...the partnership. Purple WiFi is a cloud based WiFi and marketing analytics platform for bricks and mortar operations.

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1 vendor solution

2 ...the partnership Purple WiFi is a cloud based WiFi and marketing analytics platform for bricks and mortar operations. P1 Hosting over 2.5k venues and 4M users worldwide. Purple WiFi is a powerful and secure platform, with features such as social login, enhanced social media interaction, family friendly content filtering and real time insight and analytics. Enabled with either new or existing Ruckus infrastructure and an internet connection. Purple WiFi is an over the top (OTT) solution for Ruckus Smart Wi-Fi and Ruckus Smart Positioning Technology (SPoT). A truely cloud based solution, Purple WiFi is fully scalable providing single or multi-site management from any device with internet browser capability. Shifting wireless discussions to line-of-business and marketing needs, to unlock new revenue streams and provide a clear return on investment. Purple WiFi is suitable for retail, leisure, hospitality, public sector, education, healthcare, travel and transport venues where public WiFi is to be monetized. Ruckus Wireless, Inc. is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. The company offers a wide range of indoor and outdoor Smart Wi-Fi products to mobile carriers, broadband service providers, and corporate enterprises, and has over 56,000 end-customers worldwide. Ruckus technology addresses Wi-Fi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, providing consistent and reliable distribution of delay-sensitive multimedia content and services over standard Wi-Fi.

3 ...the solution to sell Ruckus: Smart Wi-Fi Smart Positioning Technology Purple WiFi: Cloud-based solution Guest WiFi licenses Presence & location analytics key stakeholders CEO CTO CIO CMO Innovation/Strategy Director Omnichannel Director Customer Experience Director value proposition critical drivers Typically an 8:1 pull through for Ruckus every $1 spent of Purple generates $8 for Ruckus and $15 for the reseller partner Our joint solution allows the Ruckus Account Manager to move the conversation from IT to Marketing where clear benefits can be demonstrated and new budget streams are available By adding location analytics the number of s required increase Can be deployed on new or existing Ruckus WLAN. Monetization of the WiFi network Detailed customer analytics Customer engagement Drive social media engagement Enhanced user experience Provision of family friendly WiFi targets Any public WiFi network where there is a desire to monetize the service and generate an ROI. Those looking to understand more about their customers by collecting real time analytical data. Businesses looking for ways to engage with their customers and encourage spend stim/build loyalty. Businesses wanting to provide family friendly internet connection. P2 Have existing Rockus hardware

4 ...the benefits Purple WiFi has been developed with our channel parteners in mind and is only sold via our network of resellers. Sales Support Marketing Support reucurring revenue stream 5% marketing development fund up to 30% discount support with marketing collateral meeting support demo portal P3 after sales support portal training

5 ...the integration 1 Zone Director 2A Splash Page SPoT I 2B 3A RADIUS Server I Call 3B 4 Purple WiFi Purple WiFi Portal Guest internet access Management system Multiple social log in options Customised splash pages Secure internet access Sophisticated analytic and reporting Social media marketing tools enabled Family friendly content filtering Real time coupons and vouchering Advertising opportunities Indoor location and heat mapping Purple WiFi Access Process 1 User attempts to access internet through access point 2A 3A 4 User is redirected to splash page for authentication User is added to database on radius server User is now logged in and online 2B 3B Smart positioning technology track devices and logged in users Data is called through the I in to the Purple WiFi Portal P4

6 ...the solution to sell Ruckus: Smart Wi-Fi Smart Positioning Technology Purple WiFi: Cloud-based solution Guest WiFi licenses Presence & location analytics key stakeholders CEO CTO CIO CMO Innovation/Strategy Director Omnichannel Director Customer Experience Director value proposition critical drivers Typically an 8:1 pull through for Ruckus every $1 spent of Purple generates $8 for Ruckus and $15 for the reseller partner Our joint solution allows the Ruckus Account Manager to move the conversation from IT to Marketing where clear benefits can be demonstrated and new budget streams are available By adding location analytics the number of s required increase Can be deployed on new or existing Ruckus WLAN. Monetization of the WiFi network Detailed customer analytics Customer engagement Drive social media engagement Enhanced user experience Provision of family friendly WiFi targets Any public WiFi network where there is a desire to monetize the service and generate an ROI. Those looking to understand more about their customers by collecting real time analytical data. P5 Businesses looking for ways to engage with their customers and encourage spend stim/build loyalty. Businesses wanting to provide family friendly internet connection. Have existing Rockus hardware