyzed to identify customer sentiments by geography and time Hygiene rating received by each restaurant can be collected and visualized for better decision making ~17k data points collected for restaurant A, ~16k data points collected for restaurant B comparison Data Sources: Social Networking Websites, Restaurant Blogs and Forums Tool Capabilities Visualize Hygiene Data at different granularities Measure customer sentiments by indicators: Service, Taste, Price, Hygiene Analyze and compare performance with competitors by time, geography and category Evaluate success of ad campaigns and product launches Business Impact Key Inputs to Performance Management Provide Internal feedback to outlets Correlate Sales with sentiment and hygiene data Measure customer feedback in real time Devise customized promotions and campaigns

9 2014 BA Convention Thank You! Learn more.

Social Business Intelligence Framework. Copyright 2012 Deloitte Development LLC. All rights reserved.

Social Business Intelligence Framework. Copyright 2012 Deloitte Development LLC. All rights reserved. Social Business Intelligence Framework Key Insight / Takeaways Business Outcomes Insightful Brand Analysis Improved Customer Experience Benchmarked Performance Revelation of Market Trends/Opportunities

More information

Social Business Intelligence For Retail Industry

Social Business Intelligence For Retail Industry Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media

More information

Voice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent.

Voice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent. Voice wish, choice, or opinion openly or formally expressed - Merriam Webster listen, understand and respond May 2010 2010 Corp. All rights reserved. www..com Overwhelming Dialog Consumers are leading

More information

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH THE POWER OF INFLUENCE INTRODUCTION Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are more likely to base purchasing decisions

More information

See how social media listening and engagement can help your business

See how social media listening and engagement can help your business See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful

More information

A HOW TO GUIDE CUSTOMER TRAINING CENTER

A HOW TO GUIDE CUSTOMER TRAINING CENTER KPIs For Social Media Monitoring CUSTOMER TRAINING CENTER KPIs FOR SOCIAL MEDIA MONITORIING Social media monitoring can produce many forms of data. The extent and range of this data can be so vast, it

More information

Taking A Proactive Approach To Loyalty & Retention

Taking A Proactive Approach To Loyalty & Retention THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals

More information

Decisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com

Decisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com Connecting you to the voice of the market Contacts www.decisyon.com Corporate Headquarters 795 Folsom Street, 1st Floor San Francisco, CA 94107 1 844-329-3972 European Office Viale P. L. Nervi Directional

More information

Social Listening & Analytics:

Social Listening & Analytics: Social Listening & Analytics: A focus on TV broadcasters/producers Listening What is happening around a TV broadcast in social/online media? Analytics How is a TV broadcast performing/benchmarking? Benchmarking

More information

TEXT ANALYTICS INTEGRATION

TEXT ANALYTICS INTEGRATION TEXT ANALYTICS INTEGRATION A TELECOMMUNICATIONS BEST PRACTICES CASE STUDY VISION COMMON ANALYTICAL ENVIRONMENT Structured Unstructured Analytical Mining Text Discovery Text Categorization Text Sentiment

More information

Loyalty. Social. Listening

Loyalty. Social. Listening Loyalty Social Listening Listen Understand Engage We integrate Social Listening data with existing research and other data to help our clients drive brand preference and customer loyalty Loyalty Social

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

CRM as a Service. For Customers in the Cloud

CRM as a Service. For Customers in the Cloud CRM as a Service For Customers in the Cloud Customer Relationship Management Our mission: to help our customer identify, define, design and deliver the best CRM strategy, in terms of For our Customer with

More information

Beyond listening Driving better decisions with business intelligence from social sources

Beyond listening Driving better decisions with business intelligence from social sources Beyond listening Driving better decisions with business intelligence from social sources From insight to action with IBM Social Media Analytics State of the Union Opinions prevail on the Internet Social

More information

Maximize Social Media Effectiveness with Data Science. An Insurance Industry White Paper from Saama Technologies, Inc.

