Mission: To Help Digital Marketers Succeed Online.

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1 WELCOME

2 ABOUT NETELIXIR Mission: To Help Digital Marketers Succeed Online. Incorporated: Global Offices: Princeton (HQ). London. Hyderabad. Team: 75+ fanatically analytical search marketers with over 5.5 MM hours of hands-on retail search marketing experience.

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4 ABOUT NETELIXIR UNIVERSITY NetElixir University was launched in 2012 with a vision of democratizing the digital marketing industry through exceptional knowledge and expertise sharing. Our goal is to share the best practices in retail + digital marketing with 10,000 businesses worldwide by Join NetElixir University

5 WHY There are 250,000,000 active websites.. Finding yours can be a challenge. SEO helps your website get found on Google and Bing. SEO is NOT about FOOLING Google. Its is about DOING THE RIGHT THING. Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.

6 CELEBRATING 100 YEARS OF THEORY OF RELATIVITY

7 THE CURRICULUM Date/Day Topic (Monday) Perfecting the Basic (Tuesday) Semantic Search (Wednesday) SEO Content Creation (Thursday) Social Media Optimization (Friday) SEO Algorithm Updates

8 WORKSHOP FORMAT Structured Content Lecture 45 minutes. Q&A: Student-Teacher Interaction 10 minutes. Daily Assignment 5 minutes.

9 LECTURER Group SEO Head. Featured in Philly Business Journal, Yahoo! News. 10 Years of Web Development and SEO Experience.

10 PERFECTING THE BASICS BUILDING A SOLID FOUNDATION FOR PERFORMANCE

11 { } TAKE ACTION NOW: GET YOUR ON PAGE OPTIMIZATION WORKSHEET US AT WORKSHOP@NETELIXIR.COM USE SUBJECT LINE: SEO WORKSHEET

12 RULES OF #SEOWEEK Please Ask a lot of Questions: Try to stump me! All unanswered questions will be published on our blog after the event! Take Screen Shots, these actions will improve your businesses website performance. Tweet what you are seeing! Use #SEOWEEK Have Fun!

13 WHAT IS SEO? THE ART AND SCIENCE OF MODIFYING A WEBSITE TO CAPTURE MORE ORGANIC TRAFFIC THROUGH SEARCH ENGINES.

14 WHY DO SEO? 70% of Search Engine traffic is through Organic listings, despite minimal presence above the fold. Is a method of Pull Marketing instead of Push Marketing.

15 WHAT IS THE PROCESS? Two Steps: Understand Websites Understand Search Engines (Algorithms)

16 UNDERSTANDING WEBSITES Endless ways to correctly engineer a website. Only a handful of elements that Search Engines look at for relevance

17 THE OPTIMIZABLE WEBSITE ELEMENTS TO NOT IGNORE Page Title Meta Description Content Heading Tags Images Internal Links Robots.txt & Sitemap Technical Considerations Load Time Mobile Friendliness

18 PAGE TITLE Good To Know Displays in SERP and Browser Tab The Most Important Element in On Page Optimization Best Practice Character Limit is <~65 Characters Include Major keyword Use NATURAL Language

19 WRITING YOUR PAGE TITLE Ideal Structure: Broad Primary Keyword conjunction Brand Secondary Keyword* Remember: Google Reads your website just like you and I. Be sure to include an important keyword as something Google could read first. *If Character Limit Allows

20 FUN FACT: UNTIL 6 MONTHS AGO, THE CHARACTER LIMIT FOR THE PAGE TITLE WAS 70 CHARACTERS. GOOGLE INTRODUCED A SLIGHT DESIGN CHANGE WHICH INCREASED THE FONT SIZE, BUT DECREASED THE CHARACTER LIMIT TO 65

21 META DESCRIPTION Good To Know Displays in SERP ONLY Is NOT a Ranking Factor Best Practice Character Limit is 156 Characters Include Major keywords Use NATURAL Language Make sure all pages have unique Meta Descriptions

22 WRITING YOUR META DESCRIPTION The Meta Description is an optimal location to perform tests within the SERP. Since it does not have a weight in Rankings, you can test different phrases, calls to action, and etc. to see what has the highest impact on Click Through Rate, Conversion Rate, and etc.

