Digital Marketing and ecommerce Roadmap

Transcription

1 Digital Marketing and ecommerce Roadmap

2 Market trends Experience is the new differentiator

3 Evolution of experience

4 What experience was Language - Offer - Image

5 Adapting to smartphone

6 Adapting to tablet

7 Great experience, great result Cost neutral shift: Reduced print by 78% Increased digital spend by 2.5x Results Mobile traffic up 171% Bookings on site up 85% Club members up 46% Club revenue up 110%

8 Opportunity Design for specific personas and journeys

9 Market trends Connected consumers are connected workers Experience is the new differentiator

10 How are smartphones used?

11 How are smartphones used? Business Business Business Business Up to half of smartphone use could be work related

12 Perception of B2B customer

13 Likely B2B and B2C customers

14 What s next? Gear Watch Google Glass Fitbit Force Experiences cross channels - channels provides behavioral insight

15 Market trends Connected consumers are connected workers Experience is the new differentiator Insight to drive your business

16 Predictive analytics

17 Surprised reaction

18 Mistakes were made

19 Turns out, the model works Step from A/B testing to Multivariate testing to Predictive analytics

20 US Retail Grocery client Predictive Analytic Model Online Loyalty Card In store

21 US Retail Grocery client Predictive Analytic Model Online Loyalty Card enrichment In store

22 US Retail Grocery client personalized offers Predictive Analytic Model Online Loyalty Card enrichment In store

23 Market Trends Connected consumers are connected workers Experience is the new differentiator Insight to drive your business Agility to move on Internet time

24 Moving at Internet speed

25 Marketing Technology LUMAscape LUMA Partners LLC 2013 Roadmap to deliver and measure experiences

26 Translate to roadmap Connected consumers are connected workers Experience is the new differentiator Insight to drive your business Agility to move on Internet time

27 Evolving Platform Social Mobile Web Content EPiServer CMS Business Processes

28 Evolving Platform Social Mobile Web Kiosk Customer Care Content Catalog EPiServer Commerce Business Processes Business Processes

29 Marketing Technology LUMAscape LUMA Partners LLC 2013

30 Marketing Technology LUMAscape LUMA Partners LLC 2013 Streamio EPiServer Apptus Datacash EPiServer EPiServer

31 Add-on ecosystem Ecosystem Translation Social Mobile Web Kiosk Analytics and Optimization Search Video Asset Management Marketing Automation Content Business Processes Catalog Business Processes Customer Care Product Information Management Merchandising Paid Search and Advertising Tag Management Tax and Shipping

32 Evolving Platform Ecosystem Translation Social Mobile Web Kiosk Analytics and Optimization Search Video Asset Management Marketing Automation Content Business Processes Search Catalog Business Processes Customer Care Product Information Management Merchandising Paid Search and Advertising Tag Management Tax and Shipping

33 Evolving Platform Ecosystem Translation Marketing Automation Social Analytics and Optimization Search Video Asset Management Mobile Web Kiosk Content Business Processes Profile Search Catalog Business Processes Customer Care Product Information Management Merchandising Paid Search and Advertising Tag Management Tax and Shipping

34 Working with profiles behaviors EPiServer Sites Meadowlark

35 Working with profiles behaviors EPiServer Sites Meadowlark analyze

36 Working with profiles behaviors EPiServer Sites Meadowlark analyze segments

37 Delivery models Ecosystem CDN Load Test Performance Monitoring On Premise - CMS - Commerce Commercial Clouds Everweb SaaS - Search - Profiles

38 Summary Connected consumers are connected workers Experience is the new differentiator Insight to drive your business Agility to move on Internet time Thank you