Maximize Social Media Effectiveness with Data Science. An Insurance Industry White Paper from Saama Technologies, Inc. Maximize Social Media Effectiveness with Data Science An Insurance Industry White Paper from Saama Technologies, Inc. February 2014 Table of Contents Executive Summary 1 Social Media for Insurance 2 Effective

More information

Text Analytics Beginner s Guide. Extracting Meaning from Unstructured Data

Text Analytics Beginner s Guide. Extracting Meaning from Unstructured Data Text Analytics Beginner s Guide Extracting Meaning from Unstructured Data Contents Text Analytics 3 Use Cases 7 Terms 9 Trends 14 Scenario 15 Resources 24 2 2013 Angoss Software Corporation. All rights

More information

Telecom Italia s Reputation Monitoring Room

Telecom Italia s Reputation Monitoring Room TELECOM ITALIA GROUP Digital Communication Awards Berlin September 14 th 2012 Telecom Italia s Reputation Monitoring Room Massimiliano Spaziani Brunella How can online perception influence brand image?

More information

WHITE PAPER. Social media analytics in the insurance industry

WHITE PAPER. Social media analytics in the insurance industry WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

IBM Social Media Analytics

IBM Social Media Analytics IBM Analyze social media data to improve business outcomes Highlights Grow your business by understanding consumer sentiment and optimizing marketing campaigns. Make better decisions and strategies across

More information

Customer Experience Management

Customer Experience Management Customer Experience Management 10 tips for the successful development and execution of Chris Bland Research Director SPA Future Thinking Introduction, sometimes referred to as Customer Feedback Programmes,

More information

and Analytic s i n Consu m e r P r oducts

and Analytic s i n Consu m e r P r oducts Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.988.7900 F.508.988.7881 www.idc-mi.com Creating Big O p portunities with Big Data and Analytic s i n Consu m e r P r oducts W H I T E

More information

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining

More information

Social media for research: Beyond the technology

Social media for research: Beyond the technology Social media for research: Matt Rhodes 21 st April 2010 Today is about three things 1 Why tools will never solve all our problems 2 3 A dive into social media monitoring What the future could look like

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE

ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE KEY FEATURES Global social media, web, and news feed data Market-leading listening quality Automatic categorization Configurable dashboards, drill-down

More information

6 BEST PRACTICES. for Influencer Marketing 6 BEST PRACTICES FOR INFLUENCER MARKETING

6 BEST PRACTICES. for Influencer Marketing 6 BEST PRACTICES FOR INFLUENCER MARKETING 6 BEST PRACTICES for Influencer Marketing 1 THE INCREASING IMPORTANCE OF INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your

More information

SOCIAL MEDIA MARKETING TRENDS IN TURKEY

SOCIAL MEDIA MARKETING TRENDS IN TURKEY SOCIAL MEDIA MARKETING TRENDS IN TURKEY June 2012 About the Authors AYŞEGÜL TOKER is a professor of Information Systems at the Department of Management, and the Dean of the Faculty of Economics and Administrative

More information

The Value of Social Media

The Value of Social Media The Value of Social Media Getting Down to Business Advancing Social Media Intelligence Jointly ownedby Nielsen and McKinsey; co-developing unique software, metrics, and analytic services Market leader

More information

6 BEST PRACTICES FOR INFLUENCER MARKETING

6 BEST PRACTICES FOR INFLUENCER MARKETING TIP SHEET 6 BEST PRACTICES FOR INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your brand has always been one of the best ways

More information

Why Enterprises Need a Social Media

Why Enterprises Need a Social Media Why Enterprises Need a Social Media Management System Introduction As social media continues to evolve, businesses are incorporating new cutting-edge technologies and applications into their online marketing

More information

Capitalizing on the power of big data for retail

Capitalizing on the power of big data for retail IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the