23 CONTENT Good To Know Google can read your website just like your end user Best Practice Consider a 300 Word Minimum Include Major Keywords a couple times Write for the End User, not the Search Engines!

24 CONTENT BEST PRACTICES Your website needs content for Google to sink it s teeth into. How else is it going to know what products or services you have? Also Be Sure to tune in Wednesday for Content Day! If you haven t already, register now! netelixir.com/seoweek/

25 HEADING TAGS Good To Know Heading Tags Range from H1-H6 Best Practice Include Important keywords in descending order NATURALLY

26 CRAFTING YOUR HEADING TAGS Treat your Heading (H) Tags like a headline in a newspaper. You want to be informative, not spammy.

27 IMAGES Good To Know Google does not know what your image is (yet) But you can give hints with ALT Tags Best Practice Do not load with keywords Make images load fast!

28 INTERNAL LINKS Good To Know Easier for Google s crawlers to go from page to page. Can pass strength of pages to others Best Practice Make sure done NATURALLY! Use some keywords that are targeted on other pages

29 ROBOTS.TXT AND SITEMAPS Good To Know Use these elements to direct Google Best Practice Use Robots.txt to block areas that you do not want crawled (admin areas, etc.) Use a sitemap to present important information to Google. Things like page importance, and last time updated.

30 TECHNICAL CONSIDERATIONS Best Practices Make sure your website is mobile friendly! Either Mobile Version or Responsive Make sure your website loads FAST!

31 FUN FACT: STARTING APRIL 21, 2015: MOBILE FRIENDLY WEBSITES WILL BE A RANKING FACTOR

32 { } TAKE ACTION NOW: SEND YOUR COMPLETE WORKSHEET BACK! US AT WORKSHOP@NETELIXIR.COM USE SUBJECT LINE: SEO WORKSHEET

33 UNDERSTANDING ALGORITHMS THREE FUNCTIONS: CRAWLING, INDEXING, AND DISPLAYING INFORMATION

34 UNDERSTAND CRAWLING Think of Google like a Spider. The whole purpose of this spider is to crawl the web for useful information. The purpose of SEO is to ensure that when this crawl is happening, our websites are allowing these Spiders can do so efficiently.

35 UNDERSTAND INDEXING After the Crawler has done it s job of reading the web s vast information, the Algorithm takes over and puts that information into a certain order. The other purpose of SEO is to ensure that our website is within Quality Guidelines so to gain better positioning within Search Engines.

36 SHOW TIME!

37 UNDERSTANDING THE MODERN SEARCH ENGINE Before Google Search Engines were frustrating, inaccurate, and would never last long from a popularity standpoint.

38 SEARCH ENGINES OF THE PAST

39 THAT WAS, UNTIL GOOGLE CAME ALONG Google Introduced Several Concepts: The ability to look at Links as a ranking factor The ability to Grade a websites quality based on these links (PageRank)

40 THE TEACHER ANALOGY

41 NEVER TAKE THE EASY OFF PAGE OPTION Being as SEO is an act of manipulation (in a positive way), Some folks found it irresistible to abuse Google s Algorithm structure. This lead to unreliable rankings & Google took action. This Friday, we will be covering the Algorithm Updates as well as Penalties in great detail. If you haven t already, register now! netelixir.com/seoweek/

42 THE STRUCTURE OF A LINK

43 WHAT ARE SOME WAYS OF IMPROVING OFF PAGE OPTIMIZATION? PR Event Sponsorships Product or Service Reviews Video Creation Relevant Business Directories What are other ideas?

44 IN A NUTSHELL: THE SEO PROCESS IS MADE OF ON PAGE OPTIMIZATION AND OFF PAGE OPTIMIZATION

45 THE CURRICULUM Date/Day Topic (Monday) Perfecting the Basic (Tuesday) Semantic Search (Wednesday) SEO Content Creation (Thursday) Social Media Optimization (Friday) SEO Algorithm Updates

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