Thursday, September 15, 2011

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1

2 The Smartphone Revolution

3 2011 is the Year of Smartphones (Gartner) Gadgets Americans intend to buy in ) Smartphone 2) Laptop 3) Desktop PC 4) Mobile handset (other than Smartphone) 5) E-Book reader 6) Tablet (ipad) Seite 3

4 Smartphones in 2011 Worldwide growth of over 55% (in particular Android, Source IDC 2011) Switzerland 2011: Jan 2011 Dec 2011 Smartphones 1.5M 2.4M ios 787k >1M Android 346k >1M Seite 4

5 Trends 2011 Photos are taken with Smartphones (iphone 4) more than with any other camera (Nikon, Canon, Sony, etc.) Camera used as a tool Image recognition will play an important role Seite 5

6 About Image Recognition

7 How Does Image Recognition Work? Object Recognition Algorithm Reference database with millions of images Query Seite 7

8 How Does Image Recognition Work? Object Recognition Algorithm Reference database with millions of images Query Seite 7

9 How Does Image Recognition Work? Object Recognition Algorithm Reference database with millions of images Query Notre Dame de Paris Notre Dame de Paris Seite 7

10 How Does Image Recognition Work? Object Recognition Algorithm Notre Dame de Paris Reference database with millions of images Query Notre Dame de Paris Notre Dame de Paris Seite 7

11 State of the Art: What Works, What Not? Text Print Plants Animals Logos Faces Products Figure inspired by H. Neven, Google Places Cars Seite 8

12 State of the Art: What Works, What Not? Text Print Plants Animals Logos Faces Products Figure inspired by H. Neven, Google Places Cars Seite 8

13 Paperboy

14

15

16 Kooaba Paperboy Enduser Benefits Image recognition Share exciting articles with your friends and colleagues Explore related information on the web Remember good reads in your personal online collection Seite 11

17 Every Single Page is Interactive Images Videos Sound Interaction Seite 12

18 Increasing Traction Cumulated Paperboy Queries ['000] Cumulated Paperboy App Sales ['000] Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Seite 13

19 Smart Ads

20 Additional Added Value for Advertisers Bilderkennung Seite 15

21

22

23 Great Possibilities for Advertisers Immersive Brand Experience TV-Commercials, movies, photos, Interviews, Audio, Links... Show Emotion. Seduce, entertain, and inform consumers using multimedia. Take advantage of the mobile moment. Relevant Service Users manuals, product details, interactive customer service, games, etc. Service offering to consumers whenever they need it. Usage of the powerful combination of GPS location information and Internet. Energized Sales Test drives, shop finder, coupons, direct sales from the consumer s mobile phone. Increased revenue via print ads. Seite 17

24 Example Case Rivella Cedric in Action sehen und ipad gewinnen Inserat mit kooaba Paperboy* fotografieren, TV-Spot und Interviews ansehen, ein ipad gewinnen und Rivellution-Fan werden. * Gratis App für iphone und Android Seite 18

25 Where are Consumers Interacting? Seite 19

26 Statistics 0.08% 0.06% 0.04% 0.02% Seite 20

27 Statistics 0.08% Sunday 0.06% 0.04% 0.02% Seite 20

28 Response Possibilities Off-the-shelf solution Custom solution kooaba Result Page Contact Forms iad Custom Response Seite 21

29 Response Possibilities Off-the-shelf solution Custom solution kooaba Result Page Contact Forms iad Custom Response Seite 21

30 Response Possibilities Off-the-shelf solution Custom solution kooaba Result Page Contact Forms iad Custom Response Seite 21

31 Response Possibilities Off-the-shelf solution Custom solution kooaba Result Page Contact Forms iad Custom Response Seite 21

32 Response Possibilities Off-the-shelf solution Custom solution kooaba Result Page Contact Forms iad Custom Response Seite 21

33 Examples for Different Industries Industry Use Cases Travel Car Retail Finance Insurance Visual Information (Photos, Videos) Offering Information Online Booking Competition to Win Trip Visual Information (Photos, Videos) Offering Information Car Dealer Location (Map) Competition to Win Car or Event Entry Mobile Coupons Shop Finder (Map) Information on Special Offers Information (Rates, Videos, PDFs) Contact Form Information (Rates, Coverage) Contact Form Services Seite 22

34 Thank you! Dominik Schuhmacher

35 What is Vision-Based Augmented Reality (AR)? Seite 24

36 What is Vision-Based Augmented Reality (AR)? Seite 24

37 Challenges of Vision-Based Augmented Reality Extremely fast network connection. Recognition cannot be performed on the device anymore, but on servers File size of content (result after recognition) must be minimal in order to work in real time Content is the bottleneck. Must be produced in a scalable manner kooaba already offers scalable vision-based services for millions of objects with standardized functionalities (e.g. share, remember) Seite 25

38 Choose your Holiday Destination Seite 26

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