More information

Social Media Analysis and Audience Engagement

Social Media Analysis and Audience Engagement Solution in Detail Media and Marketing Executive Summary Contact Us Social Media Analysis and Audience Engagement Analyze Social Media and Engage Customers Audience Engagement Consumer Experiences Social

More information

Engagement: Measuring the Impact of Social Media

Engagement: Measuring the Impact of Social Media Engagement: Measuring the Impact of Social Media Laura Ramos Vice President, Principal Analyst Forrester Research June 3, 2009 Social media will change how marketing engages with customers and demonstrates

More information

IBM Social Media Analytics

IBM Social Media Analytics IBM Social Media Analytics Analyze social media data to better understand your customers and markets Highlights Understand consumer sentiment and optimize marketing campaigns. Improve the customer experience

More information

the social media ecosystem

the social media ecosystem the social media ecosystem contents the social media ecosystem the fundamentals the social media inferno reach and influence the new breed of e-consumers rules of engagement levels of engagement our approach

More information

Online Reputation Management Proposal (ORM)

Online Reputation Management Proposal (ORM) Executive Summary Online Reputation Management Proposal (ORM) CitiReview s technique involves a mix of the most powerful social media campaign strategies in the industry. Our focus is getting and dividing

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

Marketing Through Trust:

Marketing Through Trust: Marketing Through Trust: Leveraging Influence in the Customer Purchasing Process Understanding the New Purchasing Process 2 This is the old way that customers made purchasing decisions a linear process

More information

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,

More information

a Marketwire Company Business Intelligence for Social Media www.sysomos.com request a demo - call 1.866.483.3338

a Marketwire Company Business Intelligence for Social Media www.sysomos.com request a demo - call 1.866.483.3338 a Marketwire Company Business Intelligence for Social Media www.sysomos.com request a demo - call 1.866.483.3338 Social Media Analytics for Real-time intelligence to manage products, brands and corporate

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

HMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.

HMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg. HMG Corporate Development Team gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.com NOTICE: Proprietary and Confidential All the content of this document

More information

Adding SPICE to Internet Banking

Adding SPICE to Internet Banking Adding SPICE to Internet Banking - Kiran Kalmadi, Sukhna Dang, Rajat Gurnani Abstract Most of the internet banks today provide services and features which can largely be termed as standardized in nature.

More information

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 EXECUTIVE SUMMARY In this digital age, social media has quickly become one of the most important communication channels. The shift to online conversation

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

Engage your customers

Engage your customers Business white paper Engage your customers HP Autonomy s Customer Experience Management market offering Table of contents 3 Introduction 3 The customer experience includes every interaction 3 Leveraging

More information

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 Our Understanding The rise of social media has transformed the way citizens engage with their government. Each day, nearly 2 billion people talk about and

More information

The Age of the Customer: Focus on Retention

The Age of the Customer: Focus on Retention The Age of the Customer: Focus on Retention A 5% increase in customer retention can boost profitability 75%. Does your customer loyalty make the grade? CONTENTS Customer Lifecycle 101: Roadmap to Customer

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Moving Beyond Social CRM with the Customer Brand Score

Moving Beyond Social CRM with the Customer Brand Score Cognizant 20-20 Insights Moving Beyond Social CRM with the Customer Brand Score Travel and hospitality organizations can boost customer loyalty by better understanding customer behaviors and attitudes,

More information

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence With more than 600 million Facebook users and a worth of $50 billion, it would be foolish for businesses

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

Beyond Net Promoter Scores

Beyond Net Promoter Scores Beyond Net Promoter Scores Understanding Customer-Generated Word of Mouth A Shirman Group Client Brief The highly popular Net Promoter Score (NPS) customer satisfaction metric has gained broad adoption

More information

Overview, Goals, & Introductions

Overview, Goals, & Introductions Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack

More information

The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns

The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns About Us SocialTwist is a powerful, easy-to-use referral marketing platform that drives customer acquisition strategies for businesses,

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Meltwater Buzz Social Suite. Anna Pieh-Jankowska

Meltwater Buzz Social Suite. Anna Pieh-Jankowska Meltwater Buzz Social Suite Anna Pieh-Jankowska June 2012 Meltwater Buzz Social Suite Turning Conversations into Customers 1 Listen +Engage Connect Meltwater Buzz Social Suite A powerful suite of tools

More information

LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA

LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA GLOBAL SCENARIO FOR MOST ORGANIZATIONS, SOCIAL MEDIA STILL REPRESENTS A CHALLENGE TO BE ADDRESSED. Customer requests and personal data directed

More information

360 Digital Marketing. Ever-evolving marketing variety. Trusted personalised service.

360 Digital Marketing. Ever-evolving marketing variety. Trusted personalised service. 360 Digital Marketing Ever-evolving marketing variety. Trusted personalised service. 360 Digital Marketing INTRODUCTION 360 Digital Marketing Save time. Eliminate advertising. Reach your goals. Bring your

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

22220 Gilmore Street Woodland Hills CA Office: (818) DIGITAL CREATIVE AGENCY

22220 Gilmore Street Woodland Hills CA Office: (818) DIGITAL CREATIVE AGENCY 22220 Gilmore Street Woodland Hills CA 91364 Office: (818) 887-0999 Contact@brightage.com WE DEVELOP, ENGAGE www.brightage.com AND MONETIZE DIGITAL COMMUNITIES. DIGITAL CREATIVE AGENCY is your business

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

JamiQ Social Media Monitoring Software

JamiQ Social Media Monitoring Software JamiQ Social Media Monitoring Software JamiQ's multilingual social media monitoring software helps businesses listen, measure, and gain insights from conversations taking place online. JamiQ makes cutting-edge

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

Social Business Analytics

Social Business Analytics IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage

More information

White paper. CRM with Big Data

White paper. CRM with Big Data White paper CRM with Big Data Big data is one of the latest buzzwords in the technology lexicon. The potential, reach and impact of big data technologies is the subject of much debate, and the hero in

More information

B2B Social Media Marketing Social s Means Business

B2B Social Media Marketing Social s Means Business B2B Social Media Marketing Social s Means Business Elissa Kline May 2011 1 Social media is changing the way companies interact with customers Why Does Social Media fit With B2B Companies? Key Trends: Social

More information

Marketing at McDonald s

Marketing at McDonald s at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the

More information

WHITE PAPER Analytics for digital retail

WHITE PAPER Analytics for digital retail WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave

More information

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

More information

Geeky Introverts No More: How Tech Companies Can Engage with Customers Using Social CRM

Geeky Introverts No More: How Tech Companies Can Engage with Customers Using Social CRM Cognizant 20-20 Insights Geeky Introverts No More: How Tech Companies Can Engage with Customers Using Social CRM Executive Summary While change and adaptability to change are business constants, one thing

More information

HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU

HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU TIP SHEET HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other

More information

Social Media Analytics

Social Media Analytics Social Media Analytics powered by Qlik Stefanos Tsolakidis Sales & Alliances Director QlikView Hellas What is Social Media? The use of web and mobile technology to communicate in an interactive dialogue

More information

Social media z hlediska byznysu Get Social 2013. November 2013

Social media z hlediska byznysu Get Social 2013. November 2013 Social media z hlediska byznysu Get Social 2013 November 2013 GOVERNANCE We distinct between Social Business and Social Enterprise, although there are interdependencies STRATEGY Press / Media Prospects

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Sample Reporting. Analytics and Evaluation

Sample Reporting. Analytics and Evaluation Sample Reporting Analytics and Evaluation This sample publication is provided with the understanding that company names and related example reporting are solely illustrative and the content does not constitute

More information

6 BEST PRACTICES. for INFLUENCER MARKETING 6 BEST PRACTICES FOR INFLUENCER MARKETING

6 BEST PRACTICES. for INFLUENCER MARKETING 6 BEST PRACTICES FOR INFLUENCER MARKETING 6 BEST PRACTICES for INFLUENCER MARKETING 1 THE INCREASING IMPORTANCE OF INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your

More information

Big Data Analytic Solution Accelerators Kevin Foster IBM Big Data Solution Architect

Big Data Analytic Solution Accelerators Kevin Foster IBM Big Data Solution Architect Big Data Analytic Solution Accelerators Kevin Foster IBM Big Data Solution Architect 2012 IBM Corporation 1 Agenda Consumers have gained control IBM Big Data Platform and Accelerators Enable Leading edge

More information

The Convergence of IT Big Data & Marketing. Regis McKenna 2014 Alliance of Chief Executives

The Convergence of IT Big Data & Marketing. Regis McKenna 2014 Alliance of Chief Executives The Convergence of IT Big Data & Marketing Regis McKenna 2014 Alliance of Chief Executives 1 2 Technology Marketing 3 Major Technologies Driving Marketing Mass Production & Mass Media Mainframe computer

More information

Voice of the Customer: How to Move Beyond Listening to Action Merging Text Analytics with Data Mining and Predictive Analytics

Voice of the Customer: How to Move Beyond Listening to Action Merging Text Analytics with Data Mining and Predictive Analytics WHITEPAPER Voice of the Customer: How to Move Beyond Listening to Action Merging Text Analytics with Data Mining and Predictive Analytics Successful companies today both listen and understand what customers

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

GUIDE CAMPAIGN MANAGEMENT BOARDS. How to Use Boards for. How to Set up a Board

GUIDE CAMPAIGN MANAGEMENT BOARDS. How to Use Boards for. How to Set up a Board How to Use Boards for CAMPAIGN MANAGEMENT BOARDS GUIDE How to Set up a Board BOARDS are highly customized, interactive dashboards that ubervu via Hootsuite users can personalize to fit a specific task,

More information

Social Media Implementations

Social Media Implementations SEM Experience Analytics Social Media Implementations SEM Experience Analytics delivers real sentiment, meaning and trends within social media for many of the world s leading consumer brand companies.

More information

Social Media Boot Camp

Social Media Boot Camp Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing

More information

Hexaware E-book on Predictive Analytics

Hexaware E-book on Predictive Analytics Hexaware E-book on Predictive Analytics Business Intelligence & Analytics Actionable Intelligence Enabled Published on : Feb 7, 2012 Hexaware E-book on Predictive Analytics What is Data mining? Data mining,

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

Basics of Influence Marketing

Basics of Influence Marketing Basics of Influence Marketing In this ebook 1. Definition of Influence Marketing 2. Brief History of Influence Marketing 3. Benefits of Influence Marketing 4. Influence Measurement 5. Personal vs. Contextual

More information

Web & Social Media Monitoring

Web & Social Media Monitoring Advanced Web & Social Media Intelligence Web & Social Media Monitoring Service Presentation CURE S.A. 31, op der Heckmill, L-6783 Grevenmacher Phone: +352 2674 55 44 Fax:+352 2674 55 99 E-Mail: info@cure-sa.eu

More information

Our strength your value Social Media Intelligence

Our strength your value Social Media Intelligence Our strength your value Social Media Intelligence SGA as a Preferred Research Vendor SG Analytics is a KPO providing end-to-end customized research to global clients across US, Europe and Middle East.

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

Search Engine Optimization Business Plan

Search Engine Optimization Business Plan Search Engine Optimization Business Plan Site overview: Executive Summary: Boardmybiz provides a unique matching service for business owners seeking to build a board for their company, experienced advisors

More information

Social Media. Campaign Checklist

Social Media. Campaign Checklist Social Media Campaign Checklist Planning a social media campaign can be a daunting task. Where do you start? What do you need to plan for? This checklist will help you organize your entire campaign in

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT ONLINE REPUTATION MANAGEMENT Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be

More information

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers

More information